Page 1


Graphic Design Portfolio

LAUREN ECHELMEYER


Chapters 1. Ligatures 2. Poster Design 3. Visual Hierarchy 4. Cross reference 5. Visual Interpretation Application 6. Historical Narrative 7. Propaganda Poster 8. Propaganda Leaflet

B.F.A. Graphic Design Minor Marketing lechelme@emich.edu 248-921-6015


1

Ligatures A introduction to the variety of letterforms. This helped familiarize the style of ascender, decender, arm, counter, serif, stem, and stroke.


Professor Maniotes Art 201 5�x5 Introduction to Graphic Design


2

Poster Design The concept for my poster starts with the letterforms. They resemble the lost city of Atlantis. I was also inspired by the University of Michigan Naval Architecture and Marine Engineering program. I took these two ideas and incorporated an achor to communicate what I felt the letterforms best represented.


19�x27 Professor Atzmon - Art 205 Introduction to Graphic Design II


3

Visual Hierarchy I used a grid system and started out simple. After each excercise we were able to add a little bit more to the hierachy aspect. As you can see I focused a great deal on being innovative, original, and creative. Each shape is organically created and individual each image is hand drawn.


PRINT FROM ALL DIGITAL CAMERAS 1 Hr Color 2 Hrs B& W Wedding Proofs in 2 Days (Our Specialty) 1 Hour Slide (E-6 Processing)

Print From All Digital Cameras 1 Hr Color 2 Hrs B& W Wedding Proofs in 2 Days (Our Specialty) 1 Hour Slide (E-6 Processing)

Photo Mug Photo Mouse Pad Old PHoto Restoration Old Photo Copy

Focus Photo & Digital Imagining

Video Transfer & DVD Duplicating Mon-Fri 9-6 & 9-5 734-663-0800 1 Hour Service

Phase One

www.focusphotolab.com VISA & Mastercard& American Express

Ample Parking in Front of Store 2558 W. Stadium Ann Arobr (Corner of Jackson & Stadium Next to Midas)

To & From DVD,VHS,8MM 16MM Movie MIN-DV, CD BETA Photos, Slides

PASSPORT PHOTOS (No waiting, No Appoinments) Specializing in Prints from slides to Print to Print (No Negative Requried)

PASSPORT PHOTOS IMMIGRATION PHOTOS (Print Quality) All Ages Including Infants.

Print From All Digital Cameras

FOCUS PHOTO & Digital Imagining

Photo Mug Photo Mouse Pad Old PHoto Restoration Old Photo Copy

1 hour 1Hour Slide 2 Hour Black & White 1 Hour Portraits Business @ News Paper

1 hour 1Hour Slide 2 Hour Black & White 1 Hour Portraits Business @ News Paper FOCUS PHOTO ing Mon-Fri 9-6 & 9-5 734-663-0800

& Digital Imagin-

www.focusphotolab.com VISA & Mastercard & American Express

Ample Parking in Front of Store 2558 W. Stadium Ann Arobr (Corner of Jackson & Stadium Next to Midas)

Mon-Fri 9-6 & 9-5 734-663-0800

www.focusphotolab.com

Print From All Digital Cameras 1 Hr Color 2 Hrs B& W Wedding Proofs in 2 Days (Our Specialty) 1 Hour Slide (E-6 Processing)

VISA & Mastercard & American Express

7.5”x 7.5” ProfessorManiotes -Art 201 Introduction to Graphic Design

Ample Parking in Front of Store 2558 W. Stadium Ann Arobr (Corner of Jackson & Stadium Next to Midas)

Photo Mug Photo Mouse Pad Old PHoto Restoration Old Photo Copy

Video Transfer & DVD Duplicating

Passport Photos

(No waiting, No Appoinments) Specializing in Prints from slides to Print to Print (No Negative Requried) PASSPORT PHOTOS IMMIGRATION PHOTOS (Print Quality) All Ages Including Infants.

PASSPORT PHOTOS IMMIGRATION PHOTOS (Print Quality) All Ages Including Infants.

