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November 2013

Luncheon Speakers Jefferson County Chamber of Commerce luncheon meetings are held at the Port Townsend Elks Lodge, 555 Otto St., at noon each Monday, federal holidays excluded. Everyone is welcome!

Nov. 4 – Dr. David Engle

The superintendent of the Port Townsend School District joins Jake Beattie, Executive Director of NW Maritime Center, to discuss an initiative to link K-12 learning to the community’s maritime culture. Sponsor Food Co-op

Nov. 11 Veterans Day No meeting.

Nov. 18 - Tim Lawson

The Executive Director or the Port Townsend School of Woodworking talks about the school’s evolution since its founding in 2008. Sponsor First Federal

Nov. 25 - Allyson Brooks Washington State’s Historic Preservation Officer from the Department of Archeology & Historic Preservation will talk about archaeological, cultural and historic preservation issues as well as the Main Street Program. Sponsor Skookum

NW Maritime Center, PT schools team to launch maritime studies Port Townsend Schools are embarking on an initiative to overhaul K-12 instruction by aligning student learning along a place-based strategy that strengthens the connection between classroom learning and the community of Port Townsend. Under the Maritime Discovery Schools initiative, teachers, administrators and local non-profit partners are beginning the work to retool curriculum throughout the district, with changes to be implemented beginning in the fall of 2014. “Very soon learning will look dramatically different here,” said Dr. David Engle, Superintendent of Port Townsend Schools. “Imagine learning in a school system where teachers and students weren’t constrained by outdated teaching models or the four walls of their classroom. Imagine what will happen when the rich experiences in this community are used for education.” From exploring the beach and the surrounding forests and streams, to experiences on and under the water, Engle said he believes that Port Townsend itself will become the medium for improving education, and improving education can have positive effects on the financial health of the entire community. CraFting the transForMation The basic idea of the Mari-

At its core, the maritime framework for Port Townsend schools is about connecting learning to the community. Here, students learn a variety of skills working on projects at the NW Maritime Center. time Discovery School initiative was the result of the outreach Engle embarked on when he arrived in 2012. The theme that came out of all those meetings with local businesses, gatherings in living rooms and classrooms and other public forums was that the community was ready to step up and help the school system make a positive change. Engle also saw that while

Port Townsend possessed an abundance of community resources, several demographic indicators depicted a community in trouble: increasing median age, rising levels of poverty, sub-par performance on standardized tests, and declining school enrollment all pointed to a community at risk. He felt that making the schools truly great would both improve the

readiness of the students who learn here and help address the root causes of those indicators. Improved education, he said, could be an economic driver by retaining families already here and attracting new families and companies to move here. This sea change in the schools was one of the reasons that Crawford Nautical School (the Continued on Page 2


Maritime: Joint fundraising drive planned Continued from Page 1 country’s oldest privately owned nautical training school) chose to expand to Port Townsend, and already have brought several weeks of training classes here since starting operations in August. Over the last year Engle worked with Jake Beattie, Executive Director of the Northwest Maritime Center, to craft a strategy to harness the educational potential of Port Townsend’s non-profit and professional community. The two developed the concept in a white paper titled “Maritime Framework” (available on the PT schools website) and then refined and presented the idea to school board members, teachers and local nonprofits. In April, the school board voted unanimously to adopt the paper as the official strategic direction for the district. Maritime is more than boats In this context a ‘maritime framework’ means more than the subjects

more typically associated with boats. Rather than a vocational track, ‘maritime’ is meant to link learning to the context of Port Townsend. “Our community’s culture is defined both naturally and culturally by our relationship to the sea. All throughout history seaports have been places of richness where commerce and ideas are exchanged and new thoughts, products, and people enter into our world. This is true whether you are talking about the spice trade and sailing ships, bringing in iPads from China or travelling by dugout canoe to gather shellfish,” Engle said. At its core, the maritime framework is really about connecting learning to the community. Research indicates that learning through applied experiences is more effective than learning academic concepts in abstraction, and even more effective when those experiences are directly related to a student’s community and blend multiple subject matter.

