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www.Etiquettemgazine.co.uk

DECEMBER 2010 £3.50

This years trends

40-Page special

Exclusive Interview with Stephen Eastwood • • •

His insight on beauty The perfect body Plus beauty tips

The skin witch tells of her ‘magic’ Christmas … Etiquette style

Smart, Sexy and sensual Etiquettes guide to the party season

FASHION

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HOMES

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FOOD

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BEAUTY

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INTERVIEWS

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ESCAPES


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Silhouette 3 www.Silhouette.org


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Luigi

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Contents

December 2010

Exclusive interview with Stephen Eastwood

Features 7 Your letters 10 Release those clowns Witch doctor

14 Releases from winter 21 Stephen Eastwood tells all 24 Beauty tips 26 Exclusive Interview with Lisa Tilley 26 This years trends

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Your say… Your views, news and problems Star letter I read how to escape those winter blues (October) . I had recently just had my son Ethan who is now 6 weeks old and found it amazing how some mums can spring back into shape. I started to get my self down as im no longer a spring chicken. Until I read your article. It really put my mind at ease and I have now started swimming 3 times a week with Ethan. It gave me a positive mental attitude. Thanks Etiquette. Mary st.albans Email

Great expectations..

Horoscopes

ftz|ààtÜ|âá The summer months are hot for more than just the obvious as single Sagittarians have a taste of good times to come. Unless, of course, you like one flavour and decide to stick with it - but you will have plenty to choose from! Attached centaurs need to stop horsing around and make a commitment rather than looking over the fence and wondering if the grass is greener. It's a question of truly looking at what you have and helping you will be Mercury constantly asking questions. Advertisement - article continues below » Sort it out. Family and your domestic life is busy too with a change of address or even country possible. Whatever you choose it's done with the support of all and any move could be sudden - one day you're thinking about it, the next you're on your way. After a long wait it seems you're finally achieving your goal.

After reading IVF hell (November) me and my partner were having our last round of IVF. Like the woman in the story we had saved up and payed out thousands but to our dismay no results until a few weeks ago. I went to my doctors for a routine check up and did a pregnancy test—it was positive. Reading that article gave me hope and I believe it put me in a positive state of mind to carry what is now a healthy growing bump. Thank you Etiquette for sharing her story. Ruth chichester Email

Contacts us with your questions, views or opinions on : 08800 5678 5678 Or email : EnquiriesEtiquette@Etiquette.com

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LOCKS LONDON 9


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Children

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Release those clowns from your dreams this Christmas... Lisa Tilley This Christmas treat yourself to a relaxing therapeutic session with one of the finest spas in England. Penny hills has a wide variety of packages for yourself or to give as a present this Christmas!

Christmas can be a stressful time so its perfect for that massage or relaxing pool date. To find out how to book up and more information go to Etiquette.co.uk/escapes/spa. We have a professional therapy centre in north England to help you release all off those clowns, ghosts and ghouls from your dreams. Our expert explains why this is such a great idea just before the new year.

Aroma therapy Claire explains ‘ getting rid of all those unwanted dreams and thoughts can lead you to a bright and prosper new year. This is maximised by being calm and stress free. The Christmas period is perfect to do this as many people have time off work and time to relax without all the worries off work.’ Claire owns her own Aroma therapy centre in Yorkshire, and we are giving away ten holiday sprees to stay there for 5 nights.

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T– shirt—£17

www.woohooclothing.co.uk

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Get away this C This year we have linked up with British airways to give you our readers exclusive insight on this years deals.

Jennifer Hunt, 27. Employed at SAB Millet, as a receptionist. Enjoys: Travelling, socialising

Our reader Jennifer Hunt went to Iceland to try out one of BA’s tip top deals. Here’s

I

left for Iceland on

the Friday morning and arrived on Saturday morning. The flight was long but I was very well looked after by the cabin crew. I managed to get on board the business class which cost me an extra £50 each way. I received champagne and auderves on my flight out and my flight back I received champagne and a selection of festive chocolates. The in flight meal was outstanding.

