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Lauren Estill: Editorial Portfolio

My online portfolio showcases a selection of features from my University assignments as well as published work featured on MPDClick’s Trend Journal.

Exhibition: A new Avant-Garde


Words by MPDClick’s Trend Journal Editor. ere we highlight the fluxus art exhibition ’Tokyo: 1955–1970: A New Avant-Garde’ which is currently in its last week at the Museum of Modern Art in New York. The interest in this particular movement seamlessly ties in with MPDClick’s ‘Avant Garde’ spring/summer 13 trend.

In spring 1945, Tokyo dealt with a hail of American bombings which left their country in despair. However, after just a decade, they were on the up and Japan had been given a new identity, ‘city of the future’; with a boost in money and power and most importantly a reinvention in their modernist art scene. This exhibition celebrates the change in society where the fluxus movement was born, with the idea of not just presenting historical Japanese issues but to emphasise this contemporary movement. Curator Doryun Chong has displayed 200 pieces of fluxus art formed by over 60 avant-garde artists and collectives including the Gilbert and Lila Silverman fluxus collection and reproductions of designs created in the 1960’s by Japanese architects. The fluxus movement represents Avant-garde art, modernity, innovation and has been a way of fusing radical social attitudes with ever evolving visual practices. Fluxus began in the 1950’s in New York with their abstract expressionist paintings but Tokyo-based artists looked at French surrealism for inspiration. MPDClick’s dynamic ‘Avant Garde’ SS/13 trend circulates around the ideas of avant-garde art and the contrasting elements between surrealism, art deco and fluxus. This cultural trend has a key reference to prints reflecting this distinctive art movement together with chic uniform inspired silhouettes with androgynous twists representing the essence of travel and glamour clashed with a rebellious undertone. MPDClick subscribers can click here to see our full Avant Garde forecast.

Tokyo: 1955–1970: A New Avant-Garde, now on display until February 25, 2013. Image source:

Runway: New York Fashion Week A/W 13/14 – Kenneth Cole

Words by MPDClick’s Runway Editor.


enneth Cole’s autumn/winter 13 runway presentation was his first appearance at New York Fashion Week for seven years, so it came as no surprise that he was eager to make a triumphant return to the runway, lending an edgy, urban finish to wearable staples.Not only did he reveal a collection which had a contemporary, utilitarian feel he also embraced the hype of social networking platforms and produced a show finale which reflected the digital era. The show produced an innovative backdrop, with a video playing slogans such as ‘Yield to social networking’ with a surprising finale that saw models armed with their smart phones to capture images of themselves and the stylish audience which were then uploaded onto Instagram.

To mark the designer’s first show after an extensive absence he also pledged that for every tweet featuring #KCRUNWAY he would donate $1 to amfAR, a leading organisation dedicated to supporting aids research. His show incorporated a creative view point on user-generated media and insta-blogging reflecting his manifestation of ideas to develop in the industry. He also represented the idea that the intention and function of fashion week has changed and that people are consuming fashion in a totally different way. We can’t wait to see what the designer follows with for S/S 14. Image source: MPDClick

Awards: Fashion Highlights From The Grammys Words by MPDClick’s Trend Journal Editor.


ast night we saw the 55th annual Grammy awards take place in LA and unsurprisingly the bold and stylish fashion choices of the evening got our full attention. The Grammy’s may have tightened its guidelines for 2013 but that didn’t stop boundaries being pushed with a few risqué outfits gracing the red carpet. The admired and fashion crazed event never disappoints with stars pushing their style confines and showcasing assorted looks with some mirroring simplistic elegance and others sporting confidently racy looks. From the intricate detailing and the exaggerated A-line silhouette of British singer Adele’s couture dress to the studded, shimmering emerald green Gucci design worn by Brit songstress Florence Welch, the fashionable looks of the night were eclectic. Rihanna took the red out of red carpet – literally – with a stunning, scarlet head-turner by Azzedine Alaia that oozed glamour and femininity with its flowing chiffon material and sophisticated cut out panelling to the back. Her freshly styled, two-toned tresses and elegant matching poppy-red lips and nails finished this look off perfectly.

