Lauren Smith
graphics
ONE
Mindful Stitch - Brand Logos
06
Primary Logo
These logo designs for The Mindful Stitch, a local embroidery artist, are built from an abstraction of an embroidery hoop,.
Mindful Stitch - Brand Logos
graphics
07
Secondary Logo
By combining simplicity and edge, these logos showcase the modernity and traditional beauty of Mindful Stitch work.
Mindful Stitch - Brand Logos
graphics
grap
08
Naturally Austin - M/O Showcase - 2021
phics
graphics
TWO
Naturally Austin - M/O Showcase
Naturally Austin is an Austin, TX based trade organization for local, organic consumer products and goods companies who want to build community and engage in sustainable production practices. Naturally Austin hosts M/O - a fellowship program aimed to help level the playing field for Black and brown CPG entreprenuers by arming them with high-quality resources, mentorship and access to seed capital. I spearheaded strategy and creation of social graphics, captions and content for the inagural M/O Commencement event - The M/O Showcase. These four post samples from the campaign use M/O’s bold, unapologetic branding to highlight twhis incredible class of fellows and build exciting stories ahead of the culminating event. campaign stats: highest
avg. event campaign engagment rate in Q 3 2021
#4
out of 52 in like count on Naturally Austin Instagram posts in 2021
Naturally Austin - M/O Showcase - 2021
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graphics
10
THREE
JAYJUN Cosmetic - “Me to Me” Story Campaign Jayjun Cosmetic, a leading producer of K-beauty skincare - needed a way to build up genuine engagement amongst their owned-channel audiences. I designed and executed this Instagram story strategy, titled “Me to Me”. This week-long campaign called on ethereal, “soft-focus” imagery and prompted the Jayjun audience to enjoy self-care tips from affiliated brand ambassadors, then pause and reflect on a daily self-love topic. Submissions to a daily prompt entered the user into a raffle to win a Jayjun cosmetics gift. This campaign aesthetic was engineered to be both reflective of the launch- period holiday, Valentine’s Day, and to remaining true to the Jayjun ethos of promoting honest, non-contrival relationships with the self through mental wellness.
Jayjun - Me to Me Story Campaign - 2021
graphics Prompt story frames leave space for Instagram-generated interactive polls.
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Winners- selected daily - were showcased using this frame to generate sustaining engagement.
Jayjun - Me to Me Story Campagin - 2021
graphics
12
Selected Jayjun Ambassadors shared their favo
Jayjun - Me to Me Story Campaign - 2021
graphics
13
orite self-love sounds, sights and practices.
Jayjun - Me to Me Story Campaign - 2021
landscapes
ONE
Landscape Study
16
“Inbetween Land “ - acrylic on canvas, 2022
landscapes
17
“Inbetween Land “ - acrylic on canvas, 2022
landscapes
TWO
Skyscapes - Abstracts
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“sun study” acrylic on canvas, 2019
Skyscapes - Abstracts
landscapes
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“moon study” acrylic on recycled print, 2021
Skyscapes - Abstracts
photos
22
ONE
Street Photography Prague, CZ
street photography - Prague, CZ
photos
Photos taken during Photgraphic Journalism Studies in Prague , CZ
23
(Page 22) Couple at the tram stop, 2018 (Top) Girl in Park, 2018 (Left) Woman in her shop, 2018 (Right) Boy walking in the Roma parade, 2018
street photography - Prague, CZ
photos
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Nun in the St. Vitus Cathedral, 2018
photos
25
Nun in the St. Vitus Cathedral, 2018