& Digital Imagining

Photo Mug Photo Mouse Pad Old PHoto Restoration Old Photo Copy

To & From DVD,VHS,8MM 16MM Movie MIN-DV, CD BETA Photos, Slides

Passport Photos (No waiting, No Appoinments) Specializing in Prints from slides to Print to Print (No Negative Requried)

FOCUS PHOTO

1 Hr Color 2 Hrs B& W Wedding Proofs in 2 Days (Our Specialty) 1 Hour Slide (E-6 Processing)

1 hour 1Hour Slide 2 Hour Black & White 1 Hour Portraits Business @ News Paper

1 Hour Service

Video Transfer & DVD Duplicating To & From DVD,VHS,8MM 16MM Movie MIN-DV, CD BETA Photos, Slides

1 Hour Service

Mon-Fri 9-6 & 9-5 734-663-0800

1 HOUR SERVICE www.focusphotolab.com VISA & Mastercard & American Express Ample Parking in Front of Store 2558 W. Stadium Ann Arobr (Corner of Jackson & Stadium Next to Midas)

1 hour 1Hour Slide 2 Hour Black & White 1 Hour Portraits Business @ News Paper

Video Transfer & DVD Duplicating To & From DVD,VHS,8MM 16MM Movie MIN-DV, CD BETA Photos, Slides

Passport Photos (No waiting, No Appoinments) Specializing in Prints from slides to Print to Print (No Negative Requried) PASSPORT PHOTOS IMMIGRATION PHOTOS (Print Quality) All Ages Including Infants.


ll mA

al igit

D

t Fro Prin

s

era

Cam

eo

Vid

Tra

m Fro MM To & ,VHS,8 e DVD M Movi BETA 16M -DV, CD es MIN s, Slid to Pho

Color 1 Hr B& W fs in ) 2 Hrs ng Proo pecialty di S Wed s (Our (E-6 2 Day r Slide 1 Hou sing) es Proc ug Pad oM n Phot Mouse oratio st o Phot oto Re y PH o Cop Old Phot Old

os hot ts) tP nmen ides to sl d) ppoi por

ie s om oA Pas aiting, N Prints fr ive Requr

ur 1 ho r Slide & White 1Hou r Black its per 2 Hou r Portra ews Pa N 1 Hou ess @ in Bus 9-5

at in w (No alizing (No Neg ci Spe to Print S t Prin OTO S RT PHN PHOTOs PO S O PAS ATI ll Age IGR y) A IMM Qualit nts. (Print ing Infa Includ

& 9-6 0 n-Fri Mo 63-080 -6 734

R OU

SER

.com

lab hoto

E VIC

Ex rican

e cusp & Am w.fo rcard aste ore &M t of St

)

idas on t to M obr in Fr rking m Ann Ar ium Nex e Pa ad Ampl W. Stadiu son & St 2558 r of Jack ne (Cor

1 Hr Color 2 Hrs B& W Wedding Proofs in 2 Days (Our Specialty) 1 Hour Slide (E-6 Processing) Photo Mug Photo Mouse Pad Old PHoto Restoration Old Photo Copy 1 hour 1Hour Slide 2 Hour Black & White 1 Hour Portraits Business @ News Paper

www.focusphotolab.com

1 HOUR SERVICE

Passport Photos

s pres

ww

Mon-Fri 9-6 & 9-5 734-663-0800 Print From All Digital Cameras

(No waiting, No Appoinments) Specializing in Prints from slides to Print to Print (No Negative Requried)

VISA & Mastercard & American Express Ample Parking in Front of Store 2558 W. Stadium Ann Arobr (Corner of Jackson & Stadium Next to Midas)

PASSPORT PHOTOS IMMIGRATION PHOTOS (Print Quality) All Ages Including Infants.

Video Transfer & DVD Duplicating To & From DVD,VHS,8MM 16MM Movie MIN-DV, CD BETA Photos, Slides

Phase Two

1H VISA

ting lica

Dup

D DV er & nsf

FOCUS PHOTO & Digital Imagining

O T g O inin g H a P m SDigital I U C & FO


tF

Prin

To & ,VHS,8 e DVD M Movi BETA 16M -DV, CD es MIN s, Slid os to Pho hot ts) rt P ppoinmenslides to d) ie spo om oA Pas aiting, N Prints fr ive Requr at in w (No alizing (No Neg ci Spe to Print t TOS Prin ug PHO OTOS Pad ion oM T ot se R Ph ou storat SPO TION PH Ages oM PAS A ll Phot oto Re y IGR y) A PH IMM Qualit nts. o Cop Old Phot (Print ing Infa Old Includ

