Her Impressions Winter 2017

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Local • Vibrant • You!


beauty of makeup VACCINES Getting through the hype?


Truth & Myth on Vitamins & Minerals

Leader-Telegram Magazine Winter 2017


a look back at makeup’s journey

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Join a


Her Story, Her Heart

Article provided by YMCA of Eau Claire.

When dealing with life’s daily demands, people need a place to go where they can feel supported and receive help in trying times. A place where adults can find life balance; children can reach their full potential; seniors can be active and find camaraderie; and families can connect and strengthen relationships. By becoming involved with the Eau Claire YMCA, individuals have the opportunity to improve their health and well-being and connect with the community, all while participating in their favorite program or activity at the Y. “The Eau Claire YMCA is a community that is dedicated to helping individuals to achieve a balance of spirit, mind and body,” said Ken Van Es, Executive Director. “We encourage everyone to get involved by joining the Y where they can take advantage of the resources and support to be healthy and connected.” As a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility, the Y seeks to ensure that everyone, regardless of age, income or background, has an opportunity to learn, grow and thrive. Membership at the Eau Claire YMCA includes unlimited free group exercise classes like Cardio Dance, Hydro Aerobics, Yoga, and Zumba, free towel and locker services, program discounts, ActivTrax and fitness assessments, and opportunities to give back to our community. The Eau Claire YMCA offers a variety of programs to help achieve greater health and well-being, nurture youth, and inspire individuals to give back to better their community. The Y of today isn’t the same as in the past – check out a few of their newest initiatives below! •

Togetherhood member- • led service projects

YMCA Diabetes Prevention Program

Discovery Summer Day Camp with flexible scheduling

Y-Rep Productions youth theatre program (everyone gets a role!)

Hear women share their heart care stories and answer audience questions along with our medical experts. Enjoy a free evening with healthy treats, music and prizes.

Thursday, Feb. 16, 6:30 p.m. Auditorium | Mayo Clinic Health System 1221 Whipple St. | Eau Claire

R.S.V.P by Feb. 10:

To register, go to the Classes & Events page at mayoclinichealthsystem.org and search for “Her Story, Her Heart,” or call 1-866-375-7464 (toll-free).


David Duax Youth in Government model legislature program Opportunities for active older adults such as pickleball, Kubb, book club, and social gatherings

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2 Leader-Telegram Winter 2017 Her impressions

Robert Wiechmann, M.D. Cardiovascular surgery

Gloria Krueger Physician Assistant Cardiovascular surgery

Andrew Calvin, M.D. Cardiology

Ann Rufledt Physician Assistant Cardiology

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4 Child Care Directory

Her Impressions is published three times a year by the Leader-Telegram.


Next issue: June 2017

Cover art from 123rf.com Editor Elizabeth Dohms elizabeth.dohms@ecpc.com

What’s in them, how do they work and what scientists have to say about it

14 the p.18

DEbunked p.

Magazine Coordinator Catie Carlson-Prueher catie.carlson@ecpc.com 715-830-5823 Design & Layout Angela Rediess

beauty of makeup

25 Bridal Fair Vendors



See it online @ leadertelegram.com/ magazines

Local • Vibrant • You!


Copyright 2017 Eau Claire Press Company. All rights reserved.

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Leader-Telegram Winter 2017 Her impressions 3

Child Care Early L er


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in g ent f or 2 0 1 7 Start -2018 School Year

• 3 year old preschool and 4K partner with ECASD • Wrap-around care available. • Offering a Christian environment. • State licensed for children ages

6 weeks through 12 years • Developing a love of learning, imagination and creativity. • Open 6:00am - 6:00pm • Christian/pre-K curriculum

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• En r ollm

nin ear g


Directory . Jan

• Large outdoor playground • Summer School Age program • Located off Birch Street • Small class sizes • Highly qualified teachers

Enrolling for the 2017-2018 School Year • Chris�an learning environment with classes for children 2½-5 years, including pre-kindergarten. • Small classes with experienced teachers. • �ooms and ac�vi�es designed for preschool work and play. • See classes in ac�on. Call for a tour! St. John’s Lutheran Church • 1804 Highland Ave., Eau Claire, WI 54701

715-834-9571 • stjohns-ec.org/grow/preschool

Our Redeemer Lutheran Church 601 Fall St., Eau Claire, WI 54703 • (715) 835-9207 www.RedeemerEauClaire.com • www.RedeemerEarlyLearning.com


Family Tree Child Care Center Open 7 Days A Week!

5:15am - 8pm 4 weeks to 12 years 320 Division St, Altoona (715) 894-7529


Ages 4 weeks - 5 years

Before & After School for grades K-5

Our Center Includes: Family YMCA membership Swimming lessons for ages 3 and up Outdoor playgrounds Preschool curriculum Gym time and gym activities Morning & afternoon EC4T sessions Secure building Consistent staff

On-Site Locations: Flynn, Immaculate Conception (AM), Locust Lane, Manz, Meadowview, Montessori, Northwoods, Putnam, Robbins, Sam Davey, St. James, St. Mary’s Offered at Y with Bus Transportation: Immaculate Conception (PM), Lakeshore, Longfellow, Elk Mound (PM), Sherman


Open from 6:30 AM until school starts and when school releases until 6:00 PM.

Eau Claire YMCA | 700 Graham Avenue, Eau Claire, WI 54701 715-836-8460 | www.eauclaireymca.org

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4 Leader-Telegram Winter 2017

Her impressions


? What Can Be Done To

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Reduce The Likelihood Of My Child Getting Tooth Decay There are only three areas that can be addressed to reduce the possibility of tooth decay: the teeth, the bacteria and what feeds the bacteria.


The teeth can be made stronger by making the enamel stronger.

