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education

Leland Chen

Hofstra University Hempstead, NY expected May 2015 B.B.A. in Marketing & Information Technology, 3.90 GPA Provost’s List, Dean’s Honor List, Honors College, Presidential Scholarship

work experience

Lchen2289@gmail.com 909.569.3949 350 Hofstra University Hempstead, NY 11549

Hofstra American Marketing Association Hempstead, NY Creative Director December 2013 - Present • Oversee social media, website, and graphic design chairs to ensure appropriate brand direction for Hofstra’s largest preprofessional organization • Collaborate closely with the professional chapter of the New York American Marketing Association • Continue tradition of creating advertising agency tours in the NY metropolitan area Events Committee Chair May 2013 - December 2013 • Conceived, coordinated, and oversaw all organization events and partnerships • Acted as liason to contact and solidify key organization relationships with companies like Google, Yahoo & MTV • Worked with Zarb Business School deans on exclusive HAMA projects with Capital One Bank and NEFCU Marketing Committee Chair May 2012 - May 2013 • Assisted the Hofstra PR Dept. in marketing the second 2012 Presidential Debate at Hofstra University Fundraising Chair November 2011 - May 2012 Calkins Learning Support Hempstead, NY Advertising Manager September 2011 - Present • Create & coordinate advertising plans to promote various services and software offered by Learning Support and Student Computing Services to the 11000 students at Hofstra CMP.LY New York City, NY Marketing Intern September 2013 - December 2013 • Assisted Marketing Director in creation of one sheets and other marketing collateral • Aggregated and analyzed daily news sources for social media marketing and compliance trends • Interpreted influencer campaigns regarding social media compliance standards Conversation Agency New York City, NY Brand Development Intern May 2013 - August 2013 • Created and presented winning campaign pitch for Pret A Manger • Assisted in research and campaign development on Blackboard, Visit Orlando, and Old Navy RFPs • Worked on personal outreach to develop brand awareness for Squiddledee Ties Truth (and Advertising) New York City, NY Account Coordinator Intern October 2010 - February 2011 • Assisted in account development for the Auction.com, Samsung, OCTA, & OC Parks accounts and presented comprehensive results to Truth’s Account Director and Partner

contact

leadership, et cetera

Discovery Program Hempstead, NY Discovery Leader August 2012 - Present • Lead and motivate incoming first-year students to become involved with local volunteer activities Discovery Program Participant August 2011 Nassau County Economic Recovery Task Force Long Island, NY Volunteer November 2012 - Present • Represent the Nassau County Industrial Development Agency to inform local businesses affected by Hurricane Sandy about the financial assistance available to get them back into business Blue and Gold Leadership Program Hempstead, NY Gold Leadership Cohort September 2012 - May 2013 • Work to define in-depth and apply leadership concepts learned in the Blue Leadership program • Assigned a mentor (Hofstra VP of Student Affairs) to reflect weekly on leadership roles Blue Leadership Cohort January 2012 - May 2012 • 7 weeks of in-depth, interactive leadership training workshops presented by Student Affairs administrators

skills

Adobe Photoshop CS6, Adobe InDesign CS6, Microsoft Office, Social Media, Windows, Mac OSX, iMovie, Prezi /LelandLChen

/genuineLeland

/in/genuineLeland

Resume - Leland Chen  

The brief culmination of what I've worked professionally the past couple years. Enjoy! Email any questions to: Lchen2289@gmail.com

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