When I arrived at my hotel. It looked very authentic and my room was stunning. I had a view over the glaciers and could see nothing but a glorious landscape from each window. The first day I met up with the BA rep which stays at the hotel 24/7. She was very welcoming and helped me out which currency and also how to get around. With her on my stay I booked a tour with some Inuit's.

and reading

On this tour I spent one whole day from sunrise to sunset being shows the way of life and how to build a stable igloo. That night I had the choice of whether I wanted to stay over night with them. However I couldn't because id booked another trip for the following morning. I went to see the hot springs and it is truly magnificent. In total my flight and accommodation was Five star—no doubt about it.

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Christmas It was an ideal break for me to get away and enjoy some of the rural and colder parts of the globe. I would advise this trip for anyone who wants to relax and go back to natures roots. Excursions cost between £50-150. Whilst there you can rent out a snow-ski for a small charge of £25 a day. Log on to BA.com for latest deals and enter the exclusive code : Etiquette122010 for limited deals.

T&C’s to be read before booking.

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Next Issue o Out Next we

Angelina Jolie V 18


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of ETIQUETTE eek

Vs Cheryl Cole 19


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Interview

Stephen Eastwood Etiquette magazine get closer to Stephen Eastwood to find out his views on the fashion world.

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when did you start photogra-

(39MP)

phy?

capable of out producing a 6×7

in the business of it 9-10 years

easily and almost a competition

ago prior to that I was more hob-

for

byist

since

print sizes, but not in absolute

I was younger, say 11 or so off

resolution. For still life a multi

and on.

shot

when did you start modelling?

back can be very competitive to

Briefly as a fitness model when I was 18-21, mainly body shots at the time.

back

a

4×5

is

at

most

digital

a 4×5 and may have certain advantages

in

edge

sharpness, but that's no use for anything that moves.

what type of photography is your favourite? Beauty,

Beauty

what interested you in phoand

generally

tography

in

the

first

more Beauty if that's not available

place? (besides the models. )

I

high

I liked to draw but it took too

end fashion, maxim styled glam-

long to create what I liked as a

our (higher end) and some shad-

result,

owy

and was hard to make look good,

like

art

modelling

(realism)

work.

photography gave me a some-

where were you born?

what

easier

way

to

create a realistic (sort of) inter-

Long Island, NY in Great Neck.

pretation of what I saw the way I

Do you prefer digital photogra-

envisioned

phy or dark room photography

it. Models never hurt

 

better? Digital, I used film, from 16×20

What makes a photographer

Polaroid down, 8×10, 4×5, 6×7,

a Professional?

6×6,

35mm,

An ability to consistently deliver

and now feel that in quality the

good images that sell products

1ds2 and 1ds3 produce work bet-

inspite

ter

645

unattractive model, bad hair and

can and competitive to a 6×7 for

make up, and poor styling and a

most

lack

and

than applications.

a And

a

P45

of

of

time 21


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structure,

Interview

and in many cases it is not perto do what is needed.

fect but rather impossible for

Hopefully that is not all needed,

even

but thats what makes them a pro.

to have achieved without some

Pros

retouching help. That all said, it

never

that

model

have to make excuses the day af-

is

little

different

ter, they supply results.

than any other time in history, we always had a symbol or ideal

I’m doing my thesis on the

of

creative

from

so

female

what

do

you

beauty;

beauty, painters, back

think

often

sculptors

to

the

way

Egyptian

makes an image creative:

times and possibly be-

lighting,

fore.

makeup,

props

There are always some

etc.?

who All

those

gether,

things

lighting

work allows

are

idealized

in

some fashion, that look

to-

has

a

changed

over time but the basic

model to show, it can and usually does sculpt the model,

issue has stayed the same. Not

makes her face the shape that is

everyone

most

commonly

that way, and yet everyone is

appealing to the most people in a

told they should be that way to

particular market.

be

is

born

ideal.

