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The Business Journal Official Publication of the Pico Rivera Chamber of Commerce • November 2009 • www.picoriverachamber.org

Chamber Donates $500 to Pico Rivera Individual Development in Ethics (PRIDE) Program Capt. Rothans talks about lowered crime rates

Message from the Pico Rivera City Manager

Great News! As you read this article, we have received $29.6 million into our bank account and are By Linda Bock moving directly ahead with our ambitious plans to completely renohe November Business vate our three major parks (SmithRoundtable was held at A Rivera-Pico), partner with L.A. Mi Hacienda Restaurant and County Supervisor Gloria Molina Sheriff’s Captain Mike Rothans to build our new 17,000 square foot was the featured speaker. Mayor high-tech Main Library, continue Bob Archuleta, newly-elected with our aggressive road improveCouncilman Paul Camacho, and ment schedule that has already Assistant City Manager Jeff Prang covered fully one-third of the city joined the Sheriff’s team for the so far, maintain our successful law luncheon. Long time supporters enforcement and graffiti abatement efforts and continue our joint use of the sheriff and fire department, Frank Napolitano and Luigi Vernola Pico Rivera Chamber President Alex Saulus gives check to PRIDE. [l-r] approach with the El Rancho school were present also. Highlighting Jose Medina of Funeraria Del Angel-Morrows, Capt. Mike Rothans, Lt. district to maximize recreation opportunities for our students, youth the luncheon, Chamber President Steve Sanchez, and Chaplain Larry Tamez. and families. Alex Saulus and Vice President year with a 14% decrease from 2008. down to 25. Rothans also pointed Halleluiah! With the receipt Jose Medina presented a $500 In the past five years, the Sheriff’s out that burglaries were down 38% of the most recent quarterly sales check to the Pico Rivera P.R.I.D.E department can boast an all around since 2005 - a very positive trend tax report covering the months of . program. decrease in most crime rates. In for the businesses and residents of April-May-June, our Pico Rivera Rothans has a record to be 2005 there were 73 gun related Pico Rivera. sales tax receipts are holding steady proud of, showing a 40% decrease incidents. In 2009, the number was See P.R.I.D.E. Page 6 with a mere 4.3% decrease. That’s in violent crimes from 2005 to this compared to the L.A. County average of -19.6% and all our neighboring cities hovering between -16% to -28%, with the median decrease Free Food, Flu Shots, and lots of in the -20 percentile! This is proof prizes highlighted the event. positive that the one-cent increase from Measure P, which took effect By Linda Bock on April 1st, has not diminished our revenues in any significant way. In The Pico Rivera Chamber of fact, our residents and neighbors Commerce held its 7th Annual continue to Shop Pico Rivera, keepBusiness and Health Expo on Octoing our financial position in the best ber 22. The Expo was held at the shape it’s been in since IncorporaEl Rodeo Restaurant. There were tion 51 years ago! rows of exhibitors, hundreds of Mil Gracias! Thank you Convisitors, and plenty of free food gresswoman Grace F. Napolitano for everyone. Caremore Medical and Central Basin Municipal Water Group even provided free seasonal District for fully funding recycled flu shots for those who wanted water lines from border-to-border one. Jose Medina, of Funeraria Del along Mines Avenue and Beverly Angel-Morrows and Vice President Boulevard. These multi-million of the PR Chamber was one of the dollar federal stimulus projects will Winners of best table and costumes, Rouselle Exterminators. brave souls to get a flu shot. allow our City to irrigate our City The major sponsors for this Parks, facilities and various school The Chamber chose a western Pico Rivera’s booth was Rancho year’s Expo were Wal-mart ($500), theme for this expo, so there were sites with lower cost but purified Pico Rivera reminding all of the J & L Express Trucking ($300), lot’s of cowboys, bails of hay, and city’s past. Rouselle Exterminators, recycled water that will save miland American Companies ($250.) other western regalia. The City of See EXPO Page 4 lions of dollars of tax-payer monies while creating an environmentally friendly water infrastructure. These are two more examples of working with our partner agencies, including The city is on the traffic at this crossing L.A. County Flood Control District move, helping traffic is expected to increase and the Water Replenishment Disflow within the city, and dramatically when the trict, in “piggy-backing” on planned helping business attract Burlington Northern & public works projects and joining more customers. Santa Fe (BNSF) Railforces to achieve economies of scale Demolition of sevroad adds a third track and eliminate redundancies. This is eral buildings is now along its right-of-way. Smart Development Best Practices! taking place as part of The new track and Outstanding! Recent crime stathe grade separation underpass, part of the tistics released by Captain Mike (underpass) to be concontinuing development Rothans indicate that our 4-year structed at the Passons of the Alameda Corrilaw enforcement effort at violent Boulevard/Rivera Road dor, an effort to improve crime reduction has achieved an railroad crossing. the flow of train traffic unprecedented 45% decrease from The underpass will Congresswomen Grace Napolitano, center, along with Chamber between the Ports of Los 2005 through 2009. As of this date board members and city officials in front of heavy equipment improve traffic flow Angeles and Long Beach See MANAGER. Page 6 that will complete work on the separation. along Passons. Train and points east.

