Page 1

TITLE PAGE

BRAND + IDENTITY !"#"$%&'(('&)%%'(('*+,,-./'*00+112*'(('$))%3%435


CONTENTS 01 RESEARCH + ANALYSIS !"#$%&'##%()**+&,&-.)/%".)%+

02 CONCEPT DEVELOPMENT

!"#$%&1.

'-KL!/9$57#

2.3&45/.6%5#7

GH=)7+5#7

::;% 89.7%5(:57;&<=.7>?#$/6.&@#A=)75.+&,&B/#9$6%+& <=.7>?#$/6.&!%%/5"$%.+

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::= 2'$3"4(,%-%53"$*/6',1 8AA)%./5)*&89.7%5%: BD:+56)*&F/)79 :>: CD.&4.+65+5#7 CD.&'-K&B/#9$6%

B)/%7./+D5=+

1)%./5)*5%: :>; F/)79L')"/56&GH=*#/)%5#7

F$+57.++&?%/$6%$/.

M5%&4.+5;7&!%%/5"$%.+

87%./*.6%$)*&B/#=./%:

B)6E);57;&1##9&F#)/9

GH6D)7;.+

<7*57.&89.7%5%:

25E.L!==*.

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<=.7>?#$/6.&I.J$5/.A.7%+ ::< '-KLB/#6.++57;

0)*$.+

03 FINAL DESIGN

:>? 7*38*96$9%!",69$% N/)=D56+ K)".* !9O)76.9&K)".* !9O)76.9&N/)=D56+

SUMMARY REFERENCES


ABOUT

01

ME

B(9%:+(%('#,"4;(7%''/"4($",(-"##"0(?7(%41(6,/#/6%&(1+'/;4( 7,"6+''+'=(B(&/@+(#"($"6?'("4(7+"7&+(%41(6?&#?,+(59+4(B( 1+'/;4=(B(#,8(#"(+/#9+,($"&&"5(",(7%,#%@+(/4(0%48(6"4#+07",%,8( 1+'/;4( #,+41'( '?69( %'( #9+( 6/#/H+4( 1+'/;4( ,+:"&?#/"4( %41( #9+( ,%7/1( ;,"5#9( /4( "7+4C'"?,6+( #+694"&";/+'=(

ME+

B( -+&/+:+( #9%#( %&&( 7+"7&+( 9%:+( #9+( %-/&/#8( #""( %41( 7%,#%@+( /4( '"0+( $",0( "$( 1+'/;4( %41( #9+,+$",+( '9"?&1( 9%:+( +I?%&( %66+''( #"( #9+( #+694"&";/+'( /41?'#,/%&( 1+'/;4+,'( 9%:+( #"1%8=(

*"5+:+,A( B( -+&/+:+( #9%#( !*.( 5"?&1( -+( 6"07+#/4;( #""( 6&"'+&8( 5/#9( 5+&&C+'#%-&/'9+1( -,%41'( 5/#9/4( -"#9( #9+( '7",#/4;( %41( 0+1/6%&( 0%,@+#'=( D'( #9+8( %,+( 8+#( #"( 7,"1?6+( %( E%;'9/7( 7,"1?6#( B( #9/4@( #9/'( /'( #9+/,( -+'#( "77",#?4/#8( #"( +<7&",+( 4+5( %41( ",( ;,"5/4;(0%,@+#'('?69(%'("7+4C'"?,6+(#+694"&";8( 6"00?4/#8( /4( %4( +$$",#( #"( -,/4;( %( '6/+4#/F6( 7+,'7+6#/:+( #"( 0%,@+#'( &%6@/4;( /4( '?69( %,+%'=

!""#$%&&'( )( *+%,#-+%#'( ./0/#+1( 2!*.3( /'( %( 4+5( 6"07%48( #9%#( 9%'( 1+:+&"7+1( %4( /44":%#/:+( /4#+&&/;+4#(#+<#/&+=(>9+8(%,+(8+#(#"(7,"1?6+(%(7,"1?6#( 5/#9( #9/'( #+694"&";8( %41( %,+( $"6?'/4;( "4( 0+1/6%&( %41( '7",#/4;( 0%,@+#'( 5+,+( 1+:/6+'( 5/#9( '/0/&%,( $?46#/"4'( %,+( 7,":/4;( #"( -+( 9/;9&8( '?66+''$?&=

VALUES

FOOTFALLS & HEARTBEATS

!""#$%&&'()(*+%,#-+%#'(./0/#+1(9%:+(%(1"?-&+(-"##"0( &/4+( %77,"%69( #"( #9+/,( -?'/4+''( %41( 9%:+( '#,"4;( :%&?+'(#9+8(-+&/+:+(/4=(>9+/,(:%&?+'(%,+(%'($"&&"5'= B( -+&/+:+( #9%#( !*.( :%&?+'( "$$+,( %( '#,"4;( $"?41%#/"4( $",( #9+( 6"07%4/+'G( $?#?,+( %41( "$$+,( %( 9/;9&8( 7,"$+''/"4%&( %77,"%69( #"5%,1'( %48( %,+%( %41( 0%,@+#( #9+8( 5/'9( #"( +<7&",+=