It

to

be

can

be problematic, but good parentWhat do you think is the impact

of

commercial

ing and upbringing can make very

well

adjusted

images of ‘the perfect body im-

people, even those who enter the

age’ on the women of today?

field of modelling, not all are ex-

Its sad in some ways as the new

periencing

ability and widespread use of re-

the problems many think, most

touching

are not diet crazy, many are just

has

made everyone accustomed to the

more

fit

for

perfect body, perfect face, perfect

that look, some are not even the norm or ideal, rather they go for 22


23

commercial

who

look, or plus size, they are ad-

Sad commentary on society more

justed and understand and ac-

than on our business.

cept

that

even

buy

the

product.

though

they are a model they have a place as a unique model in their

What do you think is the role

own

of

right,

and

beauty

photography

they accept that. The average

in today’s world, and what

girl/guy needs to understand that

role does the female play on

not

that impact?

everyone

can slam dunk a basket ball, or

It is to sell product. We are not

hit a home run, or

trying to help the

sing the national an-

world

them

are

during the Olympics.

to create a need

They

be

and desire in oth-

aware that not being

ers to want to be

one, does not make

like

them any less impor-

we

tant, and they need to be

and

aware that role models

should

come

in

as a desire within

all shapes and sizes, and

the viewer to be

colours and that helps.

like

need

to

sadly,

we

trying

the

models portray,

that

needs

manifest

them,

Sadly, my job is not to help the

and hopefully that will lead them

teens but sell a product, and I do

to the false conclusion that to

that

use

by

the

product

selling the wish and desire to be

being shown/sold will help them

perfect. It sells, and if it changed

achieve that in some way. WE

I

SELL

would

PRODUCT!

Our

change to shoot what is in de-

product is hope, its the hope that

mand, be it plus size, or ugly, it

by using what we are pushing

is

will

not

what make

people

I

do,

beautiful,

help

them

I

become what they see. They

make them appealing to those

usually won’t, and they will often 23


24

selling it, the printers printing it,

you find it meaningful and fulfilling?

the magazines running it, the pho-

Some have said that fashion and

tographers,

glamour

models, make up artists, lawyers

work has left them feeling that it has

that

no meaning and is unjustified, and

deal

with

the

contracts,

agents,

etc,

prefer

etc. Eventually all those who are

other areas such as photojourna-

no longer needed find other work

lism?

in field,

other and

the

economy

would

change, but that is extremely slow to

ever

occur,

What is meaningful? Is life? Is shooting ugly people? Is shooting tragic events?

and not likely the direction we are

What I do is pure

heading just yet.

commerce, it is de-

What role does the female play in

signed to sell prod-

it? she plays the hopeful we sell

ucts to the masses

too,

who

and

‘Sex sells faster ‘

the model we idealize. Without

are lead like sheep

them the whole system falls apart.

through the use of images and

Hope that is not too depress-

words

ing‌.Its no worse than being any

buying products that give them

other

suppose joy, only to find out that

profession

and

flashy

slogans

into

really, lawyer, architect, engineer,

they

most in one form or another do

something else since the joy is

the

fleeting and often leaves as soon

same

need

to varying degrees. We are just

as

more open about it. :/ Sex sells

their purchase home, so they go

faster

to buy the new next best product.

than

the

the

get

most anything else, even security

All

while

at times.

they work at dead-end jobs to be able to buy more meaningless

It

has

been

asked is there meaning in shooting

stuff

until

they

die.

pretty pictures of people like you do?

Do

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Beauty tips–

1.

2.

3.

4.

Start off by removing any make up and any hair clips/ hair bands.

Stephen Eastwood

5. moisturize the face and pull hair back into a loose pony tail.

6. Apply a light bronzer Have a shower or and a foundation. I usuwash hair—hair is ally use MAC of Bobby easier to manipulate brown as I feel it gives if it has been rean even tone. cently washed. 7. Apply a thin layer of Towel dry hair as to not damage it by heat (e.g a hair dryer) allowing it to dry naturally creates a thicker fuller hair. Once hair is semidry. Let the locks fall naturally around the face and let them dry in a set position

eyeliner on the top of the eyelid and a faint line below the eyelid.

10. With the hair, un tie and let it loosly fall round the face. Twirl around fingers for a curl effect and hairspray.

10 easy steps with Stephen Eastwood to create a perfect Party look.

