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Brand Proposal for the Young Professionals Group

Presented by Galaxy Designs

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Table of Contents Page 5- Scope of work Pages 6 and 7- YPG Logo Concept 1 Pages 8 and 9- YPG Logo Concept 2 Pages 10 and 11- YPG Logo Concept 3 Page 12- Contact Information

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Scope of Work

What we are trying to do here is help give you a re-brand for your Access Community Health Network Young Professionals Group. The organization exists to help build leadership and maintain retention in the Access Community Health Network. You have a logo but expressed that you would like something different that is more young and hip but still has a professional vibe to it as well. You have a mission to align with the ACCESS values through Caring, being Committed and being Connected. With these you draw strength from you diversity, set ambitious goals and develop partnerships that bring values to your organization. In the following pages ware three logo concepts that I have created that I believe go along with what you are looking for in your new logo, along with them are collateral pieces so you can get an idea of what your logo would look like if chosen on shirts, mugs etc.

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Collateral Concept 1

YPG Young Professionals Group

Caring

Committed

Connected

Access Community Health Network

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Logo Concept 1

YPG Young Professionals Group

The idea for this logo was to use the initials of YPG and have the growth of dots be a metaphor for the growth that the young people in your program go through. And then the last dot ends up being a head and along with the Y makes a person. The I put the full name underneath so that people not familiar with the program know what YPG stands for. I chose a lighter blue for the initials and then a dark blue for the dots and young professionals group underneath.

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Collateral Concept 2

Y pg aaa Young Professionals Group

Caring

Committed

Connected

Access Community Health Network

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Logo Concept 2

Y pg aaa Young Professionals Group

For this design I used arrows to create circle to represent the development that your program helps young people go through. I put a letter of the initials in each circle and then spelt out the whole name underneath like I did in the first one. I made the circles and name underneath a darker blue than in the first logo and then went with a lighter blue in the initials so that it would stand out from the noise surrounding them.

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Collateral Concept 3

Young Professionals Group Caring

Committed

Connected

Access Community Health Network

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Logo Concept 3

Young Professionals Group

Young Professionals Group

For this design I went with a tie to represent the business and professional leadership that your company strides to help the young professionals with. Next to the tie I spelt of the whole words of young professionals group but slit the up by lines so that it fit along with the size of the tie next to it. Then I chose I nice professional looking blue for the color of both the tie and font. I hope you enjoyed my concepts and I look forward to hearing your feedback.

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Contact Information

Address: 3016 Wallace Ave Steger, IL 60475 Phone# : (708) 921-4538 Email: mayday_louie23@yahoo.com

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Ypg proposal