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NOVEMBER 2013

FA S H I O N I N G T E C H N LO G Y

ISSUE 1 NUMBER 1

GE T TE IN THIS MONTH’S ISSUE

MARISSA MAYER

THE TOP FIVE

STYLISH BREAK IN GADGETTES STAY IN

ON HOW IT FEELS TO RUN ONE OF TECH’S BIGGEST COMPANIES

TOP FIVE WOMEN GENERATING BUZZ IN TECH

NEW MUST HAVE TECH FOR THE ULTIMATE GEEK CHIC

HOW TO BREAK INTO THE TECH INDUSTRY AS A WOMAN


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CONTENTS GADGETTES

MOST WANTED

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GETTE’s IT list- this season’s new must haves for for every chic geek out there

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GETTE SPOTLIGHT

All the new colorful kitchen appliances and gadgettes that every chef must have!

COLOR CODED TECH

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The new iPhone 5C colors that coordinate with you and your wardrobe

PINTRENDS

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See what technology trends are most popular on our favorite site Pinterest.com

GETTE NEWS

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BREAKING IN & STAYING IN

GETTE ESSAYS

Why women find it very hard to break into the tech industry & even harder to stay there

Short pieces on up and coming technology and ideas that are surfacing this month

TECH FITNESS

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How the new zumba app is getting people off their couches and onto the living room dance floor!

FEATURES

Laser tattoo removal­—how safe is it for you and how effective is it?

REGULARS

ALL HAIL THE QUEEN

COVER SCENE

WE SAT DOWN WITH MARISSA MAYER, CEO & PRESIDENT OF YAHOO!

BEHIND THE COVER LOOK- MARISSA MAYER TELLS US ABOUT ALL HER BEAUTY SECRETS!

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HAPPENINGS

STYLISH DEVICES

OUR FEATURED DEVICE OF THE MONTH, THE STELLE AUDIO CLUTCH BY REBECCA MINKOFF GETS SOME SUMMER LOVING FROM BAREFOOT BLONG BLOGGER, AMBER

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TECH + BEAUTY

THE TOP FIVE

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THE TECH INDUSTRY’S TOP FIVE WOMEN AND WHAT THEY’RE DOING TO INFLUENCE TECH EVERYWHERE

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THE NEW DESIGNS, EVENTS AND HOT SPOTS IN THE WORLD OF TECH FOR NOVEMBER

G GUIDE YOUR GUIDE TO HELP YOU NAVIGATE ALL THE ITEMS YOU SAW IN THIS MONTHS ISSUE.

VISIT OUR ARCHIVES TO SEE ALL OF OUR PREVIOUS FEAUTRES, NEWS AND GADGETTES AND CATCH UP ALL THE TECH YOU NEED TO KNOW. FOR DETAILS VISIT: GETTEMAG.COM GETTE MAGAZINE N O VE M BE R 2013


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EDITORIAL LAUREN WINTER EDITOR-IN-CHIEF

CHANNING TATUM BLAKE LIVELY

Creative Director Managing Editor

RACHEL ZOE KATE MOSS

Design Director Accessories Director

KARL LAGERFIELD SELENA GOMEZ Fashion Director Features Director

IAN SOMERHALDER JUSTIN TIMBERLAKE Tech News Director Assistant Editor

EMBRACE YOUR INNER

DIVA DORK

As I was describing GETTE, recently, to a friend who had not yet read it, I was asked, “So, how is GETTE different from other technolgy magazines?”

This got me thinking about the insufficient information out there about women in technology. The conventional wisdom has always been that females are not as smart as the men in silicon valley. As a result, tech companies have been reluctant to hire seriously smart and powerful women, and have failed to promote them when they should have. Thus, the burden and potential reward for women who make it to the top of the tech food chain should be admired and acknowledged. These determined individuals who dip heavily into their own

personal resources, financial and otherwise, to bring forth their ideas and work to the attention of major tech audiences deserve to be recognized for their acheivements! The seed of a new female voice wants to articulate itself, and make itself heard in spite of all those who try to stop it. Its is a voice which has a genuine chance to evolve and improve itself on the basis of hearing and being heard. It is GETTE’s purpose to respond to this need.

MEGAN FOX ASHTON KUTCHER

Deputy Editor Gadget Director Fashion Director Media Diirector

RYAN REYNOLDS KERRI WASHINGTON Market Director Layout Director

$199 MOLAMI COLLAPSIBLE HEAD PHONES SHOPBOP.COM

TECHNOLOGY CHANNING TATUM Creative Director

RACHEL ZOE

ART

CHANNING TATUM Creative Director

RACHEL ZOE

Design Director

Design Director

KARL LAGERFIELD

KARL LAGERFIELD

Fashion Director

IAN SOMERHALDER

Technology News Director

Fashion Director

IAN SOMERHALDER

Technology News Director

MEGAN FOX

Deputy Editor

FASHION

CHANNING TATUM Creative Director

RACHEL ZOE

“The new iPhone 5s was created for all dorky divas everywhere.” $199 IPHONE 5S IN GOLD APPLE.COM

Sincerely,

ALEXA CHUNG MILEY CYRUS

“These headphones fold up to fit aywhere on the go.”

FEATURES

CHANNING TATUM Creative Director

RACHEL ZOE

Design Director

Design Director

KARL LAGERFIELD

KARL LAGERFIELD

Fashion Director

Fashion Director

GETTEMAG.COM:

BLAKE LIVELY, KATE MIDDLETON, BRADLEY COOPER, DEMI LOVATO, JESSICA BIEL, TIM RIGGINS

COPY/RESEARCH:

BLAKE LIVELY, KATE MIDDLETON, BRADLEY COOPER

CONTRIBUTING EDITORS:

EMMA STONE, ELI MANNING, HILARY DUFF, BEYONCE KNOWLES, NELLY FURTADO

EDITOR LAUREN WINTER

GE T TE

FOR MORE INFORMATION F OR I NF OR MAT I ON: ON REPRINTS AND E-PRINTS PLEASE CONTACT LAUREN WINTER AT GOSSAMER STUDIOS. 222-333-4444 OR LWINTER814@GMAIL.COM. GETTE IS PUBLISHED BY WINTER COMMUNICATIONS INC. ALL CORRESPONDENCE SHOULD BE ADDRESSED TO 888 WEST NORTH STREET, NEW YORK, NY 11111. THE GETTE TRADEMARK AND LOGO ARE OWNED IN AMERICA BY WINTER EDITION PUBLICATION INC. AND IN THE REST OF THE WORLD BY WINT WORLD PRESSE. ON REPRINTS AND E-PRINTS PLEASE CONTACT LAUREN WINTER AT GOSSAMER STUDIOS. 222-333-4444 OR LWINTER814@GMAIL.COM. GETTE IS PUBLISHED BY WINTER COMMUNICATIONS INC. ALL CORRESPONDENCE SHOULD BE ADDRESSED TO 888 WEST NORTH STREET, NEW YORK, NY 11111. THE GETTE TRADEMARK AND LOGO ARE OWNED IN AMERICA BY WINTER EDITION PUBLICATION INC. AND IN THE REST OF THE WORLD BY WINT WORLD PRESSE. GETTE IS UNDER LICENSE FROM THE OWNERS ©2013

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HAPPENINGS NEW DESIGN, EVENTS, AND HOT SPOTS IN WORLD OF TECH

MINI KOMA

LIGHT AS A FEATHER Apple CEO Tim Cook unveiled the newest addition to the company’s family of products: the iPad 5, now called the iPad Air. Also announced was the iPad Mini with Retina Display. Apple has a very clear direction and a very clear goal, or so says Cook. And, that is making the products it is known for bigger, better, faster, and (fortunately) cheaper. The new iPad Air doesn’t offer any crazy new hardware features — a better processor, sure — but the standout feature for reviewers and consumers is its more manageable size. Apple made the new iPad 20% thinner and 28% lighter than its predecessor. That’s enough to sell it, apparently. It seemed like a foregone conclusion that the 10-inch tablet market was done for, with all interest and excitement shifting to smaller, but equally capable 7 or 8-inch tablets instead. A significant re-imagining of the original 9.7-inch iPad, the Air breathes

new life into the platform. Much like the rMBP, the iPad Air borrows a lot of the learnings from its more popular ultraportable counterpart. I don’t know that it will curb enthusiasm over the iPad mini, particularly now that the new mini shares the same hardware platform (including display), but it levels the playing field between the two models. Trying to summarize what makes the iPad Air special quickly turns into a list of the things Apple likes to have with any evolution of an existing product: it’s smaller, lighter and faster with absolutely no tradeoffs made in the process. The iPad Air feels like a true successor to the iPad 2.

WANT TO SEE MORE FEATURES? TO GET NEW IPAD

AIR PICTURES AND INFORMATION YOU CAN CHECK OUR OUR WEBSITE. FOR DETAILS VISIT: GETTEMAG.COM

HTC announced their collaboration with David Koma to create an exclusive special edition of the new HTC One mini ahead of Fashion Week. Designer David Koma, is one of British culture’s ‘ChangeMakers’, pushing creative boundaries and inspiring others to do the same. The design was inspired by his collection based on Japanese archery, the design represent these lines of arrows and tribal shapes.

EQUILL Big ideas happen on paper- don’t lose them. Equil JOT captures your thoughts at your pace, transferring notes in real-time from any kind of paper – cocktail napkin to notebook – straight to your iPod, iPhone, iPad or computer. With two complementary apps – Equil Note for writing and Equil Sketch for creative, Equil brings your work seamlessly to digital via Cloud service, making it accessible and editable anywhere, any time. Introducing the Equil JOT Smartpen – the seamless way to digitize your thoughts.

STEALHY

A few designers have been trying their hand at “stealth wear,” garments that shield you from surveillance technology. Adam Harvey designs “anti-drone” garments made of fabric that protects against thermal imaging surveillance. The ‘Anti-Drone’ garments are designed with a metallized fabric that protects against thermal imaging surveillance, a technology used widely by UAVs/drones. The enhanced garments are lightweight, breathable, and safe to wear. GETTE REGULARS NOVEMBER 2013

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COVER SCENE

QUEEN MARISSA

CHIC RED PIECES SET THE TONE FOR OUR M&M POWER SHOOT

Marissa Meyer embodies the word determined. She has a ferocious tenacity for business as well as a high sense of fashion and self. She says that in order to be right, one must feel right. GETTE transforms Marissa into a dramatic prowess, bringing all her determination to the male dominated technology institutions and fields while still staying true to the fact that she is a WOMAN! This woman cannot be tamed, controlled, or ruled. Her look was created using reds, natural peaches, and burgundy’s with a solid white nail and dark liner. Here comes the Queen and get ready, because she is a force to be reckoned with.