8. Use a big brushed mascara such as tower by Maybelline or MAC infinite. Cover the top and bottom lashes making sure to get into the corners. 9. Finish off with red lipstick and a clear gloss on top. 25


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Lisa Tilley’s

view on Women —Backlash to Eastwood We asked photographer Lisa Tilley to come down and give us here view on Women in the media to follow on from Stephen Eastwood, ‘…it is a little different that any other time in history; we always have a symbol or ideal of beauty, often from painters, sculptor’s way back to the Egyptian times and possibly before.’ This quote from New York’s, fashion photographer; Stephen Eastwood is the epitome of why I picked this subject to research. He quotes that he believes how women are viewed in the media goes way back and has always been like that. However other research suggests to me that the female body was not seen as a sex symbol until the First World War. Women were seen as motherly and were not advertised as sex symbols. However males were seen to be ‘sex symbols’ after the first ‘Levi’ jeans commercial advert (1980’s set in the 50’s). It showed a male body half naked bearing sculptured abs. It’s the start of the objectification of the male body

and men being seen as a target market for fashion and grooming products. This I feel is when Fashion changed its views. Eastwood took beauty shots to impress people, he wanted to create something that made the viewer say ‘WOW’ every time. However in the industry he noticed that to get higher in life and to achieve more money, he had to find something special, that something special was spending extra time retouching photographs to make the lighting perfect and the models skin immaculate. His work is all about how prefect women are seen in the media. As well as using colour photography he delves into black and white for more serious photographs. Bruce Weber is known for working with the famous fashion brands Hollister and Abercrombie & Fitch. As

well as these high street fashion outlets he has worked on Ralph Laurens winter collections and also worked with Calvin Klein. Weber uses well maintained models with a perfect body. He usually photographs them in black and white – this is to add to the roughness and rugged effect of masculine sexuality. His work with men came around when men were being portrayed as sexual icons (1980’s). Weber’s career then delved into film making where he made short films about teenage boxers. Weber created the fashion label ‘Weberbilt’ in 2003. His clothing line went on sale in America and London. His controlled lighting shows the dominance of the sitter rather than the clothes. Bruce Weber’s famous films include one called ‘ain’t nothing like the real thing’ – this creates arguments as in this film he is

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and men are now seen as ‘Sex symbols’ to sell products. This is a very different approach to when it was a very patriarchal society. Women would be at home working and looking after the children and the men would be out working. In Society today there are no uproars on the violation against women being airbrushed and made to look ‘perfect’. I researched artists’ who wanted to create the ‘perfect’ look and artists’ who wanted to show that ‘perfection’ comes from being natural and not being edited. I have come to the conclusion that ‘perfection’ in the way we see women and men in the media has come accustom to our everyday life. This makes it acceptable in today’s society as so much of it is happening.

suggesting that natural beauty is best; however his photographs are of men that are perfectly chiselled and groomed to perfection. Most of his work included almost naked males. Again linking back to the theory of nature and that ‘less is more’. But the argument of his perfect models still remains. Weber creates perfection in his photographs, like the one below. The subject is centre of the picture with a block background which makes the model the focus. It is in black and white and shows up the shading on the body. The contrast between the dark grey tones, mid gray tones and lights gray tones help to show definition on the subject body which helps to create a chiselled perfect effect.

on the left is of a boy in Avedon’s ‘American West’ book/series. His images are full of personal meaning to the sitter. This image was not taken for advertisement but just because Avedon wanted to show the way of American life. The image below is of Bruce Weber’s ‘Abercrombie and Fitch’ campaign. The image is emotionless and its main purpose is to sell ‘A&F’ products. It is forcing the viewer to think ‘if I buy that product I will look like that’. This shows a great contrast not only between the two Photographs but between the two artist’s approaches and the different outcomes they are trying to produce.

Richard Avedon’s approach to photography is different to any of the others I have researched. When he photographs subjects, he wants to find a personality- which is not what is seen to be done in fashion photography and glamour. The Image

Throughout this project my view on how women and men are portrayed in the media has differed. However from the research I have done it is noticeable to see that fashion and advertisements only want the best pictures. This includes airbrushing Written: Nicole Lane and photo shopping. Women 27


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S T A T E M E N T

C O A T S

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To work—wear with trousers or a skirt with a blouse underneath

Shopping—wear with Jeans or leggings for a smarter look

To the pub—wear with Dark Jeans and killer heels

For a meal– glam up with beads or a broche over a dress

As a casual jacket - wear over tank tops and shorts/leggins 29


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Miss—Beauty Three looks in one, Classy, Party, Casual. Achieve these looks with Miss– beauty Lipstick Model wears Cherry blossom pink

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Lisa Tilley

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