MPLS, MN e. email@example.com c. 952/221/9812 w. laurendahl.net
associate media planner
RELEVANT E XPERIENCE
SPACE150 2017- P
• Spearheaded the execution of the full FY19 Vista Outdoors media plan. Worked closely with over 32 vendors to plan content and roll out year-long campaigns for eight separate Vista business units, each including multiple brands and at least 8 product lines with specific seasons, budgets, audiences, and creative asset requirements. This required a very high degree of task organization, down to even the most minute of details. Built exhaustive billing schedules for the year, with monthly costs broken down per business unit per vendor. Also assisted in re-allocating plans across vendors after unexpected cuts. • Analyze, plan, present, and report regularly to clients on digital media campaigns for various clients, including Sun Country Airlines, Vista Outdoor, and Cambria Quartz. • Planned and implemented the 2018 Sun Country Airlines paid search strategy to optimize toward e-commerce conversion rate. Improved geotargeting, campaign timing based on route seasons, cost efficiencies, new ad copy, and budget allocations. • Leader of monthly half-day conference calls with multiple media and marketing teams for clients. In these calls, I communicate performance results of audiences, vendors, and creative assets, sharing comprehensive recommendations based on these insights.
lead marketing/creative intern SMARTUQ 2016-2017
• Developed and implemented marketing initiatives for the rapidly growing analytics software startup, gaining nationwide attention from large brands, including Fortune 500 companies. • Analyzed and reconstructed paid search strategy to improve cost efficencies and and better target key markets. • Generated brand content including the design and copy of the master brand brochure, paid email advertisements, and exposition booth materials and branding . • Continuously updated the company website and led the software team in an overhaul of website design to better optimize user experience.
account director, graphic designer UW MAD AD CLUB 2013-2016
• Headed a team within the only student-led advertising agency on campus, developing and implementing campaigns for real client organizations such as a leadership association and a men’s professional a capella group. • Communicated directly with the clients to understand the organization’s intended brand image, target audience, and end goals to create a variety of content (social media, apparel, posters, etc).
••••• Google Adwords • • • • • Communication/People Skills • • • • • HTML/CSS Coding • • Ad Trafficking/DSP Platforms • • • • Adobe Creative Suite • • • • Spanish • • • Analytics Software
( GOOGLE ANALYTICS, EXCEL, TABLEAU )
( INDESIGN, ILLUSTRATOR, PHOTOSHOP )
E D U C AT I O N UW- Madison 2013 - 2017 Bachelor of Business Administration Major: Marketing GPA: 3.5
University of Queensland, AUS Study Abroad Program Feb 2016 -July 2016 Brisbane, Australia Marketing & Business
further detail on personal website