The 7th grade program at the NWMC was one of the examples of how place-based learning can be effective. For two weeks every year, 7th graders use the NWMC as their campus. Classroom teachers teach alongside maritime instructors and the students learn math through creating navigation plans on actual charts, rowing and navigating on the bay, and then learn about the history of exploration. They build boats, sing sea shanties, tour area businesses to learn about marine trades — all of the learning maps to state standards. This type of powerful experiential learning will be developed across grade levels and school subjects, and with assistance of the partnering non-profits and businesses. The white paper calls out over 30 potential partners that could be included in a better integrated experience, from maritime trade organizations like the Northwest School of Wooden Boatbuilding, to environmental organizations like the Jefferson Land Trust or the Port Townsend Marine Science Center, to arts organizations like Centrum. “In a community as rich in experiences as Port Townsend, why aren’t we using all of the resources in this community to make our schools truly excellent? Why shouldn’t our schools

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2 November 2013 Jefferson County Chamber Newsletter

For two weeks every year, 7th graders use the NWMC as their campus. Classroom teachers teach alongside maritime instructors and the students study math, history and art through maritime connections. Here, students get a close look at some shrimp. be about us?” Engle asks.

in the day. We’re going to require some rocket fuel to get us out of our current Fundraising initiative orbit.” Engle commented. to implement This “rocket fuel” While there will be amounts to $750,000 time and money needed to over a 5-year timeframe make a transition, a design criterion for the initiative is to pay for the additional work to design and that the curriculum that is execute this transition. created needs to be funded by existing funding sources Rather than a tax-based solution, these funds and not require additional will come in the form taxes. “A change this profound of private donations raised from the local will require a significant amount of work, and teach- community and national ers can’t take on more hours maritime industry. The school district doesn’t have expertise or staffing for fundraising, so • Pre-Need Arrangements • • Personalized Funeral & Memorial Services • the PT School Board recently signed an agree• Cemetery Markers & Monuments • ment with the NWMC to • On-Site Crematory • facilitate that effort. “This is a pretty revolutionary arrangement,” Beattie noted. “This will be the Owned & Operated first time that the schools by the Robles Family have experimented with (360)385-2642 this type of philanthropy 1615 Parkside Dr., Port Townsend WA 98386 and the first time that the

NWMC has used our ability to fundraise for the benefit of another organization. It’s really exciting!” The campaign will kick off this fall and is based on raising a large number of small donations and a limited amount of grants and major gifts. “$750,000 is a big number, but per student it’s pretty manageable — just $125 per student a year for five years. We’re looking for donors to sponsor a student’s worth of change,” says Beattie. “This is really an opportunity for people like you and me to vote with our checkbook. If we work together, we can transform our schools and strengthen our community.” Details about the campaign and Maritime Discovery Schools can be found at maritimediscovery.org


Meetings not required to enjoy chamber benefits By Teresa Verraes I don’t know about you, but time has quickly become one of my most valuable resources. There are 24 hours in the day: Sleep = 6 to 8 (often less). Most of the time I’m eating on the run, but try to make a point of preparing something at home and sharing with friends Verraes and family = 1 to 5. How about the time it takes to get yourself ready for the world (varies considerably). Work = 8 to 12 hours... You get my drift! One of the most frequent concerns I hear from our members, non members, potential members and dropped members, goes something like this: “I can’t spare the time and close my shop to come out for Monday lunch.” “I have a family and the mixers happen at dinner time.” “If I have to spend another hour in a meeting I am going to have a melt down.” Have one or more of these thoughts ever crossed

your mind? Well, here is the good news: You don’t have to show up to a single Chamber event to get good value out of your membership! The Jefferson County Chamber of Commerce works for you all hours of the day! When you sign up for a basic membership you are represented in our Chamber Directory and accessible via our websites at jeffcountychamber.org and visitjeffersoncountywa.com 24 hours a day. This initial investment is a $195 per year and we get to work for you right away. I often refer to our networking events as “icing on the cake.” They are fun, informative and there is nothing like putting a face to the name. I don’t know about you, but I prefer to do business with people I know or who are referred by someone I know. I owned a business in town a few years back and this is my testimonial: “If I had known then what I know now about the Chamber, I would have been a member without a doubt, just for the basic

follow the Chamber on twitter, facebook If you are member of the Jefferson County Chamber of Commerce and use Twitter or Facebook -- please follow us @JeffCoChamber on Twitter and Jefferson County Chamber of Commerce on Facebook.