Adele boldly moved away from her signature black with an unexpected vintage inspired, floral embroidered Valentino s/s 13 couture gown which was customised from the original full-length version showcased on the catwalk. With the dress’ beautiful opulent detailing, her glowing complexion and classic glamorous up-do, Adele stood out as a firm nominee for one of the best dressed. Fashionista Alexa Chung kept faithful to her classic, vintage style with a minimalist Valentino dress which incorporated an all-over daisy print embodying a simplistic summer infused look. She styled her pretty frock up with a slick of red lipstick and an embellished pair of ankle-straps to add a typical Alexa style edge which she is so renowned for. Monochromatic was the definition of Beyonce’s fashion-forward Osman jumpsuit last night, with its structured silhouette, bold shape and simplicity, she stood out with a modest, trend-led appeal. Accessorised with a Swarovski clutch, platform sandals and a contrasting red lip, she hit the mark for her stand-out style.

Florence Welch and singer Solange Knowles both sported emerald gowns with Florence arriving in a Givenchy Haute Couture by Riccardo Tisci with a focus on metallic green, and dragon-esque studded detailing making it both striking and eccentric. Solange Knowles similarly chose an emerald gown but this time by Ralph & Russo Couture and with a more chic appeal, accessorised with bold pink heels and Lorraine Schwartz jewellery. Jazz musician Esperanza Spalding also chose to echo boldness in an unusual Eden Diodati design with its never-ending palette of rich hues reflecting an earthy, diverse landscape print. Katy Perry naturally donned a revealing design with cut out detailing; fortunately the sea green creation from Gucci’s pre-spring/summer 2013 collection was full-length and long-sleeved with intricate, jewelled neck detailing saving its elegant style. With a muted blue, sharp tailored approach to the evening, Frank Ocean stood out in a Dior Homme, jacket, trousers and shirt combination. With the relaxed varisty shaped jacket and casual trainer style shoes, the look was given a contemporary twist to a classic tailoring. This year’s Grammy awards have proved to be a vast success in the fashion stakes but also a festivity of true talent in the music industry. Key trends noted were vintage inspired prints and accessories, a bold approach to patterns and colour reflecting a development in spring accents as well as a sharp take on monochromatic elements and tailoring. Image Source: Rex Features


ollowing on from previous success, the British Fashion Council has announced its third season of ‘Rock Vault’, an exhibition that will showcase nine designer’s autumn/winter 13/14 collections in a celebration of Britain’s finest jewellery talents. Held at the renowned London venue, Somerset House throughout the ready-to-wear Fashion Week, this innovative collaboration between the BFC and the International Palladium Board has produced a platform for British based designers to shine. The nine designer brands shortlisted to take part for autumn/winter 13/14 are Alice Cicolini, Fernando Jorge, Hannah Martin, Husam El Odeh, Imogen Belfield, Jo Hayes Ward, Melanie Georgacopoulos, Sophie Bille Brahe, Tomasz Donocik and Yunus & Eliza. Alongside their own collections, each designer has been commissioned to create a unique pair of red carpet worthy earrings using a rare palladium metal. Exploring palladium’s versatility and growing commercial appeal, this precious white metal has the power to hold large gemstones in small settings, which has seen it awarded ‘precious’ status whilst representing the future for contemporary jewellery. With expertise in the craft of fine jewellery design and the emphasis that Rock Vaults places on British style, this pioneering exhibition is all about supporting and showcasing diverse jewellery designs which reflect true talent and flair in this sector.