Color 1 Hr B& W fs in ) 2 Hrs ng Proo pecialty di S Wed s (Our (E-6 2 Day r Slide 1 Hou sing) es Proc

ur 1 ho r Slide & White 1Hou r Black its per 2 Hou r Portra ews Pa N 1 Hou ess @ 9-5 in Bus -6 &

-Fri 9 Mon 80 0 63-0 734-6

OU

1H

ss om Expre lab.c hoto rican cusp Ame w.fo ard & terc s a ore ) &M t of St Midas Fron obr VISA ext to g in

ww

rkin m Ann Ar ium N e Pa ad Ampl W. Stadiu son & St 2558 r of Jack ne (Cor

Mon-Fri 9-6 & 9-5 734-663-0800

Print From All Digital Cameras

1 Hr Color 2 Hrs B& W Wedding Proofs in 2 Days (Our Specialty) 1 Hour Slide (E-6 Processing) Photo Mug Photo Mouse Pad Old PHoto Restoration Old Photo Copy 1 hour 1Hour Slide 2 Hour Black & White 1 Hour Portraits Business @ News Paper

E

VIC

ER RS

& Digital Imagining

ting lica

Dup

PHOTO PHOTO

D s DV era er & Cam nsf ital Tra Dig eo All Vid From M rom M

Passport Photos

FOCUS FOCUS

Phase Three

ng TaO O gini H m P ital I S U Dig C & FO

www.focusphotolab.com

1 HOUR SERVICE

(No waiting, No Appoinments) Specializing in Prints from slides to Print to Print (No Negative Requried) PASSPORT PHOTOS IMMIGRATION PHOTOS (Print Quality) All Ages Including Infants.

VISA & Mastercard & American Express Ample Parking in Front of Store 2558 W. Stadium Ann Arobr (Corner of Jackson & Stadium Next to Midas)

Video Transfer & DVD Duplicating To & From DVD,VHS,8MM 16MM Movie MIN-DV, CD BETA Photos, Slides


Cross Combo

4

Open Choice

1 color Silhouette

Mondo Combos Grace Kelly is the subject for the Mondo Combos. We were asked to describe our charcter. Grace Kelly is iconic, elegant, royal, and fashionable. With this in mind, I portrayed her by using magazine clippings that represented these iconic words. The design is simple and captures the true essence of Grace Kelly.


4�x 4 ProfessorManiotes Art 301 Image Making 1

Royal Combo 1

Royal Combo 2

Iconic Combo 1

Iconic Combo 2

Royal

Royal Combo 4

Iconic Combo 3

Iconic Combo 4

Elegant Combo 1

Elegant Combo 2

Mondo Elegant Combo 1

Mondo Royal Combo 2


5

Visual Interpretation Application After creating the assignment of our Mondo Combos we were asked to incorporate this assignment with a design that reflected our subject. Grace Kelly loved Chardonnay. As I designed this wine bottle, I used a grid system to place a well designed compostition.


Grace Kelly

Grace Kelly Product of Monaco 1929

Chardonnay Over looking the hillside of Monaco ribboned with vines s i n c e t h e 1 9 3 0 ’s . T h e s o i l m a k e s t h e c h a r d o n n a y w i n e leaner, elegant, and richer. every sip that you consume o f G r a c e K e l l y ’s c h a r d o n n a y w i n e w i l l e m b o d y t h e t a s t e o f r o y a l t y. E a c h s i p t a s t e s o p h i s t i c a t e d w i t h a h i n t o f m i n eral dryness to the pallet. Age the wine for a complexity of savoring flavors that will intensify and heighten your senses of the hidden beauty and grace that represents the famous actress and Princess of Monaco. G o v e r n m e n t Wa r n i n g : ( 1 ) A c c o r d i n g t o t h e s u r geon general women should not drink alcholic beverages during pregnacy because of the risk of birth defects,(2) consumption of alcholic beverages impairs y o u r a b i l i t y t o d r i v e a c a r o r o p e r a t e m a c h i n e r y, a n d may cause health problems

Contains Sulfites

Chardonnay 1929

Product of Monaco

A m e r i ca ’ s b ea u t i f u l a c t re s s & p r i n ce s s o f M o n a co

3.5”x6.5”/3.0”x6.0 Professor Maniotes 301,Image Making 1

Serve at: 16-18°C(61-64°F) Imported By: E c h e l m e y e r Wi n e C o r p . w w w. G r a c e K e l l y w i n e s . c o m 750ml

12% vol


Historical Narrative 6

This project was to explain a Historical Narrative. I choose the Mexican-American War. I portrayed my narrative by using lithographs as the images for the story. The layer and backgrounds contribute to the design with parchment dyed paper to give a rustic theme of the past. The typeography was carefully picked with a 1847 era in mind. The gold wrapping on the bottles gives the finished piece an authentic appearance.