EYE CANDY Eye makeup is hard to keep fresh throughout the day, but Marissa absolutely loved the way this liquid eyelined brought out her eyes and stayed on the whole day!

LIP LOVIN We decided to keep Marissa looking clean and fresh but with a pop of color to match her dress. The ILIA Karma Chameleon Lipstick Crayon $24 went perfectly with the look.

POWDER POWER These eye shadows by MAC gave Marissa’s eyes the perfect metallic power that she needed GETTE REGULARS NOVEMBER 2013


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MOST WANTED

5. latweez tweezers $35 LATWEEZ.COM Uses an ultra bright LED light that Illuminates your eyebrows & allows you to see those hard to reach hairs.

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6. eye-fi SD card 7

7. TRIA laser hair removal

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$449 SEPHORA.COM An at-home hair removal laser for face and body that permanently reduces unwanted hair and provides lasting silky-smooth skin

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1. touch quilted leather gloves

$59 MANGO.COM Answer texts while staying warm. They’re tech friendly and stylish!

$50 WWW.EYE.FI Want to be able to see your photos immediately? Eye-Fi SD memory card uploads photos without any fuss

8. LG G-Flex 6 3

2. stripe usb

9. everpurse

$50 KATESPADE.COM This usb drive has a striped pattern on glossy enamel. A stylish way to stow files while you’re on the go.

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3. valentino for ipad

$329 EVERPURSE.COM Everpurse’s elegant bag comes with a charging pocket- you’ll never need to plug your phone in again!

10. pebble watch

$1,075 VALENTINO.COM iPad cover in calfskin. Platinum finish studs. Made in Italy.

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4. audio clutch by rebecca minkoff $399 STELLEAUDIO.COM Listen to music, dance to your own tunes, host a conference call or talk to a friend from anywhere your life takes you

$200 WWW.LG.COM LG’s new “self-healing” smartphone, the G Flex, will boast a superhero feature— its able to heal itself!

$150 GETPEBBLE.COM Pebble puts critical apps and notifications on your wrist, giving you immediate access to what’s most important.

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COLOR CODED TECH

MIU MIU

Grainy Madras Bag $1,450 The Grainy Madras goat leather top-handle bag will look great with everything!

Oscar de la Renta NY Fashion Week

A favorite for this prom dress neon pink baroque print a modern day princess.

WILDFOX

Starshine Destroyed Sweater

Ripped detailing for that worn-in look of your favorite vintage sweatshirt. $136

THE NEW IPHONE 5C COMES PRETTY IN PINK TO MATCH ALL YOUR FAVORITE PIECES IN YOUR CLOSET

ILIA BEAUTY

NEON ANGEL $24

bold lip will always make a Orla Kiely statement, more so when Chunky Stitch Beanie $150 worn on its own. Neon Angel Orla Kiely combines a is magenta in its true form very modern quality with a and classic at that. charming sense of nostalgia.

GETTE GADGETTES NOVEMBER 2013

The iPhone 5C’s glossy, hard-coated polycarbonate shell feels wonderful in the hand. It’s solid and shiny - almost slippery - with impressive engineering to boot. It comes in 5 colors- white, pink, green, blue and yellow- so you can match them to your favorite colorful pieces.

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Valentino

Valentino Garavani Rockstud Sandal $1,095

Fuchsia pink patent leather sandal from Valentino Garavani featuring a pointed toe, a nude trim, t-bar and ankle straps with gold-tone pyramid studding, a kitten heel and three side buckle fastenings.

PINK IS THE NEW BLACK Moschino C&C Alpaca Wool Blend Biker Coat $1,410

Karlie Kloss

NY Fashion Week

The biker jacket gets a girly remix in this hot pink alpaca-infused iteration from Moschino C & C.

Orlando Pita said the inspiration for the hairstyle was “Holly Golightly meets Keith Haring,” and he wove neon streaks of colored hair into the models’ voluminous French twists.

kled

NK

Alexander McQueenSkull Print Scarf $225

Alexander McQueen square silk chiffon skull scarf with hand stitched edge; features repeat skull pattern and skull border. Perfect for that brisk fall day

Valerie Nahmani Agate Earrings $110

The bright color of these agate earrings will not disappoint. These Agate Slices edges are dipped in gold. Due to the raw nature of the stone, every piece is unique but equally gorgeous.

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GOLD RUSH THIS SEASON LET OUT THE ROYALTY FROM WITHIN. LET YOUR INNER GOLD SHINE.

1. Melissa Lovy Delavan Clutch $288 MELISSALOVY.COM 2. Veronic Beard Gold-Tone Velvet Dress $1,986 MONTAIGNEMARKET.COM 3. Alexander Mcqueen Pear & Metal Block Heel Sandal $4,845 ALEXANDERMCQUEEN.COM 4. Alexander Mcqueen 3D Skull Bracelet $315 ALEXANDERMCQUEEN.COM 5. 5 Preview- ‘Cavour’ Embossed Wallet $81 BERNARDBOUTIQUE. COM 6. Calypso Deco Statement Earrings $225 CALYPSOSTBARTH.COM 7. Antonia Marras Gold Leather Pencil Skirt $1,255 AVENUE32. COM 8. Topshop Metallic Sweatshirt $70 TOPSHOP.COM 9. Lanvin Minaudiere CLutch $2,345 LANVIN.COM 10. iPhone 5S in Gold $199 APPLE.COM

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STARTUP ZOOM

NIKKI DURKIN FOUNDER OF NEW STARTUP 99DRESSES TELLS US ABOUT HER INSPIRATION BEHIND “THE INFINITE CLOSET” CLAIRE MILLER

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he founder of 99Dresses, Nikki Durkin says, “I’m a twenty-year-old girl, I don’t have a lot of money but I like to look nice. And if I have this problem and all my friends have this problem, then let’s just create this Infinite Closet.” Durkin realized that the technology existed to solve her dilemma and built clothing swap community 99dresses in her native Australia. The Infinite Closet idea caught on through word of mouth and the site saw over 4k dresses uploaded over four months. Durkin decided to shut down the Australian site and give the US market a go— So she applied to Y Combinator, and got accepted. To participate on 99dresses, users upload a dress that they may be tired of, but that somebody else might appreciate. Unlike other clothing swap services Poshmark and Threadflip, 99dresses GETTE NEWS NOVEMBER 2013

is aiming for the Forever 21 and Zara set, not necessarily the well-heeled worshippers of Lanvin, Balenciaga and Prada. Also unlike its competitors, 99dresses doesn’t use any actual currency, so women who upload dresses must sell them for “buttons.” In turn they can use these buttons to buy other dresses (sortable by size), and can also buy extra buttons for a dollar each if they’re short of a needed amount. The company currently monetizes by selling these buttons. An item never actually leaves the Infinite Closet, and simply is taken out of circulation when you “buy” it. Ostensibly you could buy a dress, wear it once to a party, and re-upload it for someone else to enjoy (The seller pays for shipping and handling). “It’s guilt-free shopping,” says Durkin, “prolonging that rush of never having to wear the same thing twice.” While the service is limited to dresses at the moment, Durkin tells me that she plans on rolling out other categories of clothing in the next one to two months. Durkin also is currently talking with colleges around the US, and hopes that individual campuses will adopt the 99dresses platform for themselves. No plans to include men are in the works, because men “consume fashion differently than women.” The site currently has an inventory of over 500 dresses and Durkin is focused on building up that inventory.

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GE T TE SPOTLIGHT “I WANT TO TELL ANY YOUNG GIRL OUT THERE WHO’S A GEEK, I WAS A REALLY SERIOUS GEEK IN HIGH SCHOOL.” SHERYL SANDBERG

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CRYPSTAGRAM

ENCRYPT YOUR MESSAGES & CREATE GLITCH ART ALL AT ONCE We live in a world where over-sharing is not just common, it’s encouraged. We happily, and readily, upload our photos and thoughts to the internet, where total strangers can access them with the click of a button. But as our data becomes more valuable to the companies who access it, and we realize just how prying the eyes of our government really are, posting a photo to Instagram feels decidedly less innocuous than it used to.

cold turkey isn’t an option for most of us, mostly because we like social media, but there are ways to be smarter about what we upload and how we upload it. A clever new project from The Barbarian Group might help ease you into the practice of protecting your data. The creative agency created Cryptstagram, an online tool that allows users to upload images and encrypt them with secret messages that only the intended recipients can see. You can apply glitch art Problem is, it’s not easy to change our filters to your photos and get the same artsy habits, and sharing details about our lives via effect you’d find on Instagram, only instead social media platforms certainly qualifies as of enhancing a photo, these filters are one. Quitting Facebook, Twitter or Instagram meant to obstruct it. -GEMMA DAY

SING FROM YOUR HEART

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FUN COLORS IN

THE KITCHEN 1. KitchenAid® Artisan® Series 5-Quart Tilt-Head Stand Mixer $349 KITCHENAID.COM 2. Kalorik 6-Quart Slow Cooker Oval $60 BROOKSTONE 3. Kalorik - Fun! Cake Pop Maker $40 4. Nespresso Coffeemaker $230 BESTBUY.COM 5. Kalorik 2-Burner Cooking Plate $54.99 6. Oster - Flip Belgian Waffle Maker $30 7. KitchenAid® 2-Slice Automatic Toaster $400 KITCHENAID.COM 8. Cuisinart Mini-Prep Plus Processor- Passion Flower $40

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A NICE BLUETOOTH SPEAKER THAT’S AS A KARAOKE MACHINE TOO! 6

You’ve got to be in the mood for karaoke, and you’re going to need to have a few people over to make the most of it. Most residential karaoke machines spend a lot of time gathering dust, and that’s precisely why the multi-purpose Singing Machine Home is a good idea. The Singing Machine Home doubles as a Blue-

BLUETOOTH SPEAKER THAT DOUBLES AS A KARAOKE MACHINE MADE BY THE SINGING MACHINE CO.