Basically, fluoride. It can be topical fluoride from toothpastes and fluoride rinses. Some people recommend “training toothpaste� for very young children. I DO NOT! The key is to use smaller amounts of fluoridated toothpaste. If the children swallow some they will not be affected by the small amount. The teeth are good at absorbing fluoride when they first erupt and that would be losing a prime opportunity to allow the enamel to get as hard as possible. Systemic fluoride, either by community water supply or pills or drops on a daily basis, help make the teeth that are forming in the bones harder as they develop.

Getting bacteria off of the teeth starts with the moms having their teeth repaired and kept clean BEFORE the child is born. Dental decay is a

bacterial disease and can be passed from person-to-person and the primary care givers are the main source of inoculating the child with bad bacteria. If the caregiver has good teeth the children have a much better chance to have good teeth. After that, brushing, flossing and making it harder for the bacteria to stick to the teeth reduces the chance of decay. Brush the teeth as soon as they erupt into the mouth. Children will need help with this until they get into 3rd grade. Flossing is introduced when the teeth start growing together. Making it harder for the bacteria to stick to the teeth can be done by xyletol containing products. Gum, sprays or candy are good sources. Xyletol makes it harder for the bacteria to stick to the teeth and if they do it interrupts the way they process sugars. As a side effect, children have fewer ear infections.

Teeth can be assaulted by acids and sugars that increase the decay count. Several things can be done to change the odds into our favor. Limit things that have sugar or acid in between meals. That is soda, fruit juice, milk or energy drinks. If they have them at mealtime it’s ok with me. In between meals causes too much time that teeth are in the wrong environment. Water is the best in between meals. Have the children get off of the bottle at night when going to bed or natural nursing on demand during the night. Please read that last sentence carefully. I am not against bottles or nursing, but nighttime is not the right time to continually assault the teeth with lactic (milk) acid that is in milk.


So giving your child a good chance to not have tooth decay is as simple as 1-2-3. Strong teeth that have no bacteria and have a good environment that promotes healthy teeth goes a long way to a healthy dental experience.

The American Academy of Pediatric Dentistry, The American Dental Association and the American Academy of Pediatrics recommend that children establish a dental home BY age 1.


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Leader-Telegram Winter 2017 Her impressions 5

VACCINES By Elizabeth Dohms

What’s in them, how do they work and what scientists have to say about it

Fun Fact: The small pox virus, dependent on a human host, was eradicated in 1977, save for a few frozen samples that still remain, because of a massive vaccination program that left the virus without any host to enter, said UW-Eau Claire biology professor emeritus Lloyd Turtinen. “Because there was no animal host, the virus had no place to go,” he said. “That’s true with all viruses because they need a living cell to replicate or copy themselves.”

6 Leader-Telegram Winter 2017 Her impressions

When you say hello to your friend, you’re also tipping your hat to the 2,000-plus bacteria in his gut, Lloyd Turtinen likes to remind his students.

But national health organizations, including the American Academy of Pediatrics, warn parents of the risks associated with not having a child vaccinated.

Those bacteria are a part of us, said the UW-Eau Claire biology professor emeritus.

Eau Claire County has remained consistent in the percentage of its residents choosing not to vaccinate, said Lieske Giese, director of the Eau Claire City-County Health Department.

Our gut bacteria and viruses have evolved to exist with us. Estimates show about one in 10 of the human body’s 100 trillion cells are our own and the rest belong to viruses and bacteria living together in our cozy microbiome. But sometimes disease-causing pathogens rock the boat of that happy home you and the microbes have made for yourselves.

Leukocyte ingests bacteria

Lucky we’ve got an army for that.

Leukocyte absorbs bacteria

In order to help our immune system fight off attacks, vaccines imitate infections to trigger such a response that the body remembers.

Fun Fact:

If we come into contact with that disease again, our bodies know how to fight it.

Receptors on the cells of our little white warriors — leukocytes produced in our bone marrow that patrol bloodways – notice the different make-up of invader cells and literally gobble them up.

According to the Centers for Disease Control and Prevention, vaccinations will have prevented 322 million illnesses, 21 million hospitalizations and 732,000 deaths during the lifetimes of U.S. children born between 1994 and 2013.

According to the Centers for Disease Control and Prevention, it can take the body a few days to produce the weapons it needs to destroy the infection — a process the immune system remembers if and when the body comes in contact with that germ again.

From 2012 through 2015, the average percentage of children in Eau Claire County, vaccinated according to the CDC’s immunization schedule, wavered between 72 and 74 percent, according to data from the Wisconsin Department of Health Services. Elizabeth Goodsitt, a communications specialist for the state health department, said vaccines are tested rigorously, costing millions of dollars and a decade or more of testing before being licensed and available to the public, after which they are continuously monitored. But outbreaks of vaccine-preventable diseases such as whooping cough, chickenpox and mumps are still common in Wisconsin, Goodsitt said. “Being unvaccinated means that the child is not protected and therefore may need to be excluded from public activities such as daycare, school and other community activities,” she said.


State law allows parents exemptions from having their children vaccinated for health, religious or personal reasons.

A state health statistic shows all students in Chippewa Falls and Durand schools were vaccinated. Only two percent in Eleva-Strum and Menomonie were unvaccinated. But in the Fall Creek school district, 15 percent of students were not vaccinated. A surge in the number of parents opting against vaccines occurred after an article published in 1998 that wrongly linked vaccinations to autism. British gastroenterologist Andrew Wakefield’s work published in The Lancet said eight children’s symptoms of autism appeared with a month after receiving the measles, mumps and rubella vaccine. But the article was completely retracted in 2010 because of discrepancies with the way the study was carried out, missing data and inconsistencies with Wakefield’s speculations that led to ethical and legal violations brought against the study’s authors. A survey of pediatricians shows parents cite autism concerns as a reason for refusing vaccinations at a frequency of 64 percent, down from 74 percent in 2006, according to an article published in the Pediatrics journal in September. Cont. on pg 11

Leader-Telegram Winter 2017 Her impressions 7


Experience our preschool programs! St. James Elementary 2502 11th Street | Eau Claire

(715) 830-2277 Ages 4-5 M-Th

12:45 to 3:15 p.m.