!"#$$%&'%()(*#+,(-./#,0+#$( 1%"#2+3,()(45536&0#7+$+08()( 49#/0#7+$+08()(!3:3/%,#0+3& )(-&0%,53&&%50+3&()(!36,#'%

NEW DIRECTION

>9+( 6"&&%-",%#/:+( %41( 1"( /#( 8"?,'+&$( 2JBK3( %77,"%69( %&/;4'( 5/#9( #9+/,( 6",+( 6"07%48( :%&?+'( %41( "$$+,'( %( 4+5( 7+,'7+6#/:+( #"( #9+( 6?,,+4#( "7+4C'"?,6+( #+694"&";8( 6"00?4/#8=( >9+/,( -+&/+$( /4( L+5( M+%&%41( %'( -+/4;( #9+( 0"'#( %77,"7,/%#+( 6"?4#,8( #"( 1+:+&"7( '?69( #+694"&";/+'( /'( ,+E+6#/:+( "$( "?,( ,/69( 9+,/#%;+( "$( /44":%#/"4( %41( $,+'9( %77,"%69( #"( 1+'/;4=(

FHL VALUES

FOOTFALLS & HEARTBEATS

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

ABOUT

+

RESEARCH + ANALYSIS

FOOTFALLS & HEARTBEATS

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

OPEN-SOURCE VALUES D66+''/-/&/#8 Q"00?4/#8( !,++1"0 Q"&&+6#/:+(R4"5&+1;+

Q"C"7+,%#/"4 Q"?,%;+( D1%7#%-/&/#8 B4#+,6"44+6#/"4

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WHAT IDENTIFIES AN OPEN-SOURCE COMPANY? !"#$%& '($)'#& *++%,*-"& $.& )'$/#& 0$11#%#(/& 1%,2& /"#& +#%.'*.$3#&*(0&$(&4,'%&1*-#&*03#%/$.#2#(/&./45#&1,'(0& ,(&-,(3#(/$,(*5&-,2+*(4&6#7.$/#.&/"*/&75*./&4,'&6$/"& "$8/#-"& $2*9#%4& *(0& #11#-/.:& ;,%& 2*(4& ,+#(& .,'%-#& -,2+*($#.& *(0& ,%9*($.*/$,(.& *& 6#7.$/#& $.& ,1/#(& /"#$%& ,(54&6$(0,6&/,&/"#&+'75$-&*(0&-'./,2#%.:&!"#$%&6#7.$/#.& *5.,&5,,<&0$11#%#(/&/,&%#9'5*%&-,2+*($#.=&*.&/"#4&*%#&2,%#& -,(/#(/&"#*34&/"*(&*#./"#/$-*554&.5$-<&*(0&+#%.'*.$3#:&

!"#&2*>,%$/4&,1&,+#(8.,'%-#&-,2+*($#.&"*3#&*&6#7&75,9& $(&6"$-"&/"#4&1%#)'#(/54&'.#&/,&0,-'2#(/&/"#$%&0#.$9(.& *(0& +%,0'-/$,(& *.& 6#55& *.& .'++,%/& *(0& #(-,'%*9#& '.#%.& ,1& /"#$%& +%,0'-/.:& ?*(4& *5.,& -",,.#& /,& 0$.+5*4& 3$0#,.&,1&+%,0'-/.&*(0&./*11&$(&*&-*.'*5&*(0&1'(&6*4& /"*/&"#5+.&/,&#(9*9#&3$.$/,%.:&@(&2,./&-*.#.&/"#%#&6$55& 7#&+*9#.&0#3,/#0&/,&/'/,%$*5.=&.'++,%/&*(0&-,22'($/4:&

A3#(&2,%#&'($)'#&/,&,+#(8.,'%-#&-,2+*(4&6#7.$/#.& $.& /"#& #11,%/& 2*0#& /,& .",6-*.#& +%,>#-/.& 74& /"#$%& -'./,2#%.&,%&1#55,6&-,2+*($#.&*(0&1%$#(0.:&B4&0,$(9& /"$.& /"#$%& +%,0'-/.& *(0& -,2+*(4& *++#*%& /,& 7#& 2,%#& *--#..$75#&*(0&'.#%8-#(/%#0:&@(&*55&-*.#.&/"#$%&,7>#-/$3#& $.& /,& 9#/& 4,'& /,& '(0#%./*(0& 6"*/& /"#4& 0,=& 6"4& /"#4& 0,& $/& *(0& ",6& /"#4& 0,& $/& .,& /"*/& 4,'& -*(& 0,& $/& /,,:&

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

P"//+QRR*%0'$(,:--R#(R?*$(R;HI P"//+QRR666:-%#*/$3#-,22,(.:,%9:(SR*7,'/TL U'%%,'(0$(9&@2*9#.&*%#&.-%##(.",/.&,1&,+#(8.,'%-#& "*%6*%#&*(0&.,1/6*%#&6#7.$/#. L O

!


SIMPLICITY

ENGAGING

VIBRANT

!"#$%&

!"#$%'()*%

!"#$%))

OPEN-SOURCE ATTRIBUTES

RESOURCEFUL

!"#$%)+

!"#$%),

FRIENDLY

INNOVATIVE

!"#$%)-

!


