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hard rock hotel chicago


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Oasis to the east, west, north, and south, it is home to an array of entertainment experiences and cultural infusions. Home to over 50 museums, 200 theaters, 15,000 restaurants, 77 neighborhoods, 550 parks, 200 annual parades, 31 miles of lake front, and a world-class skyline, Chicago has established a presence on the map as a must-see destination.

LAVISH MAGAZINE CATERS T O T H E A F F L U E N T J E T S E T T E R A N D AV I D T R AV E L E R .


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adjective 1 : expending or bestowing profusely 2 : a : expended or produced in abundance b : marked by profusion or excess


OUR TALENT FOR STAYING AHEAD OF TRENDS AND BRINGING THIS INFORMATION TO OUR READERS IS UNMATCHED.


is your ticket to the latest and hottest places to dine, shop, and be entertained in first class. We have an eye for searching out the city’s happening scenes and acquiring an insider’s scoop on what you want–and need–to know.


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Defying the traditional hierarchy among magazine titles, Lavish Magazine is published specifically for the worlds’ finest hotel properties. Lavish Magazine sets the standard that other publications hope to attain. The methodology is simple: Create a publication that targets a very specific audience and focuses on the integrity rather than the quantity produced and distributed. Lavish Magazine readers are compromised of an array of social and professional groups. Our reader is a tourist visiting the city, as well as business people working and lodging at our hotel partner locations. Lavish Magazine helps these global readers navigate through the city during their stay. Printing with unparalleled standards gives rise to the only magazine deemed worthy of its name, Lavish.


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is published once a year for each hotel we have partnered with, giving their guests all the in-the-know information within proximity to that hotel.

FEATURING Nightlife

Looking for a little excitement under the moonlight? Not to worry, we’ve selected the best

places to grab a martini, satisfy your late-night appetite, lounge, socialize, and dance all night.

Dining

You choose what tastes suit your palate, we’ve already handled the rest. Whether you’re

looking to stay in your pajamas and have something delivered to your door, or you’re dressed to impress and ready to fine dine, we have you covered. If we say it’s good, trust us, it’s good.

Shopping

From a boutique where hidden treasures are always found to world-class designer stores

where luxury is all around and even just a place to grab the perfect souvenir for those back home, our team has made it clear where to locate the year’s hottest fashion trends and finds.

Entertainment

Ever wanted to kayak on the Chicago River as it meanders through the city’s

majestic architectural canyon while you watch the fireworks display at the mouth of Lake Michigan? Or maybe sipping a cocktail while sitting among the clouds is more your style. We’ve done our homework and we have all the right answers. With a plenitude of museums, theaters, nightclubs, and outdoor activities, we’re sure to keep your mind and body stimulated day and night.

Services

Travel the city by limousine, helicopter, or horse carriage. It’s your choice depending on

how fast you want to get to where you’re going. If you snag your dress and only have hours until the big event, not to worry, we know the best tailors in town. Indulge your senses at a day spa, take a city tour, or find the right professional who will help you solve your needs. We provide the list of essential services you will need during your stay.


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Hard Rock Hotel Chicago offers unique and upscale accommodations in the heart of downtown Chicago. Frequented by musicians, celebrities, and fans alike, the downtown hotel on Michigan Avenue combines exceptional service standards and upscale surroundings to serve as a stylish oasis in the midst of Chicago’s vibrant city culture. Stretching 40 stories tall, hotel guests will find a musically inspired atmosphere where Art Deco meets the art of hospitality. Stylish and forward thinking, the contemporary ambiance blends seamlessly within the walls of the iconic Carbide & Carbon building, a historic Burnham masterpiece fashioned from green terra cotta and black polished granite. Service at the Hard Rock Hotel Chicago is second to none, with a team of professionals standing ready to welcome you. The four-star quality blends with practicality, and guests will appreciate the extras afforded to them, including complimentary Gibson guitar rentals and 10 free iTunes downloads. Hard Rock Hotel Bali

Hard Rock Hotel and Casino Las Vegas

Hard Rock Hotel Penang

Hard Rock Hotel and Casino Biloxi

Hard Rock Hotel Orlando

Hard Rock Hotel San Diego

Hard Rock Hotel Chicago

Hard Rock Hotel and Casino Macau

Hard Rock Hotel and Casino Tampa

Hard Rock Hotel and Casino Hollywood

Hard Rock Hotel Pattaya

Hard Rock Hotel and Casino Tulsa

THE HARD ROCK HOTEL CHICAGO

IS ONE OF CHICAGO’S HOTTEST DOWNTOWN HOTELS.