a

We use Twitter and Facebook to showcase our members and bring you the latest business news that is important to our members – so if you’ve got some news tweet about it and we’ll help spread the word.

listing, but there is more. Over the last three years your friendly Chamber staff have been customizing membership and maximizing promotional opportunities. We get consistent feedback about how our tools have given business or events a much needed boost, offered a solid direction for marketing or just plain saved time. The Jefferson County Chamber of Commerce is the most powerful business referral network in the county. Weather you need help with promotion, like to network or just want us to do it for you it’s worth your time to get involved. Call or email us today! noveMber speCial! Get a jump on the new year. Join or renew by Nov. 30 and receive $50 toward your membership or a spot for your rack card at the Visitor Center for the year valued at $50. Teresa Verraes is the Executive Director of the Jefferson County Chamber of Commerce.

With summer behind us and fall firmly in control, our business communities are looking toward the holidays to put an exclamation mark on 2013.

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10 signs you may need new strategic plan Over the last few years, in the throes of the recession, companies have pared down to bare minimums and leaders have been tasked more with getting product out the door than casting their gaze outward. Yet at the same time, no matter what business you’re in, your market has changed. That makes for at least some degree of misfit, and probably missed opportunities. With the recession waning, now may be the time to take that fresh outward look through a strategic lens - to work on the company, rather than in it. But planning can be costly in terms of both time and money. So, it would be nice to feel confident of your need for, and potential benefits of, undertaking the process. Here are some clues that indicate the time has come for a fresh evaluation and a new strategic plan: • When someone asks why you’re in business, you struggle for a good answer. If they ask what you’re especially good at, or what sets you apart from the competition, or what mark you want to leave, you stumble. All of these point to an inadequate understanding of your fundamental role in the markets you serve. • You don’t know where you’ll be in five years - perhaps even a year. You’re stuck in the trenches, too busy putting out fires, too much in a reactive mode, to have a clear sense of what’s around the corner. • You have an idea where you’d like to be, but no idea how to get there. Many leaders can easily cite the obvious they want to grow, to be more profitable, etc. But that doesn’t mean they know what steps to take. • You’re struggling with how to grow your top line. You aren’t hitting revenue goals, but aren’t sure what to do differ-

ently to improve the situation. It may be that you don’t have a good grasp of how your market has changed, why your customers buy (or should buy) from you, how you are unique and different, or where your greatest leverage lies. • Your external message is unclear. Perhaps it’s just fuzzy, or perhaps it’s inconsistent. Either way, it’s hard for people to understand your message or know where you’re coming from. The consequence can be poor alignment of your products or services with the needs