DEFINE

FOOTFALLS & HEARTBEATS

PRODUCT H.#+ BCF+ -#I-25#+ 2&+ /$+ 2$-#5523#$-+ ".;&2'5'32*/5+ &#$&')9+ A-+ */$+ 8'$2-')+ -#8"#)/-()#G+ 8'2&-()#G+ )#&"2)/-2'$+ /$,+ .#/)-7#/-+ '4+ 2-&+ 1#/)#)+ 12-.+ /&+ 52--5#+ /&+ M88W+ &62$+ *'$-/*-9+ H.#+ -#I-25#+ */$+ /5&'+ 8#/&()#+ 5287+ 8'0#8#$-G+ ")#&&()#+ /$,+ *'8")#&&2'$+ /$,+ 8(&*5#&+ &-28(5/-2'$+ -.)'(3.+ 2-&+ 2$$'0/-20#+ 6$2--#,+ *'$&-)(*-2'$+ /$,+ $/$'-#*.$'5'3;9+ H.#+ -#I-25#+ *(-+ /$,+ &#1$+ E(&-+ 526#+ )#3(5/)+ 4/7)2*+ /$,+ */$+ /5&'+ 7#+ 5/($,#)#,+/$,+,)2#,+526#+&"')-&1/)#9+H.#+-#I-25#+2&+526#5;+-'+7#+")2*#,+ *'8"#-2-20#5;+12-.+)#3(5/)+4/7)2*&+&(*.+/&+*'--'$+8/62$3+2-+/44'),/75#+ 4')+ ")'E#*-&+ '4+ /$;+ &*/5#9+ H.#&#+ *./)/*-#)2&-2*&+ 1'(5,+ 8/6#+ -.#+ BCF+ 2$-#5523#$-+ -#I-25#+ /+ 3)#/-+ '"#$%&'()*#+ ")',(*-G+ /&+ 2-+ )#D(2)#&+ 82$28/5+#I"#)2#$*#+/$,+&6255+-'+1')6+12-.+/$,+*/$+7#+/""52#,+-'+/$;+ ")'E#*-+ -./-+ ".;&2'5'32*/5+ 8'$2-')2$3+ /$,+ ')+ 8#/&()2$3+ 2&+ )#D(2)#,9+

H.#)#+ 2&+ /5&'+ -.#+ "'&&27252-;+ 4')+ /+ )/$3#+ '4+ 4/7)2*&+ 12-.+ 2$,202,(/5+ */"/7252-2#&+ -.)'(3.+ -.#+ (&#+ ,244#)#$-+ $/$'-#*.$'5'3;9+ H.#+ "'-#$-2/5+ 0/)2/-2'$&+ 8#$-2'$#,+ 7;+BCF+/)#+&'5/)+"'1#)+/$,+*/"/*2-')+4($*-2'$/52-;+4')+/+ -#I-25#+7/--#);9+H.#&#+,244#)#$-+#5#8#$-&+*'(5,+7#+/""52#,+ -'+/+")'E#*-+#/&25;+7;+&28"5;+&#12$3+-.#8+2$-'+"5/*#9+ TB''-4/55&+/$,+C#/)-7#/-&+F282-#,+")'02,#,+/55+-#*.$2*/5+2$4')8/-2'$+/$,+&"#*2L*/-2'$&+)#3/),2$3+ -.#2)+2$-#5523#$-+-#I-25#9R

T+B239+[R

TARGET

CO-LAB

MARKETING

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

H.#+ /7252-;+ '4+ -.#+ BCF&+ -#I-25#+ -'+ 7#+ (&#,+ 2$+ *'$E($*-2'$+ 12-.+ 8/$;+ '-.#)+ '"#$%&'()*#+ ")',(*-&+ /5&'+ /55'1&+ 4')+ #/&;+ 8/)6#-2$3+ /$,+ *'8"/$2#&+ &(*.+ /&+ N"/)64($+ /$,+ O/6#)NCPQ+ *'(5,+ &#55+ 2-+ /5'$3+ &2,#+ ")',(*-&+ &(*.+ /&+ -.#+ :),(2$'9+ N"/)64($9*'8+ /5)#/,;+ ./&+ /+ ")',(*-+ */-#3');+ ,#0'-#,+ -'+ P%H#I-25#&+ /$,+ 2$+ -.2&+ */-#3');+ ;'(+ 1255+ L$,+ *'$,(*-20#+ 4/7)2*&G+ -.)#/,G+ F255;J/,+ :),(2$'&+ /$,+ -.#2)+ /**#&&')2#&9+

T+B239+WG+B239+@G+B239+MG+B239+XG+B239+YG+B239+Z+R

@R+S2*.+Q#*27#5&+TO/6#)+/$,+Q#&23$+=)2-#)R MR+.--"UVV/),(2$'9**V#$VO/2$V:),(2$'K'/),F25;J/,

!