Jewellery: British Fashion Council Announces Those In 2013’S Rock Vault

Stephen Webster, curator of the project commented: “Rock Vault is the only platform for British based progressive jewellery design and product. As the previous seasons have shown, there is as much diversity of talent and excitement within jewellery as any other sector represented at London Fashion Week.” At MPDClick we are excited to see what each of the nine designers will produce using such an exceptionally distinctive metal. Last year we saw shapes which echoed architectural structures, geometric designs and cutting-edge detailing so we are looking forward to seeing the unveiling of the innovative designs for this season. With Rock Vault’s success, we anticipate an on-going reinvention within the jewellery industry to reflect unique British style. Image source:, fashion156. com

Trade Fair: Panorama Highlights


PDClick were in Berlin last week exploring the contemporary ambiance of the exclusive Panorama trade fair held at the vast Expo Center airport. As Panarama begins to take shape supporting the more established shows such as Premium and Bread and Butter, here MPDClick highlights the key brands Panorama had to offer. Held on 15th – 17th January 2013, the show aimed to present an international platform for trends and collections for the autumn/winter 13/14 season. The show represented over 300 labels and exclusively invited over 240,000 visitors and more than 500 attributed journalists. As it is an early date in the international fashion calendar, it was one of the first shows to showcase some of the anticipated looks and styles for the season. Set out like an upmarket department store, this new trade fair found an innovative way to display a mix of female and male apparel, accessories and footwear. Representing their classic but contemporary collection was the Dutch brand Barutti, highlighting definitive separates which included crisp shirts, tweed jackets and smart trousers. This brand is the epitome of the classic man who appreciates fine fabrics and tailoring with a discreet modernity. Displayed against vintage inspired props such as a large trunk and retro chair, this collection certainly reflected its sleek and formal approach to male attire. Cuir Royal, a German fashion label, displayed a collection which embodied high quality materials with contemporary designs. Crafted using the finest quality goats leather, this brand shows its passion for combining real and raw materials with bold, sophisticated designs, lending to a more modern aesthetic. A label which transforms leather into elegant works of art with the use of structuring and decorative details, Cuir Royal defines the strong, stylish and feminine woman.

Day Birger Et Mikklesen displayed a collection comprised of Aztec and paisley prints, reflecting an ethnic feel. Monochrome jackets adorned with embellishment and a standout pair of chic velvet brogues evoked a minimalistic classic look. This label defined distinctive shapes and prints to create a perfect contemporary autumn/winter 13/14 capsule collection. Overall, the premiere of Panorama Berlin showed promise. Proving to be a trade fair which takes pride in representing aspiring international brands which embrace a diverse mix of trends, prints and philosophys, we anticipate the show will continue to attract more industry professionals for the next summer edition. Image source: MPDClick

Fashion: Dita Von Teese’s Q R Coded Dresses


n inspirational actress, burlesque beauty, fashion model and now dress designer with the unveiling of her debut, vintage inspired garment collection. Not only has Dita Von Teese created an innovative collection that channels the alluring style represented by Hollywood style icons, but with QR codes sewn into the lining, the pieces ingeniously have built in technology. Dita Von Teese knows the value of interacting with her fans through the hype of social networking and she wanted to incorporate that into her brand. With this, consumers can be lead to her twitter account and a website dedicated to the origins of her collection. The unique combination of fashion meets technology may have moved on from the 1940’s, the era which reflects the collection, but the authenticity still remains. Her fashion range-which reflects a retro feminine style-first launched in Australia last year has now been made available to the British market. Highlighting elegant, retro-flavoured 1940’s silhouettes and lavish details, the chic ‘Dita Von Teese’ collection represents the feminine woman who chooses glamour over the now popular, off-duty minimalist model style. Priced between £373 and £620, the collection doesn’t exactly embody affordability but with its vintage infusion, the pieces all have extreme investment potential, classic items which will never go out of style. The collection which celebrates the female form will make every woman want to be transported back to an era when glamour was priority. Her collection represents a simple way of re-creating a look which is polished-to-perfection, something which Dita Von Teese is the essence of. Image source:

Awards: Golden Globes 2013


t’s that time of year again when Hollywood’s finest take to the red carpet revealing their fashion forward frocks or in some cases, not quite so fashion forward. From the structured minimalism of Anne Hathaway’s haute couture Chanel gown to the exaggerated A-line silhouette of Jennifer Lawrence’s poppy red head turner, it’s safe to say the fashion stakes were sky high at the 2013 Golden Globes.

Emily Blunt worked her signature look of polished-to-perfection at her very best in a floor length, cut out, beaded lace Michael Kors creation. A very bold dress on paper but with its high neck, her sleek hair and effortless makeup, her look was a real hit at the awards ceremony.

