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Las Cruces Convention Center Annual Report 2012-2013


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Las Cruces Convention Center 2012-2013 Annual Report

Table of Contents 3● Statement of Purpose 4● Letter from the General Manager 5● Business Partners 6● Accomplishments 8● Financial Performance 10● Facility Overview 11● Facility Overview 12● LCCC Team 13● Part Time Team 14● How You Doin’? 15● Customer Satisfaction 16● Customer Testimonials 17● Internship Program 18● Self Produced & Signature Events 19● Community Involvement 20● Green Initiatives 21● Future Outlook


Statement of Purpose The management and staff of the Las Cruces Convention Center fulfill its mission by providing quality service with the corporate “How You Doin’?” customer service philosophy. The entire team is dedicated to creating memories and experiences at the Las Cruces Convention Center and in Las Cruces that will last a lifetime. The Las Cruces Convention Center is dedicated to developing a partnership between government and private enterprise, to generate new dollars and new opportunities within the Las Cruces community. The Las Cruces Convention Center provides a venue for the City of Las Cruces and its citizens to bring a variety of events to the marketplace.

Las Cruces Convention Center 2012-2013 Annual Report

Global Spectrum is committed to providing professional management by operating the facilities with the highest level of efficiency and professional integrity, being good corporate citizens and striving to exceed expectations of our customers, clients and business partners.

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I am very excited to report the successes of the Las Cruces Convention Center during Fiscal Year 2013. A major focus this past year has been on fiscal management and the booking of conventions which has an impact on hotel room nights. Financially Global Spectrum’s team delivered on both gross revenue and bottom line performance. For FY13 the budgeted gross revenue was $1,312,024 and we were able to produce $1,361,622 exceeding budget by $49,598. This came from our aggressive pursuit of business and our staff’s ability to offer creative solutions when it comes to events. We strive to provide customer service that is above par and exceed the expectations of our customers. These are essential elements to being able to rebook business and create a referral system for booking new business. On the bottom-line we managed expenses to ensure we were able to exceed the budgeted net loss of ($137,212) by $43,341 ending the year with a net loss of ($93,871). Expense management is a major part of running any business and our management team spends quite a bit of time talking and strategizing on the need to keep our expenses in line with our revenues. Our sales team’s focus is placed on booking conventions, defined as a multiple day event generating a minimum of 50 peak hotel room nights and 120 total room nights. Global Spectrum was very successful this past year booking 9 convention groups for estimated gross revenue of over $250,000, total hotel room nights of 3,260, and a direct spending impact of over $535,000. In addition to these bookings we generated an additional 600 total hotel room nights from other events. In addition to these successes Global Spectrum’s team implemented a strategy of creating self produced events to generate additional revenue and fill empty dates. During FY13 the team launched two Community Garage Sales and the widely successful Mesilla Valley Outdoor Expo in January. This has led to the creation and launch of the Mesilla Valley Women’s Expo in September 2013. I am very humbled with the Las Cruces and New Mexico community’s willingness to support Las Cruces tourism and the Las Cruces Convention Center. The Global Spectrum team strives to provide exceptional service and quality products that create positive memories for not only the customer, but their attendees. We look forward to serving this community for years to come.

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Las Cruces Convention Center 2012-2013 Annual Report

Letter from the General Manager

Sincerely,

David Hicks General Manager


Business Partners Las Cruces Convention Center 2012-2013 Annual Report

Global Spectrum specializes in running public assembly facilities and do so with the support of many local organizations in each community. In Las Cruces the success of the Convention Center could not be possible without the efforts of the Las Cruces Convention and Visitors Bureau. Every event is enhanced by audio and visual presentations and this is supported by the in-house services of Alliance Audio Visual. Our food and beverage department is supported by the local Pepsi distributor. Las Cruces Sun News came on as the wireless internet sponsor and Citizens Bank of Las Cruces is our banking partner providing banking services for the facility along with ATM services for our attendees. Our partners help to sell Las Cruces and provide services to the attendees of events which is certainly a vital part of ensuring the success of each event.

