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Marketing Billboards

Lauren Brunetti Online Portfolio

Contact information: lauren.brunetti@ gmail.com 905 路 808 路 3042


Client: Mint Digital Blog

Content Marketing and SEO: The Power Duo Over the last few years, there has been an enormous push for digital creative content using search engine optimization (SEO). Companies of all ‘shapes and sizes’ have been placing more and more emphasis on this particular type of marketing as a means to grow their business and increase their advertising exposure. From blog posts on company websites and e-books, to video campaigns and infographics – it is fair to say that the Content Marketing umbrella is quite large and still growing! Even though building quality content can be time consuming and have a price tag attached to it, it’s an investment that can have countless benefits on your business. Looking to get started? Here are some tips and tricks when it comes to Content Marketing and how it can positively affect your SEO: Tip #1: Stand out & be original At the end of the day, good SEO is based on good content – in fact, they go hand in hand! There are millions of poorly-written, keyword-stuffed articles on the web and as a reader, nothing is more annoying than coming across one. In saying that, make sure your content is creative, engaging and original. By doing this, more people will visit your website AND you will receive organic traffic in return. In addition, you will also harvest links and increase your ranking on Google. Secondly, be sure to do your keyword research. This will avoid wasting time and writing about things that won’t rank high in Google. By monitoring and anticipating trends, you can be sure to use the best keywords based your content on what your customer is currently looking for. Tip #2: It’s all about a good headline Chances are, if the headline isn’t attractive or it doesn’t instantly catch the reader’s attention, then no one will open the article or read it (no matter how good it is). Think of everything as having a chain reaction: if your headline is creative and engaging, it will naturally get shared via social media channels like Twitter, Facebook, Google+ and LinkedIn. In return, this will create more buzz around your website and increase the amount of traffic you receive. Sounds pretty simple, right? Tip #3: Become a social butterfly A key requirement to a successful Content Marketing strategy is having active social media channels (the more, the better). So, make sure you build up your Twitter and Facebook profiles…you’ll need those channels to spread your messaging and get people interested in what you have to say! The impact from Content Marketing can be substantial. It is also the cheapest and most effective way to boost your online exposure. As long as it is done right, you and your business can reap countless benefits from this particular type of marketing. It’s up to you to protect your company’s online integrity – so be sure to follow these rules listed above or contact us to help you with your Content Marketing needs and watch your SEO work for you!


Client: 1-800-GOT-JUNK

Valentine’s Day Special: Saying goodbye to sentimental clutter Do you have a strong desire to hang on to objects with an emotional value and to never, ever let them go? You aren’t alone! Sometimes that trip down memory lane can be a nice journey, but more often than not this road is traveled few and far between. These sentimental items are often stored away in our attics or garages for years on end, with nothing but a blanket of dust over them. It’s easy to hang on to objects where there’s a strong emotional attachment, but breaking free can be rewarding. Here are five steps to deal with letting go of the sentimental clutter in your household: 1. Slow and steady wins the race There is absolutely no need to rush this project. Going through sentimental clutter can be emotionally and physically exhausting. Therefore, we recommend tackling one room a day, and for no more than a few hours each time. Keep in mind that a fresh, rested mind will help you make smart decisions when it comes to purging versus keeping. 2. Take a picture and hold it close to your heart Instead of physically holding on to your sentimental belongings, why not take pictures of the items you want to remember and donate the items to someone in need? Pictures won’t take up space in your home and they can virtually go anywhere you go. Feel like reminiscing on your lunch break, or on the train home from work? Load the pictures on your cell phone and voila! 3. Weigh the pros and cons If a picture just won’t cut it and you’re still unsure about whether you want to keep the item or toss it, then ask yourself the following: Why I have I kept this object for so long? Does it have genuine emotional value? Will I miss it if it’s gone? Would it be more valuable to someone else? Be honest with yourself when you’re answering these questions – you will do yourself a favor in the long run. 4. Donate your items to a local charity Take action by giving your unused items a new home. Your junk can very easily be someone else’s treasure, and community groups are always looking for donations. Of course, not everything can be given to local charities; ensure that your items are in good working condition so that they’re useful to someone else. If you are unsure if a particular item will be accepted, then call the charity and inquire about donation guidelines, or visit their website. 5. Reward yourself Sometimes a job well done deserves a bit more than a pat on the back! Treat yourself to a day at the spa, or any activity that will help you relax. You deserve a reward for completing this project and working through these steps to getting clutter-free, and learning to let go!