3 Year Olds T & Th

8:30 to 11 a.m.

8:30 to 11 a.m.

St. Mary’s Elementary 1828 Lynn Avenue | Altoona

Choosing a child care provider id iis a bi big d decision. Our committed early childhood professionals provide a stimulating, nurturing and learning-based experience for children ages 6 weeks through 12 years.

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CLASSES OFFERED 3 Year Olds 3 Year Olds M&W T & Th

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Building Bridges 4 Children 4-year-old Early Learning Program

• Quality Early Learning Environments • Play-based curriculum with a focus on building social and emotional skills • District bus transportation provided • DPI Certified Teachers • A Community Collaborative Partnership

Enrichment Programs

BB4C Partner Locations

CESA 11 Head Start 2820 E. Park Ave., Chippewa Falls 715-723-1211 Rhymes-N-Rainbows 5051 171st St., Chippewa Falls 715-723-8000 YMCA Early Learning Community 630 Miller St., Chippewa Falls 715-723-5135 Kids USA Learning Center 656 Lakeland Dr., Chippewa Falls 715-726-1507 Building Bridges 4 Children (BB4C) is Monkey Business Early Educational Center public education for any child who is 4 1300 Lowater Rd., Chippewa Falls 715-723-7444 by September 1, 2017 and lives in the MACS-St. Charles Chippewa Falls School District. Registration 429 W. Spruce St., Chippewa Falls 715-723-2161 Circle of Friends Early Learning Center for the 2017-18 school year begins 1750 Hallie Rd., Chippewa Falls 715-552-9696 February 6, 2017. Call 715-726-2414 123 Look@Me Early Learning Center or one of our partner locations for more 2964 Co. F, Eau Claire 715-874-4779 information. Shared Blessings Child Development Center 520 East Grand Ave., Chippewa Falls 534-220-7051

EC4T Partner for 4K Summer School-Age Program Nutrition & Exercise Emphasis Serving 6 Weeks to 12 Years Faith-Based Philosophy

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3221 Lorch Ave., Eau Claire

8 Leader-Telegram Winter 2017

Chippewa Falls Area Unified School District 823129 1-29-17

Her impressions


Child Care Directory

Establish a Dental Home . . . call 715.835.7172

Neal R. Benham, D.D.S.

Associate Professor of Pediatric Dentistry

* Fun, supervised playroom * Providing experienced pediatric dental care for over 30 years * Call now to schedule your children

1.800.826.7226 3131 Stein Blvd, Eau Claire AllFamilyDental@charter.net Most insurance and Badgercare accepted.

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Noah’s Ark Preschool

Beautiful Minds Child Care is a YoungStar five-star rated center and is accredited through NAEYC. We offer extended hours from 5:30 am to 10:30 pm, Monday through Friday.

Trinity Lutheran Church

1314 E Lexington Blvd, Eau Claire marlee@trinity-ec.org www.trinity-ec.org “GROW”

2017-2018 School Year For registration call


3-4 yr. olds: T-Th a.m. 9:00-11:30 T-Th p.m. 12:45-3:15 4-5 yr. olds: M-W-F a.m. 9:00-11:30 M-W-F p.m. 12:45-3:15 New Pilot Program This Year For M-W-F PM: After School Care 3:15-5:30

Peacemakers learning through play823420 • 1-29-17


We offer EC4T through the Eau Claire School District. Open enrollment is February-April for children who will be 4 years old by September 1st, 2017. Please call for more information.

Leader-Telegram Winter 2017

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Her impressions 9

Child Care Directory Non-prot

Faith Christian Pre-Kindergarten & Preschool 733 Woodward Ave., Chippewa Falls, WI 54729 Celebrating 41 years of providing Preschool Christian Education


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Early Learning Center Preschool



Summer Camps

Eau Claire 715.598.1819 • Durand 715.672.3152 We specialize in strengthening children’s natural curiosity to learn throughout life and grow into successful adults.

3-Year-Old Preschool Tuesday/Thursday

Pre-Kindergarten Mon./Wed./Fri.


All children must be potty trained.

To register, stop in or call the church office at 715-723-7754. Check us out online at faithlutherancf.org

Chippewa Falls, WI 823149 1-29-17

12:15-3:15 823144 1-29-17

Now Enrolling for Kindergarten! The Eau Claire Area School District welcomes all children turning

5 years old

on or before September 1, 2017 to enroll in Kindergarten. (NOTE: Students already enrolled in the EC4T program do not need to reapply.)

Pregnant? Have a child under age 5?

Enrollment Instructions

WIC can help your food dollars go further.

Call Today!

Step 1:

Visit our website – www.ecasd.us • Click on Enrollment • Complete an Online Application

715-839-5051 Many working families qualify!

USDA is an equal opportunity provider and employer.

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www.eauclairewi. gov/wic

Step 2:

Visit the Enrollment Ofce anytime between now – March 2017 to provide: • Proof of address • Proof of your child’s age

If you are unable to access the application or have difculties submitting it, please contact the Enrollment Ofce at (715) 852-3063. Enrollment Ofce Hours: Mon through Fri 8:00 AM – 4:00 PM 822301 • 1-29-17

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Her impressions


While that dip has somewhat recovered, pediatricians are now claiming parents have other reasons for avoiding vaccines.


The website VaxTruth shares concern over the amount of aluminum in vaccines, claiming that the amount of aluminum in vaccines is dangerous to infants and young children.

The survey of pediatricians found an increase in the number of parents who refused vaccines when comparing 2006 results to those from 2013.

Ingredients of vaccines have come under scrutiny as potentially dangerous as parents question their purpose and inclusion.