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Las Cruces Convention Center 2012-2013 Annual Report

Accomplishments YEAR OVERVIEW The Las Cruces Convention Center was extremely busy with 233 events producing over 270 event days. Events included everything from the New Mexico and Arizona Historical Society Convention to a comedy show featuring Tommy Chong. The variety of events held allowed for a diverse group of people to experience the Las Cruces Convention Center and the services offered. Financially Global Spectrum’s team delivered on both gross revenue and bottom line performance. For FY13 the budgeted gross revenue was $1,312,024 and was able to produce $1,361,622 exceeding budget by $49,598. On the bottom-line our management team came through with managing expenses to ensure we were able to exceed the budgeted net loss of ($137,212) by $43,341 ending the year with a net loss of ($93,871).

CULINARY SERVICES Executive Chef Tom Agius and his team worked very diligently this past year to ensure that each and every guest was provided a meal that not only exceeded their expectations, but elevated the perception of what convention centers can produce. This resulted in a high satisfaction rating from our clients ending at 4.84 on a scale of 1 to 5. The survey covers presentation, quality, staffing and knowledge of our team. One of the new initiatives implemented this past year by Chef Agius is a composting program for scraps during the preparation process. MountainView Market is utilizing the scraps in their composting process for utilization at their local farm. In addition to the kitchen, Felipe Garica, Convention Services Manager, has implemented ongoing training with our banquet servers and bartenders. The training is to ensure that each guest is given a high level of service in line with the “How You Doin’?” principals. In addition to the training we added digital signs to the bars to elevate the professionalism and image of the services being offered. Mr. Garcia has also designed a menu of signature drinks and bottled wine service which adds a level of sophistication and increases per caps.


Accomplishments The following employees graduated from New Mexico State University this past year: Patrick Drake, Sales Manager - B.S. Hotel, Restaurant & Tourism Management Andres Quintero, Administrative Assistant - B.S. Hotel, Restaurant & Tourism Management Danielle Dismuke, Banquet Server/Bartender - B.S. Hotel, Restaurant & Tourism Management DJ de la Torre, Banquet Server/Bartender - B.S. Hotel, Restaurant & Tourism Management Dominic Nuñez - Operations Team - Bachelor of Accountancy David Hicks, General Manager, was recognized with the 2013 Industry Leadership Award by New Mexico State University’s College of Agricultural, Consumer and Environmental Sciences for mentoring students, hiring students, internship program and support of the Hotel, Restaurant and Tourism Management School. In addition to this honor Mr. Hicks was also awarded with the Rotarian of the Year Award by the Rio Grande Rotary Club. This award was presented due to his involvement with the club’s board and community activities including Dress A Child and 8 th Grade 4 Way Test Essay Contest.

Las Cruces Convention Center 2012-2013 Annual Report

STAFF ACCOMPLISHEMENTS

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Chef Tom Completing Martini Luge Ice Sculpture

Left to Right: Patrick Drake Danielle Dismuke Andres Quintero

Left to Right: Susan & David Hicks with Dr. Janet Green, Director School of HRTM


Financial Performance

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Las Cruces Convention Center 2012-2013 Annual Report

Unaudited Financial Numbers

Actual

Budget

Variance

Number of Events

233

209

24

Attendance

94,162

90,364

3,798

Rental Revenue

289,635

195,111

94,524

Service Revenue

113,580

93,761

9,819

Ancillary Revenue

905,125

986,152

(81,027)

Other Revenue

53,280

37,000

16,280

Gross Operating Revenue

1,361,620

1,312,024

49,596

Event Expenses

495,376

402,423

(92,953)

Personnel

590,686

687,292

96,606

Operating Expenses

369,433

359,524

(9,909)

Total Expenses

1,455,495

1,449,239

6,256

NET INCOME (LOSS)

(93,875)

(137,215)

43,340

Income

Expenses


Financial Performance Unaudited Financial Numbers

Attendance by Event Type

Event Mix by Type

Las Cruces Convention Center 2012-2013 Annual Report

Events by Gross Revenue

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Las Cruces Convention Center 2012-2013 Annual Report

Facility Overview

Space Exhibit Hall Exhibit Hall1 Exhibit Hall 2 Ballroom Ballroom 1 Ballroom 2 Citizens Bank Meeting Rooms 1,2,3 Citizens Bank Meeting Rooms 1,2 Citizens Bank Meeting Room 1 Citizens Bank Meeting Room 2 Citizens Bank Meeting Room 3 LC Sun News Meeting Rooms 4,5,6 LC Sun News Meeting Rooms 4,5 LC Sun News Meeting Room 4 LC Sun News Meeting Room 5 LC Sun News Meeting Room 6

