SETTING YOUR QUARTERLY GOALS BY KRISTY LOVE CERTIFIED LIFE COACH
Alright coaches we have made it to May and it already
In each quarter I make sure I am as specific as
seems like we are working towards 2019. Well I know I
possible about how I am trying to make income for
can say that for me. I think this is a fair time to see if
my business. So, what are some different marketing
you’re on track with your business goals. For your
plans you have for yourself this year? Will this
business do you set quarterly goals for yourself? I have
better prepare you for income wins? Remember
been learning how to keep track of what income or
that each set number doesn’t have to be the same,
revenue I have been bringing in so far in each quarter. I
but this should all be wrapped around a specific
plan for Quarters 1-4. To me these are like seasons, Q1
plan that you have for the year to help increase the
Jan-March, Q2 April-June, Q3 July-September and Q4
income that you are trying to attract for yourself.
October-December. What’s your plan for how much
Something else that you should examine is knowing
you want to bring in this year for your business? These
and analyzing if these goals are attainable this year.
are important things to think about when excelling in
Not everything has to be done in the same quarter,
your business and KNOWING that you will generate
that’s why it’s important for you to break down your
great business goals this year with your brand. Let’s go
goals and to see what sales needs are required to be
over how we can achieve these goals.
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Creating a Strategy: Now that you have laid out the quarterly goals for yourself, what strategies are you creating to execute them? This might be the hard part, but you have plenty of time in between to determine what works and what doesn’t work for you. You should always do an audit of your business as well to determine the marketing concepts that have been working and the things that are not working. And of course, always looking at ways that you can improve in this area for your business. Your quarterly goals should be things that you are able to obtain without trying to look at the entire year and getting overwhelmed with yourself and your business. Sometimes too much at once can be overwhelming. You are already to take on the duty of being a coach and providing great service... so continue to focus on that. You want to make running your business as smooth as possible and we need you to be in good health while doing so.
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You don't have to do it all in one month Check in With Yourself: Whether you have a team or not, you still need to sit down with yourself and/or your team and look over the progress of how you’re doing with your strategies and goals for the quarter. You don’t have to do it all in a month, or in one quarter. Remember you have four quarters for the year. Pace yourself. Always remember that nothing in business is ever a race. You’ll get there with consistency, preparation and strategy. Check in with yourself to make sure that you’re on target and on track and if you’re not, think about do you need to get back on track or do you need to push some of your goals back. All your goals are always attainable. Just don’t stress or worry. YOU WILL GET THERE! And always make sure to leave room for yourself to grow and improve in areas where you think you might have messed up. Never be afraid to ask for help or ask questions from your peers who have already been doing quarterly goals for their businesses.
In summary, quarterly goals can be an effective way to set specific strategies for yourself and your business, so that you know you are working towards making your goals a reality. Make quarterly goal setting a part of your business routine. Get excited about what you’re about to do with your business. Know that you are taking your business to new heights and get excited for the perfect number of clients that you are about to receive from being specific and consistent.
Make quarterly goals setting a part of your business routine
MEET SOCIAL MEDIA
COACH NATALIE GOUCHE' BY KENISHA MCINTOSH
CERTIFIED LIFE COACH
Natalie Gouché is a social media and digital marketing expert who helps corporations and small businesses increase their reach and profits by leveraging the power of the internet. A savvy entrepreneur with over ten years of experience in business, she is known for a results-based, no-fluff approach to her work as a coach, trainer, and speaker. Natalie is the first choice among brands who desire to connect with their audience and market their product or service to them in an authentic way. Notable brands such as Staples, Bentley Mills, Acura, and Constant Contact have sought her out for training and collaboration. In addition to hosting her own sold-out workshops and events, she’s also an in-demand speaker at colleges and universities, such as California State University, Dominguez Hills, Pasadena City College, and Los Angeles City College. For her proven track record of success and dedication to her craft, she has received the Mentorship, Entrepreneurship, and Leadership Award from El Camino College, and was named a Woman of Distinction by The Women’s Information Network. A short list of press features include the OWN Network, the Female Entrepreneur Association, The Huffington Post, Redbook Magazine, and Madame Noire. 14 l LCN MAGAZINE • MAY 2018
Who is Natalie according to her purpose?
What was your dream and how did you see your success growing up?
Compassion-ista & empower-er. And I say those because in every single aspect of my life, I am always trying to think of other people. How they’re feeling, what would make them feel better, & how to make a situation better than what it is. And people notice that about me, which is probably why I have great clients and why I have great relationships.
I never saw myself as an entrepreneur. I was actually afraid of being one as a child. What forced me into it was after I had my first daughter, who’s now ten. I just didn’t want to go back to work after I had her, she was the reason why. Because I was not leaving my baby after 3 months. And then once I hopped into it, I realized that what made me feel extremely fulfilled in life was helping other people. My social media & coaching business, didn’t start until 2010. Before that, I was focused on health & wellness, selling vitamins & body wraps, etc., but the point was that I was helping other people.
As a woman that wears many hats, what are some must-have tools to help you organize your life? Ok, not in any order, but I’m definitely starting with prayer, for sure. Then, my Google calendar, Evernote, and my podcasts. I love listening to inspirational & motivational podcasts. In my downtime, if I’m cleaning up or something, I’m listen to podcasts. So, those are my top things that keep me aligned & keep me balanced. Prayer is first though, everything else is secondary. With May being our Glow up issue, how do you define glow up? And how have you glown’ up so far in 2018? I think glowing up means investing in yourself in every area that you want to see changed. So, that can be fitness goals, your mental health, your business, & even being a better parent. It just means getting the tools and doing what it takes to be able to be better. And how did I glow up so far in 2018…I had a baby a few months ago! Woop woop! And I had her in the car on the way to the hospital. That was my glow up (lmao). .
