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La Voz (pronounced lah-vohs), which means The Voice in Spanish, is an independent, Spanish language weekly serving the Asheville-Hendersonville area since March 2003. The paper has more than 35,000 readers weekly and more than 200 distribution points. Its ycirculation is audited by VeriďŹ ed Black&White/Negro Blanco Insertions/ 1-3 of4-12 13-25 26-38 39-52 Audit Circulation, a good house-keeping stamp approval Inserciones that allows the paper to attract clients such440 as Ingles, Dollar Full/Completo 396 374 339 295 General, O’Reilly’s Auto Parts & Walmart. 220 198 187 169 147 Half/Media .:9/:=4?: 7702,=Ă , 7, ;,9?,77, 2=,9/0 ;=:9?:

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145 110 80 53 40 Insertions/ 1-3 Inserciones 560 280 185 140 100 66 50

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112 85 62 41 31

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FSI Rate Card OPEN RATES/M

FULL

(Minimum 3M) 1 page 4 page 8 page 16 page

$34 $36 $38 $40

24 page 36 page 36+ page

$42 $44 $46

FREQUENCY DISCOUNT PROGRAM 4X

3% DISCOUNT

Ask your

48+ PAGE RATE

8X

5% DISCOUNT

account

GIVE UPON

16X

7% DISCOUNT

executive

REQUEST SUBJECT

24X

10% DISCOUNT

for customized

TO PUBLISHER

48X

15% DISCOUNT

Zoned areas

APPROVAL

Materials must be delivered 7 days prior to publication to the following address:

La Voz c/o IWANNA USA LLC 991 Sweeten Creek Road Asheville, NC 28803

Please be sure to clearly mark the skid with “For La Voz” and the insertion date.

(1) Contracts are mandatory for clients to earn Frequency discounts. Frequency discounts may be earned within a continuous 12 month period. (2) Contract advertisers not fulfilling their commitment agree to pay the appropriate rate based upon the actual frequency of insertions published during the contract period, plus a five percent penalty within 30 days of the cancellation of their agreement. (3) Liability for all content (text and artwork included) of all advertising is assumed by advertiser and/or his or her advertising agency. (4) All ad copy, including all elements are subject to publisher’s approval. (5) Cancellation of order reservations will not be accepted after closing date (Thursday prior to publication). (6) All invoices for advertising or FSI insertions must be paid within a 30 day billing period or are subject to a 1.5 percent per month finance charge. Contract advertisers or advertising agencies with accounts in arrears beyond 60 days are subject to suspension of advertising placements until the account is made current. (7) A cash discount of 2% will be extended to clients paying the entire amount contracted for in advance. La Voz Independiente • 1, Asheville, NC 28806 • 828-687-1132 fax 1-800-720-4248


ANNUAL AUDIT REPORT JANUARY 1, 2009 - DECEMBER 31, 2009 W W W

.

V E R I F I E D A U D I T

.

C O M

LOGO

HISPANIC PUBLISHING COMPANY INC 11 Canterbury Road Asheville, NC 28805 (828) 216-9218; (828) 687-1148 (Fax) www.lavozindependiente.com

PUBLICATION DESCRIPTION: La Voz Independiente is a weekly Spanish language broadsheet newspaper offering local news and sports plus state, national and international news for and about Hispanics in western North Carolina and Upstate South Carolina. La Voz's management has more than 10 years experience in daily newspapers and produces a newspaper with quality content, eye-catching design, professional marketing and reliable, professional distribution that allows advertisers to buy the entire Asheville-GreenvilleSpartanburg market with confidence in one transaction.

VERIFICATION OF DISTRIBUTION, PRINTING AND INTERNAL RECORDS: Verification of distribution is conducted by appropriate survey methodology(s). Free home delivery is verified by telephone interviews with households within the publication's delivery areas. Target (free rack) distribution is confirmed by field verification of the number of copies distributed and the number of copies remaining at the close of the distribution period. An audit of internal records is conducted by a professional circulation auditor in conformity with accepted circulation auditing procedures, prior to Verified's issuance of an initial audit report and annually thereafter. This audit of internal records includes a review of source printing, distribution and subscription records as well as supporting financial documents. Please see the following pages for additional details.