GETTE GADGETTES NOVEMBER 2013

tooth speaker, so you’ll end up using it more outside of your karaoke sessions & it’s actually a nice-looking speaker too. When you decide that you really need to sing “Unwritten,” you hook up the speaker to a TV via HDMI. It then connects to an 8,000-song database via Wi-Fi. You pick your song and The Singing Machine will display the lyrics on your set while playing the song. THE SINGING MACHINE HOME $300-PHILLIP LEWIS

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BEYOND YOUR

DREAMS

NOW, AN APP FOR REMEMBERING YOUR DREAMS Have you ever had a life-altering, spectacular dream and within minutes of waking up could no longer remember the moments that made up your vision? Well now, there’s an app for that. SHADOW, a New-York based startup building the world’s largest dream database, and is now offering it’s iOS app to help users record and remember their dreams. SHADOW is an innovative alarm clock that helps users remember and record their dreams by placing them in a cloud-based, global dream repository. SHADOW visualizes your sleep and dream patterns to identify common themes and, by using dream content of other users, turns these symbols and experiences into insights. SHADOW is an alarm clock, but with a stunning design and advanced features. Simply tell

SHADOW when you go to bed and the time you wish to wake up, and come morning it will use a series of escalating alarms. The gradual increase in volume not only makes the waking up process easier, but helps you better remember your dreams by taking you through your hypnopompic state. Once you’re awake, SHADOW immediately prompts you to record your dreams, you can speak or text your dream into the app and if you do audio it’ll transcribe to text and pull out the key words. $8 FROM THE ITUNES APP STORE ON IPHONE OR IPAD -JENNA GANTY

95%

OF DREAMS ARE FORGOTTEN IF NOT RECORDED SHORTLY AFTER WAKING UP

ADDICTED: ‘I’M THINKING ABOUT IT ALL THE TIME,’ SAYS MOTHER-OF-ONE STEPH OF CANDY CRUSH READ MORE: WWW.GETTEMAG.COM

WE’RE ADDICTED TO CANDY CRUSH Ladies, it’s time for an intervention. Do you find yourself having “a sneaky game or two at lunchtime” like Lucy Berkley? Has your “housework gone to pot” like Jenni Weaver, because you’re spending upwards of 12 hours aligning similar sweets for the joy of watching them explode? If you’re nodding and whispering quiet affirmatives to yourself, you should know you’re not alone. According to AppData, over 700 million games of Candy Crush Saga are played each day with a high percentage being played by women. “Candy Crush is one of those gender-neutral games that has a ‘moreish’ quality that can fit in flexibly around a woman’s life,” Professor Mark Griffiths, director of the International Gaming Research

Unit at Nottingham Trent University told the Daily Mail. Its deceptively simple and coy ways of looping you in with random prizes and the whole no-oneloses mentality keeps people coming back for more. It’s here that the game makes its money. Think Gaming estimates that King.com makes over $850,000 a day off Candy Crush. With level boosters costing as little as $1.50, women are unknowingly throwing away tons of money trying to level up. “I’ve probably spent around $240 playing it,” Berkley says. “But it’s worth it.” If you or a loved one are showing signs of Candy Crush addiction, perhaps it’s time you sat them down and addressed the situation. FREE FROM THE ITUNES APP STORE ON IPHONE OR IPAD- JANE KIM w w w. g e t t e m a g . c o m


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GETTE ESSAYS

SPORTBAND THE NIKE+ SPORTBAND TRACKS YOUR PACE, DISTANCE, TIME, AND CALORIES BURNED WHILE YOU RUN OR WALK.

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KEEP IN SHAPE THE FUN WAY THE DANCE CRAZE THAT SWEPT THE NATION IS BACK­—BIGGER AND BETTER THAN EVER BEFORE ON A TABLET NEAR YOU. CLAIRE MILLER

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ajesco Entertainment teamed up with global lifestyle brand Zumba to develop the ideal solution to maintaining a healthy routine while on the go: Zumba Dance, the first fitness game for iPad, Android and Amazon. I remember trying out a Zumba class or two, as much as I loved them, my schedule didn’t love that anxious rush to the gym in order to claim my spot in Zumba class on time. As a matter of fact, I knew a few people that became certified Zumba instructors, just so they could teach the class during timeframes that worked best for them. Ultimately many people fall off the fitness wagon because of lack of time or schedule conflicts, and that’s where Zumba Dance comes into play. Making it’s way from fitness clubs, the easy to set up app brings the high-intensity dance class to your office or home in seconds. Using your iPad’s front-facing camera, Zumba Dance implements motion-tracking

technology by tracking your moves as you follow along and dance through six various songs. (Just note, you’ll need ample space to ensure that the game can see you and monitor your movements.) Since Zumba Dance is identical to the live classes and console video games, many of the routines are anchored in repetitive steps and easy to grasp ahold of after a little practice – just know that you’re using a tablet camera and you might not get credit for correct performance 100% of the time — but hey, if you’re doing Zumba in your bedroom – I wouldn’t expect you to hit each step dead on anyways. That’s where the practice comes in. Zumba Dance gives you the options to practice moves, track your daily progress, or set up a fitness plan that will push you to burn a set number of calories each day. The game also offers longer class sessions so you can create your own personalized, rigorous workouts however (and whenever) you please. The initial app price is $4.99 and starts you out with a decent variety of six songs and multiple class length options, however after awhile, if you begin to get bored with your workout you may want to consider unlocking all of the Zumba Dance greatness with the in-app purchase of $24.99 for 3-hours of routines and 43 dance tracks.

Screenshot from the new zumba app for iPads and tablets. The app uses the built-in camera from your tablet to record your movements & give you a personalized workout experience. Play to unlock new levels and workous.

JAC K I E RU D D

lthough I love my fancy Garmin watch, most runners don’t need $400 worth of tech on their wrist. That’s why the Nike+ iPod system is so brilliant: cheap, stupid-simple and gives you the basic info—time, pace, distance—automatically uploaded to Nike’s training site. Now, Nike’s finally released the long-rumored Sportband, which opens the Nike+ world to the handful of people out there who don’t run with iPods. With it, Nike proves they can do sleek and simple products even without Steve Jobs’s help. My first impression upon strapping on the hard-rubber black and bright pink band is that it’s more comfortable than I was expecting: I barely noticed I was wearing it. It’s also nearly as simple as its iPod-based cousin. The one caveat: You have to download a program for your computer before it will recognize the pull-out USB key that stores your runs. I had to discover that in the instructions, which I prefer not to have to

Nike+ SportBand, a new convenient way to have upto-date running information at a push of button. $59 NIKE.COM

read. (Although, to be fair, the Sportband’s instructions are just images, so I still didn’t have to “read.” Touché.) On the run, one button starts and stops, the other switches among pace, distance and time. The display is easy to read, the uploading was automatic and it let me tie this sensor into my existing Nike+ account with no muss. The $59 price seemed steep, until I realized it’s still nearly $100 cheaper than the cheapest iPod with a Nike+ kit. Attention Nike: add a $25 heart-rate monitor accessory, and you’ll have my loyalty for life.

$4.99 DOWNLOAD VIA ITUNES, GOOGLE PLAY OR AMAZON

GETTE NEWS NOVEMBER 2013

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G E T T E ESSAYS

MAGICAL TOWELS WHOEVER THOUGHT THE BEACH TOWEL NEEDED A DESIGN REVAMP? VERTTY, A NEW, ECO-FRIENDLY TOWEL IS JUST THAT. JOLENE HARRIS

CREATORS: FREDERICO CARDOSO APP NAME: VERTTY TOWEL PRICE: $89.90

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s temperatures drop, who isn’t daydreaming about nipping off to warmer, southern lands, where the sun is always out and the beach is always in? I’ll tell you who, sand haters-or more accurately, eremikophobiacs-everywhere. Sand, as the afflicted will all know, can be an unrelenting and savvy pest, especially when you have only a thick, wet towel to combat it. Well, no longer. The Vertty beach towel sheds water and sand to improve your beach experience that much more.

The towel, is made of sustainable and synthetic materials that work to wick water away from the cloth fibers. If that’s not enough, it also looks good. The idea for the design came to Vertty designer and Creative Director, Frederico Cardoso while surfing.While surfing he began to notice commonalities among beachgoers. He shared his thoughts with Cruz, who ran with the idea. “I started thinking what basic items everyone carries to the beach,” he tells Co.Design. He realized beach towels were depressingly generic.

“Vertty reinvents the beach towel,” he says. The most noticeable improvement is Vertty’s innovative fabric, called Ketten, that forms the core of the towel and prevents it from getting too wet. The textile is responsible for lightening the weight of the cloth by 30%; and the towel can also dry in no time. The towel’s dimensions were expanded, with the triangular motif making it easier to fold and store. A “discrete” waterproof pocket is integrated into the folds where you can store car keys and your wallet.

CHIC SWIMWEAR FOR CHIC TOWELS BIKINI

TANKINI

Topshop Pink Scalllop Texture Bkini $60 TOPSHOP. COM GETTE NEWS NOVEMBER 2013

FULL PIECE

Michael Kors Jewel Neck Tankini $397 MICHAEL KORS.COM

J. Crew Tulle Underwire Tank $98 JCREW. COM

MONOKINI

Hervé Leger Cutout Bandage $345 THEOUTNET.COM


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REDESIGNING 5C CASECOLLAGE TURNS THE CONNECT FOUR PORTHOLES IN YOUR IPHONE 5C CASE INTO TINY PICTURE FRAMES. CHRISTOPHER BARKER lthough more perverse minds might disagree, the consensus these days seems to be that the case Apple made to go along with the colorful plastic iPhone 5c is one of the company’s rare design missteps. Why? For one, it looks weird, like someone showing up to a date wearing only a clothes hamper. For another, it’s gross: those holes are essentially a pointless series of collection cells in which dirt, grime and detritus can collect. And finally, as we made a big stink about recently, it actually partially obscures the word “iPhone” on the back to read ‘Non’ instead, which, we quipped, “is exactly what some token Frenchman working within Apple should have said when he saw this thing actually pulled onto an iPhone 5C for the first time.”

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But at least something good is coming out of this strange design fart. Inspired by our own post calling the iPhone 5c case “pure trash,” Nashville-based mobile app developers Lunar Lincoln have released their first app, CaseCollage, which allows you to treat each and every one of the iPhone 5c case’s plastic portholes as a miniature picture frame. Here’s how it works. Downloading the free CaseCollage app off of the App Store, you’re asked to identify the color of your iPhone 5c case, and then presented with a virtual view of your iPhone case’s Connect Four style grid of unnecessary port openings. You can drag images from your photo library, Flickr, Picasa, Facebook or Instagram into each of these holes, or fill them up with solid colors, unique patterns, or even letters. When you’re

done, you can print out your CaseCollage and then slide it in-between your iPhone and its case. There’s also an option to share your CaseCollages with friends. Using a CaseCollage also protects the exposed dimples of your iPhone 5c case from grease and grime, meaning you won’t be confronted with a rash diseased chickenpox the first time you take your case off. But cases are just as much about personalizing your phone as they are about protecting it, and CaseCollage embraces this, giving you more options to make your iPhone 5c uniquely “yours.”

CREATORS: LUNAR LINCOLN APP NAME: CASECOLLAGE PRICE: FREE

AN APP TO MAKE YOUR IPHONE 5C CASE SUCK LESS CASECOLLAGE ALLOWS YOU TO CREATE PERSONAL PORTHOLES FOR YOUR IPHONE 5C CASE FRAMES.