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Now for my fave desert island question. If you were stranded with family, food, and water, what 3 things would you bring? Has anyone said wifi? Lol. Because I’m going with wifi first. (Kenisha: No, no one has ever said wifi lol.) And then books. (Kenisha: Ok, but you have to choose one book.) Ok, maybe I’ll switch that. I’d bring a dance instructor because I hate working out but I love to dance. The last thing, ok back to the book. If I had to choose one, I’d say The Year of Yes by Shonda Rhymes. I laughed reading that book & I’d love to be on an island, laughing and reading.
What advice would you give to your younger self…younger like 2 months ago? The advice would be “trust the process baby”. That’s something that I’ve learned and it has a lot to do with faith. I’ve been through some crazy things in my life & through it all, it has created my character. When you’re in it, it sucks & you don’t want to be there. But, when you get out of it, you’re like man, I’m here & all I needed to do was go through that the best I could. That was a huge lesson I learned last year . If there is one person, deceased or alive, that you could collaborate with, who would it be & why? The first person that pops in my head is actually Ava Duvernay. She gets women & empowerment. And I think that anything she does, she’s looking to uplift people, and women. So, whether it’s a book, a movie, or a play, it would be something that would inspire other people. What is next for you? Ok, so I’m going to be blatantly honest with this question. Going through the journey that I went through with my 2nd daughter, after several miscarriages & just a lot of heartache, I could see myself in a few years supporting other woman who’ve gone through the same thing. And it may not be a career choice, per se, but it’ll be dear to me that I do it because I know that I should give back to that community of women in some way. Not really a business goal, but it will be on a deeper level.
EMBER HIGHLIGHT FINANCIAL EDUCATION
SHOW UP AND GLOW UP BY: CLEO CHILDRESS FINANCIAL EXPERT
We’re half way into spring and getting closer to summer. Sunny skies, warm breezes and smiling faces are all around us. As we coach others, it’s important to celebrate the small and big wins from the past and present. Let’s create the next plan that allows us to excel and discover the next level not only for our clients, but for ourselves as well. Having a genuine effective coach is amazing, but sometimes we are in a position that requires us to coach ourselves. Continue to evolve and increase your quality of life. These challenges will contribute to unlimited power and transferable skills that can be used in many different areas of your life, which will then pour into the lives of your clients. You’re doing an excellent job. Now, let’s take it to the next level. Reflect on what has happened and strategize on how life needs to be managed going forward. Whether your experiences have been good, bad or both, there are lessons learned from it all. Pull from those experiences to push forward to the next level. 26 | LCN MAGAZINE • MAY 2018
Think about what you do every day. What’s working? What’s not working? How can you be more creative? How can you be different? How can you continue to make an impact on others? How can you level up to increase your presence in the world? The more quality work you do, the more people you will reach, and more lives will be impacted. How do you show up in this world? How do you show up at home? At work? How do you show up to your friends, family, coworkers and strangers? How do you show up in your community or on social media? Every move you make has an impact, but you get to choose what type of an impact that will be. Strive to be great to yourself so you can be equipped with the necessary tools and resources to serve others.
SHOW UP AND GLOW UP Ready to Show Up & Glow Up? Ready to explore new ways to be your best self? Stimulate your mind with these 10 ways to Show up & Glow Up for the remainder of 2018 and beyond!
1. Take Care of You! You can’t effectively help others when you don’t incorporate “self-care” into your daily routine. Be the best you can be, so you can offer the best to your clients. The mind, body and soul need daily attention to effectively communicate. 2. Keep Your Word! When you commit to something, don’t flake out. Be known as the person who is always reliable and dependable. Many people are counting on you, that includes yourself. 3. Be Open Minded! Our world changes every day. Keep up and stay ahead by continuously trying new things, exploring new places and meeting new people. 4. Don’t Fear Unconventional Ideas! Just because something isn't the norm doesn't mean it shouldn't be pursued. There are many things that wasn't the norm until it became the norm. Be bold and different. 5. Take Your Appearance Seriously! We see someone’s appearance before we hear them speak. Make sure your hair, skin, nails, and clothes are well groomed and polished. Be ready for expected and unexpected events. 6. Take More Action! As coaches, consistent research is a must, but sometimes we can be so consumed with so many blogs, magazines, books, courses, webinars, programs and conferences, that we don’t know where to begin. Too many options can sometimes be confusing and unproductive. Narrow down your resources and create an action plan that will allow you to be more productive and not an information hoarder. 7. Be the Example! One of the best ways to encourage, motivate and inspire someone else is to allow them to understand your own journey. Don't just tell them, show them. Experience is the best teacher. When someone can see that you're real and human too, they will have hope that they too can overcome their own struggles.
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8. Don't be a Know It All! No matter how much experience and knowledge you have, there is always more to learn. Be humble. Never underestimate who you can learn from. 9. Nurture Relationships! Connect with new people and continue to build your existing relationships. Don't do it just to get something in return. Do it so that everyone's quality of life can be fulfilling. Teamwork and community building helps us all thrive. 10. Be Financially and Physically Fit! As we are exploring new ways to improve our health and wellness, let’s do the same with our finances. Monitor your personal and business finances on a daily, weekly and monthly basis. Implementing a system that works best for your situation will allow you to be more organized and productive with your finances.
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Check out our "Glow up" issue featuring Coach Natalie Gouche'.