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Laurel

Typography Project Lauren Moran

The International Typographic Style

Helvetica


Laurel

To begin my project I decided to go online and go to the library to check out some examples to find inspiration. These two articles are ones that I found very interesting.

These designs helped with the layout for mine. I used the left picturse design as my layout and the right picture used many aspects with lines and such that International Tyographic style seems to have in it.


Laurel Next was time to fool around with different ideas and ways to set up the article grid. During this process, I wrote the article on Helvetica and The international Typography Style.


Laurel More ideas


More...

Laurel


Laurel

After the many ideas, it was time to fool around and make them out on the computer. As you can tell i am very new to these programs and had no idea what I was doing at first. Here are my MANY different experiments with this project.


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The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements.

*No shadow!!!!

I

E T

A C

The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over. Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


Typ graphic

International

Style

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over. Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.

Helvetica

*work on


In te rn T St yp at yl o io e gr na ap l hi c

*Work with Th em e In By er te we th ged rnat St ll k e 70 in ion It yle now ‘s Sw al T an emp wa n this itze ypo id d o ha s al by t gra rlan gra pr eas bje siz so he ph d i ph an ovid to ctiv es c kno who ic s n th ic S us d b e o use ity. lea wn le tyle e 1 tyle en ed lac rde a m Th nlin as wor ha 950 be han in t k a rly at is s es Sw ld. d b ‘s. He typ ca ce he nd an hem tyle s, re iss Thi ee tu es me co pla whi d u at bro ad Styl s n typ lve th efa tica sig tion of the mm ce o te p nifie ical ug abi e. is p l h s u i g h d b an ns , p os loo ni f d o t in ty tim ce is a r y s i t d , r c n k t o t a o M a le o m li er e tha s f at w g ru to the Ne iedi type . It h t h ans ne ft ro unc aps tica s su or m ion n il rap ctu 19 ue nge fac ad ad -se ob ga om em , an l ad ch an . Th lus hy w re t t e y i r i v a j So 70 Ha r. A e d be bee rif cr ec ve for nt d p er s d s s ati as ch me to w as t th esi en n c un eat tive sp mo s. T ub tise cul iffer tyle on e a ar t t h e l i r m u ha Gro is t gne dev rea o b i v c ca e th im e e e c s e ra nt a e e t w te im r c e t r s e a n n ier ta te sk e na lop ed be sal Ol ge and mp imp erv ts, l ins l e r l na for x- ist ha lifi ice st tikn bu it h me ed dur fo colo ym ry. T i h r r c s ow t c ad d e p e r S un r pi in ing is d et ’s ow eo eig s o M h d s. G c s his o b l h n t r a f he ou T’ ple ts th n ow an ee ax 195 all yo ym sty s t e 7 o i n e w t s ov om b le v y d a t xt, uts as ged n c im er. pe ed nd o re hich typ er e ol ha a He in lle . tri wi d ve por Its use off F’s, ad w efa d c t lve h h i o c i ele th el wo ry w tan n t d t Sq an n s ll m e t p i ca m e m ed rld el t s he o m uar d s ma ak wo . en i u e l e q g l p . o a l kn n. o k ts st ua er it ld t a e s ow A te s il s e r n ll in rs, ign of R e lo izes asan a s s o d ll t tre we ’s. T kin , g us hi et ed s t si see his all ype gns al is ov fa , a l er ce ny th is e