VISIT US ONLINE TO SEE GETTE’S PERSONAL COLLABORATION WITH CASECOLLAGE FOR AN IPHONE CASE COVER MADE JUST FOR YOU! FOR DETAILS VISIT: GETTEMAG.COM/STORE w w w. g e t t e m a g . c o m


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BOOK SHELF Finding Emma Steena Holmes

A mother’s near-obsessive devotion to her missing daughter threatens to destroy more than one family.

Me Before You Jojo Moyes

This story brings to life two people who couldn’t have less in common and what happens when they try to make eachother happy at eachother’s expense

Oprhan Train Christina Kline

AUTHOR OF THE MONTH

LIANE MORIARTY

All husbands – and wives – have secrets, but John-Paul Fitzpatrick’s is devastating. Australian author Liane Moriarty (What Alice Forgot) is far more than the skillful writer of potboilers. Her A R I E L L AW H O N compelling characters could be your Put yourself in Cecilia Fitzpatrick’s friends and neighbors, nice and neushoes: If you found a letter that your rotic in equal doses, in The Husband’s husband – conveniently away on a Secret. business trip on another continent Moriarty’s pulsing pace and engag– marked “to be opened only in the ing characters make it well worth the event of my death” – exactly how long wait to find out John-Paul’s secret. She would it be before you were steaming avoids an unfortunate trend in womit open? en’s fiction to make men bad guys or Add into your decision that things doofuses. The men in The Husband’s have been a bit off lately with your Secret are fully realized, thoughtful and handsome and devoted husband, caring, as flawed and faithful as the John-Paul. You haven’t made love in women who love them.The Husband’s six months, and your daughter heard Secret is so good, you won’t be able to him weeping in the bathroom. Still, Ce- keep it to yourself. cilia holds off for 162 tantalizing pages. WE SAT DOWN WITH AUTHOR LIANE MORIARTY WHO’S NEW NOVEL THE HUSBAND’S SECRET HAS RECENTLY BECOME A BESTSELLER

This is a powerful novel of upheaval and resilience, of unexpected friendship, and of the secrets we carry that keep us from finding out who we are...

Light Between Oceans M.L Stedman

A compelling story about characters seeking to find their North Star in a world where there is no right answer & justice for one person is another’s tragic loss.

GETTE NEWS NOVEMBER 2013

Liane Moriarty’ new novel, The Husband’s Secret, is about three very different women whose lives intersect in ways no one could foresee.

DIGITAL AUDIOBOOKS

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APPLE NEWS 1. iOS 7 Security Bug

Apparently iOS 7 has a security bug that allows you to bypass the lock-screen on the iPhone 5 and earlier devices. Swipe up to access the phone’s control center, and you can get right into the user’s texts, photos, and social media. Pretty scary if you lose your phone. (Or just put it down around snoops.)

IOS 7 TROUBL

APPLE USERS WORLDWIDE FIND NEW PROBLEMS WITH

2. Battery Life

Many users have complained about battery drain, which can be a concern with any mobile device. Turn off App Refresh in Settings (under General).

3. Non-Apple Charger Warnings

iOS 7 generates a warning message when non-Apple chargers are plugged in which is something we’ve seen before, even though the charger worked just fine. The question is, is the warning accurate or made to sell more Apple chargers? Hard to say.

4. Mailbox Overload!

Gmail and Apple Mailbox users have reported that upgrading caused their inbox to reset, displaying thousands of “unread” messages. Panic! The fix is simple: Just restart your phone.

5. Motion Sickness

There’s a lot of movement in iOS 7; swiping has replaced X-ing out in many cases, such as deleting texts and force-closing apps. Opening and closing apps is newly animated, and the new wallpapers have a parallax effect. Some users think all the movement is fun, but others are feeling a little ill from it. One helpful adjustment: Reduce motion under Settings GETTE NEWS NOVEMBER 2013


LES

BEST HIDDEN

FEATURES

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THE VERY BEST HIDDEN IOS 7 FEATURES WITH THE UPDATE OF YOUR NEW IPHONE

VIBRATION CUSTOMIZATION Just like custom ring tones, you can create custom vibrations for individual contacts with a few taps on the screen. Here’s how to find it in iOS 7: go to “Settings” and then “Sounds.” From there, hit “Ringtone,” where you’ll see “Vibration.” Under “Vibration,” scroll down to “Custom” and hit “Create New Vibration.” To make a new vibration, you just tap the screen in the pattern you like.

H IO7

MIND CONTROL You can now control your iPhone with your head. Not your brain (yet), but your head. iOS 7 can use your front-facing camera to detect head movements. Go to “Settings,” then “General” and then “Accessibility.” From there, find “Switch Control” and turn it on. There you can add different “Switches,” or physical cues to control your phone.

YOU CAN ALSO...

USE YOUR FLASHLIGHT FOR ALERTS For those of us who have a hard time responding to alarms, this feature could be crucial. Like in iOS 6, in iOS 7 you can make your flashlight flash on and off when you get an alert by going to “Settings,” then “General” and then “Accessibility.” Now when an alarm goes off, your flashlight will flash. NEVER MISS A LINK YOUR FRIENDS TWEETED OUT Safari now syncs up with your Twitter feed to show you all the tweets in your stream with links in them. When you’re in Safari, go to the bottom of the window and hit the Bookmarks button. Then press the “@” symbol to see all of your Twitter feed’s recent links. UNDO EMAIL DELETE WITH A SHAKE Few things are more frustrating than accidentally deleting an important email. IOS 7 gives you a simple way to undo it­—just shake your iPhone to bring up the option of undoing an email deletion. w w w. g e t t e m a g . c o m


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GETTE INVESTIGATES THE STRUGGLE FOR WOMEN TO BREAK INTO A MALE DOMINATED FIELD

BREAKING IN & STAYING IN JENNY LITT

t my one-year business school reunion back in May, I pitched at the startup showcase. Of the 20 pitches, 3 were women founders. This is not a new situation. At entrepreneur events, I’m frequently one of a handful of women. Our first incubator was 85% male (I counted one day while on a Red Bull break). Again and again, these numbers make me think: where are all the women?

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A recent piece cited the number of technology companies founded by women at 3%. This is despite the fact that women-led private technology companies get 35% higher return on investment, that the venture-backed ones have 12% higher revenue, and that the growth in number of women-owned companies with $10M+ surpasses the overall growth in number of these companies. I asked other (male and female, seasoned and new) entrepreneurs for potential explanations. Here’s the three general buckets of potential explanations. Differences in women’s abilities and / or natural inclinations. Entrepreneurship interferes, even more so than the average career, with work-life balance. “Dismissive attitudes” towards women. Let’s take women’s abilities or inclinaGETTE NEWS NOVEMBER 2013

tions. People often say women are less risk-taking or confident in themselves. I’m not sure if this is true. However, one thing is clear: many attributes of successful entrepreneurs are not considered feminine. A recent Inc. article on leadership found that decisiveness, confidence and resilience are the most desirable qualities in a leader. Yet they are all viewed as male traits. The same article says that stereotypically female traits – empathy, vulnerability, inclusiveness, generosity, balance, humility and patience – are what make great leaders today. Yet having just gone through the fundraising process, I don’t think that humility and vulnerability are going to help you raise venture money.

the front of the room. I was impressed with how Frida naturally and comfortably continued the conversation and was not at all distracted by her daughter’s presence”. Uh.. that would be more like Frida pretended not to be distracted as she continued to answer questions…

And finally regarding the dismissive attitudes…. An admired advisor of mine told me once that as an attractive woman, it would be easy to get investor meetings. No doubt he meant it only to be helpful and I didn’t take it badly but, it was, sexist. And this is a man who he is truly dedicated to helping me and other entrepreneurs. Case in point, he spent hours on the phone with me discussing funding and term sheet Work life balance is a tough one for terms and strategies while on his vacaeveyone. I was asked to speak at the tion. I just don’t think he even registered Forte Foundation Women Leadership his comment as sexist because, in Conference on a panel on entreprehis generation, it probably wasn’t. In a neurship. One topic I was asked to cover lecture to a group of business students, was balancing career and family. It so a well-known entrepreneurial figure said happened that on the Saturday morning that women can only get funded if they of the panel, I had Ele, my daughter, and marry successful (male) entrepreneurs. no babysitter so… I took her with me. I Patently false and intended to provoke felt self-conscious as we walked through but nonetheless, to be publicly stated in the Sky Lobby of the Goldman Sachs 2012 was kind of shocking. building, the only mother-daughter pair there. However, both on the day of the An Inc. article written exhorts women event and afterwards, the responses to dream up big companies: “Women were overwhelmingly positive. A Tuck either do not like or not feel comfortstudent wrote: “Towards the end of the able spinning a big vision”. Hmmm. Our panel, Frida’s young daughter got antsy company’s vision – to reinvent human in the audience and came to join her at capital assessment and analytics using


UP AND COMING FEMALE STARTUPS

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SARAH WOOD

Unruly is the leading global platform for social video marketing and works with top brands to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned & earned media.

HALLE TUCCO

The first seed accelerator exclusively for digital healthrelated start-ups. So far, 13 start-ups have gone through the program, which provides capital, mentorship, operational support and office space in San Francisco.

CLARA SHIH

Hearsay Social is a dashboard that helps companies manage their Facebook, LinkedIn, & Twitter, accounts. It ensures that the things they post are approved by standards and that lawsuits & liabilities from their posts aren’t a risk.

KAREN MAIO

THE ATTENDEES AT THE 2013 WOMEN 2.0 “THE NEXT BILLION” CONFERENCE

BREAKS TO SEE THE OTHER FEMALE DRIVEN COMPANIES THAT HAVE STARTED AND THRIVED

neuroscience – is pretty darn big. But the response we frequently got was “awww… what a cute idea by those two science girls”. A business plan competition judge told us we were a “social project” despite being the only company in the room with revenue and clients! Potential investors told us we were a consulting firm with no product despite us offering no consulting services and having the product readily available on our site. Did we get these reactions because we were women? I don’t know. It could be. If so, did we get these reactions because other women before us failed to dream up big companies, or because people can underestimate women even when they do have big ideas? I would argue the latter. In any event, this episode ends well. Julie and I just signed a term sheet with a top VC firm that got the big idea. We are now one step closer to becoming part of the 3%. All I would say to any person, male or female, is that launching a company / fundraising is exhausting, and whatever sex your are, naysayers will far outnumber your backers. As a somewhat overly-emotional female, I was lucky that Julie let me cry without judging me (after the umpteenth round of rejection) and that for me, crying is usually followed by renewed determination. That, and running is super therapeutic…

FOR GOOD BUSINESS INVEST IN WOMEN ◆ Women

Set out to transform the housing industry through technology. They offer landlords, brokers, & renters the ability to manage and communicate information efficiently, and all in one place. They reimagine the rental experience.