BUSINESS

EXCHANGES

STRUCTURE

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

+

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

IP B9'#."('**'2(0,*#+%$+'%(;#$3#456#.-#$3#/%',(#.7+$%(,"2'#&0'#($#(9'.%#8","2.,*# -2.'"(.82# .")'-(7'"(=# B9.-# 7,>'-# (9'# 456# ('29"$*$/;# 9,%&'%# ($# -'**# ,-# ,"# $+'"?-$0%2'# +%$&02(=# 5$:')'%<# (9.-# 2$0*&# 1'# 1%$>'"# &$:"# ."($# (:$# -(,/'-# ,**$:."/# (9'7# ($# ('-(# (9'.%# ('29"$*$/;# $"# &.33'%'"(# 7,%>'(-# ."# 70*(.+*'# ),%.,(.$"-=# B9'%'3$%'# %'*',-."/# (9'.%# ('29"$*$/;# ($# (9'# 7,%>'(# $)'%#,"#'A('"&'&#(.7'#+'%.$&#,"&#%'(,."."/#(9'.%#2$7+'(.(.)'#,&),"(,/'=##

STAGE ONE 45!B# .-# ,"# $+'"?-$0%2'# -'"-$%# (9,(# .-# "$(# *.7.('&# ($# ,";# +*,(3$%7# ."# $%&'%# ($# %0"# .(=# B9'# ('A(.*'# -'"-$%# 2,"# 1'# 7$&.8'&# ,"&# ,++*.'&# ($# ,";# +%$D'2(=# !(# 2,"# 1'# -$*&# ,"&# &.-(%.10('&# 1;# ,";$"'=##

STAGE TWO E-'%-# :.**# 1'# ,1*'# &'-./"# (9'.%# $:"# FGH# -(.(29# +,(('%"-# (9,(# 2$0*&# 1'# +%$&02'&# 1;# $+'"?-$0%2'# 7,"03,2(0%'%-# -029# ,-# I$"$>$= K#B9.-#+9$($.-#3%$7#,#1$,%&%$$7#:9.('1$,%&#,(#L+,%>30"#M*'2(%$".-#."#(9'#EL=##F%'&.(N#L+,%>30"

!


CONCEPT + DEVELOPMENT

02

FHIT+PROCESSING !"#$%&''(%)*%#%+,-%#+(%)++'.#$).,%*,+*'/%-)$"'0$%#+%)+$,/1#2,3

4",%)+$,/1#2,%)*%#%.,/5%)67'/$#+$%2'67'+,+$%'1%$",%89:%)+$,;;)&,+$%$,<$);,% =,2#0*,%-)$"'0$%*'6,%1'/6%'1%7/'2,**)+&%$",%(#$#%$",%$,<$);,%)*%*)67;5%#% 2'+(02$).,%1#=/)2%#+(%10+2$)'+;,**>%?/'2,**)+&%#;;'-*%$",%0*,/%$'%)+$,/#2$% -)$"%$",%,;,2$/'+)2%*)&+#;*%7/'(02,(%=5%$",%)+$,;;)&,+$%$,<$);,> ?/'2,**)+&%$",%*,+*'/%(#$#%2#+%=,%('+,%)+%$-'%-#5*%#+#;'&%#+(%()&)$#;>% 4",*,%='$"%"#.,%7'$,+$)#;%$'%=,%0*,(%#%.#/),$5%'1%-#5*%,#2"%-)$"%7/'*%#+(% 2'+*>%

OPEN-SOURCE

REQUIREMENTS

VH9!%Z>K%/,R0)/,6,+$*%#*%(,P+,(%=5%$",%V7,+%H'0/2,%9#/(-#/,% G'.,6,+$%N"$$7\]]1/,,('6(,P+,(>'/&]VH9!O

D% D% % D% % % % % D% D% % D% % % % D%

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

DIGITAL Q)&)$#;% 7/'2,**)+&% $/#+*1'/6*% $",% ,;,2$/)2#;% *)&+#;*% )+$'% ()*2/,$,% .#;0,*% *02"%#*%;,$$,/*L%+06=,/*%#+(%*56=';*%#+(%2#+%=,%,+2'(,(%$'%/,7/,*,+$% 2'67;,<% (#$#% *02"% #*% )6#&,*>% % Q)&)$#;% 2)/20)$*% 2#+% =,% 6#(,% ,#*);5% #+(% #$%;'-%2'*$%-")2"%)*%-"5%$",%6#C'/)$5%'1%,;,2$/'+)2*%$'(#5%#/,%()&)$#;>%4",% ()*#(.#+$#&,%)*%$"#$%()&)$#;%2)/20)$*%'1$,+%/,R0)/,%6'/,%7'-,/>I

PROCESSING

PLATFORMS

@+%A,,7)+&%-)$"%$",%'7,+B*'0/2,%$",6,%",/,%)*%#%1,-%7'70;#/%7/'&/#66)+&% #+(%7/'2,**)+&%7;#$1'/6*%$"#$%2'0;(%=,%0*,(%)+%2'+C0+2$)'+%-)$"%$",%89@4>%

ANALOG E+#;'&%7/'2,**)+&%$/#+*1'/6*%,;,2$/)2#;%*)&+#;*%)+$'%7"5*)2#;%1'/6*%*02"%#*% ;)&"$L%",#$%#+(%*'0+(>M%%9'-,.,/L%$",%('-+*)(,%$'%#+#;'&%)*%$",%)+2;0*)'+%'1% +')*,%N,;,2$/'+)2%.#/)#$)'+*%#+(%()*$0/=#+2,*O%#+(%$",)/%()1P20;$5%$'%(,*)&+% #+(%=0);(J>%

D% D% D% D% D%

E/(0)+' !)/)+& ?/'7,;;,/ F"06=5 4@%GH?IJK !