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HOTEL DEMOGRAPHICS Chicago truly functions as an oasis and bridge between the east and west here in the United States. The nation’s number one city for air travel hosted more than 45.23 million domestic and overseas visitors in 2006, including 32.8 million domestic leisure travelers, 11.32 million domestic business travelers, and 1.06 million overseas visitors. These visitors contributed nearly more than $10 billion to Chicago’s economy. INCOME

AGE

MALE/FEMALE RATIO

Average

$240K

18-24

3.60%

<$100K

39.40%

25-29

9.60%

$101K-$250K 24.00%

30-45

37.30%

$251K-$500K 21.10%

46-65

37.30%

$501K-$1M

2.80%

66-OVER 12%

$1-$2M

2.80%

$2M+

2.80%

MARTIAL STATUS Single

44%

Married

42.60%

Single Parents

8.50%

Married Parents 4.90%

ENGAGEMENT Readers Per Copy 24 Time Spent With Issue 48 min Keeps Copies: Only when purchased at the gift shop or charged to their room

48% to 52%

AVERAGE AGE 47

COLLEGE GRADUATES 83%

POST-GRADUATE DEGREE

OWNERSHIP Owners

73.00%

Renters

27.00%

KIDS

34%

AVERAGE HOME VALUE $690,000

Toddlers/Preschool 1.40% Kids, Mixed Age

5.70%

School Age

18.60%

No Kids

74.30%

AVERAGE HOTEL ROOM RATE Year round at the Hard Rock Hotel Chicago Average Rate $250 Deluxe Room $159-$359 Suite $309-$1,400

AVERAGE HOTEL OCCUPANCY

URBANICITY

74%, 280 Rooms Nightly

City & Suburbs 47.10%

AVERAGE LENGTH OF STAY

Rural

18.60%

Suburbs

27.10%

Downtown

7.20%

2.1 Nights

AVERAGE NUMBER OF GUESTS Annually: 140,000

CHICAGO GUEST INFORMATION Lavish Magazine is provided to an elite niche market here in the city of Chicago, specifically targeting the hotel and lodging industry. These industries rely heavily on tourists and businesspeople alike to satisfy their financial requirements.

THE HARD ROCK HOTEL CHICAGO H A S 140,000 G U E S T S P E R Y E A R .


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Us

VS. THEM

With Lavish Magazine we provide long-term 12-month exposure at each hotel property we work with, building quality relationships rather than the frequently placed, short-term exposure advertisements in other magazines, which can be less effective and more costly.

THEM

â&#x201E;˘

Short term exposureâ&#x20AC;&#x201C;weekly, monthly

Long 12-month exposure at each property

Display at information area or drop box

Strategic placement in all hotel rooms

Brand equity at either a national or local level

Brand equity at national and local levels

Local markets or national markets

Focused target market producing tangible returns

Unbalanced advertisement-to-category ratio

Balanced advertisement-to-category ratio

Difficult to track advertising dollars

Easy to track advertising dollars through the guest referral program

Costly design expenses

Two hours of premium ad design included

Nice, Nicerâ&#x20AC;Ś

Nicest

Good photographers, good design team

Best photographers, best design team

Too small, too large

Just right for illustrating your products or services

Higher pricing + less added value = less return

Lower pricing + more added value = higher return

No editorial content opportunities

Editorial content opportunities among the best products and services


SPECIFICATIONS AD SUBMISSION Submit final ads to ads@lavishchicgo.com. Artwork may also be uploaded to the Lavish FTP. Please notify ads@lavishchicago.com when upload is completed. FTP LOGIN: FTP Username: ads@lavishpassport.com Password: lavish FTP Server: ftp.lavishpassport.com Port: 21

LAVISH CHICAGO ADVERTISING SALES Joseph Badalamenti Director of Sales O 1.(312).854.7055 F 1.(312).376.1597 M 1.(312).860.9999 TF 1.(800).7.LAVISH joseph@lavishchicago.com

SPREAD TWO PAGE BLEED SIZE: 20.25" X 12.25" TRIM SIZE: 20" X 12" LIVE AREA: 19.5" X 11.5" GUTTER AREA: .25"

LAVISH CHICAGO ART SUBMISSIONS

Scout Driscoll Creative Director O 1.(414).727.2724 M 1.(773).502.5377 scout@lavishchicago.com

SINGLE PAGE BLEED SIZE: 10.25" X 12.25" TRIM SIZE: 10" X 12" LIVE AREA: 9.5" X 11.5" Vertical

Follow AAAA recommended standards for offset printing (SWOP Standards). More information on SWOP Standards visit at www.swop.org. Proofs should be submitted with ads to ensure a correct color match. Chromalux, Epson, Creo, or other high quality 4-color proofing match system is preferred. If no proof is submitted, Lavish, LLC assumes no liability for color errors or font omissions. Lavish, LLC assumes no liability for copyright infringment on the part of itâ&#x20AC;&#x2122;s advertisers.