In 2006, about 75 percent of pediatricians said parents refused vaccines, compared to 87 percent in 2013.

VacTruth, another website, argues that toxins in vaccines are linked to neurological damage.

The reason? Parents think they’re unnecessary, say 73 percent of pediatricians surveyed. “To our knowledge, this is the first study to demonstrate the perception among pediatricians of increasing rates of parents who believe vaccines are unnecessary as a reason for refusal,” the article’s authors write. Vaccines’ success could be the reason for that, said Patricia Reis, a public health nurse with the Eau Claire City-County Health Department.

Fun Fact:

Got cold sores? That’s the herpes virus, which has found a sort of equilibrium with us, its host, where it can live comfortably, replicating occasionally and otherwise staying hidden. It’s simple enough. Without anthropomorphizing them too much, the life goals of bacteria, viruses and other microbes are to make copies of themselves. Some scientists think the evolution toward less lethal cohabitation between microbe and human stems from a need for the pathogen to pass on its progeny, something that can’t happen if a host is dead.

Here is a list of some of the ingredients in vaccines and the purposes they serve within the vaccine, according to immunologist Aimee Pugh-Bernard and the Children’s Hospital of Philadelphia Vaccine Education Center: Aluminum (technically aluminum potassium sulfate) is used in vaccines as an adjuvant, something that boosts the immune response to the vaccine, requiring less of the vaccine to get a good result. Aluminum is naturally occurring, found in plants, soil, water, air and even in breast milk and formula.

“You don’t see the diseases, and people think it’s not around anymore,” Reis said.

Eggs are used in the manufacturing process as a vessel in which to grow the virus used to make the vaccine. The virus doesn’t grow well in many environments, but chicken eggs are an exception.

One of the arguments against vaccinations is related to vaccines’ content, including fetal cells and thimerosal, a mercury-based preservative.

Formaldehyde is used to break apart pathogens so they won’t disease us, but will still trigger an immune response. Formaldehyde already naturally occurs in our bodies, produced when we make

Bacteria can grow anywhere, but viruses require a living host to replicate. Listed are some of the symptoms and the recommended vaccine schedule to avoid butting heads with these bad buggers.

BACTERIA Diphtheria

SYMPTOMS: Weakness, sore throat, fever, swollen glands. VACCINE: Five immunizations before age 6 and a booster dose for adolescents. Adults should get the vaccine every 10 years.


SYMPTOMS: Mild cough for a week or two before spells of coughing fits that can end in vomiting. Can lead to pneumonia in infants. VACCINE: Recommended at 2 months, 4 months, 6 months and 15 to 18 months with a booster shot before kindergarten.


SYMPTOMS: Spasms of the jaw and muscles, painful muscle contractions in neck, arms, legs and stomach. VACCINE: Recommended at 2 months, 4 months, 6 months, 15-18 months and before kindergarten. After that, a booster dose is recommend every 10 years.

Cont. on pg 13

Leader-Telegram Winter 2017 Her impressions 11

Child Care Directory Increase your earnings and help children eat right! The Child & Adult Care Food Program reimburses licensed and certified inhome caregivers for serving nutritious food to the children in their care. The program is funded by the USDA and administered by the Wisconsin Department of Public Instruction. Western Dairyland is an approved sponsor in Barron, Buffalo, Burnett, Chippewa, Clark, Dunn, Eau Claire, Jackson, La Crosse, Monroe, Pepin, Pierce, Polk, Rusk, Sawyer, St. Croix, Trempealeau, Vernon and Washburn counties, and the Ho-Chunk Nation. This institution is an equal opportunity provider.

For more information or to enroll, call 1-800-782-1880 or 715-836-7511, ext. 1185

www.ChildCareFoodProgram.org 823063 1-29-17

FEBRUARY 1 Enrollment Will Begin for September Classes Eau Claire 4 Tomorrow What Is It? Eau Claire 4 Tomorrow is an early learning program offered to all four-year-olds in the Eau Claire Area School District. The EC4T program is free* to ECASD residents.

* There is no charge for EC4T, however fees may apply for families participating in extended services beyond the EC4T program day.

How Do I Register? If by September 1, 2017, your child will be 4 years old, an EC4T application must be completed. Applications are available at www.ecasd.us, click Schools, Early Learning, Program Options, Eau Claire 4 Tomorrow, Online Application. Babes In Toyland Childcare Center 715-830-9432 Beautiful Minds Child Care 715-834-4360 Chapel Heights Preschool 715-832-2333 Children’s House Montessori School, Inc. 715-835-7861 Color My World Childcare & Preschool Inc. 715-835-2060

Days Gone By Early Learning 715-835-1234 Eau Claire Area School District-Head Start 715-852-3630 Genesis Child Development Center 715-830-2275 The Kiddie Patch Early Learning Center 715-833-9464 KinderCare Learning Center 715-832-8099

The Learning Tree Child Care Center 715-834-5439 Little Bloomers Child Care Center 715-839-1050 Little Minds Matter, Inc. 715-598-1819 Mayo CHS Child Development Center 715-838-3198 Rachel’s Place Early Learning Center 715-832-1414 x2200

Redeemer Early Learning Programs 715-835-9207 Regis Child Development Center 715-830-2274 UW-Eau Claire Children’s Nature Academy 715-836-2178 Western Dairyland Truax Head Start & Family Literacy Head Start 715-985-2391, ext. 1251 YMCA Child Development Center 715-836-8460

For information regarding EC4T, contact the Eau Claire Area School District Early Learning Office at 715-852-3608.