Client: 1-800-GOT-JUNK

A Resolution to Declutter Are you looking to clean up your act this year? The running joke about New Year’s resolutions is that they don’t last. In fact, most people seem to forget about them after just a few months. The resolutions we make at the beginning of the year are often unrealistic or unachievable, so why not resolve to make a change that is easy, manageable, and full of benefits you can reap all year long? A new year means a chance to start over. If you haven’t already added decluttering to your list of resolutions, don’t worry, because it’s never too late to start! The best part about a decluttering resolution is that you’ll be able to immediately see results. Your living space will look better and bigger, and you’ll feel so good you might even take on some other challenges that have been waiting in the wings. Why is decluttering a good resolution? There are numerous benefits to decluttering. Here are our top five: 1. More space. To put it simply, less stuff equals more space. Think of it this way: there’s no reason to be surrounded by things that don’t work, that you don’t need, or that you don’t even like. By getting rid of clutter, it will allow you to have more space in your home that you can enjoy. 2. More time. Having more time is one of the most important benefits of decluttering. Just think of the free time you’ll have, now that you aren’t organizing and maintaining your unnecessary stuff. Spend that time on something you love instead! 3. More freedom. Having less clutter in your home will allow you to clean more quickly and with ease. Decluttering will also reduce dust collection, making it easier to reach all those hidden areas while you’re cleaning. 4. More productivity. The positive energy you’ll gain with a clutter-free home will give you one less thing to worry about and allow you to focus on your everyday tasks. Your living space reflects your state of mind: the more cluttered the space, the more cluttered your thoughts may be. 5. More gratitude. Owning less stuff will make you appreciate and value what you already have. How do I start? We recommend tackling one room at a time. As soon as you enter a room, take a quick look around and ask yourself the following questions:


How does the room look at first glance? Can you open drawers, closets, etc. and easily find the items you are looking for? Do you waste time looking for things, or buy items you already have because you can’t find what you were looking for? Do you think you need a bigger room because you are running out of space? Are there any items that you haven’t used in the last year? Or worse…several years? If you answered “yes” to at least one of the questions above, then it’s time to reclaim the square footage in your home and declutter! How to make your resolution stick Clutter is stubborn, and here’s a warning: it can easily sneak back into your life! In order to make your resolution stick, it’s important to always keep decluttering top of mind; never let clutter pile up, and as soon as you see something that is ‘out of place’ be sure to act quickly! The first three or four weeks might be a little difficult, but after the first month, you’ll be over the hump. Decluttering shouldn’t take over your life, but junk shouldn’t either. The sooner you start, the better. Good luck!


Client: Retirement Life Communities

Three Important Questions You Need to Ask the Staff at a Retirement Home Selecting a retirement home is an important, personal, and often difficult decision. You and your family will have a lot to think about on your first visit to a retirement home – your first impressions of staff and residents, physical features of the building, details of the rooms, and the list goes on and on. But when you or your family have found what you think is the right home, there are several things that you may need to consider before making a final choice. When the time comes, here are three very important questions to ask before making this important, lifechanging decision: 1. What type of care is offered? It should go without saying, but it’s imperative to ask about a retirement residence’s preventative care program. Get as many details as possible. This is also a great opportunity to ask about the staff at the residence as well. Is the residence understaffed? 2. How much freedom does a resident have? For many elderly citizens, moving into a senior living community or retirement home usually means a loss of independence, and as a result, they may be very hesitant when it comes to moving. Therefore, it’s important to ask the residence how much freedom they give their residents. Will a resident be able to decide when to sleep, when to eat, when to watch TV, and when to enjoy peace and quiet? etc. 3. What are the official policies? It’s important not to assume anything. Just because one retirement residence might have one policy, you can’t assume another does. Here are some questions you might want to ask:    

What are the security and safety precautions? Are there restricted visiting hours? Do residents have access to a phone and TV? Is this access only at certain hours? Are pets allowed to visit and/or live in the residence?

Just remember: you may need to trust your first instinct about a retirement residence and if necessary, visit a it again before you make a final decision. This is a decision you should be making together and you should communicate openly and honestly about the fine details.


In saying that, when you talk to your elderly loved one, use simple sentences. You do not have to shout. When you speak, do so slowly and deliberately using simple sentences. Remember, they do not want to be treated as children. Since 1988, Retirement Life Communities have been building, owning and managing high quality, full service retirement residences in Ontario for independent and active seniors. RLC prides itself on “resort style� services, which include recreational, cultural and social activities, housekeeping, personal laundry, 24-hour security and exceptional food service, transportation and much more. RLC’s communities offer a rich and rewarding lifestyle that allows seniors to be active and engaged for as long as possible. Locations include: Mississauga, Goderich, Stratford and Cobourg.