AD DESIGN Lavish has a world-class graphic design team whose abilities are far reaching in the world of design. Our design department provides our clients with creative direction, scanning, refinishing, and editing services. For the advertiser looking for the total advertising package, let our designers provide multiple campaigns, copy writing services, and custom consultation on brand and identity implementation. All design time beyond 2 hours is billed at a rate of $75/hour. After a final approval, Lavish, LLC assumes no liability for errors or omissions. Media is non-returnable, unless requested for in advance with the postage prepaid via FedEx, UPS, or USPS couriers.

DEADLINES All efforts will be made for final magazines to be printed and delivered within 120 days from the receipt of signed contracts with Lavish salesperson or account manager.

1/2

PAGE

PAGE

3" X 11.5"

1/2

PAGE

HORIZONTAL

9.5" X 5.625"

1/4

1/3

6.25" X 11.5"

FILE FORMATS All advertisements must be submitted digitally. Preferred printing file type PDF-x1a. Acceptable file formats include high res (300 dpi) jpeg, tiff, pdf and eps formats. All fonts must be outlined and images embedded. Lavish, LLC assumes no liability for color errors or font omissions.

2/3

PAGE

1/8 PAGE

VERTICAL

4.625" X 2.687"

PAGE 4.625" X 11.5"

4.625" X 5.625"

WIDTH SPREAD: BLEED SPREAD: TRIM SIZE SPREAD: LIVE AREA SPREAD: GUTTER AREA PAGE: BLEED PAGE: TRIM SIZE PAGE: LIVE AREA 2/3 PAGE 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL 1/3 PAGE 1/4 PAGE 1/8 PAGE LINE SCREEN MAXIMUM INK DENSITY

HEIGHT

20.25"

12.25"

20"

12"

19.5"

11.5"

All type must be .25" away from gutter. 10.25"

12.25"

10"

12"

9.5"

11.5"

6.25"

11.5"

9.5"

5.625"

4.625"

11.5"

3"

11.5"

4.625"

5.625"

4.625"

2.687"

150 body, 175 cover 300%


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ADDED VALUE

*

More than just a print advertisement, see what partnering with Lavish, LLC. can do for your business. Discount advertising placements in our pocket-sized sister publication, Lavish Passport Magazine. Hotel locations are subject to the discretion of Lavish, LLC. Complimentary mobile messaging marketing campaigns. A $25.00 value per text campaign sent to our organic loyal subscriber base. Complimentary email messaging marketing campaigns. A $1,000.00 value per email campaign sent to our organic loyal subscriber base. Complimentary placement in online “flip” editions of Lavish Magazine and Lavish Passport Magazine as well as a PDF format. Complimentary listing placement in the back of Lavish Magazine when applicable. Complimentary utlization of guest key card discount programs and Lavish-fostered insider relationship between you and hotel property management, staff, and concierge. Complimentary event sponsorship opportunities. Complimentary sponsored event photography. Complimentary listing on Lavish Magazine website Complimentary newsletter inclusion when applicable. Opportunity to participate in our upcoming Lavish-rated program. Assisted marketing through social network mediums pertaining to Lavish, LLC (Facebook, Twitter, etc...). Inclusion and complimentary sponsorship opportunities for magazine launch party for each Lavish Magazine and Lavish Passport Magazine issue printed. * Added value items vary depending on package selection.


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“The gratification of WEALTH

is not found

in mere possession or in expenditure, but in its wise application.” -Miguel de Cervantes Saavedra

Reserve your insertion in LAVISH MAGAZINE today by contacting Joseph Badalamenti, Director of Sales. O 1.(312).854.7055 F 1.(312).376.1597 M 1.(312).860.9999 TF 1.(800).7.LAVISH joseph@lavishchicago.com

LAVISHCHICAGO.COM

LAVISHMAGAZINE.COM


thank you.


TF 1.(800).7.LAVISH www.lavishchicago.com

SALES OFFICE

35 East Wacker Drive, 9th Floor Chicago, Illinois 60601


Lavish Magazine Media Kit Hard Rock Hotel Chicago