critical mass. You don’t know how to evaluate opportunities. They present themselves regularly, but not all are necessarily the right ones. All that glitters is not necessarily gold. One true value of a strategic plan is that it provides a lens through which to view your changing environment. It is as much about omission as inclusion. • You take too many cues from your competitors. You watch what they do, and then either copy or react to it. That makes you a follower, not a leader. Your pricing decisions, for example, should have more to do with the differentiated value you offer than with what the competition is charging. Every organization faces at least some of these issues at least some of the time. If only one or two are true for you, perhaps you can tackle them individually. But, if the pattern is broader, your most of demands they are supposed ate, how they compete or what cost-effective way to make an impact is with fresh strategic to address. they’re up to. While strategic • Your internal message is planning is not for the purpose planning, which is designed to address the big picture. unclear. Your people are unsure of finding this out, you can’t The other thing to rememwhere you’re trying to take do a proper plan without that ber is that the greatest value of the organization and how. The understanding. Think of it as strategic planning lies in the result is poor internal alignment a bonus. process.  Not that the finished behind a common purpose, and • You’ve gotten spread too that leads to fractured, wasted thin, probably from jumping at plan isn’t important. It will resources. People can’t pull too many different opportuni- guide decision making, bring together if they don’t have a ties. The eventual outcome of about that important internal alignment and enable you to shared direction. operating in a reactive mode address all kinds of issues • You’re blind to your com- is that you gradually become more efficiently and confipetition. You may not know everything to everyone. You who all the players are, their lose focus, but worse, your re- dently. But the process, itself, is size, their positions in the sources get stretched to where one of the most enlightening market, the ways they operyou can no longer achieve adventures you can undertake. It will cause you to see your world through a different lens - one that gives you a whole new perspective on the nature of your environment and how you fit into it. It is a renewal process that will clear out the cobwebs and reinvigorate your energy, enthusiasm and confidence. And, if acted upon over time, it can dynamically usher in the next stage of growth for your organization.

“The greatest value of strategic planning lies in the process. Not that the finished plan isn’t important. It will guide decision making, bring about that important internal alignment and enable you to address all kinds of issues more efficiently and confidently.”

4 November 2013 Jefferson County Chamber Newsletter


Thanks to our top chamber contributors! Business investors Port Ludlow 74 Breaker Lane Port Ludlow, WA 98365 360-437-7863

Port Hadlock 69 Oak Bay Road Port Hadlock, WA 98339 360-344-3424

East Sims 2313 East Sims Way Port Townsend, WA 98368 360-385-0123

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Pretty fall colors indicate fall has arrived and that winter can’t be far behind. Jefferson County encourages people to prepare for power outages and other emergencies by collecting supplies and a grab and go kit.

Prepare for blustery storms and feel secure this winter Some of us march to a different drummer, as the saying goes. Some march rhythmically, others march in place and still some, not at all. The staff and volunteers at Jefferson County Department of Emergency Management all march in place for most of the year — but the cadence picks up a bit when the calendar changes from September to October. We’d like you to join us. There are many things you can do to prepare for winter storms and other emergencies that could occur in Jefferson County. Planning ahead for these potential events is as much about a mindset as it is about getting some extra batteries or storing some water and food. Two-for-one coupons are a great way to begin

getting some emergency foods for your family and . . . don’t forget your pets! Be mindful of the pull dates on packages and make a note to check your emergency supplies twice a year when you change the batteries in your smoke alarms — at the beginning and end of daylight saving time. An ice chest on wheels makes a good GRAB&GO Kit and is a good place to store emergency items. For additional information, visit www.jeffcoeoc.org. A valuable resource for Jefferson County residents is the Map Your Neighborhood (MYN) program. Since the first neighborhood was organized in 2006, the program has grown remarkably under the leadership of Deborah Stinson and now includes approximately

150 organized neighborhoods of varying sizes in the county. The program encourages neighbors to band together during and after an emergency to look out for one another and share needed supplies. If a major event occurred here on the peninsula, we could easily be cut off from the deliverability of needed supplies. Sheltering in place may be our best and only option. To find out if your neighborhood has an MYN group or to start one, email EP@L2020. org. Another source of information about the program can be found at www.emd.wa.gov. Type “MYN” in the search box at the top of the page. You’ve got your marching orders! Share some of your preparedness ideas with us at jcdem@co.jefferson.wa.us.

