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Something out of Nothing Text by Rogier van der Heide

Design is about creating ‘something’ out of ‘nothing’ - creating an experience that people would otherwise not have access to, or a product that, without design, would not exist. It is the impact that architecture has on retail clients. It is that which transcends a building’s mere technical purpose. It is the excitement of using a music player that has been designed beyond functionality. Given this raison d’être of the design industry, it is clear that design is missioncritical to making your business a success. Lighting design goes one step further, setting moods and radiating aspirations. This book explores how the power to create something out of nothing can help organizations and businesses move forward, improve their bottom line and outshine competitors. At the crossroads of business value − where customer experience meets environmental responsibility − design is the vehicle to a higher plane. Whether the project is a museum, a department store, a hospital or a public space; transportation to enlightenment can occur thanks to lighting design. No lighting design is successful unless it supports an underlying business strategy. However, this strategy must be more than just a plan; it must connect with reality. All the projects in this book use lighting design as a connector between abstract plans and the inspiring end-solutions that attract and bond with the users, passers-by or visitors.

I was amazed and enthused to see the previews of this book. All the projects demonstrate that these designers have a deep understanding of ownership. To reach out and touch their target audience, the lighting designer and client must together dive deep into the client’s DNA. The foundations laid during this analytical stage serve as a base from which engaging concepts can grow. Good lighting design must work on several key levels: functionality, sustainability and efficiency. Transforming brand data and values into a sensitive lighting design is an art. The hub of this creative form is the lighting design process which must strive to achieve total collaboration between client and lighting architect. Interaction means that a wealth of invaluable information becomes available, resulting in a much better understanding of a project. Cooperation is therefore vital to strategic design. The focus of all design processes is the end user. Lighting is ultimately designed and made for people. A user-centred approach to spatial design not only means changes to an environment, but also a measurable impact on people as they go about their lives. Old, out-dated lighting design is dead. Long live the vision of exciting, vibrant lighting design. Now that drab, functionality-driven discipline is long gone. Perhaps the question facing the new breed of lighting designers is: ‘Am I designing for tasks,

or for experiences?’ However, the design profession is never simply black and white. The creation of value from design happens along a broad array of routes which span the distance between task-specific and experience-specific design. Experience design does not go without designing for a task, and museum lighting is a good example of where all these nuances must be combined into a single, integrated solution. The lighting designers will often find themselves designing for a cumulative set of requirements in order to create true value. Nonetheless, the subtle degrees between task-driven design and experiencedriven design can serve as an invaluable compass when trying to navigate a path to the solution for each new project. The projects in this book represent a veritable cross section of today’s creative vision and meaningfully presented as a collection of thoughts and concepts. The projects can be both a source of inspiration, and at the same time, a series of comments and statements on contemporary lighting design. Some are dramatic and experimental; others understated, functional or even shy. Throughout the diversity and range of possibility in this collection runs the continuum which we should all make central to our purpose: All lighting design can create value – and not just through experience.

Bright - Architecturel illuminations  

Bright features 38 exterior lighting design from around the wordl. Challenging projects from toplevvel manufacturers, designers and artists...

Bright - Architecturel illuminations  

Bright features 38 exterior lighting design from around the wordl. Challenging projects from toplevvel manufacturers, designers and artists...

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