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THIS IS

Passion for Sports.


TABLE OF

Contents. 4 5 6 8 10 12 14

LEGACY SHAREHOLDERS WHAT WE DO ACCELERATOR BUSINESS BUILDER ADVANTAGE PORTFOLIO


LETTER FROM THE CEO Welcome to leAD! A company that is being built on our shared passion for sports.

That has the ambitious mission to honor and further the legacy of one of the greatest sports entrepreneur of all times, Adi Dassler, who also started as a passionate startup founder himself. That is constantly evolving as we learn from our successes and failures. From a stand-alone accelerator in Berlin, leAD has developed into a global powerhouse for sports tech entrepreneurship and investments. All of this in two years. As we live and breathe in the world of sports, we know the tears and sweat that goes into practice. That’s why we’ve attended over 100 events, spoke to more than 50 international media outlets, welcomed around 400 investors into our network, and met with over 1000 industry contacts including sports brands, businesses and leagues, and bodies. And all the hard work paid off. We received more than a thousand applications combining both years, on-boarded around 150 mentors, and above all, helped 17 out of 24 portfolio companies reach their funding goals within the first six months after the program. When we began this journey, we claimed that leAD wasn’t just another accelerator and it’s not. Our uniqueness comes from a private setup of high caliber shareholders with a wide range of expertise, our specific focus on three high potential verticals, and the importance we set on the founders when we select and accelerate our startups. Now with the graduation of our second cohort, this claim couldn’t be more true. leAD has developed from an accelerator into a holistic ecosystem to cater our entrepreneurs needs far beyond the program. We now have 24 portfolio companies in our Business Builder Portfolio managed by our investment team, which you can read about throughout this booklet. We’ve expanded our reach with our $50 Million Series A fund, ADvantage, and announced our debut investment, TAPPP. You get all the details about it here as well. This is just the beginning. Outstanding athletes know the importance of training and improving their skills even after a big win. Successful entrepreneurs know the importance of doing whatever it takes to achieve growth. Investors know the importance of guiding startups between sprints and marathons to achieve the best results. At leAD, we don’t cut corners, and we will continue to work towards shaping the future of sports.

Join us on this journey!

CHRISTOPH SONNEN Co-Founder & CEO at leAD, Partner at ADvantage


Legacy. Sports have always played an important role in the Bente family. Klaus, Horst and Stefan Bente were deeply inspired by their grandfather Adi Dassler’s devotion to sports and his joy in passing this passion onto others. While passion for sports became a connecting element within the family, innovation in sports developed into its key theme. Today, this is the foundation of leAD: the culture of support that is clearly shaped by Adi Dassler’s personality as a mentor, motivator and sponsor, and a pure passion for sports that unites the leAD team of entrepreneurs, investors, athletes, mentors, and startups.

“Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting startups in the same way we are doing in his honor.” HORST BENTE Co-Founder & Board Member leAD Sports

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Shareholders. leAD is created to honor the legacy of Adi Dassler, but the family is not alone in this journey. leAD is backed by a exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Together with our founders’ legacy in sports and extensive network in the global sports industry, we bring together some of the most sought-after experts in the field to fund and nurture remarkable sports startups.

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What we do. With the three parts of our business, we are able to boost sports tech startups from pre-seed to growth. How? With smart investment. We take pride in providing investment opportunities to our startups and the right amount of mentorship and guidance. Regardless of the startup stage, our goal is to introduce them to strategic partners from the world of sports that can help them take their business one step further.

The leAD Board is proud of the leAD ecosystem and focus we have quickly established in the last two years. It is delivering great value to our companies, co-investors, and shareholders. ANDREW WHITE Chairman of the Board leAD Sports

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Our focus. When it comes to sports tech solutions, the possibilities are endless. After reviewing hundreds of sports-related investment opportunities, we have identified three sports tech sub-sectors primed for dynamic growth:

FAN ENGAGEMENT NEXT GENERATION EXPERIENCE Though the spotlight in professional sports is often cast on athletes, actively engaging fans is paramount when it comes to generating revenue. With unprecedented competition for fan attention from social platforms and new media outlets, this allows the way for new business models and technologies that better serve the needs of the modern fan.

