Page 1

By Lauren Rooney

Edward Enninful Edward Enninful is a British fashion stylist, and current fashion and style director of W magazine. In his Early life Edward Enninful was born in Ghana, but at a very young age, moved to Ladbroke Grove, London, along with his parents and five siblings. His mother worked as a seamstress, and inspired him with the vividly patterned colours and fabrics she used while creating clothing for her British-Ghanaian friends. At the age of 16, Enninful was spotted on the train by stylist Simon Foxton. "I was 16 and I had no idea who Simon Foxton was," he said in an interview for Telegraph Magazine. "About two weeks later I was stopped again, this time by a model scout. When I told her that I'd already been approached by Simon Foxton, she told me how amazing he was and weeks later I was shooting with him at his house, along with Nick Knight, a founder-photographer of i-D." Enninful described his brief career modelling as his "baptism into fashion". By the age of 17, he had been introduced to Trish and Terry Jones, founder of i-D magazine, and soon began assisting i-D fashion director Beth Summers. He finished college, earning a degree at Goldsmiths, University of London ("Barely, but otherwise my dad would have killed me." while juggling his modelling career and assisting on shoots with Foxton and Summers. Summers left the magazine a few weeks after Enninful's 18th birthday, and Terry Jones gave Enninful the position.

Edward Enninful I-D Magazine At the age of 18, Enninful's position as fashion director at i-D made him the youngest ever fashion director for an international publication. Soon, he became known for his edgy elegance, which quickly became his trademark. Much of his inspiration came from the streets. "We British have to customize our clothes, we have to be more creative, informing who you are—and I am still obsessed with the streets.” The looks he featured in his stories helped fuel the grunge movement during the early 1990s. For the March 2009 issue, Enninful styled "The Best British" cover story by photographer Sølve Sundsbø. The issue printed 12 separate covers, each featuring one of twelve British super models, including Jourdan Dunn, Kate Moss, Susie Bick, Naomi Campbell, Stella Tennant, Eliza Cummings, Alice Dellal, Daisy Lowe, Twiggy, Yasmin Le Bon, Lily Donaldson, and Agyness Deyn.

Italian Vogue In 1998, Enninful became a contributing editor to Italian Vogue. According to him, working with Vogue Italia editor-in-chief Franca Sozzani and photographer Steven Meisel propelled him to mature as a stylist. "I always say that I was a London stylist but when I worked with Steven, I became a proper stylist.” At Italian Vogue, he spearheaded the production of its "Black Issue", which featured only black models, including Naomi Campbell, Jourdan Dunn and Alek Wek. He described his intention as ending the "white-out that dominates the catwalks and magazines". The issue was so successful that Condé Nast had to print an extra 40,000 copies. Enninful also styled the magazine's highly publicized June 2011 cover editorial, "Belle Vere", which exclusively featured plus sized models including Tara Lynn, Candice Huffine, and Robyn Lawley.

American Vogue In 2006, Enninful became contributing fashion editor for American Vogue. He can be seen in the documentary "The September Issue".

W Magazine It was announced in April 2011 that Enninful would be taking over as fashion and style-director of W, a position formally held by Alex White. He stated in an interview to WWD, "Now I'm going to be focusing my editorial prowess on W," ending his 10 year relationship as a freelancer with American and Italian Vogue. Under Enninful's direction, W generated considerable attention for its riskier editorial, including the March 2012 cover shot by Steven Klein featuring tabloid regular Kate Moss depicted as a nun, as well as another cover featuring singer Nicki Minaj dolled up as an 18th-century French courtesan. And for the magazine's November 2011 art issue, Enninful collaborated with Steven Meisel on a series of fake advertisements that ran throughout the magazine, including one that featured drag queen contestant from RuPaul's Drag Race named Carmen Carrera hawking a fictitious fragrance called La Femme ("Isn't W Magazine the cleverest in all the land?" the fashion blog styleite wrote). While the magazine was suffering in 2010, amid a brutal recession and competition from V Magazine and Interview Magazine, W began showing signs of life after Enninful's takeover. The magazine's ad pages went up 16.7 percent by May 2012, with 453 pages compared to 388 pages for the same period the year before, according to Media Industry Newsletter—the biggest yearover-year gain among fashion titles. Editorial Director Stefano Tonchi told The New York Times that Enninful was a big part of that success.

