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Brand Experience Triangle Visualization of the B.E.T. May 20, 2009 Š LBConsult


ORGANIZATION

BET

EMPLOYEES / PRODUCTS SERVICES

CUSTOMERS / MEDIA GENERAL PUBLIC


ORGANIZATION

BET EMPLOYEES / PRODUCTS SERVICES

CUSTOMERS / MEDIA GENERAL PUBLIC


ORGANIZATION

BET EMPLOYEES / PRODUCTS SERVICES

deliver

CUSTOMERS / MEDIA GENERAL PUBLIC


ORGANIZATION

BET EMPLOYEES / PRODUCTS SERVICES

deliver INTERACTIVE BRANDING

CUSTOMERS / MEDIA GENERAL PUBLIC


BREAKAGE ORGANIZATION

BET EMPLOYEES / PRODUCTS SERVICES

deliver

CUSTOMERS / MEDIA GENERAL PUBLIC


BREAKAGE ORGANIZATION

BET EMPLOYEES / PRODUCTS SERVICES

deliver

CUSTOMERS / MEDIA GENERAL PUBLIC


BREAKAGE ORGANIZATION

BET EMPLOYEES / PRODUCTS SERVICES

deliver

CUSTOMERS / MEDIA GENERAL PUBLIC


Leadership Culture Systems Corporate Values Strategy Employee Management Mission Vision Corporate ID Incentive Programs


Leadership Culture Systems Corporate Values Strategy Employee Management Mission Vision Corporate ID Incentive Programs

Sales Management Customer Service Product Quality Guarantees Follow Up & After Sales Complaint Handling Communication Lines Standards & Missions Channel Handling


Leadership Culture Systems Corporate Values Strategy Employee Management Mission Vision Corporate ID Incentive Programs

Marketing Messages Profile & CID Public Branding Values & Visions Public Relations USP & Communication Investor Relations Guarantees Image

Sales Management Customer Service Product Quality Guarantees Follow Up & After Sales Complaint Handling Communication Lines Standards & Missions Channel Handling

3D Brand Experience Triangle  

BET by LB Consult - all rights reserved 2007, unauthorized copying or distribution prohibited

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