CONNECTED ATHLETES CONNECTED SPORTS TECH Athletes are more connected than ever. Whether they are looking to improve their performance or simply practice efficiently with a fellow athlete, technology is here to change how they train and compete.

DERIVATIVE SPORTS MARKET NEW IDEAS, NEW PLAYS With the development of gaming formats and virtual reality applications in sports, we’ve noticed a competitive ecosystem emerge. The possibility to create entirely new sports becomes possible. That’s why we believe this vertical is primed for growth.

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Accelerator. The leAD Sports Accelerator program, run by Head of Accelerator Nathalie Sonne, is the seed for innovative products, services and business models in the realm of sports tech. During the accelerator program, startups are mentored and trained in business, finance, investment, sales, marketing, team development and pitching. Founders are challenged to accelerate their learning curve, sharpen their business models, and tap into leAD’s network, building relationships with some of the most important players in the sports industry that would result in lasting mentorship relationships, partnership creation and follow-on investment.

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+6000 +1500 +150

SPORTSTECH STARTUPS DATABASE

APPLICATIONS

INVESTORS & MENTORS

When launching our first program, our goal was to explore the entire ecosystem of sports innovation – which led us to select 15 very diverse sports tech startups for our first cohort. For the second edition of our program, we narrowed our focus down to three sub-verticals: fan engagement, connected athletes, and derivative markets. The biggest benefit of joining the accelerator? Gaining access to leAD’s network of top-notch mentors, partners and investors. At this early stage, not only money, but also guidance from experienced entrepreneurs, investors and all kinds of industry experts is crucial. We’ve seen some of our startups do 180º pivots here that put them into much stronger positions; that’s also why – to us – the founder is the most relevant factor when selecting startups for our program. NATHALIE SONNE Head of Accelerator leAD Sports

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Business Builder. Our Business Builder is responsible for leAD’s seed-stage investments and portfolio management. Our investment experts work closely with portfolio founders and invest in the top of class startups that come out of the Accelerator program. The Business Builder responsibilities vary from doing due diligence on potential investments – for all stages of our premier venture ecosystem – to growth and fundraising strategy advisory. The team provides direction and guidance for investments and helps portfolio companies tackle tricky issues that come up at this crucial development stage of the startups.

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$10M 15

IN FUNDING COLLECTED

SEED INVESTMENTS CLOSED

Combining the network of shareholders, mentors, experts, and our growing investor group, the Business Builder enables continuous improvement of our portfolio companies.

Our job is to work closely with founders and prepare them for their next funding round and challenges that come with being an entrepreneur. We want to make sure they are wellpositioned to receive capital and have the mentorship needed to accelerate their growth and potently become market leaders in the field. AARON NAISAR Investment Manager leAD Sports

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ADvantage

Sports Tech Fund. ADvantage is the first truly global sports tech fund. Led by serial entrepreneur and accomplished venture builder Christoph Sonnen and venture investor and professional athlete Jeremy Pressman, the fund focuses on sports tech startups from Series A onwards. Introduced in February 2018, the $50 million fund is backed by leAD and global hybrid venture capital platform OurCrowd. ADvantage was created to fill a gap in the sports tech ecosystem. While the initial and later stage markets have developed substantially, there have been relatively few investors focused on sports companies as they scale from young seed stage startups to significant revenue generation. That’s where ADvantage comes in. The fund aims to support remarkable sports tech startups with investment, connections and knowledge from the world of sports that will help them further their business. The goal is to fundamentally change the future of sports by investing in technologies and entrepreneurs.

Partner Christoph Sonnen, Principal Alex Bente & Partner Jeremy Pressman.

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ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports. The fund targets a diversified portfolio of 15 startups from around the world and has already announced their first investment. In September 2018, ADvantage Sports Tech Fund was proud to announce its first warehouse deal: TAPPP, a New York based pre-paid platform enabling global access to premium live sports content.