Advertising / Consultation By age 22, Enninful worked for Calvin Klein on their advertising with Craig McDean and close friend, makeup artist Pat McGrath. To date, he has consulted for numerous advertising campaigns and runway shows, including Comme des Garçons, Christian Dior, Dolce and Gabbana, Celine, Lanvin, Mulberry, Giorgio Armani, Valentino, Jil Sander, Calvin Klein, Fendi, Alessandro Dell'Acqua, Gucci, Hugo Boss, Missoni.

“Black Issue” Italian Vogue By Edward Enninful

Early life

Katie Grand

Katie was born in Leeds in 1971 and Grand grew up in Selly Oak in Birmingham. She discovered fashion at 12, saying, “I was really nerdy. And then, kind of overnight, I can clearly remember thinking, "I just want to be cool." Around that time, my dad's girlfriend moved up from London and I thought she was terribly chic. She always used to wear Warehouse, which had just opened and was really good, because Jeff Banks was still in charge. So there are photos of me aged twelve wearing waist-high tight red jeans with a puffed-sleeved blue sweater and awful hair, and then aged thirteen in an anklelength black gathered skirt, white shirt tucked in, braces, a black tie, black lace tights, navy blue stilettos and a black beret with a veil. So it was quite quick! And I really got into going to London and going to the Great Gear Market and all that kind of thing.” At secondary school she stated her strongest subjects were Maths, History and English. On deciding her career, she said, "around fifteen I decided that I wanted to do something in art or fashion", so she began taking night classes at the local college in sculpture, life drawing, jewellery making and pottery to improve her design skills. After completing sixth form, Grand began a foundation course at Birmingham's Bournville College of Art, where she was named Student of the Year, achieving 96%. Grand then moved on to Central Saint Martins College of Art and Design where she found it hard to settle on a single subject—"I tried design, marketing, journalism, knitwear... and ended up doing print, which I still find weird.”

Fashion career Katie’s career began in London in 1991 at the age of 20, as co-editor of the Student Union publication Eat Me with the photographer Rankin, with whom she went on to found Dazed & Confused. With Katie as Fashion Director, Dazed became the definitive British style magazine of the Nineties. Named by British newspaper The Daily Telegraph as "one of the most powerful stylists in the world". From the Dazed office she also launched the spin-off fashion and art title Another, sponsored by Stella Artois Dry. Grand began fashion styling while still at St. Martins, directing and styling fashion shoots for newly launched magazine, Dazed & Confused in the 1990s. In 1999 she was bought by style magazine The Face as Fashion Director, where again she launched her own magazine, the fashion biannual Pop, in 2000. This position brought Grand many friendships, including with celebrities Madonna and Agyness Deyn, and designers Stella McCartney, Luella Bartley, Miuccia Prada and Giles Deacon. She infamously convinced actress Elizabeth Hurley to pose nude on the cover of POP, just six weeks after giving birth. Pop was another hugely successful publication, dominating the fashion culture of the first decade of the 21st century. After making the biannual the most influential format in the industry, it increased publication to three times a year until autumn 2008, when Condé Nast invited Katie to launch Love. Grand is the now editor in cheif of LOVE, a bi-annual fashion magazine she launched herself in February 2009. With its sixth issue due in August, the Love universe continues to grow: its made-for-iPad incarnation recently launched its second issue, featuring specially commissioned films and regularly updated content. All the while other titles continued to call on her services as a stylist, and she is currently a regular contributor to Vogue Nippon, Industrie and Interview, where she is the Senior Contributing Fashion Editor. She styles many fashion photo shoots and shows including Giles and Unique at Topshop. She has also worked on fashion shows for Louis Vuitton, Prada and Dolce & Gabbana and D&G menswear and Marc Jacobs. In May 2010, she curated Louis Vuitton’s first ever exhibition celebrating its ready to wear: it formed the centerpiece to London’s first Louis Vuitton Maison store before been restaged in Moscow and, in May 2011, in Paris.

