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La Vida News

The Black Voice CELEBRATING 53 YEARS OF PUBLISHING THE BLACK VOICE is Fort Worth & Arlington’s Largest & Oldest AFRICAN-AMERICAN WEEKLY

STATEMENT OF PURPOSE

La Vida News - The Black Voice was founded in 1957 by Mr. Audrey Pruitt to bring a positive news force to the AfricanAmerican communities in Tarrant county. It is Fort Worth and Arlington’s oldest and largest circulated Black-owned and operated weekly African-American newspaper and remains in the Pruitt family today. The purpose for La Vida News - The Black Voice is to inform, educate and promote growth within the Black community. We carry weekly features including local community news, state and national news, sports, entertainment, community calendar, “Citizen of the Week,” legal and health advice, etc. Because there is so much negative news being generated about members of the African-American community in Fort Worth by general market newspapers, La Vida News - The Black Voice focuses on the positive aspects of their accomplishments. This is one reason we are the official newspaper of record in the Black community for The City of Fort Worth, the Fort Worth Metropolitan Black Chamber of Commerce and the Fort Worth Independent School District. La Vida News - The Black Voice is the most popular Black newspaper in Tarrant County because we are the only news weekly to actually go out into the community to cover important news. With an African-American population exceeding 500,000, Tarrant County is one of the fastest growing residences for Blacks in the United States. No Dallas-based newspaper (Black, general market or Hispanic) has ever effectively developed readership in Fort Worth. African-American residents here primarily want to read about people they know or about that which affects their daily lives. That is why La Vida News - The Black Voice is so important to the Black community of greater Fort Worth. La Vida News - The Black Voice offers advertisers an ideal opportunity to effectively reach a number of African American residents of Tarrant County, including the “movers and shakers.” If you are interested in getting Fort Worth and Arlington’s Black communities to positively respond to your selling message, contact Sanford A. Sims, Advertising Manager:

LA VIDA NEWS - THE BLACK VOICE P.O. Box 751 - Fort Worth, TX 76101 Phone: 817.543.2095 or Fax: 817.274.8023 Investing in La Vida News - The Black Voice is an investment in your future! 5601 Bridge Street, Suite 300, Fort Worth, TX 76112 Post Office Box 751, Fort Worth, TX 76101

Telephone (817) 543-2095 Fax (817) 274-8023


Proof Ads In La Vida News - The Black Voice Work La Vida News - The Black Voice ads have brought customers to the doors of these local businesses. They have advertised every week for the number of years shown below:

15 Years 10 Years

11 Years

9 Years

12 Years

13 Years

16 Years

If La Vida News - The Black Voice ads worked for them‌they will work for you.

Let Us Bring More Customers To Your Door! Contact Sandy Sims, Advertising Manager: Office - 817.543.2095 Cell - 817.614.6647 E-mail: sandy@lavidanews.com


In The of Texas

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La Vida News THE BLACK VOICE CELEBRATING OUR 53RD YEAR OF PUBLISHING

THE BLACK VOICE Is Fort Worth & Arlington’s Largest & Oldest AFRICAN-AMERICAN WEEKLY

20 10 PR OMO TION AL CALEND AR 2010 PROMO OMOTION TIONAL CALENDAR THEME

ISSUE DA TE DATE

MARTIN LUTHER KING, JR’S BIRTHDAY

JANUARY 14

BLACK HISTORY MONTH

FEBRUARY 4 11 18 25

JUNETEENTH

JUNE 17

BACK-TO-SCHOOL KWANZAA

AUGUST 5 DECEMBER 23

Post Office Box 751 - Fort Worth, TX 76101 Telephone: 817- 543-2095 Fax: 817- 274-8023


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