So far, TAPPP has launched two products, an exclusive prepaid card offering access to the MLB.TV streaming service offered by Major League Baseball and a prepaid card for the NFL Game Pass. With its solutions, TAPPP not only serves the millions of U.S. sports fans who are unable to acquire credit cards, but also the rising generation of young consumers who are shunning credit cards in favor of smarter payment options.

TAPPP is a perfect fit for ADvantage’s debut investment. Its approach to serving untapped viewer segments through a combination of traditional payments and an innovative, on demand viewing experience, is unique and creative. JEREMY PRESSMAN Partner ADvantage

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PORTFOLIO

20/20 Armor

'17

Connected Devices

Ali Ghafour, Founder & CEO

2020armor.com 20/20 Armor makes an electronic chestguard that brings the Street Fighter video game to life. This technology gamifies martial arts, making it fun and engaging through its multiple built-in game modes, which teach the fundamentals of sparring such as timing, power, and speed. It is used to make training fun and helps club owners significantly increase their bottom line by attracting and retaining students. The founders are club owners and National Team members themselves, with decades of experience. 20/20 Armor aims to be the standard training system for all striking martial arts and the official scoring system for the Olympics, with the ultimate vision of making Taekwondo a new professional sport. The decades of experience and their passion for the sport they are trying to change make 20/20 Armor team unstoppable. They’ve developed a great product and have the power to attract people all over the world to an active style of gaming. CHRISTOPH SONNEN Co-Founder & CEO leAD Sports

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Atlas

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Wearable

Jean-Louis Lafayeedney, Co-Founder

atlaslivetracking.com A live-tracking platform that can be licensed to third parties for any number of sports verticals, including skiing, equestrian etc.

Buzzbike

'19

Connected Athletes

Tom Hares, Co-Founder & CEO Andy Nunn, Co-Founder & COO

buzzbike.cc Buzzbike is a flexible bike subscription service offering its members full-time access to a high-quality bike, plus everything they need to ride including lights, a lock, insurance, and an annual servicing. Riders are motivated to ride with an app that tracks their journeys and rewards you the more you ride. All of this for a monthly subscription they can cancel any time.

BSTOKED

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Sports Tourism

Aaron Lindner, co-CEO/ Product Development

bstoked.net Bstoked is a marketplace for action & adventure sports travel, which makes outdoor sports experiences around the world accessible to a large, global audience. It minimizes the planning time, risks and costs while optimizing the travel and sports experience on many levels. Sports enthusiasts can easily discover and book unique sports experiences around the globe, which are offered by independent local tour operators or experienced local sports practitioners and can hardly be found elsewhere. On the other side it allows local hosts with little to no marketing knowledge to attract guests without expensive intermediaries.

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PORTFOLIO

Champions Round

'19

Derivative Markets

Carter Russ, Founder & CEO

championsround.com Champions Round is the first non-daily fantasy sports platform with wagering built directly into the game, and the first to allow players to join leagues without having to assemble a group, increasing adoption and lowering barriers to entry. Smaller commitment, easier ruleset, and more chances to win.

Diggin

'19

Derivative Markets

Chung Hau Cheong, Founder & CEO

digginhk.com Hip Hop dance is becoming a mainstream fusion of art and sport. Diggin HK is a mobile integrated information platform that allows dancers/ fans to browse local dance rooms and participate in street dance activities, meet other dancers and learn how to street dance by providing educational content.

Evolve Sports

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Performance App

Devon Butler, CEO

evolvebasketballapp.com Evolve Basketball App is the first platform under the Evolve Sports umbrellas. Evolve Basketball app is a virtual training platform for youth to enhance their skills regardless of their demographic, location or money situation. It combines social media with gamification features implemented so users can have the ability to unlock videos via ads free of charge and the ability to purchase coins to unlock videos. Users also can choose from multiple elite certified trainers across the world. The app allows them to interact with the trainers on a personal level.