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Th em e In By er te we th ged rnat St ll k e 70 in ion It yle now ‘s Sw al T an em wa n this itze ypo id d o pha s al by t gra rlan gra pr eas bje siz so he ph d i ph an ovid to ctiv es c kno who ic s n th ic S us d b e o use ity. lea wn le tyle e 1 tyle en ed lac rd a Th nlin as wo ha 95 be han in t k a erly mat is s es Sw rld. d b 0‘s. H typ ca ce he nd an hem tyle s, re iss Thi ee typ elve tu es me co pla whi d u at bro ad Styl s n th ef tic sig tion of the mm ce o te p nifie ical ug abi e. by is ti ace a is an ns s, p pos loo uni f d ho d s gri ht i lity M a t me tha a s lef nou , m olit ter k fo cat raw tog tru d to n th s r c a i i e t n o ap tu Ne iedi ype . It h t h ans ne ro nc ps ca su r m n i l 19 ue nge fac ad ad -se ob ga om em , an l ad ch an . Th lus hy w re t t So 70 Ha r. A e d be bee rif cr jec ive for ent d p ver as y d is s rati as s i e ch me to w as t th esi en n c un at tive sp mo . T ub tise cul ffer tyle on e a t t h e l i o be ara ha Gro is t gne dev rea ca ve th im ce re e ic m ur n t w te im r c e t n rsa e O ag a em sim se ent al i t ier ta te sk e na lop ed nd p rv s, ns be l l e e r l p i l f i n r i m x ha lifi ce st tied du kn bu t h ar or -h stic fo colo ym y. T e r s a o e e p r S d t e un r pi in ring is d ow eo ig s o w ch d et ’ s M d s. G c s his on la no a be a 19 th ro T p ht f t all yo ym sty s l e 57 h u ’ e w ng en x s t e ov ty nd a to w is ex ut ov om b le as ed c h t, s im er. pe ed nd re ich typ er e ol ha He in alle . tri wi d ve por Its use off F’s, ad w efa d c t lve h h ele th el wo ry w tan on t d t Sq an in s ill m ce t p i c m e m ed a. rld el t s he o m uar d s ma ak wo en l k ign p a e qu lle e uld . ts ost no . os ke tai a r it e wn All ter sig l o re siz as an in a s, s ns f R’s look es, d ll t tre we . T in g us hi et ed s t si see his all ype gns al is ov fa , a l er ce ny th is e


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erif a sans-s d is a c ti Helve create d been a h t a th typeface onal by ti a n r te in 1957 time. d is e in The In p th d lo e g e g durin n dev emer ic Style had bee face designer h It p a r . g ‘s o Typ 1950 inger. a type ax Mied nd in the tyle had M la r d e e z it m na Sw hic s this grap by the whole n e ‘s e 0 b 7 d e By th e it ha known t this tim Haas Grotesk nown as k A een well o b ls a we know e t u was a e h N le w ty d e to S call his 1970 world. T ity nged in il le. a b ty h a c S d t s a u e is b Sw ca. cs ess, r rought now as Helveti acteristi r cleanlin b a s h le e c ty iz e s s a his Som It emph tall ctivity. T ea s u ould be nd obje to w a s e a c e to fa ake id e id in the ich will m le to read f this typ atical gr h o m w e ts th h a m peop x-heig asier for rly and e e ’s, d it r o e provid ’s and F re T tu c w u o r tr r ing s a unified are look sizes, n phy u r a q e r s ll g a d to m n o s a in e ph R’s. and whit ce of drawn k c la re tail of b a u la q nd p S a e ff ke on. ’s rounded o d in th d to ma e S was use ce communicati s u e posters, p e ty th n e n a le th o h is is r. Its This sty on to en Th e all ove tant sign. e s t illustrati n e e r w fe s r ll sign ny impo face is very we many dif h as a r , fo s n k o ig pe the lo s suc street s all this ty r the world. became types of poster tical in ll A d all ove ns, poli e o s ti u d tu n d ti a s n , a in maps known cultural t signs, e e tr s , e ervic ements public s advertis layouts d e fi li p e sim ents. Th hasis on text, m e c n u mp anno r more e fo d m o o r left pace an e imagery. s e v ti a neg objectiv d d helpe This style ha Olympic with the e th te a e cr symbol l colors. a s r e iv n most u elements ic tr e m o Ge can be found all over.


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The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over.

Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


l a n o i at

n r e t In oran

nM Laure

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration

e l y t S c i h

p a r g o Typ

to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be

found all over. Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded

off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


*Like

I Typ ntern ogr atio aph na ic S l tyle

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over.

Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


Typ graphic

International Style

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over.

Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


Typ graphic

International Style

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over.

Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


Typ graphic

International Style

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over.

Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. Helvetica is one of the most popular typfaces used. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is well known and used all over the world.


Helvetica TYP GRAPHIC

INTERNATIONAL

STYLE

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors.

Geometric elements can be found all over. Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is very well known and used all over the world.


