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Hi. I’m Lauren. A freelance copywriter and designer currently located in Manchester. I’ve always been fascinated with the design of magazines, how things are placed and what makes an article look like it’s worth reading. In contrast, I’ve always struggled with how best to show my work. As a designer and a creative copywriter it can often prove difficult to show examples of long copy if they’re not part of an ad, and if you put long paragraphs of copy in with your work, it often gets ignored. When I first began freelancing I found that more often than not, the end product was inspired by my clients. Inspired by their personalities and the trademarks and quirks that make them the people they are - something you don’t always experience when you’re working in an agency. Luckily, the

clients I’ve have been a pleasure to deal with, which is why I want to share some of their stories, and how they have influenced my work alongside the projects I’ve worked on, and the designs I’ve produced. Which also happens to be a perfect way to give an example of long copy! agency. Luckily, the clients I’ve have been a pleasure to deal with, which is why I want to share some of their stories, and how they have influenced my work alongside the projects I’ve worked on, and the designs I’ve produced. Which also happens to be a perfect way to give an example of long copy! So here it is... issue one, of the Lauren Harriett magazine. It’s got everything that I’ve been working on over the last few months, as well as a little bit about the people I’ve been working with, and how they have helped me get to where I am.

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MY Favourite place in the world

my biggest inspiration in life

I’m usually happiest when

My ideal dinner party guest

if i could get on a plane anywhere

is Barbados.

I’m in the sun.

is Conrad.

I’d go to Australia.

I’d go to Australia.

That doesn’t even need any thinking about! I’ve been lucky enough to visit the Carribean island several times, and although I don’t believe you should ever go back to the same place twice, I’d be more than happy to spend the rest of my life living beach-side in Barbados.

Waking up and seeing the sunshine can completley change my day. I’m a true summer baby, happiest when I’m in shorts, flip flops and a baggy tshirt, so as soon as I see the sunshine I’m guaranteed to be a very happy bunny!

One of my oldest friends that was killed in Afghanistan. His approach to the dangers of war was ‘if not me then who?’ which is possibly the bravest attitude to life I’ve ever come across. Conrad and his motivation are with me everyday as a constant reminder that the challenges I face each day are nothing compared to what he sacrificed.

That doesn’t even need any thinking about! I’ve been lucky enough to visit the Carribean island several times, and although I don’t believe you should ever go back to the same place twice, I’d be more than happy to spend the rest of my life living in Barbados.

It’s a place I’ve never visited, and that has never really appealed to me... until my best friend moved there. Although Australasia has never inspired me much, I’ve heard amazing things about New Zealand and Australia, so I think maybe I’d go exploring and see what al the fuss was about. After a long island ice tea or three with my bestest of course.


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MY Favourite place in the world

my biggest inspiration in life

I’m usually happiest when

My ideal dinner party guest

if i could get on a plane anywhere

is Barbados.

I’m in the sun.

is Conrad.

I’d go to Australia.

I’d go to Australia.

That doesn’t even need any thinking about! I’ve been lucky enough to visit the Carribean island several times, and although I don’t believe you should ever go back to the same place twice, I’d be more than happy to spend the rest of my life living beach-side in Barbados.

Waking up and seeing the sunshine can completley change my day. I’m a true summer baby, happiest when I’m in shorts, flip flops and a baggy tshirt, so as soon as I see the sunshine I’m guaranteed to be a very happy bunny!

One of my oldest friends that was killed in Afghanistan. His approach to the dangers of war was ‘if not me then who?’ which is possibly the bravest attitude to life I’ve ever come across. Conrad and his motivation are with me everyday as a constant reminder that the challenges I face each day are nothing compared to what he sacrificed.

That doesn’t even need any thinking about! I’ve been lucky enough to visit the Carribean island several times, and although I don’t believe you should ever go back to the same place twice, I’d be more than happy to spend the rest of my life living in Barbados.

It’s a place I’ve never visited, and that has never really appealed to me... until my best friend moved there. Although Australasia has never inspired me much, I’ve heard amazing things about New Zealand and Australia, so I think maybe I’d go exploring and see what al the fuss was about. After a long island ice tea or three with my bestest of course.

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Deck Clothing CEO Ry Joel has never been one for sticking to the norm. He tried sixth-form, and hated it. He tried college, where he studied photography, but hated that too. His dislike for education wasn’t because he struggled academically, it was because he was desperate to achieve his dream. Deck clothing began in 2011, when Ry followed his passion for design, and started to build the foundations of the Deck brand, which still exist today. He took his inspiration for the name, and the initial tshirt designs from a deck of cards, working with up and coming designers and artists to create a number of designs. His first design was a hand drawn image of Kanye West, which was duplicated and rotated, taking inspiration from the king in a suit of playing cards. The design was popular, and the profits that Ry made were put straight back into the business, allowing him to design more tshirts, leading to a rapidly growing collection of tshirts, featuring a number of different designs. Ry says ‘I knew Deck was beginning to become popular when I logged on to facebook to see Harry Styles from One Direction pictured wearing a Deck tshirt!’ but despite the increase in popularity, Ry insists that the values that Deck was built upon will never change. ‘It’s important to me that what Deck stands for will always remain the same: it’s about supporting the up and coming, teamwork and most importantly originality’.

“its important to me that what deck stands for will always remain the same... originality” Now, in 2013, Deck is going through a re-brand, still keeping to the theme of a deck of cards, but expanding to include new artists and a slightly different look and feel. Working alongside Ry, and experiencing first hand his motivation and infectious determination has been a refreshing experience. He has a relaxed attitude to both life and business, yet beneath that chilled-out exterior, you know that he is on one hell of a mission to achieve success, and when he does, he’ll thank each and every individual that helped him get there.


WORKING WITH RY ON THE BRANDING OF DECK: Working with a clothing brand has been a new experience for me, but one that I’ve enjoyed from the very begininning, and it’s not over yet! Ry has asked me to become involved with the design of the clothing in the future, which is a really exciting opportunity.

Working with a clothing brand has been a new experience for me, but one that I’ve enjoyed from the very begininning, and it’s not over yet! Ry has asked me to become involved with the design of the clothing in the future, which is a really exciting opportunity.

My main concern when creating initial concepts for Deck was to ensure that Rys personality remained at the heart of the brand. As well as being a determined and highly driven individual, he’s also got a very clear set of personal values that are reflected in everything he does. One of the first things that I noticed about Ry when he was showing me examples of work he liked, was his love of fonts, quotes and typography. He himself said he finds inspiration in motivational quotes, or reading stories about other people that have broken into the big bad world of fashion. With this in mind, I started to research typography, and different type faces, as well as how these could be taken and manipulated to fit with the Deck brand. What was produced was an actual Deck of playing cards - which also ended up as business cards too!

My main concern when first coming up with concepts for Deck was to ensure that Rys personality remained at the heart of the brand. As well as being a determined and highly driven individual, he’s also got a very clear set of personal values that are reflected in everything he does.

Each playing card had a different design, there were 52 designs in total - one for every suit of every pack of cards. Each card had a different typographic style but still kept to the traditional playing card colours of red and black, which also happened to be the colours Ry had chosen to take forward for the re-brand of Deck.


MEET...

THE BLOGGER THAT’S TAKING THE FASHION INDUSTRY BY STORM.


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Lauren Harriett