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FanAxn

'18

Fan Engagement

Alex Palaghita, CTO Octavian Cosma, CEO

fanaxn.com Sports fans need to risk their own cash in order to experience the thrill of betting on sports. FanAxn is approaching this challenge by creating mobile first consumer applications allowing sports fans to predict for free the outcome of any sports event while having the chance to win cash and real prizes in the process.

fitto

'17

Sports Nutrition

Yaniv Lavi, CEO Ari Friedrich, CTO

fitto.world fitto is an IoT data intelligence startup creating the new age of connected nutrition with the first AI-controlled smart bottle and innovative pods platform, that helps sports supplements consumers simplify and optimize their nutrients intake. fitto utilizes data from cross health platforms to provide pod fit recommendations, calls for action and real-time goals status.

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PORTFOLIO

ForwardGame AR

'17

VR/AR

Tim Friedland, CEO Tom Minich, Business Development

forwardgamear.com ForwardGame AR is building a bridge between the virtual and the physical worlds, bringing the fun of playing back to the streets, parks and backyards. Their mission is to build a variety of solutions, including jogging and workout gamification, real-world multiplayer games, smart interactive playgrounds and many more. ForwardGame AR is on its way to create tomorrow’s AR and interactive solutions, and to innovate fan engagement. It’s impressive to see the entrepreneurial drive, Tim and Tom are proving, and how they are shaping the future of sports with their ideas, energy, and enthusiasm for innovation. THOMAS RIEDEL Founder & CEO Riedel Communications

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GGWP

'18

Esports

Jacqueline Garrett, Founder

ggwpacademy.com GGWP (Good Game Well Played) Academy & esports is a training platform that delivers knowledge, experience and skills to those seeking “influencer� status in gaming. The esports market is rapidly growing and its key demographic are aged 14-35 and 74% male. While the benefit of such a young demographic is its sustainability over the years through early adoption, there is also a lack of professionalism and thus monetization, organization and safety. GGWP aims to leverage this gap in the industry through individualized courses for aspiring professionals in the realm as well as parents of young gamers, the demographic that is not yet familiar with esports.

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PORTFOLIO

La la sports

'18

Derivative Markets

Zhenya Makarowa, CEO Olga Shcheblykina, CCO Anastasia Mikheichyk, CTO

lalasports.co la la sports is a platform that helps people to diversify their fitness life. It recommends skilled-based activities instead of general fitness and connects them to clubs that offer unusual sports, such as fencing, diving, climbing, track and field athletics, archery, aerobatics, artistic gymnastics, skateboarding, synchronized swimming etc. They tackle the vacant niche of 8,000 unusual sports and make them easily accessible for regular people no matter the age, form and abilities. The platform offers four products: a single session, a course for beginners, a sports trip, a competition. The main advantages are subscription- free, pay as you go, curated and handpicked classes, active community, fun and unique activity.

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LeagiON

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Connected Athletes

Alex Diner, CEO & Co-Founder

leagion.team LeagiON is building the first-ever platform to offer a Decentralized Autonomous League (“DAL”) that will enable sports enthusiasts of various skill levels to earn money while playing the sports they love.

LiveDuel

'18

Fan Engagement

Will Martin, Co-Founder

liveduel.com LiveDuel is a platform that delivers world-class fan engagement tools for sports brands, sports clubs and sports media companies. LiveDuel’s customers are looking to engage their fans in new ways to deliver and deliver great experiences. The products include games and competitions that leverage live streaming.

Live Penalty

'19

Fan Engagement

Pavel Kacerle, Founder & CEO Isabell Mayrhofer, Production

livepenalty.com Live Penalty is an elimination sports game combining elements from the real and digital world. Via live video stream, an unlimited number of online gamers (digital) can control a physical machine and compete against players in a field (real-world).

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PORTFOLIO

Pitz

'19

Derivative Markets

Fernando Mendivil Perez, Co-Founder Rafael Sanchez Varela, Co-Founder

pitz.app/en Pitz is an AI based sponsorships mobile app that allows users to manage their teams, track their activity, connect with other players, get sponsored, and more!