FOR MORE INFORMATION: CHECK OUT GETTEMAG.COM/TECH-

lead less than 7 percent of venture-backed startups, yet there are more women in senior positions at successful startups than at unsuccessful ones ◆ A 2011 study showed that tech companies started by female entrepreneurs have higher returns per capita on average

◆ In 2008, women received 57% of all undergraduate degrees but represented only 18% of all Computer and Information Sciences undergraduate degrees. ◆ Forty percent of today’s women and minority chemists and chemical engineers say they were discouraged from pursuing a STEM

career (science, technology, engineering or mathematics) at some point in their lives. ◆ Women are different. How we think is different. We are much more detail oriented and this trait can be a huge strength in meetings and team collaboration. w w w. g e t t e m a g . c o m


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TECH + BEAUTY

UN-TATTOO YOU

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GETTE INVESTIGATES THE ART OF LASER TATTOO REMOVAL AND HOW IT WORKS

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CALLIE GAMIES These days, the right tattoo has emerged as a brilliant extension of signature style—see Miki Zanini’s ivy-etched earlobe or Pamela Love’s irrefutably cool tribal markings. Still, lately we’re beginning to wonder: What if you’re not so lucky? What if, like an ill-fated seasonal impulse buy, you realize you’ve made a mistake? Such was the case for GETTE’s Associate Accessories Editor Jorden Bickham, who spontaneously ducked into a tattoo parlor nine years ago. “I was seventeen. I was young and dumb,” she says, sweeping her blonde hair off her neck to reveal a faded infinity symbol tattoo hidden at the nape. “It’s just not me,” she says ruefully. So, with her December nuptials approaching, she made a beeline to the office of New York City dermatologist Lisa Airan, M.D. “The wedding seemed like the perfect [excuse] to get it removed,” says Bickham, who hopes to wear a loose chignon with her off-the-shoulder custom Alexander McQueen dress for her walk down the aisle. Currently in her fourth treatment with Airan’s Medlite laser—a Q-switch beam that fragments the tattoo’s pigment so the body can sweep it away— she’s already watched it fade from a double-ended black loop to a faded gray swirl. With approximately three more sessions to go, the process will

ultimately be worth it, but, she adds, it’s “long, painful, and expensive.” A recent study published in the American Academy of Dermatology may offer fresh hope for the future—a new in-office protocol that combines multiple single laser treatments into an extended session known as the R20 method. While traditional tattoo removal requires a series of seven to 20 individual laser treatments spaced up to two months apart, the “R20 [study] recommends four Q-switch laser treatments, administered 30 minutes apart, which are meant to be performed in a single office visit,” says New York City dermatologist Mitchell Chasin, M.D. Once the full cycle is complete, patients sit for a fifth and final treatment before walking out the door—this time with a different laser to “resurface the skin, aid in the clearance of more ink, and improve the texture of the skin,” says Chasin, who has seen “up to a 60 percent improvement” from a single R20 session. Fortunately, temporary camouflage is always an option—particularly when the lines of a beloved tattoo and, say, a strategically spliced Pucci evening dress don’t match up. For quick coverage, brands like M.A.C.offer highly pigmented, transfer-resistant concealers. GETTE’S favorite vanishing act arrives courtesy of Dermablend’s miraculous three-step regimen. It just works.

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G E T T E QUICK FIXES 1. Dermablend Quick-Fix Concealer $24 2. Judith August EVERYTHING PENCIL $16 3.Tattoo Camo Complete Coverage Tattoo Concealer Paste $34 4. Judith August KILLER COVER Total Blockout Makeup $36 5. Bare Mineals Stroke of Light Eye Brightener $22 6. Covermark Base Cream $26 7.Too Faced Bronzed & Poreless Pore Perfecting Bronzer $30 GETTE NEWS NOVEMBER 2013

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ALL HAIL THE QUEEN G E T T E F E AT U R E S N O V E M B E R 2 0 1 3


MARISSA MAYER BREAKS HER SILENCE IN THIS MONTH’S ISSUE OF GETTE. PHOTOGRAPHED BY MIKAEL JANSSON

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MARISSA MAYER

MRS. OF THE MOMENT

MARISSA

YAHOO’S MARISSA MAYER IS A DETERMINED AND POWERFUL WOMAN WHO FUELED A NATIONAL DEBATE ABOUT OFFICE LIFE, MOTHERHOOD, AND WHAT IT TAKES TO BE THE CEO OF THE MOMENT. JACOB WEISBURG

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ew things may strike you while listening to Marissa Mayer deliver this riff, prompted by a question about howher life has changed since her son, Macallister, was born last fall. The first is that she’s not kidding about being a geek. Mayer talks about numbers as if they were people, refers casually to x- and y-axes, and drops terms like stochastic factor (it means a random distribution) in conversation. On business issues, she speaks awkwardly, piling as many likes into a sentence as Alicia Silverstone in Clueless. But when she gets on to technology, she turns effortlessly articulate. The next is that she is an unusually stylish geek. The day we had that conversation in her white, glossy, minimally appointed office in Sunnyvale, California, she was wearing a red Michael Kors dress with a gold belt and a brown Oscar de la Renta cardigan. This cashmere bolero is her work uniform—she has the same one in ivory, navy, black, hot pink, teal, red, and royal blue, and adds new colors every season. She was hoarse from a cold she picked up flying to New York and back, and it was eight-thirty G E T T E F E AT U R E S N O V E M B E R 2 0 1 3

in the evening, with hours’ more work ahead. But she burbled with excitement as she talked about her job. “I’m having the time of my life,” she told me. It might also strike you that the paradox of being both glamorous and a geek explains Mayer’s rapid progress in reviving what only a year ago looked like a moribund giant. Before her arrival in July of last year, Yahoo was being written off by the tech industry, investors, even its own staff. A series of failed CEOs—non-techies from Hollywood, advertising, and finance—had gotten little purchase on the fading technology brand. It was far from clear that a six-months-pregnant, 37-year-old Google engineer and firsttime CEO could remove the air of irony that had attached itself to Yahoo’s purple exclamation point. year later, the punctuation no longer looks so absurd. Adam Cahan, Yahoo’s head of mobile and another exGoogler, told me, “Yahoo has released more products in the last six months than probably in the last five years.” But it is the products themselves that represent what he describes as “a dramatic

cultural shift.” These include a gorgeous new weather app for mobile phones, a relaunch of the photo-sharing site Flickr, and an update of Yahoo Mail, all of which are drawing the first positive reviews the company has seen in ages. By acquiring Tumblr, the hippest of the social-media sites, Mayer solved the problem of Yahoo’s aging demographics and lack of cool with a single billiondollar stroke. If Yahoo’s bottom-line growth is still modest, investors are optimistic: The stock price is up almost 60 percent since Mayer joined. But the most important aspect of the transformation she’s leading may be the least tangible. Yahoo, a brand of early adopters before it became one for tech codgers, is returning to its role as a company that matters in Silicon Valley—able to compete for top engineering talent and acquire start-up companies without smothering them. “She is really talented. She is really aggressive,” says Henry Blodget, whose Business Insider site is a partner with Yahoo Finance. “She is extremely driven, and that inspires people. Developers are excited about working for a


MARISSA MAYER WEARS THE GOWN CUSTOM DESIGNED FOR HER BY SARAH BURTON FOR ALEXANDER MCQUEEN WHICH SHE WORE WHEN SHE ATTENDED THE SAN FRANCISCO OPERA OPENING NIGHT GALA IN SAN FRANCISCO, CALIF., ON FRIDAY, SEPTEMBER 9

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MARISSA MAYER IN CAROLINA HERRERA AT SYMPHONY WEARING A CLASSIC SILHOUETTE, WITH BOLD RED COLORING AND A CUTTING EDGE DESIGN

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leader like her, someone who says, ‘I’m in; who’s with me?’ And they’re excited about working for an underdog.” It’s a midsummer evening in Mayer’s backyard in Palo Alto. A green lawn large enough to accommodate a skating rink for holiday parties is framed by an irregularly shaped flower border and shaded by a spectacular live oak tree. To one side stands a work of sculpture: a three-foot-tall bronze frog. From the house comes a tinkle of Mozart, playing on a computer-driven baby-grand piano. Mayer is hosting a cocktail party for entrepreneurs invited to Silicon Valley by the World Economic Forum’s Technology Pioneers program. The guests are already sipping strawberry margaritas when she makes her entrance with a sleepy nine-month-old baby over her shoulder. As Macallister, who has inherited his mother’s pale-blue eyes and flaxen hair, yawns and nuzzles her neck, Mayer calls him an “easy baby.” At the end of a week of late-night preparations for a board-of-directors meeting and an annual shareholders’ meeting, the 38-year-old Mayer might be the one ready to be tucked into bed. G E T T E F E AT U R E S N O V E M B E R 2 0 1 3


33 Marissa, instead finds a central spot on the patio and graciously fields comments on the company, about which everyone has an opinion. Esther Dyson, a well-known Internet pioneer and investor, comes over to praise Mayer’s most controversial decision to date: a ban on the practice of employees’ working at home. The ban prompted a national debate and some angry criticism that Mayer lacks empathy for women who can’t afford the resources she herself enjoys: a private nursery in her office, a personal staff, and all the child care she needs. Mayer elaborates, a little defensively, on her reasons for the change. She never meant it as any kind of larger statement about society, but simply as the right decision for Yahoo, where by various accounts working from home often meant hardly working. Teams are happier now that absent participants don’t teleconference in for meetings. Messages on Yahoo’s “devel-random” e-mail list, the company’s informal forum, have lately turned positive. And in perhaps the clearest sign of support, employees have, she tells Dyson, “stopped leaking my e-mails” to the press.

you can leave.’ ” She has learned that if she makes herself stay for a fixed period, she often gets over her social awkwardness and ends up having fun. That seems to be the case tonight. Mayer turns more gregarious as she explains the presence at one edge of the garden of a two-story, miniaturized model of Palo Alto’s Peninsula Creamery, a local diner where Stanford students go for milk shakes (the pineapple malts are Mayer’s favorite). She and her husband, Zachary Bogue, a venture capitalist who invests in start-ups focused on “big data,” bought the fifteen-foot, red-and-white playhouse at a benefit auction and had a forklift deposit it over their redwood fence the previous week.

THEY’LL TELL ME WHEN THEY THINK I DID SOMETHING AMAZING, BUT THEY’LL TELL ME WHEN THEY THINK I COULD DO BETTER.