IN TE TY R PO NA G TIO RA N ST PH AL YL IC E

Th em e In By er te we th ged rnat St ll k e 70 in ion It yle now ‘s Sw al T an emp wa n this itze ypo id d o ha s al by t gra rlan gra pr eas bje siz so he ph d i ph an ovid to ctiv es c kno who ic s n th ic S us d b e o use ity. lea wn le tyle e 1 tyle en ed lac rde a m Th nlin as wor ha 950 be han in t k a rly at is s es Sw ld. d b ‘s. H typ ca ce he nd an hem tyle s, re iss Thi ee typ elve ins es me co pla whi d u at bro ad Styl s n th efa tica str titu of the mm ce o te p nifie ical ug abi e. is p l h e u i t g h d b l f an et ion os oo ni d o t in ty tim ce is a r y s i t d r c n k t o t a M s s a le o e tha s ig , er f at w g ru to the Ne iedi type . It h t h ans ne ft ro unc ns, pol s su or m ion n il rap ctu 19 ue nge fac ad ad -se Th ga om em ma itica ch an . Th lus hy w re t t e y i r i i a l So 70 Ha r. A e d be bee rif Ol s s ve for nts ps, ad s c di s s atio as ch me to w as t th esi en n c co ym tyle sp mo . T an ve ul ffer tyle n a t t ha Gro is t gne dev rea o ta ara fo lors pic ha ce re he d p rtis ura ent l un . l e t w te im r c e e t s ea x- te sk e na lop ed d Ge sym d he and mp imp ubli me l e h r s i si ie ei st all o b lp o ha lifi c n kn bu it h me ed dur ow t c ad d ov me ol w ed bje sis ed ser ts, loo zes r fo ght ics in ing , n r p s w of M er tric it c ct o la vic h b k n R . ow an ee ax 195 ’s. ing arr eo hi th ele h th reat ive n te you e 7 w i c o s as ged n c e Th S’s w ple h m e m e th ima xt, ts typ s a i s w s T en o e g i He in lle t e er typ gns e a is t roun ’s a o re ill m efa ts st d lve y h n c , ll o e de d ad ak e ca un . e o a t i v n ca n ive er fac y ve typ d o F’s in e it wo be rs . im r. , u s e e t f h f m a l al d e is po Its us Sq nd a be wo ve rt on ed u ll rld ry ant th to are squ er we si e . m t a ll k gn po ak ail o re no . A ste e s f wn ll in rs, ig an all str ns e d us this et ed all


IN TE TY R N PO A T G IO RA N AL P ST H I YL C E

Th St e In Th th yle ter i e b e n sty 19 m at ec s st typ a yle wh le 50 erg ion es me a h i e ‘ n s o lT kn le ad . d s ad titu of the em ow wo be By in S ypo v t p t n a h an ph a rld en e wit gra nd ert ions ost look an p ise , er in d o asi s Sw . Th we 70‘ zer ph no ub m po s s for m l s l l i z t a b l a c i gr he je es iss s S kn th nd e l u y on ou unc lic s nts itica ch an i str d to ide ctiv cle Sty tyle own is g in t e , as y d ob tex s le m erv st l ph uc p as ity. an le. w b rap r e cu iffe i j of oto ture rovi to u Th line It as y th hic help ecti t, ne ft ro nts ce eet ltu re als e sig sy e ve g om . T ra nt co dra gra an de se is s ss, l o ns co mb d c im ativ fo he m wn ph d ord a tyle re , s o a e a r m m l r b o e y i f m ou rs l w at ge sp m mp un illu w lac erl at br da ap nd . G ith e t ry. ac ore lifi ica st as k y a he ou bil s, i r g h m a t n e e T e t y all o he e em d tio ati us nd d h h a a t m i n. on ed w un tic ov e m Oly s s nd ph to in hi ifie al er tric os m ty as . en th te d is ele t un pic le h ha e p ad i v m nc la en ers e ce ts al ca n be He t Th h lve th at h tica sig is i in is ti ad is po ns s th 19 me be a e s n an te we ty s a it h me 57 b . It h en c ans ve t si rs, se pe Gr ad d M y a ad rea -se th ry w gn. stre e a use e l wh ote be ax ty be ted rif t wo ell All et s l ov d t o i So at sk en Mi pef en du ype rld kn n a ign er. m e w b d I t . ow ll a s t yp me e k ut call din ace ev ring fac n thi , an s o ke e c e w ef ch no h d ge de elo n an s to hich ace ara w n ang Ne r. A sig ped d typ y im the us e p an rea wi wo cte ow ed ue t th ner ed fa ort H i l r c r ou d F d in l ma uld istic as in 1 aa s tim all e nd ’s, s k b s H 97 s ov is e ed an ma e it e ta of elve 0 t er o d l t l of sq ler eas l x- his tic f S u si a. h qu ar ze ier f eig ar e lo s, n or hts e ta oki arro peo il o ng w pl f R S’ T’ e ’s. s s