T

El Rodeo Hosts Chamber's Annual Health Expo

Work Begins on Passons Boulevard Grade Separation


2 PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009

Pico Rivera

Chamber of Commerce PO Box 847 Pico Rivera, CA 90660 (562) 949-2473, Fax (562) 949-8320 info@picoriverachamber.org

Executive Committee President

Alex Saulus

HealthFirst Medical Group Vice President

Jose Medina

Funeraria Del Angel/Morrow Vice President

Jim Osborn

Whittier Fertilizer

Treasurer Cheryl Romero

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Message from the President Giving Thanks The point of T han ksgivi ng (and the Holiday season) is to remember the things we should be grateful for. It's a special time to give thanks... not just for the obvious, like Alex Saulus food, but for the thousands of great moments and the many blessings we receive during the year. That's not always as easy as it sounds. We tend to remember bad things much more easily than good. But with a little work you can make

Past President

Crowne Plaza Hotel at the Commerce Casino

Board of Directors Sylvia Southerland Southern California Edison

Omar Martinez Farmers Insurance

Von Stroff

Extra Space Storage

Sergio Quinones

Cobe Chemical Labs

Adrian Lechuga A Mi Hacienda

Bill Kalpakoff Cal Met Inc.

Oscar Mendoza

Rubio's Mexican Grill

Victor Caballero

Mid Valley Yellow Cab

Ray Chavez

Friends of the Pico Rivera Libraries

Dr. Liza Dimaranan

you when you did it badly? Even negative forces in your life can be hidden blessings, worthy of your gratitude. Think about the animals that have given you joy: Dogs that love you no matter what, cats that (when they want to) think your lap is the best place to nap. Think about the places that make you smile: A favorite hangout, great restaurant, an exciting city, a great spot from which to view the sky, a hill that you once rolled down. Give thanks for all these things. Now try to pass it on. Real gratitude involves action. Lend a hand. Pitch in. Make a gift. Give your time. Listen. Give back as often as you can. Even a friendly greeting can make all the difference in the world.

The Chamber is Here for You

Preferred Bank

Koko Judge

thankfulness an everyday habit. It's a skill that will benefit you throughout the year. Don't focus on what you don't have. Focus on what you do have. For example: "I'm so fortunate to have a warm place to sleep in the winter." "I'm so fortunate to live in a safe neighborhood where I can take walks." "I'm so fortunate to have a good job with a good company." Think about people you've known that have had a influence on you. They can be family, friends or simply people that you've read about or seen on television. Think about people who pushed to become what you are today. Now think about the things you accomplished because of them. Did you finish something because they said that you couldn't? Did you get better at something because they made fun of

The Pico Rivera Chamber of Commerce has assisted businesses in the community since its founding in May, 1958. Its first priority is to help members be successful in business. The Chamber represents Pico Rivera businesses and all local taxpayers at every level of government by supporting beneficial legislation and opposing unnecessary or detrimental legislation. Excessive government regulations must be opposed and an economic climate maintained so that existing businesses will continue to invest their resources in the hope of making a profit. Helping to resolve problems and focusing on the opportunities of the competitive market place continues as the historic function of the Chamber of Commerce.