FHL+ARDUINO

WHY ARDUINO?

!"#$%&$'$"()$"#$*("+,-"(."/0.1.($"()$"23!4"(."()$" ./$56*.708$"8.1175&(-"&*"()0.79)","8.%%,#.0,(&.5" +&()":0;7&5."<!(,%-=",5;">/,0?275"@%$8(0.5&8*"<A>=B"

!"#$%&'( %)( *( +,--.,)/*0-%)1,#( *&#( ",2'3&%4,#( '5,&.)'$"2,( 1*"#+*",( 2'65*&78( 91,%"( 5"'#$2/)( *&#( 2'65*&7( :*-$,)( *",( ';( 1%31( )/*&#*"#( *&#( 0,)/( *-%3&( +%/1( /1'),( ';( <=>8( 91,%"( 5"'3"*66,"( 0'*"#)( ';;,"( *( "*&3,( ';( *0%-%/%,)(/'(0'/1(*6*/,$")(*&#(5"';,))%'&*-)(';(*--(*3,)8(

91,(>%-7(?*#(@'*"#(%)(*(5$"5'),(0$%-/(5"'3"*66%&3(5-*/;'"6(;'"(+,*"*0-,( /,21&'-'3%,)( *&#( /1,",;'",( /1,( $-/%6*/,( 2'65*&%'&( /'( /1,( <=A98( 91,( >%-7( ?*#(%)(6*&$;*2/$",#(*&#(#%)/"%0$/,#(07(B5*"C<$&(D-,2/"'&%2)(+1'6(*-)'( ),--( *( 2'65",1,&)%:,( "*&3,( ';( ,-,2/"'&%2)( 2'65'&,&/)( *&#( 5"'#$2/)8( B5*"C<$&( D-,2/"'&%2)( '5,"*/,( *( +,0.)/'",( *&#( ,#$2*/%'&*-( +,0)%/,( +%/1( *()/"'&3(;'2$)('&(/1,('5,&.)'$"2,(2'66$&%/7(*&#(1'007%)/(,-,2/"'&%2)8( E%&),"/(5%2(';(+1%/,0'*"#(1,",F(

EXPANSION

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

NIKE+APPLE HA&( RSST( K%C,( *&#( !55-,( 2*6,( /'3,/1,"( /'( 2",*/,( *( K%C,U%?'#( B5'"/( V%/J( *( +%",-,))( )7)/,6( ,&*0-%&3( /1,( K%C,( ;''/+,*"( $),"( /'( 2'66$&%2*/,(+%/1(/1,%"(%?'#(&*&'8( 91,( ",)$-/( +*)( *&( %&2",*),#( 6*"C,/( )1*",( ';( K%C,( /"*%&,")( ;"'6( WXY(/'(TZY(%&([$)/(/+'(7,*")(%&(/1,(MBJ(*)(%/(0$%-/(%/)(2$)/'6,"( 0*),J(+1%-)/(%?'#)(0,2*6,(/1,(\?](5-*7,"(';(21'%2,(;'"("$&&,")8I !"#$%&'()%*+(,-%'.$%('*(/0##$$1(-%'2#3$(4( 5''&6778889&-%'.$%'*:0##$$19#*90;7&-%'.$%4'*4&%*10#$

!


CONCEPT / IMMATERIAL ONE

IDENTITY

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

FHL I#"4#"*%2#-,

K*-6)*7%6"2-8

H$*++' J6,2-&,,

FHL L4&-5H#6"7&'I#$$6-2%9

FHL AND THE USER

DESIGN

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

I#-,6$&"

GH;

SCENARIO >

PROCESS

K*"C&%

MEDIUM

1

G2,6*+'F&,%3&%27'5'I#+#6",B'(#-%,B'7#$4#,2%2#H644#"%'M&%=#"C'5'N2C2O,B'(#6"$, I#$6-27*%2#-'5'G2.&#B'A$*8&,B'!#.7*,%,B'K*8*?2-&,B'P2,76,,2#-'J#*"., F7%2>2%2&,'5'N#"C,3#4,B'(*2",

!


CONCEPT / PHYSICAL

BRAND

TWO

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

DESIGN

!"#$%&'()&%*)(+,)%+-$).&(#)+/)%+01,&+()21,)%+-$).&(#)+/),++03)45$)#&//$6$(7$) 2$,8$$(),++0%)9(#)%+01,&+(%)2$&(')9)%+01,&+()&%)%+-$,5&('),59,):+1)977$;,) 9(#),9.$3)45$),++0)&%)%+-$,5&('):+1)59<$),+)1%$),+)-9.$):+16)+8()%+01,&+(%3=) >)!"#$#%&"'("'))*+