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Her impressions


amino acids. Formaldehyde in the blood is 10 times greater than the amount in the vaccine. Thimerosal is a mercury-based preservative used in multi-dose vaccine vials. Thimerosal helped prevent bacteria growth that could sneak into the vial after a dose was drawn up. This ethyl mercury, quickly excreted by the body, is different from methyl mercury found in fish, which can build up in our bodies and become toxic. Fetal cells from two aborted fetuses in the 1960s have been used to grow vaccines for rubella, chickenpox, hepatitis A, shingles and rabies. Cells are maintained in lab cultures from these two fetuses, meaning no additional fetuses have been used. Fetal cells are used because viruses grow better in human cells than animals’ and because the cells can reproduce many times over.


While herd immunity – the phenomenon that protects unvaccinated people in a community of mostly vaccinated – might seem like a convincing argument, Pugh-Bernard says it only works if the majority of the community is protected. Plus, different pathogens require different percentages of immunity within a community. “In order for herd immunity to work for measles, about 95 percent of the community needs to be vaccinated

against measles,” she writes. “The same numbers hold true for whooping cough.” Some people against vaccines argue that they are used to the line pockets of pharmaceutical companies and health care businesses. “You cannot trust brochures on vaccines provided by pharmaceutical companies because they are corporations with a profit motive,” an article from Vactruth. com states. Turtinen dismisses such arguments as flawed. “We have the capability scientifically to make vaccines to almost anything,” he said. “It’s a matter of putting money into it and doing it. Big pharma isn’t going to make vaccines unless there’s a market for it.” He cited the recent pandemic of influenza, where four pharmaceutical companies rushed on the bandwagon to license and market a vaccine. “If you didn’t have vaccines, there would be a lot more infectious disease deaths in the world,” Turtinen said. “Vaccines have shown to save many lives.”


SYMPTOMS: Sometimes none, genital warts, cancers. VACCINE: Recommended for girls and boys ages 11 and 12.


SYMPTOMS: Fever, coughing and rash. The virus is in the nose and throat of infected patients. It’s sprayed into the air via coughing and sneezing and can remain infectious for up to two hours. VACCINE: Recommended at 12 to 15 months and before kindergarten.


SYMPTOMS: Fever, muscle pain, swelling in cheek and jaw area. VACCINE: Recommended at 12 to 15 months and before kindergarten.


SYMPTOMS: Sometimes none; paralysis, permanent disability. VACCINE: Given at 2 months, 4 months, 6 to 18 months and before kindergarten.


SYMPTOMS: A rash on the face and neck. Older children and adults might experience fever, swollen glands and an upper respiratory infection. VACCINE: Given at 12 to 15 months and before kindergarten.


Fun Fact If bacteria are in conditions that aren’t ripe for growth – if there aren’t enough nutrients or water – the bacteria form resistant spores with thick coats and remain in that state until conditions are ideal, for example, when you breathe those

spores into your lungs.

SYMPTOMS: Sudden onset of fever, fatigue, weakness, appearance of itchy, blisterlike rash. VACCINE: The first dose should be given between 12 and 15 months, with a second dose before kindergarten. -Information from the Wisconsin Department of Health Services, The History of Vaccines and the Center for Disease Control and Prevention

Leader-Telegram Winter 2017 Her impressions 13

Learn the facts about vitamins and minerals

DEbunked By Katie Venit

14 Leader-Telegram Winter 2017 Her impressions

One-third of Americans take dietary supplements, according to estimates from the National Instutites of Health, hoping to improve memory, lose weight or avoid catching that cold that’s going around the office. But do these supplements work, or are they doing more harm than good? Dietary supplements were part of a $37 billion industry in 2014, according to the National Institutes of Health, and there are a lot of choices out there.

We don’t need to worry about eating healthy if we take multivitamins. “First and foremost, our vitamins and minerals should come from our foods,” said Kerry Peterson, associate professor and chairwoman of the Department of Food and Nutrition at UW-Stout. However, a multivitamin can help fill in the gaps for someone who is already doing his or her best to eat nutritious meals. “We do not get all the nutrients we used to get from our foods anymore because our soils are depleted,” said Deb Koteras, owner of Mother Nature’s Food in Eau Claire, explaining that supplementation is often necessary to keep our bodies healthy. She recommends her customers start with a multivitamin, an omega supplement and a probiotic. “I also tell them to start slowly and listen to their body,” she said. “Many times people will say that they took a multivitamin and then for some reason stopped, and it wasn’t until they stopped that they realized the benefits they were getting from it. We have to learn to listen to our own bodies and make changes accordingly after doing your research.” BOTTOM LINE: While supplements are not substitutes for a healthy diet, they can help us get the nutrients we need when that healthy diet is not enough.



Be savvy by avoiding these myths.

All multivitamins are the same. Susan Kasik-Miller, clinical dietitian at HSHS Sacred Heart Hospital in Eau Claire, advises reading the label before putting multivitamins in your cart, making sure they provide no more than 100 percent of your daily recommended intake. “A little is what you need; more does not provide any added benefit.” Beyond that, our needs change depending on what stage of life we’re in. Women of childbearing age may need a multivitamin with more iron, and pregnant women are often advised to take prenatal vitamins, which contain folate, Kasik-Miller said. As we get older, our bodies lose the ability to absorb nutrients, and many older people need more vitamin D and vitamin B12. Koteras has found that even the form a multivitamin comes in can affect how effective it is. “Taking a multivitamin for many people would be very helpful, but if their bodies cannot break down a hard tablet because their guts are unbalanced, then maybe going to a liquid might be a better option for them,” she said. There are many options, and we try and help people look at their issues to see what might be a good place to start.” BOTTOM LINE: Depending on your particular circumstances, some multivitamins might be better than others, but always make sure not to take more than the recommended daily intake. Cont. on pg 17

Leader-Telegram Winter 2017 Her impressions 15

Child Care Directory Eau Claire Location NOW OPEN!