Chamber Services

The Chamber, through its commit-

• Free Business Counseling via SBA SCORE Program • Digest of California Labor Laws • Industrial Directories • Certificates of Origin • Groundbreaking & Grand Opening Ceremonies • Marketing Information • Real Estate Listing Information • Resource Library The Chamber makes this all work by acting as an umbrella over the committees in achieving its goals and objectives. The active participation and involvement of its members, on various committees, is part of the strength found within the Chamber. We invite you to take advantage of your membership and become actively involved.

tee structure, provides a number of services, including: • Advertising Campaigns • Referral Services • Grand Openings • Business Community Beautification Awards • Business Publication • Maps • Directories • Business Development Workshops & Seminars As a chamber member you can count on receiving quality service & support for your business. Your Chamber will provide you with: • New Member Listing in The Business Journal (monthly publication) • Classified & Alpha Listing in the online Business Directory • Networking Contacts & Social Opportunities via Participation in Committee Meetings • Membership Luncheons • Business Mixers & Special Events • Referral Service • Coordination of Business Opportunities • Small Business Management Seminars

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in the Business Journal Become a chamber member and get a free ad and a 200 word description of your business. 562-407-3873.

Pico Rivera Optometric Center

Wesley Kruse

Kruse Properties

Staff

Robert Tapia Executive Director Elena Ramos Administrative Assistant Andre Martinez Business Membership Development

Business Journal

REMEMBER TO GIVE this Holiday Season to

help poor and suffering souls in our community. Your gift today will let someone in desperate need know they haven't been forgotten YES, I Want to help provide food, shelter and Holiday joy for needy people In our community :

To place an ad in the Business Journal call 562-407-3873 for rates or visit www.picoriverachamber.org and click on Advertising.

$30 for Holiday family food box $35 to help provide toys for needy children $50 to help feed and shelter a hurting family.

Advertisers must submit artwork two weeks prior to publication date. Artwork must be submitted in pdf, tiff, or jpeg format at 300 dpi.

2009 Publication dates July 20, Aug 24, Sep 21, Oct 19, Nov 16, Dec 14

$____ to help as much as possible. NAME ADRESS CITY/STATE/ZIP

Please send your tax- deductible gift to: Santa Fe Springs Corps P.O. Box 2157

12000 E. Washington Blvd Whittier, Ca. 90610-2157 562.696.9562 Donate Online at :

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PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009

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EXPO

Continued from page 1

Owner/agent David Briones of Stae Farm Insurance, Pico Rivera.

Pico Rivera Chamber Treasurer Cheryl Romero (VP-Preferred Bank).

Board Member Adrian Lechuga of A Mi Hacienda in Pico Rivera.

Chamber Vice President Jose Medina of Funeraria Del Angel-Morrow bravely endures his flu shot.

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winners of the best decorated table for the evening. Bill Kalpakoff of CalMet Inc donated the grand prize, a 42” TV set which was won by Juan Pablo (aka J.P.) Romero of Cyntron Payroll Solutions. Earlier in the evening, J.P. donated a bottle of fine tequila with the help of the Corona girls. Mayor Bob Archuleta was on hand to help give away the many prizes. El Pollo Loco and Magic Bakery were among the restaurants By Brian Hews providing free food for the visitors to the Health Expo. Many of the Chamber board members were present including Chamber President Alex Saulus of HealthFirst Medical as were Jose Medina of Funeraria Del Angel, Cheryl Romero of Preferred Bank, Omar Martinez of Farmers Insurance, Victor Caballero of Mid Valley Yellow Cab, raffle winner Sergio Quinones of Cobe Chemicals Lab, Dr. Liza Dimaranan (another winner of a raffle prizes). Councilmen David Armenta and Ron Beilke also attended the festivities.

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PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009

Members in the News

City on the Move

Presbyterian Intercommunity Hospital Announces New Slate of Officers for its Board of Directors Presbyterian Intercommunity Hospital (PIH) has announced a new slate of officers for its Board of Directors. Effective October 1, 2009, Drew Sones will serve as Chair Drew Sones of the Board of Directors. Serving with Mr. Sones will be Donald G. Alvarado as Vice Chair; Jane Dicus as Secretary; and Kenton Woods as Treasurer. The Board of Directors includes physicians and business and community leaders who meet each month to help guide the policies of PIH. Mr. Sones is the President/ Owner of Drew Sones Consulting, a company that provides expertise in all areas of solid waste management. From 1971 to 2002, Mr. Sones was the Assistant Director of Sanitation, Solid Resources Management for the City of Los Angeles. In this position, Mr. Sones oversaw a staff of more than 1,000 employees, an annual budget of $140 million, 720,000 weekly residential customers, and landfill operations and construction and citywide recycling for both public and private sector generators. Mr. Sones has a bachelor’s degree in Psychology from the University of California, Los Angeles and is a graduate of the Management of Health Care Institutions Program at California State University, Long Beach; the Public Sector Labor-Management Rela-