This years Golden Globes have proved to be a great success in the fashion stakes but also a celebration of true talent that has graced our screens. Key trends Fishtail gowns were out in full force, with Amy Adwhich have taken centre stage are without a doubt ams, Kelly Osborne, Megan Fox and Hayden Panetsophisticated fish tails, vintage hair which is a true tiere all sporting this flattering style which was an ob- reflection of Hollywood glamour, simple nude tones, vious favourite amongst many. Amy Adams’ graceful decadent lace and statement black. And for the extra Marchesa gown with its dramatic fishtail was a huge touches, intricate embellishment and gold accents hit when it came to the stunning fashion choices always make an appearance. which spilt over the red carpet. Similarly, Megan Fox opted for a Dolce & Gabbana figure hugging fishtail Image source: Rex Features design and vintage style tresses, both looks were a reflection of classic elegance at its finest. Amanda Seyfried also sported a nude floor length gown, but this time by Givenchy, loosely waved tresses and minimal makeup. A dress which was successful through its simplicity but it could have been given a daring twist with a dark lip and an elegant up-do. ‘Best Supporting Actress’ winner Anne Hathaway let her simple Chanel column dress do all the talking, with modest makeup and pixie cropped hair which gave her effortless dress a modern edge. British designers were a key celebratory factor at this renowned event with the likes of Adele in a chic black Burberry gown and Sienna Miller who sported a boxy, floral Erdem dress. Jessica Alba was a vision of spring/summer for the evening as she left the black hues at home and shone in a pretty peach Oscar de la Renta gown. The vivid orange feather clutch and the ornate jewels which dripped around her neck finished this look off flawlessly.

Spring florals in full bloom P

repare to be seduced by the sensual style of S/S 11 and get ready for a stylish summer adventure –a season of fashionable contrasts, from Seventies chic to colour-block to rich Orientalism and global glamour. We all know when it’s time to put down our winter scarves and pick up our oversized sunglasses. With the new Spring/Summer trends spilling over the Highstreet and designers such as Jil Sander, Marc Jacobs, Kenzo, Charles Anastase and Vivienne Westwood splashing it over the catwalks for us to admire, it’s time to race to the shops for this season’s hottest new pieces. Spring/summer 2011’s floral trend sees pieces set to brighten up wardrobes in bright botanicals, oriental blooms and ditsy prints. Clash them to make a real statement. There isn’t a year when the floral trend doesn’t grace our high street stores or designer catwalks. So although the SS/11 collections are unveiled in the earliest months of the year when the weather is dreary and our banks accounts are at their lowest, when you see those cheery floral prints flow down the catwalk or creep into Topshop, it’s at that point when the excitement of new trends and twists in fashion really kicks in, and the weather and our accounts somewhat fade away for the time being. Coco Watts, a fashion stylist for UK Model folios said “At the moment I have definitely been using eye catching pinks, bright blues and sunflower yellows to replace the winter blacks that we’ve been seeing on the catwalks in my styling projects. Designers have opted for floral patterns this season which appear to be the benchmark of the spring fashion trends”. scarves, wedges and bags. D&G have also proved that a chic blazer with floral prints can be another smart investment for spring 2011.

Some designers will find inspiration in the blooming flowers and creeping vines that awaken with the change in season. You can obtain a sweet and fresh look by simply choosing a flaring floral skirt and pairing it with a simple, white t-shirt seen at Erdem or Carolina Herrera. This trend is a classic and everybody should embrace the elegant floral prints creating a real flower garden for a poetic, bohemian spring. A designer who has really nailed the floral print this year is D&G, the show served to underline the message that floral is key this summer. Their recent collection has meant that florals have touched practically everything, from their dresses (long and short), blouses, playsuits, head scarves, wedges and bags. D&G have also proved that a chic blazer with floral prints can be another smart investment for spring 2011. Coco Watts also added, “I personally like to use floral trends in my styling projects because they can take on many shapes and forms, for example the patterns can either be modern, vintage, chic, quaint or even cute and they can be worn in a girly manner or you can opt to toughen up the look with some statement accessories such as biker boots, a biker jacket or a bold belt.” But when the summer’s in full bloom, a garden party is the perfect venue to show off a pretty frock, so work the floral prints, summer hats, and feminine accessories. Or With festival season fast approaching why not why not try the effortlessly boho look, with flowing maxi dresses, floral headbands and denim shorts, whilst wellie boots, oversized sunglasses and raincoats remain festival essentials, but there’s no harm in brightening it up with those on trend floral prints. Concept and styling: Lauren Estill Model: Maddie Heal Photography: Hannah Farrell