As entrepreneurs from Japan, India, and upstate New York approach to introduce themselves, Mayer quietly inquires about their companies with the discerning focus of someone who might one day write a check to buy them. Usually, she finds some point of personal connection—an engineer they both worked with at Google, or a tech lab they both know overseas. She suffers from shyness, she says, and has had to discipline herself to deal with it. For the first fifteen minutes she wants to leave any party, including one in her own home. “I will literally look at my watch and say, ‘You can’t leave until time x,’ ” she says. “ ‘And if you’re still having a terrible time at time x,

Macallister won’t be old enough to play in the structure for a while, but Mayer seems to have bought it just as much for herself. Her taste runs to the brightly colored and l i g h t h e a r te d — “ h a p p y art,” she calls it—like the plate-mounted Jeff Koons balloon dogs in her airy kitchen and the Roy Lichtenstein print in the front hall of her cheerful, comfortable, but not especially grand Craftsman-style house. In the dining room, an entire wall is covered with purple-and-gold marquees that Mayer and Bogue had made for the tabletops at their wedding, printed with words representing their favorite things. These include on her side PEPPERMINT, COLORS, PARIS, and ETRO. Tonight she is wearing an Oscar de la Renta dress, with daubs of yellow, blue, and green on a white field, reminiscent of her most famous product: the Google home page. At some point, the guests notice that she’s vanished. She calls this her “CEO exit,” disappearing upstairs without good-byes while the party carries on. w w w. g e t t e m a g . c o m


Mayer’s bright-color and bold-pattern aesthetic comes from her Finnish mother, an art teacher who surrounded her with Marimekko prints she can still cite by name. The love of science comes from her father, an environmental engineer who worked for water companies. “They’re definitely in the camp of allies, not adorers,” she says. “They’ll tell me when they think I did something amazing, but they’ll tell me when they think I could do better. I think like my dad, but I have a huge kinship with my mom.” Growing up with a younger brother in Wausau, Wisconsin, she never had fewer than one after-school activity per day: ballet, ice-skating, piano, swimming, debate team, Brownies. She still talks to her best friend from junior high every few weeks. “It was a very wellrounded childhood, with lots of different

science classes—I should know this per- analytics that perfected search and son! I really had just been very blind to other offerings—and she helped invent gender. And I still am.” the matching algorithm that has made Google AdWords arguably the most This insensitivity can sound retrograde, successful product in the history of adespecially when paired with stereotypes vertising. Some at the company saw her of feminists as “militant,” “negative,” as relentless in her ambition and puband having “the chip on the shoulder,” licity-seeking, and sniped that she’d which Mayer repeated in a PBS docu- been effectively demoted shortly bementary about the women’s movement fore her exit to Yahoo. Other colleagues, that aired in February. Of course, in the who remain ardent supporters, point male-dominated culture of Silicon Val- out that she’s earned every success ley, gender blindness, willed or other- by working unbelievably hard. Among wise, is one way of fitting in. At Google, the roles that helped her develop her Mayer’s approach was the opposite of reach beyond Google was running the her friend Sheryl Sandberg’s. As em- Associate Product Manager program, ployee number 20, she was often asked a two-year course that grooms future how it felt to be the only woman on en- tech leaders. Its more than 300 gradugineering teams. She’d answer truth- ates have gone on to lead some of the fully: She hadn’t noticed. Valley’s most closely watched start-ups Mayer describes herself as naive—which and constitute an informal network of only fuels the fascination surrounding protégés. her fourteen-year rise. Did she pile up

I’M JUST GEEKY AND SHY AND I LIKE TO CODE. opportunities,” she says. “My mom will say she set out to overstimulate me— surround me with way too many things and let me pick. As a result, I’ve always been a multitasker; I’ve always liked a lot of variety.”

a reported $300 million in wealth and become a CEO of one of the world’s top digital brands by accident? “I didn’t set out to be at the top of technology companies,” she insists. “I’m just geeky and shy and I like to code,” she says. “Once, Eric Schmidt [then Google’s CEO] pointed out to me that at Google, when you want to have an impact that’s bigger than just you, you move from being an individual contributor to managing a team. . . . And I was like, Oh, right, it would be nice to have an impact that’s bigger than just me. It’s not like I had a grand plan where I weighed all the pros and cons of what I wanted to do—it just sort of happened.”

One of the program’s alumnae, Jess Lee, the CEO of the fashion site Polyvore, describes Mayer as a perfectionist. “She’ll spot a lot of little details other people might not notice,” she says. “But when you add them up in aggregate, it’s the difference between a beautiful, polished product and one that feels more awkward.” Lee notes that when Mayer recently hosted an APM reunion at her house, she took time to write a personal note in each of the 200 commemorative photo books.

At Stanford, she majored in Symbolic Systems, which combines philosophy, cognitive psychology, linguistics, and computer science. Once, reading The Stanford Daily, she was laughing over a column about campus icons—the local man who abuses passersby, the guy in the sandwich shop who always gets WANT MORE MARISSA? your order wrong. “And there was literTO GET MORE INFORMATION, ally a line in there that said ‘the blonde PHOTOS, QUOTES, AND VIDEOS YOU woman in the upper-division computerscience classes.’ And I was, like, I’m a That is subject to debate. At Google, CAN CHECK OUR OUR WEBSITE. FOR woman in the upper-division computer- Mayer drove the rigorous testing and DETAILS VISIT: GETTEMAG.COM/MARISSA MAYER

G E T T E F E AT U R E S N O V E M B E R 2 0 1 3

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LEFT UP TO STYLISH DEVICES BAREFOOT BLONDE BLOGGER, AMBER, USES HER STELLE AUDIO CLUTCH BY REBECCA MINKOFF TO DANCE JUST ABOUT ANYWHERE

36 G E T T E F E AT U R E S N O V E M B E R 2 0 1 3


ALL PHOTOS TAKEN BY JESSICA JANAE PHOTOGRAPHY, HAIR AND MAKEUP DONE BY GIA THOMAS

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RINGS:

GORJANA & GRIFFIN Armitage Ring $35 G Pressed Bar Ring $60 Stackable Rings $95

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LIPS MAC.COM MAC Russian Red $15

NECKLACE CHICNOVA.COM Eye Pendant Chain $10

CLUTCH STELLEAUDIO.COM Stellé Audio Clutch - Jungle Green $399 G E T T E F E AT U R E S N O V E M B E R 2 0 1 3


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ULTIMATE GEEK CHIC

New technology for the ultimate geek chic

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5 THESE WOMEN ARE GENERATING THE

MOST BUZZ IN THE TECH INDUSTRY RIGHT NOW

NICE TO MEET YOU

THE TOP FIVE

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THE TOP FIVE

RUZWANA BASHIR STINSON CARTER RUZWANA BASHIR IS A RISING STAR IN THE STARTUP INDUSTRY. HER STARTUP, PEEK, ATTRACTED INVESTMENTS FROM TWO TOP-NOTCH TECH EXECS: JACK DORSEY OF TWITTER AND 4SQUARE, AND GOOGLE CHAIRMAN ERIC SCHMIDT.

T

he latest prodigy of the San Francisco start-up world is Ruzwana Bashir, the cofounder of Peek, an online travel concierge service. Despite her academic pedigree (Oxford and Harvard Business School), Bashir defies the cliché of the Silicon Valley entrepreneur: Her name is Pakistani, her accent is British, and her accessories are Hermès. A year and a half ago, a then-28-year-old Bashir moved to San Francisco from Manhattan with a single suitcase, a solid Internet and finance resumé and an idea for a new business. Since her arrival she has worked 16-hour days, six days a week to make Peek a major player in the nearly $27 billion travel activities market. The idea for Peek came to Bashir while researching a birthday trip to Istanbul. "I spent 20 hours looking up things to do, and I wished there was a one-stop shop to book amazing activities online." Bashir then raised $1.4 million in seed money, launching the site last October. "The hope is to grow big enough to go public," says Bashir. Her investors include some tech heavyweights: Google Chairman Eric Schmidt calls her a protégé and Twitter cofounder Jack Dorsey lunches with her. Fast Company named Bashir one of the 100 most creative people in the business this year, and in 2012, Forbes named her in their list of "30 Under 30: Technology" entrepreneurs, which also includes Facebook's FB +3.91% Mark Zuckerberg. The website offers travel excursions in 12 U.S. markets and launches in London and Paris this summer. "Wouldn't it be amazing if we spent as much energy investing in experiences as we do investing in things," says Bashir. The premise of Peek is that there is always a new experience waiting for you if you're willing to give it a try. She is busy doing the legwork for your next vacation so that you don't have to, including lining up notable personalities like Tory Burch and Wolfgang Puck to curate perfect days in their favorite cities.

RUZWANA BASHIR AT CAFÉ DE LA PRESSE IN SAN FRANCISCO’S UNION SQUARE. PHOTOGRAPHY BY JESSICA HAYE AND CLARK HSIAO

WANT MORE? SEE MORE PICTURES OF ANGELA AND READ MORE ABOUT HER COMPANY. FOR DETAILS VISIT: GETTEMAG.COM

Bashir is the kind of social technology entrepreneur who is shifting the way we think about doing things—from paying with smartphones to posting photos to booking travel. Bashir's own routine includes Pilates three times a week—a good thing, since she's going to need all her strength. w w w. g e t t e m a g . c o m


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THE TOP FIVE

ANGELA AHRENDTS A

hrendts, the current CEO of Burberry, will head up Apple’s online and brickand-mortar retail stores starting in mid-2014. The CEO of a high-fashion brand may not sound like an obvious fit for a tech giant. But Ahrendts has garnered widespread respect for turning around Burberry -- particularly for expanding its presence in Asia, a market that Apple has yet to conquer. Ahrendts, 52, also injected a decidedly tech-focused strategy into Burberry’s operations, leveraging both social tools like Facebook (FB, Fortune 500) and enterprise software from Salesforce (CRM) and SAP (SAP). Ahrendts will fill an important role at Apple (AAPL, Fortune 500), which has lacked a retail chief since John Browett was fired in October 2012.

JULIA PEPITONE WHEN ANGELA AHRENDTS TAKES OVER APPLE’S RETAIL BUSINESS NEXT YEAR, SHE’LL BE THE ONLY FEMALE IN THE COMPANY’S 10-PERSON EXEC SUITE.

