to anthropology, the design process was something completely new for most of them. The day started off with four professionals with advanced knowledge of trying to combat “Bright Flight” or “Brain Drain” from the Upstate New York region. After the morning session, the students were then armed with markers, post-it notes, and a one-page .pdf that I created to briefly explain the design ideation process. What I was most interested in was observing how they worked together, what process they chose to follow throughout their brainstorming secession, and what tools they used to help them along their way. With my research, my observational study and a survey I received from sixty-two top US executives, I began to see a pattern of what I believe is the most important parts of a successful collaboration.
Formula
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