WEEKLY CIRCULATION: TWELVE MONTH AVERAGE FREE CIRCULATION TARGET TOTAL FREE

THURSDAY 7,082 7,082

TOTAL QUALIFIED CIRCULATION

7,082

AVERAGE PRESS RUN

8,773

PRESS RUN AS OF 12/31/2009

10,000

QUALIFIED CIRCULATION HISTORY 3 MONTHS ENDING DECEMBER, 2009 3 MONTHS ENDING SEPTEMBER, 2009 3 MONTHS ENDING JUNE, 2009 3 MONTHS ENDING MARCH, 2009 12 MONTHS ENDING DECEMBER, 2008 12 MONTHS ENDING DECEMBER, 2007

7,282 7,213 6,995 6,824 7,302 7,569

Act# 4997

Copyright Š 2006 Verified Audit Circulation


ANNUAL AUDIT REPORT

LA VOZ INDEPENDIENTE

BASED ON ISSUE DATE: 10/29/2009

TOTAL QUALIFIED CIRCULATION: 7,051

GROSS DISTRIBUTION COMMUNITY Arden Asheville Asheville Asheville Asheville Black Mountain Brevard Dana East Flat Rock Edneyville Enka Flat Rock Fletcher Hendersonville Hendersonville Hendersonville Hendersonville Horse Shoe Leicester Mountain Home Naples Pisgah Forest Rosman Swannanoa Weaverville Asheville

ZIP CODE 28704 28803 28804 28805 28806 28711 28712 28724 28726 28727 28728 28731 28732 28739 28791 28792 28793 28742 28748 28758 28760 28768 28772 28778 28787 28801

GROSS DISTRIBUTION NON-QUALIFIED RETURNS FROM RACK DISTRIBUTION TOTAL QUALIFIED CIRCULATION MISCELLANEOUS NON-QUALIFIED DISTRIBUTION (Includes non-qualified mail, office use, advertising, sales, and extra copies) TOTAL PRINTED

DISTRIBUTION 660 550 75 190 1,975 35 215 175 110 150 235 50 166 525 76 1,820 115 35 115 85 10 35 110 270 375 735 8,892 (1,841) 7,051 108 9,000

Copyright © 2006 Verified Audit Circulation


CIRCULATION AREA MAP

Copyright © 2006 Verified Audit Circulation


ANNUAL AUDIT REPORT

Verification of Distribution La Voz Independiente is regularly made available at designated locations for reader pickup. Publishers are required to maintain detailed distribution records for every issue documenting the number of papers delivered and returns for every distribution point. Quarterly updates of the route lists are maintained by VERIFIED as a reference. "Accuracy of Claimed Distribution" is determined by a comparison of these records with the results of VERIFIED's field verification of distribution. The field verification consists of monitoring of the number of papers delivered and number of papers remaining from the prior issue (returns), for a randomly selected sample of distribution locations. La Voz Independiente has met or exceeded VERIFIED's standard of 90% "Accuracy of Claimed Circulation," as documented below: SURVEY DATE(S): 11/24/09 08/15/08 12/28/07 09/15/06 VERIFIED AUDIT CIRCULATION'S Field Verification Summary Reports contain detailed information concerning verification procedures and results.

Audit of Records & Affidavit Verified has conducted an audit of printing, distribution, and financial records, as well other data to substantiate circulation data submitted to Verified. This audit followed guidelines prepared in conformity with generally accepted circulation auditing procedures involving records covering all distribution methods utilized for qualified circulation during the period(s) covered by the reports. The results of this audit warrant the issuance of this audit report as a true and accurate statement of the qualified circulation of the client publication. VERIFIED AUDIT CIRCULATION swears that to the best of its knowledge all statements contained in this report are true. February 16, 2010

Verified Audit Circulation 900 Larkspur Landing Circle, Suite 295, Larkspur, CA 94939-1758

www.verifiedaudit.com

Telephone 415 461-6006 Copyright Š 2006 Verified Audit Circulation


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