Personal life Grand lives in Tufnell Park, North London with her husband, Pulp bassist, Steve Mackey.

Patricia Field Patricia Field is a native New Yorker and one of fashion's greatest visionaries: Known for changing the way women dress through HBO's television series "Sex and the City", she is also an Academy Awards nominated, Emmy Award winning costume designer for film and television. Her boutique in New York City has been a fashion landmark for nearly 50 years. Patricia received critical praise and raised the standards for the world of television glamour when she costumed HBO's Sex And The City, the most fashionable show in television history. She is a true pioneer who has brought forth a new style of dressing to American women and has stimulated an entire fashion movement throughout the world. Patricia began her career with the opening of her Greenwich Village boutique in 1966. For over 40 years this downtown institution has been an internationally known favourite of celebrities, in-the-know "scenesters" and the fashion-forward. It has been a defining factor in the urban style of New York's glittery nightlife, and helped to launch the careers of many innovative young designers and stylists. Field was born in 1941 in New York City to a Greek father and an Armenian mother, who emigrated from Plomari, Lesbos, Greece. She was raised in Astoria, Queens, and has claimed credit for inventing the modern legging for women's fashion in the 1970s. She is the owner of the eponymous boutique Patricia Field. Field met Sarah Jessica Parker during the filming of 1995's Miami Rhapsody. They became friends and worked together on the television series Sex and the City. Before the first season of Sex and the City, Parker asked Field to design some of the clothes that her character, Carrie Bradshaw, would wear. During Field's tenure as costume designer on the series, the show became well known for the fashions. For her work on Sex and the City, Field was nominated for five Emmy Awards, with one win, and nominated for six Costume Designers Guild awards, with four wins. She is one out of six honorees of the 2008 Reel Time Film Festival. She went on to return as costume designer for the movie Sex and the City (2008) and the sequel Sex and the City 2 (2010). She worked in the Asian market by creating the fashion behind the Chinese feature film (Go Lala Go) (2010). Field's television credits include Hope & Faith and Ugly Betty. She served as costume designer for the feature film The Devil Wears Prada, for which she was nominated for an Oscar for Best Costume Design. Field, who is openly lesbian, was for many years romantically involved with costume designer Rebecca Weinberg, with whom she partnered on Sex and the City and Spin City. Field appeared as the first guest judge during the first season of the Bravo reality television series Project Runway. Her eponymous boutique was featured in a 2007 episode of Kathy Griffin's reality show My Life on the D-List, as well as on a 2008 episode of Paris Hilton's My New BFF. She designed the outfits in Namie Amuro's music videos for her three songs "New Look", "Rock Steady", and "What A Feeling" from her single 60s 70s 80s, as well as Anna Vissi's music videos for Stin Pyra and Alitissa Psihi from her album Apagorevmeno. In 2011, she designed most of the outfits for the characters in a Taiwan drama called Material Queen. Among others, Field's influences include, John Galliano, Diane von Furstenberg and Thierry Mugler.

Patricia has had a long relationship with Payless Shoe Source world brand, through working closely with advertising and image. She has also designed a collection of footwear and accessories for Candie’s Shoes, a collection for Rocawear, a collection for Pro-Keds, a collection of watches for Seiko Japan, three collections for Payless Shoes, a clothing and accessory Barbie collection for Mattel, a signature fashion collection of clothing and accessories titled Destination Style in collaboration with Marks and Spencer and HSN shopping network. In 2008, Patricia was commissioned by Coca-Cola to design a limited series of Diet Coke bottles, which were distributed around Great Britain. In addition, she created an accessories collection for Crystal Ball Japan. Patricia was appointed Creative Director for the Japanese brand Smacky Glam from 2004 to 2006. She styled their advertising and image campaigns, collaborating with famed photographer Ellen Von Unwerth. She also developed a Patricia Field web boutique for Coffers Fashion House Japan.