Beyond Ahrendts’ wealth of experience, the simple fact that she is a woman will also bridge a serious gap at Apple. Like many tech companies, Apple’s executive suite is strikingly homogenous: Nine white men currently serve as executives, including CEO Tim Cook and eight senior vice presidents. Ahrendts will be the ninth. Ahrendts isn’t the first or highest-ranking female executive in Apple’s history, however. Deborah Coleman served at Apple for 11 years, through 1992, in a variety of high-ranking positions: chief financial officer, VP of operations, and VP of information systems and technology. Fortune’s 50 Most Powerful Women in Business- Females are better represented at the vice president level at Apple, with women currently serving as VPs in fields like operations, communications and accounting. Andrea Jung, the former CEO of Avon (AVP, Fortune 500), is the sole female director on Apple’s eight-person board. The lack of diversity ­—in regard to both gender and ethnicity —at large tech companies continues to spark debate. The latest high-profile flap came after Twitter filed for an initial public offering without a female board director. Apple’s appointment of Ahrendts, who was the highest paid CEO in the U.K. last year, does a small bit to help that problem. The negative flip-side to Ahrendts stepping down from a CEO role to become a senior VP—Her resignation from Burberry will leave Britain’s FTSE 100 stock index with just two female CEOs. G E T T E F E AT U R E S N O V E M B E R 2 0 1 3

ANGELA AHRENDTS, CHIEF EXECUTIVE OFFICER OF BURBERRY GROUP PLC., POSES FOR A PHOTOGRAPH AT THE LONDON STOCK EXCHANGE GROUP PLC’S (LSE) HEADQUARTERS AFTER AN EVENT TO CELEBRATE BURBERRY’S 10-YEAR LISTING ANNIVERSARY IN LONDON, JULY 19, 2012.

WANT MORE? SEE MORE PICTURES OF ANGELA AND READ MORE ABOUT HER COMPANY. FOR DETAILS VISIT: GETTEMAG.COM

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THE TOP FIVE

THE THREE MUSKETEERS NUSHA BAYLAN KATHRYN MINSHEW, ALEX CAVOULACOS, AND MELISSA MCREERY AT THE MUSE ARE LEADING THE WAY IN THE ONLINE CONTENT AND CAREER OPPORTUNITY SPACE.

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hat people are saying about Minshew: “Not only has she honed her McKinsey-trained business acumen, she has also become a national expert on career, job search and entrepreneurship, appearing regularly on Bloomberg, Fox, CNN and in the Wall Street Journal. She’s also become the ultimate connector and networking pro while single handily bringing on clients like Facebook, Foursquare, Tumblr, Mashable, Gucci, TED, Aol, and many more.”

types of organizations -- from startups to nonprofits to big corporations like AOL and Gucci -- giving viewers a glimpse of working life and posting available jobs. The new website is already getting heavy traffic, Minshew says, and the audience has grown to include women from all age groups and even some men.

The Story Exchange wanted to know how Minshew and her two co-founders What people are saying about Cavaou- became successful so young and lacos: “I feel like as COO, [Alex raised over one million dollars in fundCavaoulacos] gets less credit, but she ing. Her biggest weapons have been is SUCH a mover and shaker and I re- networking and cross-promotion. ally appreciate her insights. Just more Without hardly any technical knowlbehind the scenes.” edge, Minshew forced herself into the tech scene in San Francisco and then, What people are saying about McCre- New York by going to as many events ery: “A Harvard physics major, Melissa as possible. And she never misses an taught herself to code in Python last opportunity to spread the word about summer, and now builds features daily.” her business. She even admitted that Gmail blacklisted her as a spammer Just two years ago Kathryn Minshew when she tried to send 1,000 emails set out on a path to help young womin a day to alert all her contacts of the en find their true passions and career launch of The Muse. aspirations. Together with two of her friends, she launched The Daily Muse, We caught up with her during one of an online career advice platform. The Muse's events, aptly named The Ultimate Career Makeover, where they Today the website averages an impres- offered resume, career and financial sive one million visitors per month, and advice, wardrobe and accessories Minshew, 27, along with her co-found- suggestions for your dream job, and ers, are expanding to bigger horizons. makeup makeovers for the workplace. They recently launched The Muse, which goes behind the scenes of all G E T T E F E AT U R E S N O V E M B E R 2 0 1 3


MINSHEW GAVE US A FEW TIPS ON HOW TO GET TO THE CAREER OF YOUR DREAMS AND WHY SHE MOVED HER STARTUP TO NEW YORK: NB: You’re the queen of networking and that’s a big part of what helped The Muse grow so quickly. How do you manage all these events while running a startup? KM: For almost the first year of The Muse’s life, I would do 5 to 8 networking events a week. And I don’t necessary think that’s the right path for everyone, but I realized that as an entrepreneur, one of my strengths was finding the right people who could help us. I didn’t come into startups with any network. I mean I literally knew basically nobody in tech, and so I had to build it from the ground up. My strategy was to force myself to go to

events where I didn’t know anyone. I would try and make friends with five people. I would follow up with those people over email and then I would see them at other events. The first time you meet someone, they’re a new acquaintance, the second time you have a bit of an understanding, and the third time you meet them, you’re old hats.

have no idea is going to be a problem. And I became aware of things I never ever would have thought of.

NB: How should new entrepreneurs take advantage of the startup community and what questions should they be asking?

KM: San Francisco and New York are very, very different when it comes to startups. They both have advantages. I think that the New York startup scene tends to be a little bit more made up of people who were in other careers, so a lot of the other founders that I know came from finance, or fashion, or consulting, or the nonprofit world and they came up against a problem that frustrated them so much that they had to leave their job and start a company to solve it.

KM: I’ve found that one of the great things about the startup community is that it’s really open, there’re a lot of people who are willing to give you advice. When we were going to raise our seed round, I tried to sit down with probably 25 or more founders who had raised seed rounds and I asked them what worked, what didn’t, what I should do, what I

NB: You started your tech company in San Francisco, the Mecca of tech startups. Why did you decide to move the business to New York City?

ALEX CAVOULACOS, KATHRYN MINSHEW AND MELISSA MCCREERY OF THE DAILY MUSE THIS TRIO MET ON THEIR FIRST DAY AT CONSULTING GIANT MCKINSEY. AFTER FINDING THAT THEY WORKED WELL TOGETHER THROUGH THEIR TWOYEAR ANALYST STINT, THEY STARTED THINKING ABOUT WHAT TO DO NEXT.

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TIPS FOR YOU GE T TE T I P S

CHANGE THE

TECH INDUSTRY THE BEST TIPS YOU’LL FIND TO HELP YOU UNDERSTAND THE TECH FIELD

According to the 2010 National Center for Women & Information Technology Report Card, in 2009, women represented 57% of all undergraduates, yet earned only 18% of computer information and science degrees. In fact, the percentage of women in computer and mathematical professions declined to below 25 percent between 2000 and 2009.

The fact that top executives at global companies are primarily men clearly didn’t stop Marissa Mayer from becoming CEO of Yahoo! or Cheryl Sandburg from becoming COO of Facebook.

Whether you’re a woman or man, your success in the tech industry is going to come down to the same factors: Are you really good at what During the 2008-2009 academic you do? Can you get the job done? year, only 12 percent of full-time And, perhaps most importantly, who computer science faculty members are you and can you understand at PhD-granting institutions were the people you work with? Coding women. A Stanford University-based geniuses will always have a place in community for women in technology, the tech industry, but it is people with reports that only 12% of undergradu- hard & soft skills that lead teams and ate computer science majors are take on great responsibilities. female. The culture of today’s tech compaIf you’re a woman who wants to be nies is collaborative & flexible. The in the tech industry, these numbers power of influence will take you much should mean absolutely nothing. further than the power of authorThe tech field is not just for men. ity. Women, if you’re ready to blaze You cannot let the male-dominated a path into the tech industry, here is classrooms and job positions diswhat you need to do: courage you from entering the field.

TOP TECH SCHOOLS CARNEGIE MELLON UNIVERSITY CMU’s School of Computer Science is one of the world’s top ranked institutions for computer science research and education MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT) MIT’s mission is to advance the knowledge of and educate students in science and technology for the 21st century. G E T T E F E AT U R E S N O V 2 0 1 3

STANFORD UNIVERSITY Stanford faculty and alumni have founded many prominent technology companies, including Cisco, Google, Hewlett-Packard, LinkedIn, Silicon Graphics, Sun Microsystems and Yahoo. GEORGIA INSTITUTE OF TECH Georgia Tech in Atlanta is a national and international leader in scientific and technological research and education.

HOW TO ENSURE

SUCCESS

1) Earn Respect

It’s a universal rule: people who wish to succeed in a group environment must earn the respect of group members. You know your stuff, you deliver and you work for the team — not for yourself. When you show up to a meeting, you are prepared to speak about the subject and ask helpful questions. Your goal is to figure out how you can deliver value to your team and your organization.

2) Speak Up Voice is what divides leaders from followers. Those who have a voice — and use it — influence people around them.

3) Be Aware of Other s Can you take constructive criticism? Can you give constructive criticism? Do you know which of your team members needs recognition? Do you know which want to be left alone or need more autonomy? Knowing when to let others thrive and when to intercept is key to leading successfully.

4) Be Yourself Nothing is easier to smell than inauthenticity. Just because you’re a woman in the tech industry, it doesn’t mean you have something to prove. You do not have to analyze each move and compete with your male peers or weave illusions around your co-workers. Be aware of your strengths and weaknesses and use them to your advantage.

WANT TO GET MORE TIPS?

TO GET TIPS AND SPECIFIC COMPANIES THAT ARE LOOKING FOR NEW EMPLOYEES YOU CAN CHECK OUR OUR WEBSITE. FOR DETAILS VISIT: GETTEMAG.COM w w w. g e t t e m a g . c o m


SIMPLIFY YOUR LIFE BEST IPHONE APPS FOR WOMEN

Y

stance. In order to inspire women to make purchasing decisions because of engagement with an app, the app needs to add value to women’s lives. Who, you ask, best knows how to add value to women’s lives? Most likely, other women.

