P R E S S
K I T
ISSUE 2 MEDIA GUIDE CHICAG O | N E W YO R K
T E A M email us
team art director Jordan Vouga
creative director Ciara Petruna
public relations Sofia Bibliowicz marketing director Lauren Tackbary photography director chi Cody Bralts photography director nyc Maria Maldonado lead designer Ryan Flores advertising Olivia Morris content editors Charlotte Peters Alec Moran
marketing | distribution firstname.lastname@example.org 5
content vision target issue 1 preview advertising advertising prices web presence blog events press distribution future
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The inspiration for Ancestry Quarterly came about while living in New York’s Chinatown. We realized that we knew an immense amount of people who were living a sort of double life: so many holding down “day jobs” so they could pursue their own creative endeavors and dreams once the 9-to-5 ended. We sought to create a platform that would allow these artists to showcase their work and detail how creatives live today. We were not foreign to discovering that the spaces these people lived in were uniquely fascinating and it is our interest in the relationship between artist and space that launched Ancestry. It is a magazine that explores aesthetic spaces, but more importantly, it is a magazine exploring the people that inhabit these spaces. It is our goal to inspire struggling artists, accomplished artists, and everyone striving and starving in between, by featuring those triumphs of the art world fueled by much drive and little money. By collaborating with artists and local businesses we are able to expand our communities––and in a world growing evermore insular through constant headphones and ever-present screens, we believe its pretty damn important. The art world is always evolving and Ancestry is a window into that world. Jordan & Ciara Founders
V I S I O N
T A R G E T The Ancestry reader is active in arts and cultureâ€“he or she has a strong appreciation for interior design, and an interest in their local art community. Ancestry collaborates with distributors that target an industry catering to design, fashion, home goods, and the like.
men and women, ages 20-30.
I S S U E
Issue one of Ancestry Quarterly was independently produced and distributed in September 2013 by a small group of artists and writers from Chicago and New York City. The following images have been photographed from the final print version of issue one.
released in september 2013
previous Issue 1 cover Heritage General Store article
opposite SIGNAL article Narrow Path article
top Wish You Were Here article
A D V E R T I S I N G The following pages highlight advertisements in issue one of Ancestry Quarterly. There are two ways to advertise with Ancestry, the first being the traditional method of sending a complete advertisement to us; the second is more unique. As a courtesy to all of our advertisers, we offer a complimentary design service with Vouga Flores Design. This allows advertisers to work with the team that designs Ancestry, who will produce a cohesive ad that flows in complement with the aesthetic of Ancestry Quarterly.
two options of ad creation
Issue 1 Drift ad.
P R I C E S
all advertisements are 6.5 x 9.75 inches
1 time per ad
Full page interior
Inside front cover
Inside back cover
4 times 19
Issue 1 Stock MFG ad.
instagram: Currently 555 Followers Average post like: 45 Every month averages 60 new followers Saturated with a good amount of design inspiration as well as behind the scenes pictures of our hard work.
W E B
P R E S E N C E
Ancestry Quarterlyâ€™s web presence spans across various social media platforms as well as our frequently updated online journal space. We are ultimately book readers and print lovers--Ancestry offers a limited amount of issues in a digital format, so the web plays a vital role in allowing our readers to stay updated our projects, photo shoots, events, and more.
Our goal is to post as often as 5 times a week with different objectives. Linking back to the AQ blog and other Instagram posts. We will be using Facebook as well as our blog to post photos of recent events, invite the community to future outings, and create excitement about AQ Issue 2.
demographics: Women: 56% Men: 44% Age: 20-30 Just like the team who makes up Ancestry, our demographics are balanced between male and female. We are interested in many aspects of design and this allows us to include articles that donâ€™t err on the side of gender bias.
all A few of our Instagram photos
instagram | facebook | blog
facebook: Currently 676 Likes Average weekly post reach: 1370 Every month average 150 additional likes
Hank Bought A Bus
Going Forest Bound
The online journal connects our readers with small businesses and artists around the world. We post smaller-scale stories, features, and gift guides that wonâ€™t be featured in print, but still reflect the spirit and aesthetic of Ancestry Quarterly. The journal allows us to interact with our audience on a more consistent and frequent basis that our quarterly publishing schedule would otherwise not allow. In sum, our online journal seeks to be a daily source of inspiration in conjunction with the larger Ancestry Quarterly.
J O U R N A L
The Craft of Candles
E V E N T S with friends & partners
Sprout Home Chicago + Ancestry Quarterly Pre Launch Party: Our partner for a pre-launch party for mutual promotion as well as raising funds for our Kickstarter project. Haymarket Brewery provided further sponsorship to the event that included live performances from three up-and-coming Chicago bands.
Ancestry Quarterly has partnered with influential companies in Chicago to bring to fruition events that motivate community bonding, and build social media and word-of-mouth buzz about Ancestry.
Heritage General Store + Ancestry Quarterly Pop-Up Shop: Heritage General Store hosted Ancestryâ€™s first outdoor pop-up shop. Artisan-produced goods included locally-crafted jewelry, furniture designers, photography, honey, and some of the first copies of Ancestry Quarterly. Issue one Launch Party: Ancestryâ€™s launch party was held October 5th 2013 at Anchor & Eve, hosting more than 250 attendees. Promotional partners included Haymarket Brewery, Humboldt House furniture, and Bangers & Lace. Entertainment for the event included local Chicago bands MAUVE, Sister Crystals, and Max & The Cut Worms.
Shots from Heritage General Store + Ancestry Quarterly Pop Up Shop. Photos by Cody Bralts
P R E S S
D I S T R I B U T I O N
what are people saying?
east to west
“This young group of artists doesn’t limit themselves to only focusing on one type of design, but they are dedicated to showcasing all forms of art, and exploring personal and public spaces.” // Blushing Belles “Celebrating artists studios and spaces, Ancestry Quarterly is an intriguing new magazine.“ // MagCulture “They just released a new quarterly and it is beautiful.“ // Transistor Radio
CHICAGO Quimbys Transistor Independence Sprout Home Heritage General Store Women and Children First Asrai Garden Penelope’s LillStreet Art Center Mildblend Supply Co. Intelligentsia Dove Tail LOS ANGELES Hennessey + Ingalls Mohawk General Store
NEW YORK Lafayette Smoke SoHo News International Bouwerie Iconic Magazine Iconic M International News and Tobacco Casa Magazines McNally Jackson Books St. Marks Bookstore Lost Weekend BJ Magazines PORTLAND The Woodlands RHODE ISLAND ADA Books
“A group of creatives based in Chicago have come together to create a quarterly print magazine focusing on the continuous exploration of design, culture and then some.“ // Vibe to This
F U T U R E The second issue of Ancestry Quarterly will be on shelves mid January. We have expanded our contributor list and will be working with well known photographers and writers to gather our content. We have explored further into California and are featuring artists in Big Sur and San Francisco. Along with these, we are covering more artists in Chicago and Brooklyn.
where we are going