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Peterson has heard a lot of dubious claims about supplements, such as magnesium will prevent muscle cramps during exercise, or that vitamin C will prevent the common cold. “The scientific evidence does not support these claims,” she said. “Supplementation of vitamins and minerals beyond the recommendations does not appear to positively impact health, especially if you are already healthy — eating a balanced diet, exercising and managing your stress.” She cautions against taking supplements in the high doses recommended by these myths. “High doses of certain vitamins or minerals can cause problems ranging from mild gastrointestinal discomfort to major problems such as liver damage,” she said. “Also, sometimes taking a vitamin or mineral supplement can impact other vitamins in the body. For example, high doses of zinc supplements (to treat cold symptoms) can impact the body’s ability to regulate magnesium.” Kasik-Miller also debunks the vitamin C myth, as well as the use of high doses of vitamin E to prevent prostate cancer, beta carotene to prevent lung cancer and calcium to prevent heart disease, adding that high doses can actually increase the risk of certain cancers. “The idea that if a little is good then a lot is even better seems to be prevalent with the use of supplements, including vitamins and minerals. Unless there is a deficiency, using high doses can lead to unexpected side effects ranging from skin rashes to increased incidence of disease.” Although they may not help with colds, supplements can help when patients are experiencing deficiencies. For example, KasikMiller notes that patients on dialysis lose more B and C vitamins during that process and may need to supplement. Koteras notes that some cholesterol medications can block the absorption of fat soluble vitamins such as A, D, E and K. Peterson recommends talking with your doctor if you think you have a nutrient deficiency. “Then, if you need to supplement your diet, take that individual nutrient as this will help prevent exceeding the established upper limits of other vitamins and minerals,” she said. BOTTOM LINE: Taking higher doses of a supplement may do more harm than good. A doctor can tell you if taking supplements beyond a multivitamin can help with your specific health needs.



High doses of supplements can improve results.

All information out there is equally reliable. Although the U.S. Food and Drug Administration may take action against a dubious or harmful supplement after it appears on the market, this agency does not review them prior to their release, so it is important for consumers to inform themselves, the National Institutes of Health reports. All three local experts recommend talking to your pharmacist, doctor, registered dietitian/ nutritionist or other expert on supplements and conducting your own research online. In a world of health bloggers, it can be hard to know what information is reliable. One good resource is the National Institutes of Health’s Office of Dietary Supplements at ods. od.nih.gov. This site has trustworthy information on supplements, including fact sheets on individual supplements listing maximum daily intake amounts and possible benefits and side effects. Kasik-Miller recommends websites that end in .edu or .gov, such as the Academy of Nutrition and Dietetics, but warns against consulting websites that end in .com, especially if they are selling supplements or diet plans. “These sites have a financial interest in people using supplements and will recommend something for everyone,” she said. Koteras advises her customers to do research on everything they are taking. “It is your body, and you need to know what you are putting into it — supplements and drugs alike. Everyone that comes into the store we encourage them to do that research,” she said. “If you are just taking a basic daily multivitamin and have no underlying conditions or are on any other medications, you should be fine,” Peterson said. BOTTOM LINE: Conduct the proper research before taking any supplement, and ask experts for advice. Venit is a freelancer based in Eau Claire.

Leader-Telegram Winter 2017 Her impressions 17




beauty of makeup

By Samantha West

How trends toward self-education have shaped the makeup industry

As Bloomer-based Mary Kay Sales Director Alice Rothbauer looks back on the two decades she’s spent in the world of beauty, it’s incredible, she said, how much has changed. Those changes aren’t just in terms of makeup’s composition and its trends, but also in the customers she’s catering to and the climate of the market.

18 Leader-Telegram Winter 2017 Her impressions

Noticeable wrinkle When Rothbauer began at Mary Kay in January 1997, the internet was only just becoming big, and businesses were only beginning to realize the best ways to utilize it. “People are much more on top of trends across the country,” Rothbauer said. “They don’t take as long to make it from east to west coast. (Trends) travel at the speed of the internet, instead of happening through someone else doing it … Now, like everything, you can Google it and it’s there instantaneously …” As the internet continued to grow in popularity, and later social media developed, it became harder and harder to be considered the “expert,” Rothbauer said. “Customers are much more savvy about makeup and fashion trends and how to implement them through social media, like Pinterest, Facebook … they have this education that before was only available in salons and home parties like what we offer in that type of arena,” Rothbauer said. But that doesn’t mean she doesn’t still have a job to do. It’s simply changed it, Rothbauer said. Now, Rothbauer finds customers coming to her with photos of exactly how they want their eyebrows to look and YouTube tutorials of how to get the exact look they want. And that is where she finds her new role. Customers no longer look to her as the trend guru, but as a “bridge” for highly educated customers whom she

can provide with the right products and tips to successfully execute the look. For Jennifer Peterson, a licensed aesthetician who has owned her Eau Claire business, Integrative Skincare, for 12 years, this new, more knowledgeable consumer has allowed her to focus on teaching clients information customized to both her and their interests, rather than establishing a “base” of knowledge. “People are more educated and they want to gain even more knowledge, which is good, because then we can make healthy choices, I think,” Peterson said. “My key desire is to customize for people, according to their values, according to their needs. And if people know what they want, if they have a value to bring to me, I can maybe help to point the way.”

Consumers made little changes, like buying one, more versatile eyeliner, in black, rather than buying every color under the sun. “Black eyeliner became our number one color because people weren’t going to buy multiple in different colors.” she said. “They were just going to buy one.” Since the recession, Peterson said she’s noticed women, more sophisticated consumers of the makeup industry, investing more money in beauty products. “More women are willing to invest in tools, knowing that if they invest in something that has low quality to it, you know, they’re not going to get good results and be able to achieve the look they want,” she said.

Highlighting selfexpression

Cracks in the foundation

When the recession hit around 2009, a lot of things changed for struggling Americans. The makeup industry wasn’t excluded, Rothbauer said. People, of course, still bought makeup. They just changed the way they bought, being more cognizant of the practicality of different products, Rothbauer said. “There was definitely a shift toward simplicity and multitasking products,” she said. “So products that maybe would’ve done one thing now do eight things, so that it eliminates the number of products people were buying, and it’s less of an investment.”

