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Urban Alliance

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LED Landmark Cruquius Cruquius, Netherlands Client ING Real estate Consultants IBG optics, Komplot Mechanics, Urban Alliance, VVKH architecten Engineers Sorba, Urban Alliance Manufacturers IBG optics, Komplot Mechanics, Obdam Staalbouw, PPG Schurgers, Urban Alliance Light sources Color Kinetics LED Total surface 250 m2 Total cost €600,000 Duration of construction 15 months Completion date march 2007

Photographer Urban Alliance www.urbanalliance.nl

Few people will have heard of the picturesque hamlet of Cruquius before. However, all this may soon change thanks to Urban Alliance’s LED Landmark Cruquius. Urban Alliance Partner, Remco Wilcke, had recently built a media object in Doetinchem called the D Tower (designed by NOX), and was subsequently asked to participate in the design and construction of LED Landmark Cruquius, which was designed by the architects of VVKH. It was during that time that Urban Alliance was starting to form its vision and mission statement; the opportunity of providing content for Landmark was to aid this forging process. The result certainly turns heads. A 3 dimensional screen − approximately 30 m high − projects images aimed to enhance the atmosphere, promote the marketing of the area and create a positive environment for shopping. Joining the project once wheels were already set in motion had both advantages and disadvantages. There were certain parameters to work within, a pre-determined budget, and most fundamentally the height and shape of VVKH’s design had already been fixed. Wilke, together with VVKH and the construction team, was left to fine-tune the design; creating a skin that would let light through whilst still accommodating the various structural and physical demands of the landmark. The project began in January 2006 and the production of parts got underway the following summer, lasting throughout the autumn and winter. The final construction period spanned the four months between December 2006 and March 2007. The LED façade was completed shortly after, with 18 July 2007 marking the official celebration of the LED system. Although there have been large LED screens before, the curved, 3 dimensional screen and system produced for this installation remain unique to Europe. Despite changes to the internal structure, the end result only differs slightly from the initial designs. The original plan was to have supporting elements close to the skin of LED Landmark Cruquius, whereas the final product had to change this to a supportive core to overcome constructional difficulties. Commonly used in ship building, the structure’s skin is made out of a fibreglass and polyester mix, uniquely shaped into 100 panels. Each panel had a specific mould with preformed flanges and arrived at the site ready to be assembled. A truly advantageous material, not only does the fibreglass and polyester mix allow light to pass through, it also blurs pixels into a bigger smudge, resulting in better picture quality. The picture is constructed from 6,500 pixels, each made of six coloured LEDs. Urban Alliance not only supervised the construction of the project but also developed the content – de-

signed to fit the specific shape of the object. Although only basic content has been developed to date, Urban Alliance plans to stay involved with this aspect of the project. Shown in themed, 15-minute-long segments, content is followed by an animated interlude, after which another 15 minutes of animation are shown. Calming and quiet to begin with, the animations gradually escalate. One particular sequence starts with a campfire at the bottom of the screen which appears to gradually engulf the tower in a burst of flame. In order to keep this installation fresh and exciting, Urban Alliance will continue to produce and deliver a constant and systematic supply of new content. Endlessly repeating the original material, would ‘defeat the whole purpose of building a landmark in the first place’, explains an Urban Alliance spokesperson. This ambitious project – which proved many naysayers wrong − is a testament to the fact that innovative structures can be built within limited time periods and restricted budgets.

Bright - Architecturel illuminations  

Bright features 38 exterior lighting design from around the wordl. Challenging projects from toplevvel manufacturers, designers and artists...

Bright - Architecturel illuminations  

Bright features 38 exterior lighting design from around the wordl. Challenging projects from toplevvel manufacturers, designers and artists...

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