Sq. Footage 14,500 5,800 8,700 8,950 6,000 2,950 1,425 950 475 475 475 1,425 950 475 475 475

Banquet 975 385 590 600 400 200 96 64 32 32 32 96 64 32 32 32

Theater 1450 580 870 890 600 295 142 95 47 47 47 142 95 47 47 47

Classroom NA 450 670 685 465 220 108 72 36 36 36 108 72 36 36 36

Exhibits 75 30 45 45 30 15


Facility Overview Meeting Rooms:

The LEED Gold Convention Center is 55,000 square feet with just over 30,000 square feet of meeting space. The facility features a 14,500 square foot exhibition hall as well as a 8,950 square foot ballroom. There are 6 break-out rooms with nearly 2,850 square feet of space. Additionally, the building boasts over 5,000 square feet of outdoor space and 8,500 square feet of indoor pre-function space.

2,850 square feet of breakout space in six 18' x 27' meeting rooms, which can also be combined to form two 54' x 27' meeting rooms; 1,425 square feet each.

Location: The Convention Center is located at 680 University Avenue, at the corner of University Avenue and Union Avenue. The Center is within close proximity of restaurants, entertainment, shopping and boasts over 2,500 hotel rooms within a 6 mile radius.

Food and Beverage Service: In-house, onsite food and beverage services are provided by the Las Cruces Convention Center. The team at the Convention Center works to create customized options that fit the taste and budget of any group. The food and beverage department can create menus to suit your group whether it’s a meeting for 20 or a gala for 800.

Equipment and Services:

Ballroom:

Parking:

8,950 square feet of column-free carpeted space and the 24’ ceilings that show the exposed wood beams to add to the ambiance of the well appointed space. The Ballroom boasts an outdoor covered event area with views of the Organ Mountains.

Complimentary onsite parking offers 350 paved spaces and over 100 spaces of overflow parking with easy access to the building. Additional overflow parking is located a short walk from the building.

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14,500 square feet of column-free contiguous space. The Exhibit Hall features carpeted floors and access to utilities for ease of logistics and exhibitor satisfaction. The 20’ clearance height of the space offers the flexibility for bringing in large exhibits and rigging from the ceiling for full production events.

The Las Cruces Convention Center boasts both onsite exhibitor services and Audio Visual. These services enhance our customers and their exhibitor’s experience by having the equipment and staff on hand throughout events. Comprehensive, state-ofthe-art Audio Visual equipment and services are available from a single microphone to a full stage production complete with recording capabilities.

Exhibit Hall:

Las Cruces Convention Center 2012-2013 Annual Report

About the Convention Center:


City of Las Cruces Global Spectrum, L.P.

David Hicks General Manager

Steven Livingston Senior Sales Manager

Patrick Drake Sales Manager

Felipe Garcia Convention Services Manager

Michael Nolen Operations Manager

Regina Enciso Accounting Manager

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Las Cruces Convention Center 2012-2013 Annual Report

L.C.C.C. Team

Tom Agius Executive Chef P/T Kitchen Staff

Kenny Valenzuela Banquet Manager P/T Serving Staff

Toby Marrufo Operations Assistant P/T Operations Staff

Andres Quintero Administrative Assistant


Part Time Team Convention Center Olympics – HYD Event

Champagne Flute Delivery

Whipping Cream Contest

Global Spectrum Fact Quiz

Napkin Folding Race Employee’s of the Quarter Program 2012-2013 Dominic Nunez Operations Jaime Gonzales Kitchen

Michaela Kelley Banquets

HYD—Kitchen Knowledge

HYD—March Madness Bracket Competition

HYD—Birthday Piñata

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Patrick Gamboa Kitchen

Las Cruces Convention Center 2012-2013 Annual Report

At the Las Cruces Convention Center we actively host quarterly HYD events for our staff. We engage our employees with fun and interactive activities ranging from the Convention Center Olympics, Mud Volleyball Tournament, March Madness Bracket Competition and Birthday Celebrations. At our quarterly HYD meetings we also acknowledge one outstanding employee from the past quarter and present them with an award certificate and place their name on an engraved plaque in the front of house.


