Protean Strategies

Toronto, CA

Protean Strategies is a leader in aligning business goals to customer experiences, by way of strategic planning, branding and communication. We conduct insightful research, analyse companies and their goals through unique lenses, and deliver breakthrough positioning, brand and operationalization strategies. We are known for innovation in the field of consumer research -- our Inner Directives Psychoanalytics methodology was the original Jungian archetype methodology and has been much imitated since its introduction in 1998. ProteanPrediction Crowd Wisdom Engine is the only prediction market based system that is designed around the needs of market-wide consumer research.