Design: Alternative Valentines Gifts


alentine’s Day has crept up on us once again as we hit February and leave those dreary January days behind. It may be labeled as ‘fashion month’; but we haven’t forgotten that February also marks the month of romance. Perhaps it’s a cliché that we still buy into a day that celebrates the traditions of love and lust, but it’s the ideal excuse to hunt for a stylish buy for your most loved one. It doesn’t have to be a lavish spa day or a diamond ring, but in our eyes a romantic gesture will go a long way. We have done all the hard work for you and compiled a top 10 list filled with quirky cool gifts and the odd touch of designer luxury thrown in there for good measure. From DIY crafted delights to the more traditional gifts of ornate jewellery, whatever way you’re planning on celebrating; we have picked some great gifts to tempt you. Clockwise from top to left: 1. For all the loved up ladies out there, if your evening is planned around a night of wining and dining, a valentine’s outfit wouldn’t be complete without a slick of classic rouge lipstick, so why not splurge out on this luxury Chanel, intense but feminine poppy-red shade for an elegant, classic style. 2. How about hinting to your loved one about these understated Vivienne Westwood pearly-white enameled heart earrings, with a romantic motif and the labels iconic orb emblem, these could make a trendlead fashion staple for this season and a perfect Valentine’s Day gift. 3. Wear your heart on your sleeve with Stella McCartney’s minimalist heart-shaped bangle. The simple design is timeless and will soon become a favourite piece to decorate your wrist.

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4. If romantic motifs reflect your idea of a great gift, then this tarnished sterling silver arrow necklace will be faultless. This elegant jewellery design by Suicide Blonde is 925 sterling silver and has a natural ruby adornment for an added touch of opulence.

5. If simple but sweet gestures are more your thing, how about presenting this lovely rose scented candle as a gift to your loved one. If you’re planning a night in, this luxurious treat could be the perfect added touch to complete the evening. Not only is it made entirely from natural products and has a beautiful fragrance but it is presented in one of the brands signature gift wrapped boxes completed with a ribbon for an extra added Valentine’s touch. 6. This stunning red ostrich leather Antigona tote from Givenchy is the epitome of chic. With its simple, structured design, this beautiful bag will be a timeless accessory for seasons to come; maybe your partner will give in and buy it as an investment purchase, a girl can dream right? 7. From the quality Smython’s Grosvenor collection, inspired by recurring heart motifs, is this heartshaped key ring which executes a hardwearing yet beautiful appeal. 8. This ‘Every day I Love You’ red leather notepad, also from the Smythson of Bond street is the epitome of heart-felt gifts with an added touch of sophistication. It combines a classic style with a versatile design, and the deep red adds a bolt of colour to the mix, not to mention a signature colour of Valentine’s Day. 9. These vintage ‘love’ and ‘sweetheart’ scrabble and playing card frames are an injection of romance mixed with quirky cool to make a great gift for the big day. With a vintage inspiration, these lovely frames could be the best way to show how much your partner means to you. 10. If your planning on going all out and need some DIY and craft inspiration, then these handmade Valentine’s day printed, fabric bags could be just the thing. You could even test your baking skills and make homemade heart-shaped sugar cookies to fill the bag with. Perfect for treating your loved one on Valentine’s Day with an extra added home-made touch. Love is in the air and the countdown is on, so now is the time to make your hints about what it is you might be after from your loved one – be it something fun and practical, something sweet, or something seriously gorgeous.

Editorial Portfolio  

University assignments and work experience