Issuu on Google+

A MARKET DEVELOPMENT COMPANY

Accelerated Market Entry Programme (AMEP)

www.leadcreators.co.uk


Lead Creators’ Accelerated Market Entry Programme (AMEP) focuses on greatly reducing the risks to businesses when developing new markets for their products or services. Developed in partnership with UKTI, AMEP helps businesses with limited internal resource and budgets achieve ambitions for growth via new market development quicker and more cost effectively. Access to specialist in-house market development expertise means there is no need for you to possess specific market knowledge or employ any extra resource.

WHO IS THE PROGRAMME AIMED AT?

KEY BENEFITS

AMEP is ideally suited, but not exclusive, to:

Low risk market entry No requirement for specialist knowledge or extra

SMEs and start-ups with an annual turnover of between zero and £1 million

Large corporate that do not have

capacity within their existing resource

Companies with ambitions for rapid

growth via new market diversification

A B2B product or service in science,

design and technology, engineering, construction, manufacturing or IT sectors

Partnering with Lead Creators via AMEP guarantees:

resource, therefore no upfront new infrastructure costs

Avenues for potential funding or grants to support new business development programmes

Reduced management time allowing you to focus on maximising your primary market

No costly barriers to entry Fully scalable post market penetration Portability once market and income stream is acquired

A virtual address and sales phone number in a new geographical location, managed by our Virtual Sales Team

A completely transparent service Greatly reduced costs 2

www.leadcreators.co.uk


HOW WE EXECUTE AMEP AMEP is delivered via six separate modules, which are completely flexible so you can choose to undertake all or just a number of them. MODULE

OVERVIEW

MARKET RESEARCH AND INSIGHT

In collaboration with third party bodies, such as Business Link, Lead Creators carries out detailed market analysis, which includes:

POSITIONING AND TACTICS

Key information from thorough market research and in-house expertise of the target market drives the exact positioning of your company in the marketplace and ensures:

STRATEGY DEVELOPMENT

Bringing together specialist knowledge from both Lead Creators and third party organisations an implementation strategy is put into place that is:

DATA ACQUISITION

The accuracy of the initial business data entering the sales pipeline is paramount to the pace of growth during new market penetration. As a result our data is:

› Clear identification of target market sectors, size and potential › Overview of market conditions and dynamics › Key competitor research and benchmarking

› Your company’s USPs are accurately positioned for new markets › Clarity of your company’s unique message in the marketplace › Identification of the best tactics to achieve the ultimate position

› A detailed account of all planned activity across the entire campaign › Comprehensively and thoroughly costed › Utilises only the most appropriate market channels

› Sourced in partnership with the UK’s leading suppliers › Only the most suitable, accurate and high quality › Makes best use of existing internal resources, such as databases, CRM systems, market intelligence and market intelligence tools

LEAD CREATION PIPELINE MANAGEMENT

Handled by a dedicated team that are degree level educated and understand the technical nature of your company, sales pipeline management is aimed at:

INTELLIGENT MARKETING

Focused on driving new market penetration, Lead Creators integrates a range of key marketing tactics designed to increase the effectiveness of sales pipeline management ensuring:

› Creating real opportunities in your new market › No potential lead is undeveloped or discarded › Negating the need to employ extra sales resource › Ensuring strict reporting procedures so you retain full control

› Investment in any marketing demands a demonstrable return › Advice on production of only the most relevant tools for a specific campaign › Exploits only the most relevant market channels

0844 822 3936

3


To find out more about how your business can benefit from AMEP or how it can be integrated with our Virtual Sales Team (VST), please call 0844 822 3936 or visit: www.leadcreators.co.uk.

Lead Creator territories

A MARKET DEVELOPMENT COMPANY

UK Office: Horton House, Exchange Flags Liverpool L2 3PF T: +44 (0) 844 822 3936 F: +44 (0) 151 244 5701

US Office: 1006 Wild Elm Street, Celebration Florida 34747 USA T: +1-321-939-2617 F: +1-321-939-2617

E: info@leadcreators.co.uk www.leadcreators.co.uk


Amep brochure