Business builders • Port Townsend Computers • Homer Smith Insurance • Port Townsend Paper Co. • Port Townsend Laundromat • Food Co-op & Self Service Car Wash November 2013 Jefferson County Chamber Newsletter 5


New members the alternative CliniC The Alternative Clinic, located in Jefferson County, has been providing relief from chronic pain and ailments for over 10 months. We are excited to announce a new second location in Port Townsend at 1433 W. Sims Way to provide more access for residents with medical needs. The Alternative Clinic strives to provide the highest level of quality within our cannabis as well as infused “medible” products to ensure patients have more choices on how to achieve their personal relief. Gracen Hook, a life long member of our community, takes great satisfaction in seeing patients, many of whom he’s known for years, experience the many

the community, we focus on providing locally sourced medicine. The alternative clinic also provides non-psychoactive products that are highly effective for helping with pain management. We welcome exchange of products to ensure patients find the best method and medicines to suit their medical benefits cannabis continues to offer. specific ailment. Medical cannabis is The clinic provides 20 or more high quality variet- continuing to demonstrate profound results ies of cannabis flowin treatment of chronic ers and offers different pain, Alzheimer’s, demethods of medicating mentia, Parkinson’s, fiwith tinctures, topical bromyalgia and multiple rubs, concentrates, a large variety of precisely forms of cancer. Please stop by our Port Hadlock dosed infused edibles location, or call (360) (medibles ) smoke385-4420 to speak with less vaporizing pens our highly knowledgefor instant relief (go to able team who are happy openvape.com for more to discuss benefits and information) and new applications of medical options added monthly. cannabis. To continue benefiting

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build business by letting customers design products By Elaine Jones Large companies have dabbled in customization — Proctor & Gamble once tried offering 1,000 shades of makeup — but it is an area where small companies can really stand out. Could you be building your business by letting the customer participate in creating your product or service? Choosing features, packaging, added services or complementary products or unique sizing? Increasingly businesses are acting as curators of choices for creating products, rather than producing the same item in quantity. Customization can be as simple as being able to add a logo or allowing orders as large or small as the customer wants. It is also the ability to create individualized packages of vitamins, or dictate the finish on a product. It may entail adding accessories or replenishable supplies like plaque-removing biscuits with dog food. Or letting individual customers select the ingredients in their granola purchase. Whether you are customizing packaging by providing an easy-open alternative or large-type instructions

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sbdC to Close its doors Due to budget cuts at every level of government, with regret we announce that the Port Townsend WSU Small Business Development Center will be closing at the end of November. For almost 20 years, the Center has been privileged to work with energetic, creative, “can-do” entrepreneurs in Jefferson and Clallam Counties. Assistance will continue to be available, but not locally. Call 360-344-3078 for information on how to access confidential advising and resources for your business. Elaine Jones has been serving as a Certified Business Advisor for the WSU Small Business Development Center.

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6 November 2013 Jefferson County Chamber Newsletter

to help seniors or offering to invoice via email vs. the US Postal Service, every choice has the effect of further engaging customers. As choices become more readily available, it may simply be a matter of meeting customer expectations for choice. How might your product or service offerings change if you thought of yourself as a curator instead of a producer?

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Briefly The following Jefferson County Chamber of Commerce events are scheduled in the month ahead. • Nov. 12, 5:30 to 7 p.m. - After Hours Mixer at Daily Bird Pottery, 1011 Water Street, Port Townsend, Flagship Landing Bldg. • Nov. 13, 8 to 9 a.m. – Executive Board Meeting at VIC, 440 12th Street, Port Townsend. Nov. 20, 8 to 9 a.m. - Board of Directors Meeting at Jefferson County Library, 620 Cedar Ave., Port Hadlock. • Nov. 21, 5:30 to 7 p.m. - Ambassador Meeting at Ichikawa, 1208 Water Street, Port Townsend. Peninsula Legal and Secretarial Services cut a ribbon on its offices in Port Hadlock. Owner Cammy Brown does the honors with the big scissors which Chamber ambassadors assist.