Prophet

'19

Derivative Markets

Dean Sisun, Co-Founder Jake Benzaquen, Co-Founder

betprophet.co Prophet is a secondary marketplace for sports bets where users can buy and sell percentages of bets. Sports bets rapidly fluctuate in value, often every second, yet users currently have no way to optimally cashout on their bets’ changes in value. Prophet brings a tech and analytics focused approach to sports betting, all on a platform that easily walks the user through how to properly extract value from their bet, giving guaranteed profit for sellers and maximized odds for buyers.

The Movement Athlete

'17

Sports Courses

Agnieszka Nazaruk, CEO

themovementathlete.com TMA is an educational platform & technology making learning bodyweight and movement disciplines easy, fun and safe for everyone. They distill the knowledge of the world’s best coaches and physiotherapists making professional and personalised training available at a fraction of the cost. The app, just like a professional coach adjust training in real time based on your feedback and periodical assessments.

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reachAI

'18

Connected Athletes

Chris Jitianu, Co-Founder & CEO

reachai.com Creating good data for sports games like soccer is tedious, expensive and only pro leagues can afford the high costs. A combination of recent advances in Computer Vision and Machine Learning combined with falling prices for video cameras and specialized ML hardware allows automation of most of these formally manual processes. reachAI will democratize sports analytics with Computer Vision, by using AI and Deep Learning, with the aim to do it 10x cheaper, 10x faster and with higher depth of data.

ReadyUp

'19

Esports

Roderick Alemania, Founder & CEO

readyup.com ReadyUp lets you find and meet gamers you like – and makes it easy to manage your team, stay connected, and improve your game. ReadyUp is for gamers of all levels, whether you’re a pro, competitive amateur, or a weekend player. Create a profile to meet other players or find a team. Stay connected and improve your game with a comprehensive set of team management tools. Scout, recruit, add new players, and promote your team. If you’re an expert, commercialize your skills by offering coaching, training, and mentoring services. If you’re a player looking for expert advice, use ReadyUp to seek out and learn from some of the world’s top gamers.

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PORTFOLIO

Rooter

'18

Derivative Markets

Piyush, Co-Founder & CEO Akshat Goel, Co-Founder & CTO

rooter.io Rooter is a sports fan engagement platform that connects and engages fans during live matches. Rooter offers free-to-play live games like prediction and draft fantasy game, and connects fans through live match chat rooms and personalized social feed. Rooter covers eight different sports with live scores and stats from opta sports. After launching in India in 2017, Rooter has engaged more than two million sports fans across platforms and over 500 million Internet users in India.

RunLive

'18

Connected Athletes

Michael C. Thompson, Founder & CEO David Mullings, Chief Money Officer

runlive.fit RunLive offers a completely gamified and social running platform. The app aims to eliminate the tediousness and high motivational threshold in running alone, by letting users connect instantly with runners across the world and run together in real-time. Runners get audio updates about not only their own, but also their co-runners performances in real-time to increase their motivation. The option for “trash talk“ also adds an entertainment factor while on the track. For the introverts, running in “Ghost mode” against yourself is an option, too and you can schedule a run with other users. To maximize long-term motivation and user retention, the App also contains gamification features like a leaderboard and a reward system with monetization potential.

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Sentier Adventure Gear

'17

Sports Equipment

Andrea Signoretto, CEO/Founder

sentier.io Sentier Adventure Gear is a hardware startup focused on building technical, smart and tailored products for outstanding performance in the most challenging urban and outdoor conditions that encourage enthusiasts to empower life as a journey by avoiding complexity and time-consuming effort.

SkillYoga

'18

Derivative Markets

Gerjet Efken, Head of Product & Design Timko Linssen, Head of Marketing & Brand Benno Mielke, Head of IT

skill-yoga.com SkillYoga offers the world’s first online yoga training system designed for the needs of men. While 75% of both women and men in the US say they would benefit from doing Yoga, currently only 18% of all Yoga practitioners are men. Those men are looking for ways to practice Yoga today, creating a massive market potential that doesn’t have a dedicated training solution yet. That’s why SkillYoga makes Yoga accessible for everyone at an affordable price of less than US$10/month.