The Battle of Buena Vista February 23, 1847

3”x5” Professor Maniotes 301,Image Making 1

. The Battle of Churubusco August 20, 1847

Founded. Monterrey,Mexico

Founded. Monterrey,Mexico

Founded. Monterrey,Mexico

.

. Treaty of Guadalupe Hidalgo February 2, 1848


The Battle of Palo Alto May 8, 1846

.

Founded. Monterrey,Mexico

Founded. Monterrey,Mexico

Founded. Monterrey,Mexico

.

.

The Battle of Cerro Gordo

The Battle of Contreras

April 1847

August 20, 1847


7

Propaganda Poster The welfare propaganda poster is designed to express, to viewers, the injustice in todays welfare society towards the rich. As a team project, We designed a simple layout with two layers that we screen printed onto a poster.


8

Propaganda Leaflet

This assignment is an extension of the propaganda poster. My partner and I came together and discussed that the second piece must correlate with the poster. As a result we created an accordion leaflet, that presents data, information, and testimonials. I focused on using a heavy amount of detail through the pen tool using the green theme color from the poster.


WELFARE FACTS

TESTIMONIALS

When Lyndon Johnson started the War on Poverty, he explained that the “Aim is not relieve the symptoms of poverty, but to cure it and, above all, to prevent it. “Welfare spending has grown one hundred and fifteen times the size since then. In one year, $24 billion was taken from working people and give to able-bodied individuals who didn’t have children and were not elderly.

KIMBERLY

JOE

Landscaping Business Owner Yearly Salary $250,000

Dealer Relations Manager Yearly Salary $250,000

Plumbing Business Owner Yearly Salary $200,000

Charlie runs a successful lawn mowing company that

Kimberly went to Wayne University and received

Joe The Plumber is trying to live the American Dream

caters to two hundred clients. Even though he

a degree in Business and Marketing. She then

He believes success should come with a strong work

chose not to seek higher education he works harder than

found a high paying job & went back to earn her

ethic and educational background. Joe is upset that

most to make a living. The more income he brings in

Masters degree. She does not understand why

other people are given welfare money to have the

for his business, the more tax money he is forced to give to

35% is given to the government to distribute

same success without working as hard as he has.

the government. At times he feels that his ability and

to those who have not worked as hard as she has.

The more successful he is, the more money is

success is defeated by those who choose to live on welfare.

On average, each household in 2010 had $638 per month taken from then in the form of taxes for Welfare spending. In comparision, each household spending. In comparision, each household spend $100 on the war in Iraq.

THE PURSUIT OF RICH HAPPINESS ARE SOCIALISM EVIL

taken from him.

RI C H

WE DESERVE MORE OF YOUR MONEY!

REDIST RIBUTE

PRO

FIT

I SHOULDN’T HAVE S TO PROVIDE EU GIV FOR MYSELF! $

LAND OF THE FREELOADER

S

FREE L AD ER

CHARLIE

R ING

elfare recipients fro innesota spent ore of their ta pa ers one outside their ho e state.

- noun 1. someone who eats and drinks at someone else’s expense; a parasitic person. - noun 2. a person who habitually depends on the charity of others for food, shelter, etc - verb 3. to live off someone else; to eat and drink at someone else’s expense; to live off someone else.

N

RI I N

WELFARE SPENDING In trillions of dollars in current spending

o fa ilies ha e the food the choose to eat

1959 1968 1969 1978

ll ouseholds

1989 1998 es

1999 2008

o

2009 2018

Poor ouseholds

5”x25” Collaboration w/ Abigail Leone Professor Maniotes 352 Intermediate Graphic Design I

1979 1988

(Projected)

$0.09

$0.47

$1.3

$3

$5.6

$10.3

Visit www.heritage.org/issues/welfare


Eastern Michigan University

2011


MARKET&CAFE

MARKET&CAFE


Portfolio  

Portfolio of my work