SCENARIO THE TEXTILE AS A PRODUCT

RS(F%+#(,2"(#(4"2P+.)(&$L2@L&$'("+.2"%&$'(4*50&2@2'&.#@(%#)#C(TS(7?".*#0+(HIJ(0+$02"()+G)&@+(-+.#?0+( &)(.#$(-+(?0+%(@&:+("+'?@#"(,#-"&.C(US(H#-"&.#)&2$(K()*+(,#-"&.(.#$(-+(?0+%(8&)*(2)*+"(3#)+"&#@0()2( ."+#)+(8*#)+L+"(52?(8#$)C(VS(Q%%(+G)"#(,?$.)&2$#@&)5()2()*+(,#-"&.()*"2?'*(.2342$+$)0(%+0&'$+%(-5( HIJ(#$%(24+$K02?".+(.233?$&)5(2"(.23-&$+(2)*+"()+.*$2@2'&+0(0?.*(#0(Q"%?&$2(,2"(4"2.+00&$'( .#4#-&@&)&+0C(WS(0*#"+(52?"(4"2P+.)(8&)*(2)*+"0(02(&)(.#$(-+("+3#%+(#$%(%+L+@24+%(-5(+L+"52$+X

PROCESS

E*&0( .2$.+4)( 8&@@( &$L2@L+( 3#":&$'( )*+( HIJ( &$)+@@&'+$)( )+G)&@+( 02( )*#)( )*+( ?0+"( 8&@@( "+.2'$&N+( &)0( M?#@&)&+0( -2)*( )+.*$2@2'&.#@( .#4#-&@&)&+0( #$%( L&0?#@( 42&$)( 2,( %&,,+"+$.+( ,"23( "+'?@#"( ,#-"&. B+.2$%@5( F( 8&@@( %+0&'$( #$%( 4"2)2)54+( .2342$+$)0( ,2"( 428+"&$'( #$%( #%%&$'(+G)"#(,?$.)&2$#@&)5()2()*+(HIJ()+G)&@+(0?.*(#0(AB!(42");(!@?+)22)*( )"#$03&))&$'( #$%( <&=( 32%?@+C( E*+0+( 8&@@( -+( -#0+%( 2$( +0)#-@&0*+%( ,2"3#)0(?0+%(8&)*&$(-2)*(&$%?0)"5(#$%()*+(24+$K02?".+(.233?$&)5(#$%( .2?@%(42)+$)&#@@5(-+(320)@5(,#-"&.()*+30+@L+0C(E*+0+(.2342$+$)0(8&@@( -+(2"&'&$#@()2()*+(HIJ()+G)&@+(-?)()*"2?'*()*+(24+$K02?".+(.233?$&)5( .2?@%( -+( &34"2L+%( #$%( #%#4)+%( )2( 82":( 8&)*( 2)*+"( )+.*$2@2'&+0C( H&$#@@5(F(8&@@($++%()2(=$%(2?)(,"23(HIJ(8*#)()*+(-+0)(M?#$)&)5(2"(0&N+()+G)&@+( 82?@%(-+()2(0+@@(#$%(8*#)(,2"3(&)(0*2?@%(.23+(&$(+C'C("++@;(0*++)(2"(4#).*C( E*&0(8&@@(@+#%()2(-"#$%&$'()*+(4*50&.#@(4#.:#'+(2,()*+(.2342$+$)0(02()*+5( .#$(-+(&%+$)&=+%(+#0&@5(#0(-+&$'(#(0+)(-?)(0)&@@(#-@+()2(-+(02@%(&$%&L&%?#@@5C

MEDIUM \

2

!"#$%&$'()*+(,#-"&.

6(D3-200+%;(E#''+%;(B)&).*+%;(7"&$)+%

\

/+0&'$(!#0&.(12342$+$)"5 6(728+"(9#.:;(<&=(>2%?@+;(AB!(72")(+).C(

\

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COLOUR CODE

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PACKAGING LABEL

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ADVANCED LABEL


ADVANCED GRAPHICS ORIGINAL OSHW LOGO

INFORMATION Footfalls and Heartbeats have been busy creating these clever textile sensors.

! We are so excited about them we have teamed up with Arduino so you too can explore the signs of life. "

CUSTOM FHL OSHW LOGO

[

The textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking fibres. * Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.

CONTAINS

F&H Textile Sensors [ 500 x 200 mm ea. ]

Stretch

!+

Pressure

]

Lily Pad Arduino

Conductive Thread

USB Cable

Needles

3.7V Power Supply

Instructions

Bioelectric

For tutorials and inspiration see www.sparkfun.com/fh_textiles

F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel fibres (20%) Producing a conductive fabric that is very comfortable against the body. of 4mm Sq skin contact is required to sense a * Minimum heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.

MANUAL 1. 2. 3. 4. 5. 6. 7.

Apply the appropriate F&H textile to the area you want to explore. Connect the textile to the Lilly Pad Arduino using conductive thread or wire. Turn on your Arduino Download the F&H technology sketch from www.sparkfun.com/fh_textiles/downloads Upload to your Arduino Interact with the F&H Textile to produce data Share you project with others and on F&H Textiles forum at Sparkfun.com For tutorials and inspiration see: www.sparkfun.com/fh_textiles

!"


KIT DETAILS

FINAL + DESIGN

FABRIC VS TEXTILE

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EXPLORE LIFE WITH F&H TEXTILES + ARDUINO

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

TEXTILE BRANDING 8/,(.-%)*4)5("$(#/,(#,6#4&,(;4#/(%(-1..,-(9%##,-)(4'(%)(,$$,3#40,(;%2("$(.-%)*4)5(#/,( #,6#4&,(%)*(*4'#4)514'/4)5(4#($-":(-,51&%-($%.-43'7(8/,(9%##,-)'(%&'"(%3#(%'(%(<,2($"-(#/,( 1',-'(#"(&,#(#/,:(<)";(#/,(:"'#(,$$,3#40,(1',($"-(,%3/(#,6#4&,('#4#3/(9%##,-)7((

!"