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Las Cruces Convention Center 2012-2013 Annual Report

How You Doin’? Global Spectrum, management company of the Las Cruces Convention Center, has a company wide Customer Service Program called “How You Doin’?”. Our catch phrase encourages all of our employees to engage in conversation with customers to not only assist them and make their experience more enjoyable, but for the Las Cruces Convention Center to gauge its performance. We truly believe in providing the best possible experience for our patrons that attend our events as well as to the promoter and planners who produce them. Our “How You Doin’?” program has proven to be a valuable part of our success. Our approach begins with a simple question, “How You Doin’?”, but it’s more than that. It is going beyond and treating our customers the way they want to be treated. It is all about giving our customers the ultimate experience.

Top Ten Customer Service Principles Customer First Be Professional Use all resources available to serve internal Represent Global Spectrum in an ethical and external customer interactions. and positive manner with all interactions. Golden Rule Treat co-workers and customers with complete respect, fairness and courtesy.

24-Hour Rule Act with an appropriate sense of urgency when responding to any and all requests.

Listen Ask open-ended questions, be attentive and clarify understanding to improve accuracy of responses.

Do It Now Deliver on the things you have committed to doing and/or are accountable for producing.

Think “YES” Consistently demonstrate a can-do approach in thoughts and actions.

Everybody Sells Suggest and implement new ways to drive and improve our business.

Positive Attitude Solve problems creatively by making decisions that positively impact the entire organization.

Enthusiasm Work with a passion towards achieving individual, team and organizational growth and success and encourage others to do the same.


Customer Satisfaction Our Facility Our Staff

Food and Beverage

Event Averages

Overall Survey Score 4.94

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Facility .....................................................................4.95 Staff .........................................................................5.00 Food and Beverage ............................................4.84 Audio Visual ...........................................................4.98 Parking ....................................................................4.93

Las Cruces Convention Center 2012-2013 Annual Report

Global Spectrum gauges our customer service program’s success through client surveys. Our “How You Doin’?” philosophy has garnered the facility an average rating of 4.94 this past year. We strive to maintain a 4.75 in each area and we were able to exceed this goal for fiscal year 2013.


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Las Cruces Convention Center 2012-2013 Annual Report

Customer Testimonials Felipe, Thank you very much for everything you did to make the Physician’s Party a success. It was a pleasure to work with you and everyone at the Convention Center. I am looking forward to more events in the future. Thanks again, Mandy Leatherwood Memorial Medical Center Successful event - received several compliments on the food selection; staff is always friendly and efficient. Great Job Everyone!! Irene Juarez Citizens Bank of Las Cruces We have used you for our last 4 graduations. I have scheduled through 2014. I love the service! Erin Jeffries Computer Career Center a Division of Vista Colege


Internship Program

Our internship program highlights all of the critical points of being a manager at the Las Cruces Convention Center. Each intern spends time in; operations, food and beverage, event management. working with the Sales and Marketing team, and finally doing administrative work with the Accounting Manager and the General Manager.

A message from Dr. Janet Green, Director of the School of Hotel, Restaurant and Tourism Management…

“The experience our HRTM Interns garner while working at the Las Cruces Convention Center is invaluable. This venue has allowed them to be exposed to facets of management in the realm of convention centers which Las Cruces didn't offer in previous years. We are excited about the partnership between NMSU-HRTM, the City of Las Cruces, and Global Spectrum.”

Las Cruces Convention Center 2012-2013 Annual Report

In conjunction with the Hotel, Restaurant and Tourism Management Degree offered at New Mexico State University, all students are required to complete 400 hours of practical work experience and complete a 400 hour internship. Over 80% of our part time staff is going through or has gone through the HRTM program at New Mexico State University. Also, through our partnership with the City of Las Cruces and the School of HRTM, Global Spectrum will utilize HRTM students to fulfill the available internship positions.

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Las Cruces Convention Center 2012-2013 Annual Report

Self Produced & Signature Events Las Cruces Community

We started our ventures in self producing events with a community garage sale in June 2012. We had a follow up event in October 2012 with the “Fall into Winter Community Garage Sale.” In total we had over 60 vendors and over 650 attendees.