Chamber contacts Chamber Staff Executive Director Teresa Verraes director@jeffcountychamber.org Event Coordinator Laura Brackenridge admin@jeffcountychamber.org 385-7869 VIC Manager Karen Anderson info@jeffcountychamber.org (360) 385-2722 EXECUTIVE BOARD President Dominic Svornich Kitsap Bank President Elect Amanda Funaro NW Maritime Center

Past President Fred Obee The Leader

DIRECTORS Heather Bailey Jefferson Healthcare

Vice President, Records Molly Force N.D. Prosper Natural Health

Judy Cavett Fairwinds Winery

Vice President, Finances Jake Beattie NW Maritime Center Vice President, Outreach Jordan Eades Hope Roofing Vice President, Membership Cammy Brown Peninsula Legal and Secretarial Services

Suzy Carroll Uptown Nutrition Justin Jackson Middletown Dreams: A Pin Bar Austin Henry Altas Technologies Vi Koenig Port Townsend Laundromat & Self Service Car Wash Nancy McConaghy Coldwell Banker

Debbie Wardrop Resort at Port Ludlow Jennefer Wood Maestrale Carol Woodley Hadlock Motel & Hadlock Realty Advertising Sara Radka The Leader 360-385-2900 The content of this publication is prepared by the Jefferson County Chamber of Commerce for its members. We welcome submissions. Send articles and photos to director@jeffcountychamber.org or mail to 440 12th St. Port Townsend, WA 98368.

Mari Stuart Community Enrichment Alliance November 2013 Jefferson County Chamber Newsletter 7


Jefferson County Chamber of Commerce 440 12th St. Port Townsend, WA 98368

Leverage your chamber membership through events, promotions, groups

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Ambassadors try out the funny hats at the Ajax Cafe during one of their outings. Ambassadors get out once a month to area restaurants for their meetings.

There are many ways to leverage your Chamber membership and create opportunities for your business. • Write an article for the monthly newsletter: 500 words relevant to the business community (not an ad). • Provide a picture of and brief write-up about your collaboration with another Chamber member to post on our blog and in the newsletter. • Make a special offer available to Chamber members and get your name on this list that is handed out to all new (and potential) members. • Join the Ambassadors: They meet once a month to plan ribbon cuttings, brainstorm potential new members and enjoy each other’s company. • Join the Board of Directors: You can be a part of the action from the inside out. Influence Chamber decisions. • Join a committee: There are many committees to choose from that can use your support. • Volunteer at the Visitor’s Information Center (VIC). • Join our Young Professionals . Brainstorm ways to get more young business people involved in Chamber. • Attend a member lunch meeting (every Monday at noon): Bring your business cards and connect with others. Make a brief announcement about a special event or offer. • YPN: Young Professionals Network (last Thursday monthly): A chance to network with your peers. • Ribbon Cuttings:

8 November 2013 Jefferson County Chamber Newsletter

Chamber Ambassadors enjoy an active social life and regularly get out for fun meetings. They also help build the Chamber membership base. Come join our Ambassadors at ribbon cuttings to connect with new members. • After Hour Mixers (2nd Tuesday monthly): Bring business cards and mingle with fellow members and guests. • Sponsor a lunch meeting: Get your five minutes of fame! Tell our members about your business, place fliers on the tables and provide a memorable raffle prize. • Schedule a ribbon cutting: Have our Ambassadors give you the red carpet treatment. Your photo will be in the newsletter! • Host an After Hours Mixer: Get on the list to host a mixer and get members inside your doors to enjoy food, beverages and new friends in a more relaxed way. • Buy an advertisement in our monthly newsletter. • Upgrade your membership for added benefits. • Expanded Internet listing on website and PTguide.com.

• Brochure/Menu rackcard service at VIC. • Have your 8 ½ x 11 flier placed inside the monthly newsletter for added exposure. • Place an ad or announcement in our weekly member e-newsletter. • Place banner ad on Chamber website. • Upgrade to “Business Builder” enhanced membership package and get your name and web link on Chamber website,

in monthly newsletter and all e-newsletters. • Upgrade to “Business Investor” and get your name and logo on the Chamber website, in the monthly newsletter and e-newsletter. Want to know more? Get in touch today. Jefferson County Chamber of Commerce, 440 12th Street, Port Townsend, WA 98368. 360-3857869. jeffcountychamber. org.

Chamber events are great places to get to know fellow business people.

Chamber Newsletter: November 2013  

The November 2013 newsletter from the Jefferson County Chamber of Commerce, as published by the Port Townsend & Jefferson County Leader.

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