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COMMUNITY PROFILE

Life of the party

Staff photos by Pamela Powers Scott and Sherri Yukel, co-owners of Big Dot of Happiness in Menomonie, credit the digital marketplace for the success of their custom party supply business that has grown to about 70 employees.

Big Dot of Happiness credits Amazon for taking the business out of the basement and around the globe By Pamela Powers, Leader-Telegram staff MENOMONIE

T

he Big Dot of Happiness wants to be the life of the party. From fiestas, to woodland creature-themed baby showers and birthday parties, to bashes celebrating the 1980s and 1990s, the Big Dot of Happiness is in the custom party supply business to help people enjoy life’s celebrations and make memories. The Menomonie-based company was started in 1999 by co-owners Sherry Yukel and her husband, Scott, in their basement. Sherry designed a web page on her own to help sell the custom character towels she made. “It was terrible,” she said of the website. “I really just started this because I was home and I wanted to have some spending money.” Big Dot of Happiness continued to grow, moving in 2008 to its current 20,000-square-foot site in the Stout Technology Park. The building was designed with the atmosphere of a party in mind and planning life’s special occasions. Multicolored lights and brightly colored rooms are part of the building. 8 | BUSINESS LEADER • January 29, 2018

Each room has a unique, humorous name, which is part of the company’s branding designed to make it stand out from other manufacturers. Customer service is known as “the Expert, Experts.” The printing room goes by “the Superheroes.” Assembly and warehouse areas are called “the Dotifiers.” Product development carries the moniker “the Designer of Dots.” And the marketing people are nicknamed “the Fanatics.” Even the lunchroom has a special name, “the Spunkitudinality Lounge.” The company has grown to 70 employees working two shifts to meet the growing demand for some 12,000 products the company produces. “It’s a good problem, a very good problem,” Scott said.

Growing destinations

In 2012 the company became an Amazon retailer. The unique party supplies go across America, Canada and the United Kingdom. A new destination, Australia, is a market the company will start sending to in the first quarter of this year.

Profile for Leader Telegram

Business Leader magazine Winter 2018  

100% local business news. The cover story of this issue explores what several Chippewa Valley employers are doing to step up to the challe...

Business Leader magazine Winter 2018  

100% local business news. The cover story of this issue explores what several Chippewa Valley employers are doing to step up to the challe...

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