tions Program at the University of California, Los Angeles; and the Executive Management Program at the University of California, Los Angeles Anderson School of Management. Mr. Sones is a past Board member of the Southern California Solid Waste Management Association and the Municipal Waste Management Association, United States Conference of Mayors, and the Southern California Waste Management Forum. His civic involvement includes being a member of the Whittier Host Lions Club; acting as current Troop Committee Chair, Boy Scout Troop 841 of Whittier; serving as a member of the Uptown Whittier Association; and participating as a mentor for the California High School Culinary Academy. Mr. Sones has been a resident of Whittier for 34 years, and he and his wife, Susan, have two children. His hobbies include traveling, golfing, and hiking. In addition to these officers the PIH Board of Directors includes: Efrain Aceves of Whittier Rich Atwood of Whittier Leon M.N. Garcia of Hacienda Heights J.C. “Mac” McFarland of Whittier Edward Miller of Whittier Angel Munoz of Whittier Gregory Polito MD of Whittier William Shanahan MD of Walnut Neal Shindel MD of Whittier Huey-Min Yu of Hacienda Heights

Pico Rivera Receives $122 Million for Public Improvements By City Manager Chuck Fuentes Say it again! One Hundred and Twenty Two Million Dollars have already been secured and/or spent in federal, state and local funding for the most ambitious program of public improvements anywhere in the region. Two weeks ago, our Vital City Services Bond Underwriters, E.J. De La Rosa & Company, secured $29.5 million in bond proceeds— which are now on deposit in our City bank account—from Wall Street investors. Thanks to the efforts of our Congresswoman Grace Napolitano, along with Caltrans and the Gateway Cities Council of Governments, another $42.7 million in funding has been obtained to fully cover the cost of the Passons Boulevard Grade Separation project As part of our public outreach and education efforts, we present the the Parks Master Plan concepts for the complete renovation of parks facilities. We invite you to review them and send us your comments online at www.pico-rivera. org. Dramatic improvements were made to our neighborhood streets. All these newly repaved streets using the rubberized-asphalt-mix are guaranteed to last for 15 to 20 years. We have also received federal stimulus funds to completely repave Beverly Boulevard ($2.5 million), a project in which the

City will also fund the installation of decorative medians that will enhance the appearance and safety of this major thoroughfare. Also on tap are the complete repaving of Rosemead Boulevard from the city border at Telegraph Road northbound to Rex Road ($750,000) and the upgrade of Telegraph Road with safety medians and new signals for better traffic flow. Our Number 1 Priority of enhanced Law Enforcement services ($3.5 million) has resulted in major crime reduction. We also appreciate Supervisor Gloria Molina for funding the special Vandalism Enforcement Team (VET) program that has contributed to the nearelimination of unsightly graffiti throughout the city. Speaking of partnerships, we also are thankful for the Central Basin Municipal Water District for their comprehensive plans to install recycled-purified water pipelines on three major arterial streets beginning with Mines Avenue ($3.5 million). This ambitious project is part of a major pipeline project funded by the Southern California Water Replenishment District (WRD) and the County Flood Control District. The other two lines include Beverly Boulevard ($8 million), and the Sports ArenaBicentennial Park Complex ($2.1 million). Our on-going Graffiti Abatement program, composed of two See CITY Page 6

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6 PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009

P.R.I.D.E.