Since both their starts in the world of beauty, Peterson and Rothbauer have noticed a shift from women blindly following trends to using makeup as a means of self-expression, unique to their own style and personality. Before, Rothbauer said makeup was more a means of improving one’s appearance or a way to look more professional. Now, it’s something else entirely. As crazy hair colors and eye shadows make their way back into mainstream, individuals have more of the skills to make their style whatever they want it to be, Peterson said. “Women have always been motivated to stay on trends and everyone wants to look their best,” Peterson said. “People need to also stay true

Leader-Telegram Winter 2017 Her impressions 19

to themselves and follow that inner mandate, and they do that more now.” But it took a long time to get there.

Contouring the journey Today’s trends in makeup evolved from the first attempts to accentuate beauty, dating back to 10,000 B.C., according to “History of Cosmetics,” published in the Asian Journal of Pharmaceutics in 2009 by S. K. Chaudhri and N. K. Jain. This was a time when both Egyptian men and women, who valued their appearances, used oils and ointments to clean and moisturize their skin and disguise body odor. At this time, men and women also utilized dyes and paints to paint their bodies and their hair, rouged their lips and cheeks and used henna to stain their nails. To simulate an almond eye shape, men and women also used a small stick to heavily line their eyes and eyebrows with kohl (a ground mineral), according to the article. Flash forward to 3,000 B.C. Chaudhri and Jain said Chinese people were staining their nails with a mixture of gum Arabic, gelatin, beeswax and egg to represent their social class, shown by the color they used. The upper classes also used perfume and incense they referred to as “heang.” From 300 to 500 B.C., henna was being used in India and North Africa as hair dye, as well as for the art of mehndi — complex designs drawn on the body for special occasions, such as weddings. Chaudhri and Jain said paleness during the Middle Ages in Europe was a sign of high class.

To achieve this look, both European men and women used cosmetics to lighten their skin. Makeup during this time often contained lead and other harmful materials such as arsenic and was damaging to health. It wasn’t until the early 1900s, Chaudhri and Jain contend, that makeup was considered fashionable in the U.S. and Europe. They theorize this change happened because of the popularization of theatre and ballet, and most importantly, the growing movie industry later on. Still, only performers dared to don fully made-up faces, while most women stuck to lightening their skin with powders and cream rouge on the cheeks, according to Chaudhri and Jain. By 1915, lipstick could be found in its current form – in cylindrical tubes made of metal. According to Chaudhri and Jain, the 1920s marked a stark change that seemed to evolve with each passing decade. In the ’20s, the flapper style became all the rage, with dark eye makeup, red lipstick, red nail polish and tanner skin suddenly becoming a fashion statement courtesy of Coco Chanel. That all changed again in the ’30s, according to an article titled “Makeup Through the Decades” put out by London cosmetic company Addicted Cosmetics. Eyebrows were tweezed very thin or completely and then replaced by pencil-drawn lines. Foundation a few shades lighter than the skin tone was applied thickly to eliminate any and

20 Leader-Telegram Winter 2017 Her impressions

all facial imperfections. Mascara was applied with a brush to the upper lashes and accentuated by vibrant pastel eye shadows. Rouge powder replaced cream in popularity. According to Addicted Cosmetics, eyebrows were maintained to look natural in the ’40s, though the trend of high arches from the ’30s continued. Red lips made a comeback in this decade, and powdered, pink blushes became trendy. Then came the 1950s, a “decade of glamour,” modeled after the likes of Marilyn Monroe and Audrey Hepburn, according to Addicted Cosmetics. During this time, foundation was still heavily applied, mascara and eyeliner were applied thickly and winged eyeliner emerged. Darker blushes and bright pink and light red lipsticks were the norm. The 1960s marked another shift, as makeup’s focus moved from dramatic lips to eyes, modeled after supermodel Twiggy. Foundation and blush was applied to look more natural, while eyeliner was applied thickly to both the upper and lower eyelids, according to Addicted Cosmetics. If false eyelashes, normalized in this era, were not worn, mascara was thickly applied to the upper and lower

Cont. on pg 24

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Keep your cholesterol and triglycerides at normal levels to lower your risk of heart disease and stroke. Dyslipidemia. (Dis-lip-eh-dee-mee-ah.) It’s one of those big, needyour-dictionary words. But, it’s linked to something many of us are familiar with: heart disease and stroke, the No. 1 and No. 3 killers in the United States. Dyslipidemia means abnormal cholesterol and triglyceride levels. While these fat substances are necessary for your body to function normally, too much of the bad kind or not enough of the good kind increases your risk of heart disease, stroke or narrowed arteries in your arms or legs. The first step is getting a cholesterol test, also called a lipid panel or lipid profile. According to mayoclinic.com, this blood test measures four types of fats in your blood: • Total cholesterol. A sum of your blood’s cholesterol content. • High-density lipoprotein (HDL) cholesterol. Sometimes called good cholesterol, it helps carry away LDL (bad) cholesterol. It keeps arteries open and your blood flowing more freely.

• Low-density lipoprotein (LDL) cholesterol. Sometimes called bad cholesterol, too much of it in your blood causes the buildup of fatty deposits (plaques) in your arteries (atherosclerosis), which reduces blood flow. These plaques sometimes rupture and can lead to a heart attack or stroke. • Triglycerides. When you eat, your body converts any calories it doesn’t need to use right away into triglycerides, which are stored in fat cells. High levels are seen in overweight people, in those consuming too many sweets or too much alcohol, and in people with diabetes who have elevated blood sugar levels. Very high levels can cause a problem with the pancreas.