!""#$%&&'( %)*( +,%-#.,%#'( /%0,( .,,)( .1'2( 3-,%#4)5(#/,',(3&,0,-(#,6#4&,(',)'"-'7( 8/,2( %-,( '"( ,634#,*( %."1#( #/,9( #/,2( /%0,( #,%9,*( 1:( ;4#/( <-*14)"( '"( 2"1( #""( 3%)( ,6:&"-,(#/,('45)'("$(&4$,7

CONTAINS

INFO

F&H Textile Sensors

The textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking fibres. *

[500 x 200 mm ea.]

Stretch

!+

Pressure Bioelectric

Lily Pad Arduino USB Cable 3.7V Power Supply Conductive Thread Needles Instructions

For tutorials and inspiration see www.sparkfun.com/fh_textiles

Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.

*

Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.

!"#$%&'()*+,-./012/&(-3,4+-5./6789:/&*;<-4<%,-(./-,/"= F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel fibres (20%) Producing a !>99&?)(<;(4&@+;A&B-C*3<D(&EA;;DFGG@@@1+-C*3<D(1,)5GH&99= conductive fabric that is very comfortable against the body. !*'5

!""#$%&&'( %)*( +,%-#.,%#'( /%0,( .,,)( .1'2( 3-,%#4)5(#/,',(3&,0,-(#,6#4&,(',)'"-'7( !=+( %-,( ,634#,*( #"( 540,( 2"1( %( ),;( ',)'"-( ',#(#/%#(%&&";'(2"1(#"(,6:&"-,(%)*(4)3&1*,(%&&( '45)'("$(&4$,(%)*(4)(2"1-(3-,%#40,(:-">,3#'7(

CONTAINS

INFO

F&H Textile Sensors

The textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking fibres. *

[500 x 200 mm ea.]

Stretch

!+

Pressure Bioelectric

For tutorials and inspiration see www.sparkfun.com/fh_textiles

Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.

*

Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.

F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel fibres (20%) Producing a conductive fabric that is very comfortable against the body.

!"


MANUAL 1. 2. 3. 4. 5. 6. 7.

Apply the appropriate F&H textile to the area you want to explore. Connect the textile to the Lilly Pad Arduino using conductive thread or wire. Turn on your Arduino Download the F&H technology sketch from www.sparkfun.com/fh_textiles/downloads Upload to your Arduino Interact with the F&H Textile to produce data Share you project with others and on F&H Textiles forum at Sparkfun.com For tutorials and inspiration see: www.sparkfun.com/fh_textiles

EXAMPLE

Touch Sensitive Ball

Heart Rate Ring 1. 2. 3. 4.

+

Make or alter a ring for your finger. Add the F&H Bioelectic textile to interior of the ring. Connect to signal receiver (Arduino) and measure the sensor output. Try doing some exercise to help vary your heart rate.

BASIC

1. 2. 3. 4. 5. 6. 7. 8.

+

Make or alter a ball to play with. Cut long strips of both F&H Pressure and Bioelectric textiles. Sew textiles to each other alternating each stripe. Cover the ball with new textile outer. Connect the textile cover to either an internal or external signal receiver. Interact with the ball to generate signal feedback. Calibrate the sensors to transmit only if both activated, so it wonâ&#x20AC;&#x2122;t react when on the ground or air. Play with your new creation.

ADVANCED

MANUAL F&H Textiles produce electrical signals when activated by through physical or bioelectrical actions. These signals can be interpreted by microprocessors such as Arduino. 1.

Use the F&H textiles as you would regular fabric. Experiement by applying the different textiles to your projects.

2.

Connect the textiles to an output device with wire or conductive thread. Share you project with others and on F&H Textiles forum at Sparkfun.com

3.

For tutorials and inspiration see: www.sparkfun.com/fh_textiles

!!


+

! !"


!"