In 2011, Patricia was chosen by U by Kotex as a spokesperson for their “Band the Bland” campaign, a national campaign encouraging women to think outside the box and educate themselves about feminine health and care, with a feminine pad design contest as its focal point. As a part of this collaboration, she designed Patricia Field tins for U by Kotex pads and tampons that were sold in Wal-Mart stores across the country. Also in 2011, Patricia worked extensively with Maybelline Cosmetics, styling their EYE STUDIO television commercials and their 2012 Beauty Calendar, sent to the most influential Beauty Editors across the globe. She also traveled to China, where she styled Maybelline’s “No Make-up, No Fashion” fashion show, a show whose purpose was to demonstrate the importance of the relationship of Fashion and Make-up to the Chinese market. While there, she received the award for Best International Stylist at the Elle China Awards. Her other awards and recognitions include an Emmy for Disney Television feature Mother Goose Rock and Rhyme, an Emmy for Sex and the City HBO TV show, a CFDA one time award for Patricia’s body of work and the Fashion Council’s accessory award, Fairchild Publication’s Footwear News award and was in 2011 inducted into their Hall of Fame. Patricia is most proud of her Albert Einstein award for Innovation. Patricia began her career at age 24 with the opening of her Greenwich Village boutique. For over 40 years, this downtown institution has become an internationally known favorite of celebrities, “scenesters” and the fashionistas, a defining factor in the urban style of New York’s glittery nightlife. She has helped to launch the careers of many innovative young, now famous, designers, hair, make-up and fashion stylists. The Patricia Field boutique is now located at 306 Bowery in the NOHO section of Manhattan.

Confessions of a shopaholic Sex in The City

Devil Wears Prada

By Alexis Knox

Roles In Styling

Editorial Styling tells a story through images, often illustrating a theme, mood or concept. (magazine and newspapers)

Commercial Styling is client-focused and concentrates on promoting the particular brand. (advertising)

Personal Styling encompasses image and colour consultancy, one-to-one styling and shopping guidance. Working with private clients such as celebrities, musicians, actors/actresses.

Roles and Responsibilities of a Fashion Stylist •Researching fabrics, clothing construction and fashion accessories •Locating clothing from all over the world •Attending fashion shows •Lifting heavy garment bags •Predicting and spotting fashion trends •Building professional networks •Keeping up with different designer labels and fashion designers •Picking clothing and accessories for editorial features and advertisements, concerts, music videos, films and TV shows •Working with designers, tailors, models, photographers, hair and makeup artists, retailers, members of the media, publicists, celebrities and public figures.

Body Shapes

In dressing your apple shape, the major goal is BALANCE, to make your upper body look longer and make your shoulders and waist appear slimmer. What to do:  Wear body control underwear to define your middle area.(Waist)  Open up the neckline. V-necks are good for apple-shaped ladies as you often have a big bust.  Wrap dresses are always an excellent choice for an apple body shape as they fit nicely over a fuller bust. A side tie on the dress will draw attention away from the stomach.  Dress in just a single colour with different shades rather than many colours. Different coloured top and bottom cuts your body in half but monochromes will make you look longer.  As you have a smaller bottom, choose Jeans with back pockets that have flaps and this will make you look like you have a bigger, curvier behind.  Choose simple tailored jackets that nip in at your waist or belted jackets to give the illusion of a smaller waist and this will trim in your tummy area.

In dressing you pear shape, the main goal is to minimize the hip and thigh area and wear designs that will draw the attention to the upper part of the body....although some pears love the attention their hips bring ;) What to do:  Show off your slim top half with strapless tops and dresses. Or halter neck dresses fitted up top, which will show off your waist.  Find dresses with a nipped-in waist and a flared skirt.  Wear jackets with shoulder pads, they will help broaden your top half and balance out wider hips.  Wear dark block colours on your bottom half, it will minimise wide hips.  Showcase your fantastic small waist with a thin belt across the smallest part. Wear tops that are fitted and not baggy and should finish at the top of your hips to emphasize your well-defined waist.  Try dresses that have some kind of embellishment or pattern on top whether its ruffles, pattern or luxurious texture, it will help to add a little more volume to your bust.  Look for skirts with front pleats. A-line skirts also work well as they make the waist look small, while skimming over the hips.