Based on your results and your family history, your health care provider will work with you to help modify any of your risk factors, such as: • High cholesterol • High blood pressure • Diabetes • Tobacco use • Overweight • Sedentary lifestyle Your care plan might include referral to resources, such as smoking-cessation classes, a weight loss program or diabetes education. Medication also may be used to lower lipid levels. Together, these efforts may prevent heart disease, stroke and peripheral artery disease.

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Every 9 seconds in the U.S. a woman is assaulted or beaten. On average, nearly 20 people per minute are physically abused by an intimate partner in the U.S. 1 in 5 women and 1 in 71 men in the U.S. have been raped in their lifetime. 1 in 15 children are exposed to intimate partner violence each year and 90% of these children are eyewitnesses to this violence.

Why Do People Abuse?

Abuse stems from a desire to gain and maintain power and control over an intimate partner. Abusers believe they have the right to control their partners. They typically believe that their own feelings and needs should be the priority in their relationships. Abuse is a learned behavior. People learn abuse through witnessing it in their own families, from friends, or from their culture.

9 tips on how you can help a friend or family member who is in an abusive relationship:

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1. Don’t judge—listen. 2. Avoid telling the victim to leave the relationship. He/She already knows they need to leave, but they do not feel they can. 3. Help the victim develop a safety plan. If it is safe for you to do so, let the victim store some emergency items at your house in case she/he needs to leave quickly. 4. Document all dates and times you see injuries on the victim even if they tell you the injuries were not caused by the abuser, and take pictures if you can. 5. Tell the victim about Bolton Refuge House in Eau Claire or Family Support Center in Chippewa Falls and give him/her the phone number. The victim could also call the National Domestic Violence Hotline (1-800-799-7233). 6. If the victim is going to leave the abuser, tell him/her not to disclose their location to anyone. Offer a safe place for the victim or help him/her find one. 7. Pick a code word so when the victim says or texts the chosen word, you will know to call the police. 8. If the victim is suicidal, he/she needs help. Ideally without letting the abuser know. 9. Let the victim know that they are not alone and that this is not their fault. Express your fear for their safety, as well as the children’s, and that the abuse will likely continue and get worse, even if the abuser apologizes. 822625 01-29-17

Leader-Telegram Winter 2017 Her impressions 23

lashes. Women during this time traded bold pink and red lipsticks for nude tones or a coat of lip gloss. Caked-on foundation and skin correctors were traded in for face creams and tinted moisturizers as the importance of healthy skin was more emphasized in the 1970s, according to Addicted Cosmetics. Skin, in this era, was meant to glow, and women turned to bronzers and back to cream blushes to achieve this look. If eyeliner and mascara were used, their colors matched the woman’s natural hair and skin tones, with bright eye shadows to contrast the largely natural look. Lip balms and glosses became prominent with this natural look. Then came the 1980s, when hair and makeup made a big and bold appearance, according to Addicted Cosmetics. Bronzer was more popular than ever, and so was dark mascara and eyeliner applied with bright eye shadows blue, pink and orange in color. Fuchsia and bright red lipsticks were the norm, coated with a clear lip-gloss over the top. Mainstream makeup went either grunge or natural in the 1990s, according to Addicted Cosmetics. When she began at Mary Kay in the late ’90s, Rothbauer said her consumers mostly followed the natural trend. “Because the ‘Roaring ’80s’ had kind of died, I sold lots of browns

and pinks,” she said. “People followed their ‘color classes’ – either cool or warm – and wanted to be educated in their homes, like ‘What are my colors?’ and ‘What are the right things for me to wear?’ Twenty years later there are almost no rules having to do with color. It has more to do with age or texture or sparkle.” The 2000s brought with it two Ls: lashes and lip gloss, as well as thin, ultra-manicured brows with rosy cheeks. During this time, Rothbauer said about 80 percent of the lip products she sold were lip gloss or lip balm. Today is a different era, Rothbauer said, as even much younger consumers turn toward lipsticks of all colors. Eyebrow trends have turned more natural, becoming bold, bushy and unarched, and women tend to only emphasize one or two features at once – eyebrows and lips or just their eyes, she’s noticed. To Peterson, one of the biggest trends of today is contouring – a skill she learned while in school as an aesthetician. But now, the skill has become more easily learned. “Contouring, when I was in school, was lots of days of information, detail and so on and could feel really overwhelming,” she said. “But GloMinerals (the makeup she provides at her business) turned it into a four minute little consumer video. All those little things that

24 Leader-Telegram Winter 2017 Her impressions

used to be more professional, they’re getting out into the mainstream, and companies like GloMinerals are providing scaled down, simple, to-the-point techniques.” Rothbauer said in today’s market, it is clear makeup has come a long way. Her customers are often still worried about “that orange line” from foundations – but that’s a hard problem to have with the quality of makeup today, she said. “Perfection” is no longer only found at the salon, nor are skin care treatments or “special” kinds of makeup. But through all the change, for the industry as well as her own role within it, Peterson said she thinks it’s all for the better. Women learn for themselves, understand their products more and don’t put harmful materials like lead and arsenic on their skin. “It’s pushed manufacturers to work a lot harder because a lot of women are not willing to sacrifice their health just for their beauty, which is a great thing,” Peterson said. “People are more educated, and they want to gain even more knowledge, which is good, because then we can make healthy choices.” West is a journalism student at UW-Eau Claire who works part-time at the Eau Claire Leader-Telegram.

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Most insurances and Badgercare accepted. 822622 1-29-17

39th Annual

HOME&GARDENSHOW February 17-19th, 2017 Eau Claire Indoor Sports Center $6 through Feb 16th / $8 at the Door $12 Weekend Pass at the Door Children 12 & under are free

9am - 5pm m - 8pm Čˆ Saturday

Čˆ Sunday 10am - 4pm

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Visit www.cvhomebuilders.com for more info or call 715-835-2526.

823160 1-29-17

Friday 1 p