Spotify uses personalization technology by developing a “taste profile.” Through this, the company Echo Nest (a “music intelligence company) uses an algorithm based on a user’s listening behavior. A Spotify listener will come across a series of songs, and can either like the song or skip it. After this data is collected, the streaming service then creates a curated playlist that includes songs that the listener has liked, and songs they assume the listener will enjoy based on the tracks that they have liked. DoggyLoot is another company that utilizes personalization when it comes to shopping for your animal. The company tailors its dog treat/food website content based on details about your beloved animal, with questions such as their birthday, size, gender, breed, and a section to describe your dog’s personality. This information allows the company to prioritize their merchandise for the customer, and doesn’t waste the customer’s time by shifting through hundreds of items that don’t relate to their needs.
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