The first thing women can do is to learn how to develop apps themselves. Between online resources like Code Academy or in-person classes like Dev Bootcamp, there are many opportunities to learn to code. If you have zero There’s a reason advertisers love online interest in learning to code but still publications that cater to women: have an app idea you want to see creWomen make most of the purchasated, all hope is not lost. ing decisions for their households. If advertisers want to increase sales, I recently interviewed a female app they need to talk to the people who creator named Carla White. Carla will determine whether their products broke into the app scene with “Gratiare worth buying. If advertisers want tude Journal.” She had started journalto reach these women on mobile, they ing what she was grateful for after the need to advertise on apps that women passing of a relative, and she realized are using, and if women are going to there had to be an easier way to do it. be the primary targets of the app, they She wanted to share her experience should probably be in the process of with others and created the gratitude creating it. app. She had zero technical experience, yet she created an app that The sad truth is that, at the moment, quickly rose to #1 on the lifestyle secmost programmers are male. Women tion of the Apple App Store and was are still extremely underrepresented even featured by Oprah Winfrey. in STEM jobs, and this can ultimately cause developers to design an app The lesson of Carla’s story is that you without the female consumer in mind. don’t have to be tech-minded to creWhether that affects the functionalate an app. Carla has now written a ity, the design, or the marketing of an book that teaches anyone how to take app, the creation and selling processes a concept from “Idea to iPhone.” Her are hampered. When more women are story proves that you can create a sucinvolved in the process, from concepcessful app that can reap great results. tualization to developing to marketing, they’ll be better able to communicate It’s easy to say, “Okay, women, go out to advertisers how female consumers and create an app other women will will use the app and make purchasing use!” But when you browse the App decisions because of it. Store, it can be overwhelming to attempt to think of something new. To I frequently see developers and help, I asked a few female friends of designers turn an app pink or add mine what kinds of apps they’d like to other stereotypically female-oriented see. elements as an easy copout to make apps “appealing to women.” Apps that Disclosure: Could be apps that accomtruly appeal to women don’t focus on plish these goals, but they either aren’t the surface, but instead offer subeffective or aren’t marketed well. G E T T E F E AT U R E S N O V E M B E R 2 0 1 3

BEST TWELVE IPHONE APPS FOR WOMEN

APPS

oung men primarily run the tech world, but the consumers most advertisers want to reach are women. Why? Women account for 85% of all purchases, according to The Next Web. This creates a huge gap between those creating the supply (apps) and those furnishing the demand. The solution: More women should be involved in the process of conceptualizing, building, marketing, and monetizing mobile apps.

BY KATE BINDLEY

1.

AWESOME NOTE Awesome Note is an innovative note taking application and to-do manager that allow you to combine notes with to-do flexibility.

2.

CLOCK.IN If you’re a freelancer paid by the hour or do work that requires you to track how much time you spend with individual clients, ClockIn can help. Part of this app’s charm is its simplicity: It keeps track of your time for you in much the way a timesheet would but allows you to export that time sheet to send to clients and download it for yourself.


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3.

DINNER SPINNER Cooking emergencies do happen. Dinner Spinner Pro can make these situations a little easier. If you’re standing in front of the fridge, you can search for recipes based on the ingredients you already have on hand; it also comes in handy at the grocery store when you suddenly discover that halibut is on special. The app also lets you save and share recipes and shopping lists, and cooking instructions can be displayed!

4.

and recordings can all be put into Evernote and synchronized to your iPhone to your Mac or Windows desktop. Remember the guy in Memento? If he’d had this, things might have gone differently.

5.

7. IBODY iBody turns your iPhone into your own personal health and fitness advisor. You can use it to keep a fitness journal for your workouts, jogs and bike rides. It keeps track of your target weight and how many calories you’re burning, in addition to your cholesterol & blood pressure. You can even partner with a friend and motivate one another!

6.

EVERNOTE Evernote turns the iPhone, iPod Touch and iPad into a tool for remembering anything and everything that happens in your life. Notes, ideas

a life of its own ­—and take over yours. iWedding Deluxe can help you manage the beast by organizing and providing inspiration as you debate peonies versus roses. This app’s to-do lists, budgeting and guest list organization are also perfect for brides trying desperately to reign in the chaos.

IWEDDING Weddings planning can very quickly take on

PERIOD PLUS Sure, you know it’s coming every month. But have you noticed how you still sometimes manage to forget that you’re about to get your period until you’re in a place where it seems impossible to find a tampon, or some Advil? The period plus app can help mitigate a few of the unfortunate circumstances that tend to accompany your period. The app tells you when your period is coming, how much longer you have and what moods you may be feeling on what day.

8.

PULSENEWS Born out of the frustration that often comes with reading the news on a mobile device, PulseNews rearranges your favorite sites on your screen in a more visually appealing way. When an article really speaks to you, you have the ability to save it and to share it with friends.

9.

SHOP SAVVY You found the best pair of black boots for fall at the very first store you stopped into on a day-long shopping excursion. Yay! We’re excited too, but we’re also familiar with that feeling of being swindled when another store you go to later that day has the exact same boots for 30 percent off. There’s a

way to avoid that with the pricecomparing app Shop Savvy. Input the item you want and it compares prices online versus in stores, tells you the cheapest option and what store is closest to you to buy it.

10.

YOGA STRETCH You had to work late (again) and (again) miss yoga, the only activity that gives you some semblance of zen these days. Before you lament the bill you pay each month to not go to the gym, take solace in knowing that for $0.99 you can get class-like guidance at home. Can’t remember if the pigeon pose comes before or after tree pose? The app has pre-set routines and audio instructions that talk you through the poses. Plus, if you’re not into the nature-themed soundtrack your instructor usually plays, you can select your own music and yoga to Katy Perry instead.

11.

STYLISH GIRL Remember in ‘Clueless’ how Cher was able to remote-control her way through her closet to find the perfect outfit? Stylish Girl is the closest thing we’ve found so far. You can input what clothing you already own and mix and match it with what’s in stores.

12.

POSE Pose is the fashion and beauty app for figuring out what to wear each day. Open the app’s daily dashboard to see personalized outfit ideas based on your weather and location. Every morning, Pose has brand new recommendations and styles for you to explore. With Pose, you’ll never have to struggle with what to wear. w w w. g e t t e m a g . c o m


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PINTRENDS MAKE YOUR KEYBOARD

Fabulous

FINALLY A CONVENIENT WAY TO INSTANTLY PRINT

Pinterest users have been trending this idea for how to decorate your keyboard your own way. Take various rolls of transparent patterned tape & cut them into little squares. Just peel & stick for a new look

iPhone Photos

This is the compact, portable printer that produces photo quality pictures directly from a docked iPhone 4 or iPod touch. The printer requires no computer or software, and is controlled from your device via a free downloadable app. In less than 59 seconds and without ink cartridges, it prints crystal-clear 300 dpi resolution pictures with vibrant colors, thanks to patented paper embedded with yellow, magenta, and cyan dye crystals. The printer can produce one, four, or 10 smudge- and tear-proof, fade- and water-resistant images on each 4” x 6” borderless sheet. It prints panoramic shots from a connected iPhone 5. HAMMACHER.COM

THEMETAPICTURE.COM

LIGHT UP YOUR OLD

Vintage Cameras

If you’ve got a bunch of vintage cameras that don’t work anymore and are lying around collecting dust, this new project might interest you. A Flickr user named Jason Hull recently went shopping at thrift stores and flea markets, picking up mass produced film cameras and repurposed them into something useful: by turning them into night lights. The process is: rip out as much as you can from its internals, until you have enough space to fit in a lamp which can light up the “shell” like a regular night light. In some cases, the lights were even sticking out of the cameras to give the appearance of an oversized flashbulb. Now you know what to do with those old cameras you have around. UBERGIZMO.COM

Autographer

LIVE LIFE AS YOU GO WTH THE

The AUTOGRAPHER is a 5MP wearable camera that features a 136° wide angle lens, 8GB internal memory, Bluetooth, GPS and 5 sensors for hands-free image capture. The sensors tell the camera when to take a picture so you can experience the moments as they happen instead of composing shots and snapping shutters. You’ll be able to re-live vacations, precious moments with your kids, special events or a lifelog of your day’s activities. THE-GADGETEER.COM GETTE GADGETTES NOVEMBER 2013

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3.1 Phillip Lim see 31philliplim.com AG Adriano Goldschmied see agjeans.com A.L.C see shopbop.com Alexis Bittar see alexisbittar. com Anna Sui available at 113 Greene Street, NYC Aqua see bloomingdales. com Band of Outsiders available at Hampden Clothing, 314 King Street, Charleston SC BCBGeneration see bcbgeneration.com BCBGmaxazria see bcbg. com Bebe see bebe.com Bess available at 292 Lafayette Street, NYC Blumarine see blumarine. com 3.1 Phillip Lim see 31philliplim.com AG Adriano Goldschmied see agjeans.com A.L.C see shopbop.com Alexis Bittar see alexisbittar. com Anna Sui available at 113 Greene Street, NYC Aqua see bloomingdales. com Band of Outsiders available at Hampden Clothing, 314 King Street, Charleston SC BCBGeneration see bcbgeneration.com BCBGmaxazria see bcbg. com

Bebe see bebe.com Bess available at 292 Lafayette Street, NYC Blumarine see blumarine. com 3.1 Phillip Lim see 31philliplim.com AG Adriano Goldschmied see agjeans.com A.L.C see shopbop.com Alexis Bittar see alexisbittar. com Anna Sui available at 113 Greene Street, NYC Aqua see bloomingdales. com Band of Outsiders available at Hampden Clothing, 314 King Street, Charleston SC BCBGeneration see bcbgeneration.com BCBGmaxazria see bcbg. com Bebe see bebe.com Bess available at 292 Lafayette Street, NYC Blumarine see blumarine. com 3.1 Phillip Lim see 31philliplim.com AG Adriano Goldschmied see agjeans.com A.L.C see shopbop.com Alexis Bittar see alexisbittar. com Anna Sui available at 113 Greene Street, NYC Aqua see bloomingdales. com Band of Outsiders available at Hampden Clothing, 314

GGUIDE GETTE REGULARS NOVEMBER 2013


E

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King Street, Charleston SC BCBGeneration see bcbgeneration.com BCBGmaxazria see bcbg. com Bebe see bebe.com Bess available at 292 Lafayette Street, NYC Blumarine see blumarine. com 3.1 Phillip Lim see 31philliplim.com AG Adriano Goldschmied see agjeans.com A.L.C see shopbop.com Alexis Bittar see alexisbittar. com Anna Sui available at 113 Greene Street, NYC Aqua see bloomingdales. com Band of Outsiders available at Hampden Clothing, 314 King Street, Charleston SC BCBGeneration see bcbgeneration.com BCBGmaxazria see bcbg. com Bebe see bebe.com Bess available at 292 Lafayette Street, NYC Blumarine see blumarine. com 3.1 Phillip Lim see 31philliplim.com AG Adriano Goldschmied see agjeans.com A.L.C see shopbop.com Alexis Bittar see alexisbittar. com Anna Sui available at 113 Greene Street, NYC Aqua see bloomingdales. com Band of Outsiders available at Hampden Clothing, 314 King Street, Charleston SC BCBGeneration see bcbgeneration.com BCBGmaxazria see bcbg. com Bebe see bebe.com Bess available at 292 Lafayette Street, NYC

THEMETAPICTURE.COM

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GETTE This Magazine was created as a school project as a student in Queens College, New York City. None of the content was written or taken by me and I have not used any of this ifnformation for monetary gains in any way.

LAUREN WINTER (516)- 426-6435 E: LWINTER814@GMAIL.COM

GETTE MAGAZINE Issue I Number I  

Gette Magazine: Fashioning technology and lifestyle for the innovative woman

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