In dressing your hourglass body, there is not much to be done but to accentuate you figure. It is common knowledge that the hourglass is considered the perfect feminine shape What to do:  Use puff-sleeves on a jacket to emphasise your shoulders.  An A-line skirt teamed with a fitted top will mirror your fabulous hourglass shape.  You can wear any shape skirt, but the pencil skirt is the most flattering on you; they will cling to your figure coming right in at your waist to show off your sexy curves.  Wear skirts or dresses with peplum detail; it creates a line down from the waistline to the hip, which will exaggerate your curvy hips.  Wear fitted clothes but make sure they're not too tight.  Wear straight-legged jeans that skim your thighs and are cropped at the ankle.  Bootcut jeans will balance your curves - look for darker shades and ones with large pockets on the bum.  Wear dresses and one piece outfits like jumpsuits, they are a good choice for your hour glass figure, fitted ones are ideal.  Wear fitted and tailored coats and jackets, they are one of the best choices for your hourglass figure and a well fitted jacket will slim down into the waist will emphasize your figure beautifully.  If you feel you’re a little on the shorter side wear ¾ length or skirts just below the knee with a slit to make you look taller.

In dressing your rectangular body shape, the goal here is to look for clothes that feminise your boyish figure. You can carry off most styles, using detailing or patterns to add definition. What to do:  Look for clothes that will create volume, with details such as frills, fluted edges and ruffles.  Boot cut jeans are perfect for you - the slight flare is flattering, and the slim fit shows off a petite waist and great bum.  To create the impression of bigger boobs, look for chunky statement necklaces that fall around the bust area.  Wear draping clothes, they will give soft lines across the body and will create volume in your more petite areas.  Cinch it in at the waist with a belt: the material underneath will create a peplum effect, adding volume to the hips.  Go for asymmetric styles, ruffles, unusual shapes and floaty fabrics that add softness and volume  Wear slim-fitted boyfriend blazers or try a simple, fitted jacket to add flattering definition to your body frame.  Wear skinny jeans, they will show off your slim legs.  Pleated or net skirts that kick out from the waist will emphasise your slim waist and add sexy curves.

In dressing your inverted triangle shape, the goal is to create the illusion of an hourglass shape by adding volume around your hips to balance your broader top half, while flattering your shoulders. Strong shoulders are an asset, as long as you keep everything else in proportion. What to do:  You're really suited to classic looks, so go for sexy tailored jackets, slim-line trousers and sweeping dresses.. Use block colours on outer garments and avoid any details on the shoulders as this can make you look bulkier. Wrap tops are perfect for your inverted triangle body, especially if you have a fuller bust. Wear prints or patterns on your lower half, it can help add bulk and volume, drawing the focus away from a broader upper body.  Wear tulip skirts and harem pants, they will create volume on your lower half. Make sure you draw them in at the waistline with a belt.  Accessories should be big and bulky. Long necklaces will create a focus in the centre of the body, and don't forget some showstopping shoes.  When it comes to tops, look for details that will soften your shape. A waterfall neckline with ruffles will draw attention towards your cleavage, and away from strong shoulders. Use a statement belt to create a centrepiece to your outfit. Look for embellishment such as studs or a big buckle.

Different Face shapes, Skin Tones and Hair Styles to suit

Hairstyles are predominately about shape and geometry of the face. It's all about putting the perfect frame around a person's face to balance and bring perspective to the overall shape. Skin tone also needs to be taken into account. There are six different skin tones each containing different pigments. Light, Fair, Medium, Olive, Brown and Black. Hair and makeup all depend on your skin tone and face shape.

Triadic Colours


Break it up a bit

Vary The Scale of Patterns

Same Colour Family

Don’t be too matchy - matchy use different textures


Juicy Couture Fall 2015

Consumer Groups


Consumer Groups Target Adverts


Plus Size





Client:  Body shape - Rectangle  Skin colour/ tone - Fair  Face shape - Heart  Hair colour - Blonde  Height - 5’9  Eye Colour - Blue  Job - Receptionist  Hobbies - Exercising  Special occasions coming up/ Season – summer Wedding  Likes and dislikes - Likes Chocolate  Insecurities / Best features – Best Feature Bum  Size - 8  Brands they like - High Street  Budget - £120

Daytime Dinner with the girls

Evening Look

Office Look

Her name is Beth Miller. She is a young classy professional working within the fashion industry as a receptionist for a busy high end magazine based in London. She is Sophisticated and loves to attend runway fashion shows. She likes socializing with friends in top bars and restaurants across London.