2012-2013

The Mesilla Valley Outdoor Expo was the first major self produced consumer show Global Spectrum completed. Over 4,500 attendees attended our first year outdoor expo, making this show the second highest attended expo at the Las Cruces Convention Center! The show featured seminars, demonstrations, an interactive trout fishing pond and tactical combat laser tag.

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55th Annual NM Municipal League ReEnergize the Americas Region II EMS Southern Rio Grande Convention Roman Catholic Diocese of Las Cruces Historical Society of New Mexico Convention 58th Transportation Engineering Convention


Community Involvement         

Rio Grande Rotary Greater Las Cruces Chamber of Commerce Commercial Space Committee - Greater Las Cruces Chamber of Commerce Hispano Chamber of Commerce de Las Cruces Dona Ana Community College – Pre-Hotel Restaurant Tourism Management Advisory Board March of Dimes Foundation - Team Zane Dinner and March for Babies Las Cruces Green Chamber of Commerce Junior Achievement Dress a Child

In addition to the support we provide organizations through our volunteering efforts, we host many local organizations fundraising activities at the Las Cruces Convention Center.        

March of Dimes “High Heels for High Hopes Fashion Show” Mesilla Valley Christian School’s Fundraiser Featuring Oliver North Las Cruces Chamber of Commerce “Hire Our Hero’s Job Fair” Rotary’s Dress a Child Fundraising Dinner March of Dimes “Celebrity Waiter” Fundraising Dinner Hispano Chamber of Commerce de Las Cruces & Greater Las Cruces Chamber of Commerce Annual Banquets Las Cruces Realtor’s Association “Denim for Dollars Fundraiser” Sunrise Lions Club Gun Shows

Las Cruces Convention Center 2012-2013 Annual Report

The Las Cruces Convention Center and Global Spectrum Charities proudly supports numerous community activities and organizations through memberships, volunteering and serving on boards. The involvement of our staff is critical to helping support our growing community.

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Las Cruces Convention Center 2012-2013 Annual Report

Green Initiatives Construction 

LEED Gold Building – 2nd LEED Gold Building in NM and 1 of 6 LEED Buildings in Las Cruces

PV Array solar energy system installed in parking lot and to date has generated 181,260 kilowatt hours of electricity

During the construction the following was utilized by the contractor and subcontractors: Topsoil was removed to be reused by New Mexico State University Existing trees on property were kept and maintained Compatible construction materials were recycled

Landscaping is completed with natural xeriscaping

Bicycle racks to encourage bike riding

Preferred parking reserved for fuel efficient vehicles and car/van pooling

Windows in public and function space to allow for natural light in facility

Low VOC paint throughout facility

Operational            

Managed irrigation schedule Energy management system that controls the heating and cooling of the building Computer based lighting control system to allow for lights to be set on a timed schedule Automatic light controls have occupancy sensors and will turn off in unoccupied rooms Facility wide recycling program Recycle yard waste clippings go to organic drop off Recycle hepa filters Food composting program in partnership with Mountain View Market Pest management using pesticide free methods Organic weed control Fryer grease recycling to a biodiesel program Facility operations paper products originate from already recycled paper products


Future Outlook September 2013 – New Mexico American Institute of Architect’s Annual Convention October 2013 – New Mexico Order of the Eastern Start’s Annual Convention November 2013 – Special Olympics of New Mexico January 2014 - NM American Choral Directors Association June 2014 – New Mexico School Nutrition Annual Conference June 2014 – Movimiento Familiar Cristiano Catolico 2014 International Convention In addition to these groups the team will produce the Mesilla Valley Women’s Expo in September and the Mesilla Valley Outdoor Expo in January. We look forward to another great year in the Land of Enchantment.

Las Cruces Convention Center 2012-2013 Annual Report

The Las Cruces Convention Center is poised for another great year. The Global Spectrum team has set the building up with bookings that are ahead of pace from years past. From a convention standpoint we are ready to welcome the following groups:

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Las Cruces Convention Center proudly managed by Global Spectrum 680 E. University Ave Las Cruces, NM 88001 575.526.0100


Las Cruces Convention Center FY13 Annual Report