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`GaQM1F=b[`^.V4.c6dc3-7aDe;G=4>=*1O*68J(I,V"&V(Y-GZTWB.!SZ&U6V)4]f9gB9<"h6!,^A0"01?):$O?# !"#$%b%'%/88?@AABBB$7D?)*#$.+$MDA.)8)0+#A"E)#-7A7?)6DRM*A0"001?):AGcbIc>G&$O?# !"#$%L%>%/88?@AA)??0-/-):0"*-7$.+EA=G&&AGLA=&A:6+?;+[>M?:)8->;6"*#7>E).>+7>[>0"+*>.+E?)8";"0"81A !"#$%c%'%/88?@AA&$;?$;0+#7?+8$.+EA>G&-I1[>/*RKA,"=-!_W4f=XAQQQQQQQQQV#ARf<6W>i6D<eA7&IGGAU)D-$U)#)J"*-$>$a+0$G&N5)#-NGG&$O?# !"#$%&G%'%/88?@AAEB?$O)1.0+":8$.+EA<Q]Q`Q]`QA9d]VV(dQ5,S]V9AU)D-$U)#)J"*-$>$a+0$G&N5)#-NGGI$O?# !"#$%&&%'%5+*+D+%B-;7"8-%9.6--*7/+8 !"#$%&=%'%/88?@AA"E#H$-87178)8".$.+EA"0NRM00[RM00$=FKIKc=cc$O?# !"#$%&H%'%/88?@AAR6"8J"*#$+6#A?6+O-.87A0=cH:>E+8+6>:6"h-6>B"8/>?+8-*8"+E-8-6A !"#$%&K%'%5/+8+%d+M68-71%+R%U)D-6;+8 %%&$%;M"0:%"8$%7/)6-%"8$%?6+\8$%.)*%+?-*%7+M6.-%/)6:B)6-%B+6Dj2%/88?@AABBB$B"6-:$.+EA8-./;"JA78)68M?7AE)#)J"*-A&I>&&ARRN+?-*E)*MR).8M6"*#j.M66-*85)#-k)00 %%=$%^-#"**"*#%:"#"8)0%-0-.86+*".7%8/6+M#/%?6+O-.872%9"*#E"*2%Q*:6-B %%H$%Q*)0+#%d"6.M"8%Y-7"#*@%Q682%9."-*.-%)*:%5-67+*)0"8"-72%T"00")E72%i"E %%K$%/88?@AABBB$?.>.+*86+0$.+$MDA:"#"8)0N-0-.86+*".7$/8E%%=$%^-#"**"*#%:"#"8)0%-0-.86+*".7%8/6+M#/%?6+O-.872%9"*#E"*2%Q*:6-B %%H$%Q*)0+#%d"6.M"8%Y-7"#*@%Q682%9."-*.-%)*:%5-67+*)0"8"-72%T"00")E72%i"E %%K$%/88?@AABBB$?.>.+*86+0$.+$MDA:"#"8)0N-0-.86+*".7$/8E

MOOD BOARD !"#$%&%'%%/88?@AA7/+?$7*++80);$.+EAc=>KGG>0)6#-A):)R6M"8>B)h->7/"-0:>R+6>)6:M"*+$O?# !"#$%=%>%/88?@AA0+h-01?).D)#-$.+EA78M:-*8>B+6D>h"8+6>0+?-7>0-"8-A !"#$%H%'%/88?@AABBB$7?)6DRM*$.+EA?6+:M.87AccF= !"#$%K%'%/88?@AA0+h-01?).D)#-$.+EA"*78)_M"EA !"#$%F%'%/88?@AA0+h-01?).D)#-$.+EA78M:-*8>B+6D>R6-::1>8)10+6AlE+6->=&=&G !"#$%I%'%/88?@AA0+h-01?).D)#-$.+EA).6"0-[>:-.+6>?)"*8A !"#$%b%'%/88?@AA7#M78+D:-7"#*$.+EA)6./"h-A,+D+>9.+?->FGG[KIK$O?# !"#$%L%>%/88?@AABBB$)"70-+*-$*-8A=GGLA:-7"#*A:-7"#*>"7>)>/-00>+R>)>:6M#A !"#$%c%'%/88?@AA#)\*$*-[8.+E$*-8$h*AXE)#-7AS?0+):-:A9/)6-A=G&&AG=A&IAHKILHN`-*J1E-]$O?# !"#$%&G%'%/88?@AABBB$)"70-+*-$*-8A=GGcA:-7"#*A#++:>:-7"#*>#++:>;M7"*-77>#-"#1>-[/";"8"+*A !"#$%&&%'%/88?@AABBB$8/-.++0"78$.+EAB?>.+*8-*8AM?0+):7A=G&GAG&A;0++E7;-661>E-:".)0>./+.+0)8-$O?# !"#$%&=%'%/88?@AA./)60-7)*:E)6"-$.+EAE-:")A.)8)0+#A?6+:M.8A.)./-A=A7E)00N"E)#-Ac:RbL-);HHF=F:GL:I-FR;L:=b&HI-cFAEA"AE".6+#-EN?).D)#"*#N&GGG$O?# !"#$%&H%'%/88?@AABBB$B)6:-7"#*$.+E$)M !"#$%&K%'%/88?@AABBB$)"70-+*-$*-8A=G&GA:-7"#*A.+*786M.8"+*>8-./*+0+#"-7>)M786)0")A !"#$%&F%>%/88?@AA/)6[-78$.+EA7"8-AB?>.+*8-*8AM?0+):7A=G&&AGIAE+6R+J-!VQ,$O?# !"#$%&I%>%/88?@AABBB$8/"7"781?-$.+EA?6+:M.8AR6"-*: !"#$%&b%>%/88?@AA0+h-01?).D)#-$.+EA-0>#)M./+AlE+6->==KbG !"#$%&L%>%/88?@AAR)6EI$78)8".$C".D6$.+EAF=LLAFH&&HIIIFGNII)=bLHR&bN+$O?# !"#$%&c%>%/88?@AA78)8".=$70)E[/1?-$.+EAB?>.+*8-*8AM?0+):7A=G&GAGLA94QUW3e5V>QXQXQX>H>H&H[=GL$O?#

Thanks.

Final Documention for INDN312 Brand+Identity  

Design process documented