Vintage Day Out Her name is Jessica Clairey. She is a young funky woman who works within a vintage clothes shop, based in Liverpool. She is bold and adventurous with her style. She loves to attend Vintage fashion shows. She likes socializing with family and friends. Enjoys traveling also.

Her name is Lucy Smith. She works in her local library in Brighton. She is very quiet and loves to read. she does not take any fashion risks. She loves animals and volunteers in her local vet in her free time. Plain Jane

Student Her name is Emma Jones. She is a full time student from Liverpool. She has her own style that changes to suit her mood. She can be risky and bold but also simple and plain. She enjoys hanging out with friends.

Her name is Elizabeth Bellary. She is 6 months pregnant. She likes to dress for comfort but needs some style as she’s a stylish 28yrs old. She likes socializing with friends and family.


MIX MASTER SS16 Pattern Curator

Innovator Flamboyant Confident Experimental

Vogue – Steven Meisel photography Pattern clashing

PERSONAL STYLIST ASSIGNMENT / CALL SHEET DATE: 4thMarch TIME: 12Noon SHOOT/JOB: Styled Photo shoot LOCATION: My House CREATIVE TEAM DETAILS: Lauren Rooney PHOTOGRAPHER: Lauren Rooney MAKE UP: Pink and yellow eye makeup with bright blue lips HAIR STYLIST: Lauren Rooney

WARDROBE STYLIST: Lauren Rooney. Patterned dress, Hat, Pattern blouse, Wide leg trousers, belts, bagels, necklace and different patterned shoes.

MODEL(S): Leigh Rooney PRIMARY CONTACT: Lauren Rooney ANY SPECIAL INSTRUCTIONS: Fabric required for backdrop

Evaluation For my future trend I have chosen Mix Master SS16, this involves patterns that clash. I have promoted this trend though the garments and background I have used within my styled photo shoot. I used many different patterns within the garments, floral print, checked prints, fur coat, stripy hat and other accessories such as silver and gold bangles and floral stilettos. I also created my own background with different pieces of patterned material. The makeup I chose for the shoot was bright colours that would reflect all the colours within the different patterns. The consumer group I have aimed for is Innovators. I have targeted them because the Mix Master trend would need someone who is very confident within what they wear and don’t mind taking risks with their fashion sense. I have edited my photos to make them brighter and created more of an conceptual shoot. The magazine I have chosen to promote my styled photo shoot is called ‘Love’. I have chosen this because it relates to my consumer group of innovators due to the high end fashion editorials and articles of new fashion trends. For my planning and preparation I started by looking at images of other photo shoots for inspiration. I then researched different parts of photo shoots for inspiration such as, Location/scene, Garments & Accessories, Hair & Make up, Model/Pose, that would suit my future trend styled photo shoot. I have created mood boards for each section to help widen my ideas. I then collected garments with different patterns, and also purchased many different pattered pieces of material to create my back ground. I then purchased the colourful make up that I had planned on my makeup mood board. I also created a call sheet to document the plans for the day. Overall I think my styled photo shoot was a success. Everything went to plan on the day due to my planning/mood boards. My planning gave me the perfect ideas to do on the day such as, different poses, style of the make up and hair. I did have a small problem of sourcing garments as it was expensive due to the amount of patterned material I needed. I searched all charity shops and material shops but my funds soon ran out. I then thought of asking family and friends if they had any patterned garments or accessories I could borrow, I then had more than enough. There was only me and my model on the day and we worked well as a team. Due to the photo shoot taking place in my bedroom we where limited to space, if I was to redo my shoot I would make sure I had more space and also improve my background but that was also due to the limited space we had.

Profile for Lauren Rooney

Styling assignment  

Styling assignment