Continued from page 1 Rothans did note that vehicle burglaries was one area in which

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enforcement statistics. Fortunately, Rothans noted, there are steps that people can take to avoid becoming an opportunity for criminals. He warned that leaving such items as

[l-r] Capt. Mike Rothans, Treasurer Cheryl Romero (VP-Preferred Bank), President Alex Saulus (HealthFirst Medical), and Pico Rivera Councilman Bob Archuletta.

to burglars. Especially during the holiday season, he stated that putting purchases in the trunk of your car is the safest way to go while shopping. Rothans also warned owners of large SUVs that stealing third row seats has become popular with burglars as they are unmarked and cannot be indentified. Capt. Rothans also gave a few tips for homeowners to help them avoid becoming statistics. For example, since most burglaries are committed during the daytime hours when most people are at work, Rothans advised leaving a radio on to create the impression that someone may be home. Burglars, he noted, don’t like to take chances when they think someone may be home. Mayor Bob Archuleta also spoke at the luncheon. He told Chamber members that since the elections are over, “Now is the time to reunite and let’s go forward.” The mayor suggested that everyone reach out to family and friends to help continue the Chamber’s new member push. Over 35 new members have joined the Chamber in the past few months.

P.R.I.D.E.

Continued from page 1

[l-r] Carmen Huerta (Manager-Chase Bank), Oscar Mendoza (Rubios), Randel Gonsalez and Jose Wolasco (El Pollo Loco).

Dad deserves the best! Take him where he really wants to go! Dad deserves the best! Take him where he really wants to go!

the number of crimes has increased, reflecting a trend in national law

GPS systems, laptops, and purses in a parked car is an invitation

in 2009, such Part 1 Crime statistics (burglary, robbery, shop lifting, etc.) show an additional 12% reduction! Most importantly, we have gone from double-digit (15) murders in 2005 to only 2 in 2008. Thus far in 2009, we had almost made a full year of No Murders until the homicides at the pizza parlor’s illegal motorcycle show a couple of months back. Combined with our $3.5 million increase in our Sheriff’s contract during this period, which allowed for specialized enforcement units, these results have more than justified our City Council’s decision to approve the administration’s directions. Thank you Pico Rivera (68%); you made this possible!

CITY

Continued from page 5

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full-time five-days-a-week city crews ($350,000) and our weekend contract crew (federal grant), has totally cleaned up our city and generated over $300,000 in Court Ordered Restitution of which more than $75,000 has been collected to date. Most cities are happy to collect 10% on these fines. Pico Rivera is netting 25% to 30% annually. No other City in this region, or even the entire County of Los Angeles, has repaved more streets than Pico Rivera on a per-capita basis. We Are On The Move!

Attend the Chamber's Christmas Luncheon Dec 17 Steven's Steakhouse 5332 Steven's Place Commerce, Ca 90040 Join the Chamber to celebrate the Holiday Season. We all have much to be thankful for and this is a great opportunity to share the joy with all our business partners, clients, and your staff. Enjoy a great time listening to Christmas Carolers while enjoying a terrific lunch. Entertainment by TLC Promotions. 11:30 - 1:30 $25 members, $35 non-members.

Celebrate the Holidays at City Hall Holiday Tree Lighting Ceremony December 6 The City of Pico Rivera’s Holiday Tree Lighting Ceremony returns to City Hall, 6615 Passons Blvd., on Sunday, December 6 from 4:00 p.m. to 6:00 p.m. The area around City Hall will be transformed into a family-friendly Winter Wonderland complete with live entertainment, merry-go-round and kiddies’ ride, cookies and refreshments, tree lighting ceremony and the chance to visit with the jolly old elf himself, Santa Claus. All activities are free of charge. Staff from the Pico Rivera Sheriff’s Station will be selling a variety of food items, including barbecued tri-tip and chicken. Kids will have the chance to create their own holiday crafts at the Elves’ Workshop. Projects include holiday ornament and cookie decorating, a Santa and Reindeer bag and a coloring station. Headlining the entertainment that evening will be the ever-popular El Rancho High School Choraleers and The Town & Lamplight Carolers, an a capella Christmas carol group. Santa will arrive on his sleigh at five o’clock, just in time for the official lighting of the tree. Afterwards, Mr. Claus will be available to take photos with the entire family. Photos will be posted on the City’s website for downloading and printing. For more information, call 562.801.4430 or log on to the City’s website at www.pico-rivera.org.


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TO ADVERTISE CALL 800-901-7211 8 PICO RIVERA BUSINESS JOURNAL • JUNE 2009

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8 PICO RIVERA BUSINESS JOURNAL • NOVEMBER 2009

TO ADVERTISE CALL 800-901-7211

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Pico Rivera Chamber of Commerce