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PORTFOLIO

UNIT 1

'17

Sports Equipment

Juan Garcia Mansilla. CEO

unit1gear.com UNIT 1 is the team behind SOUNDSHIELD, an action sports helmet with detachable wireless headphones. SOUNDSHIELD provides a unique experience unlike anything else out there: for skiing, snowboarding, skating or biking you have helmet and headphones, seamlessly connected, with a sports-specific interface and a built in mic. After riding, you simply detach your headphones and take them with you, there’s no need to leave your music behind. The team has a great product and has an excellent understanding of the market. Besides that, they have complementary skill sets, which makes them primed for success! Harold Primat Investment Director & Board Member leAD Sports

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Valtik Foods

'18

Sports Nutrition

Omar Hertas Gomez, CEO

titaniumstore.co Valtik Foods developed a fast-absorbing hydration mix under the trademark TITANIUM that provides faster hydration avoiding stomach distress both for the amateur and the endurance athlete. The mixture of sugars and electrolytes moves from the gut to the bloodstream in just 15 minutes compared to other products that do this in 30 minutes or more. Understanding that different sports have different sweat rates, and energy and muscle use, they’ve developed four lines of TITANIUM segmented by sport category adapted to each sport’s specific needs.

Venuzle

'17

Sports Management

Bernhard Bauer, CMO Wolfgang Lang, CEO VENUZLE provides an online marketplace to search and book sports venues and sports courses, match sports partners, find new teammates or join other teams. In addition Venuzle offers with “The Venuzle Sports Manager” an enterprise management solution for municipalities, local councils, clubs, schools and every other kind of sports providers the all-purpose tool developed with and for sports providers. Less managing, more sports!

weairable

'18

Connected Athletes

Eran Adler, Co-Founder & CEO weairable is developing an infrared wearable sensor for monitoring lactate levels in the blood during endurance fitness activity. The golden standard of measuring endurance capabilities is monitoring lactate in the blood, which currently requires invasive methods that are high in both cost and effort. weairable measurements are in real time, continuous and non-invasive, bringing the capabilities of a sport-lab to the wrist of every athlete whether amateur or professional.

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PORTFOLIO

Who Knows Wins

'17

Sports Bettings

Owen Derbyshire, Marketing Director Jamie Graham, CEO

whoknowswins.com Who Knows Wins (WKW) is an interactive social gaming platform that allows friends, family, and colleagues, to compete against each other in leagues, using their knowledge, skill, and luck to predict results on virtually any sporting event. The WKW team aim to take gambling’s negative stigma away through socializing it. Their platform is not as much about money as it is about community. WKW is the place to predict, compete and win cash in the company of friends, family or even total strangers. As they grow to Series A funding by the end of 2019 I look to them to be one of our top picks from cohort1! ANDREW WHITE Chairman of the Board leAD Sports

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Wingfield

'17

Sports Products

Maik Burlage, CEO Jaan Brunken, COO Julius Burlage, Head of Hardware Development Henri Kuper, Head of Software Development

wingfield.io Wingfield is developing a system that can transform any tennis court in the world into a smart court. Playing on a court that is equipped with their system, the players get the same game analytics as the professionals do. With a combination of hardware and Artificial Intelligence, the system keeps track of the score, analyzes strokes and gives personal feedback right after matches or practice sessions. From the average speed of serve to a point by point video analysis, the system provides all the information needed to improve. The system only costs a fraction of a professional system and is easily set up.

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PORTFOLIO

Winmill

'17

Sports Equipment

Martins Marenis, CEO Kriss Rozenstoks, Software Design

winmill.co Winmill is developing training equipment for ice hockey that is capable of shooting and passing pucks like a personalized coach to any skill level and position player. The device uses stereovision cameras that can track a player’s position and movement during practice and carries out passes and shots precisely when and where necessary. The device also provides video and stats feedback about a player’s performance that you can combine with other information sources from training to serve as an assistant coach to everyone who wants to improve their skills.

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Profile for leAD Sports

This is leAD  

leAD Sports, the premier sports venture ecosystem.

This is leAD  

leAD Sports, the premier sports venture ecosystem.

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