House/Branding •
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We have used the same colours and style of typography which was found on ‘Dafont’ in our ancillary products- choosing this font meant we were keeping in style of our grime genre- as it was much more readable which we thought worked well. We also included critics views of the album, however did some research into grime music magazines and found RWD and Flava magazine were popular for those that listened to grime music, therefore it was good to refer too, this element would help us sell to the target audience and the picture was taken on the same day that we shot in the estates meaning that the magazine cover would be linked in with the music video, and therefore could be a reflection on what people might think of the video. In all products we can see the same costumes being worn which adds to the brand of our artist we wanted him to look quite urban- wearing popular brands that our target audience would wear. The clothes are quite dark and oversized to make the artist look more intimidating. The idea we tried to carry through were dark gloomy almost grey scale kind of pictures to represent a mundane but realistic setting .This is shown clearly in the second shot of the music video and the magazine advert. The shot was originally a lot lighter however with the use of Photoshop editing we tried to make it look a lot darker. This shows the magazine advert and music video, with the same costumes and typography to go with the theme of the music video, also the critics come from grime magazines.