IN TE TY R N PO A T G IO RA N AL P ST H I YL C E

Th St e In th yle ter sty e 19 em nat wh le 50 erg ion kn ole had ‘s. ed al T em ow wo be By in S ypo an ph n a rld en the wit gra in d o asi s Sw . Th we 70‘ zer ph gr the bje zes iss is S ll kn s th land ic i s d t ide ctiv cle St tyl ow is g in ph truc o p as ity. an yle. e w n b rap Th is of oto ture rovi to u Th line It as y th hic m als e an sty co dra gra an de se is s ss, s o u y l m wn ph d ord a tyle re ins ch dif e be a m m b y un illu w lac erl at br da ad titu as fere ca ica st as k y a he ou bil n m v t c tio rati us and nd ma ght ity a and erti ions ultu t ty e th n. on ed w un tic n p se , ra pes e l lay nou ub me pol l to in hi ifie al of ook lic n itic en th te o d n o t po fo n uts ce se s, al ha e p t ste r o m s e r nc la bj xt lef e vi tre rs c c e h n e e et e e c ,n t t sig sy lpe tive eg room s. T ns co mb d c im ativ fo he ,m fo lors ol w rea age e s r m sim un . ap p t p o e r i d Ge th t th y. T ace re lifie s, all o he e He his a em d m O n ov e m ly s d ph th lve er tric os m ty as . th at h tica t u pic le is e i a s h lem niv in is d a t i d na 195 me bee a s en ers . a m ts al 7 n I it ns e b t ca Gr had d M y a had crea -se n r o be wh te be ax ty be ted if t So at sk en Mi pef en du ype typ me we but cal edin ace dev rin fac e wh efa ch kno cha led ge de elo g to ich ce ara w n ng Ne r. A sig ped Th an rea wi wo cte ow ed ue t th ner i s ig s is ro d F d in ll m uld rist as in 1 Haa is ti n p i un ’s a c 9 s me os s w the de , a sm ke be t s o Hel 70 a n te e t d nd alle it e all f th vet to ve t si rs, se ype of sq r as x- is ic f S u si a. th ry w gn. stre e a use h e l qu ar ze ier f eig wo ell All et s l ov d t ar e lo s, n or hts i rld kn n a ign er. o m e ta oki arro peo . ow ll a s It il o ng w pl n thi , an s o ke e n an s f R S’ T’ d typ y im the ’s. s s us e p ed fa ort all ce ov is er


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Now.... After many many many many examples, stress, time. I finally finished. This project was fun

and difficult since I missed the first day of explaining and found an example that was hard to work with at first. BUT overall I am happy with the result and am excited for the next project.

MY FINAL:


Typ graphic

International Style

The International Typographic Style emerged in Switzerland in the 1950‘s. By the 70‘s this graphic style had been well known by the whole world. This Style was also known as Swiss Style. It emphasizes cleanliness, readability and objectivity. This style brought in the ideas to use a mathematical grid to provide orderly and unified structure and black and white photography was used in the place of drawn illustration to enhance communication. This style became the look for many different types of posters such as cultural institutions, political advertisements, street signs, maps, and public service announcements. The simplified layouts left room for more emphasis on text, negative space and objective imagery. This style had helped create the Olympic symbol with the most universal colors. Geometric elements can be found all over.

Helvetica is a sans-serif typeface that had been created during this time. It had been developed in 1957 by a typeface designer named Max Miedinger. At this time it had been called Neue Haas Grotesk but changed in 1970 to what we know now as Helvetica. Some characteristics of this typeface would be tall x-heights which will make it easier for people to read in smaller sizes, narrow T’s and F’s, and square looking S’s rounded off Square tail of R’s. Helvetica is one of the most popular typfaces used. This is the type used to make signs we see all over. Its on the posters, street signs, any important sign. All in all this type face is well known and used all over the world.

International Typographic Style  

Lauren Moran

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