Client: Retirement Life Communities

Should You Buy or Rent a Retirement Home for Your Parents? Retirement is all about forward planning – particularly when it comes to one of the biggest financial considerations: housing. Whether to buy or rent a retirement home is ultimately a personal decision for you and your family, but if you’re pondering this decision, it’s worth considering it from multiple angles. The first step in analyzing this decision is to determine your elderly parent’s financial affairs. Even though this can be a difficult conversation to have, it’s extremely important and will allow you to make the right decision for them in the long run. Be sure to discuss and factor in details that include: how much you’d get for selling your parent’s current home, their total savings and when and where they would like to retire. The next step is weighing out the pro’s and con’s. If it helps, you can physically make a list with two columns, and then analyze it when you’re done. So, let’s get started. Here are a few viewpoints to help simplify the decision between renting or buying a retirement home: Is it better to rent? In some cases, renting a retirement home for your parents can be preferable to buying. For example, it may be a good idea to seriously consider renting if you meet the following circumstances: - You or other family members cannot afford a down payment - You are unlikely to qualify for a mortgage loan - Your parents feel hesitant about moving. Or should I buy? Many purchasers choose to invest in buying property because it’s an opportunity to have a long-term real estate investment that appreciates and will build equity. In saying that, it may be a good idea to consider buying if you meet the follow criteria: - You can afford a suitable down payment - You or your parents are looking to build equity - You can afford unexpected costs along the way (it’s important to not keep condo fees in mind). Just remember: your parent’s retirement should be long, happy, and healthy, but in order to make this happen, their accommodation will play a major role in all three of these feelings.


If you want to explore both options a little further, Retirement Life Communities (RLC) offer seniors the option of renting or owning self-contained one or two bedroom suites, all designed with cooking facilities. Typically, two thirds of the suites are rentals and one third are condos. The average rental apartment size is 500 sq.ft. and the average condo size is 900 sq.ft. Since 1988, RLC has been building, owning and managing high quality, full service retirement residences for independent and active seniors. Locations include: Mississauga, Goderich, Stratford and Cobourg.


Client: Landmark Home Solutions

Your Winter Maintenance Checklist Interior and exterior winter maintenance is an essential part of homeownership and it should never, ever be neglected. Even though it can be time consuming, it will be worth it in the long run! By maintaining your home, you can help prevent costly damage from occurring later on down the road. The good news? Winter home maintenance is actually quite simple – in fact, it’s mostly about proper planning and thinking ahead. So, with that being said, here is our straight-forward, easy-to-follow checklist. Follow easy tips and tricks and your home will be in tip top shape this winter, from the inside and out. Tip #1: Inspect your windows and doors Check all windows within your home for drafts, loose frames or cracked panes. All of these can cause a sufficient loss of energy in your home, not to mention, allow the cold temperatures to come in from the outside. For an exceptionally effective solution, it’s a good idea to remove the screens and install storm windows and doors in your home – this will ensure excellent winter protection and prevent heat from escaping. Tip #2: Check your heating system Before the temperatures drop, it’s important to make sure your heating system is in good working order. Keep a close eye on the weather report and right before a storm is about to brew or the temperatures are supposed to fall below the freezing point, turn on your heating system. Is it working properly? Is it working efficiently? It’s always better to be safe rather than sorry! By following this preventative measure, you’ll have some time (if needed) to contact a repairperson and get them to come and fix the problem for you. Tip #3: Clean and inspect your gutters Before the cold weather is here for good, you should get up on that ladder one last time! Clean your gutters to remove leaves, twigs and other debris that have collected in your gutters. Want to know why this is important? Well, a broken or clogged gutter can result in water damage to your home. During the winter, the snow will melt and it will travel down your roof, where it hits your gutters; if the water has nowhere to go, it can leak into your home and essentially ruin it from the inside and out. It’s also a good idea to clean your gutters again in the spring, to clean out the debris from the winter season. Pretty simple right? We thought so! Stay warm and remember – always think ahead.


Client: Landmark Home Solutions

Winter Damage: Maintenance Repair Tips Between the icy cold temperatures, freezing rain and heavy snowfall, winter can be extremely unkind to the interior and exterior of your home. For some of us, the reality of serious damage from old man winter has become all too real. Have repairs gotten the best of you, and your home? Well, Landmark Home Solutions is here to help! Here are some practical solutions and useful advice for dealing with common repairs this winter season: Problem: Flooding When the snow melts and the temperatures rise, water seeps into your home, leaving you with water damage from the inside out. Solution: Inspect your property thoroughly. You should also perform proper maintenance to your roof, which includes cleaning debris, snow and ice from gutters and down spouts. Steps to solving this problem:  

Ensure your gutters are clean and clear of all leaves and debris. If this is neglected, water will have nowhere to go, causing it to enter your home when the snow melts. Check and thoroughly inspect the exterior of your property. Do you notice anything that could prevent melting snow from draining away from the house? It’s always a good idea to clear a path for the water, just to be safe.

Problem: Escaping heat Are you sick and tired of paying for a high heating bill every month, when you aren’t even enjoying the temperatures rising within your home? Solution: Inspect your home and install storm windows and doors; these will keep your home toasty warm throughout the winter season. They will also keep out dust, wind and noise. Steps to solving this problem:  

Travel from room to room within your home. Which room feels the coldest? This room should be your top priority. FYI: different parts of the house lose heat in different amounts, so it’s always a good idea to find the main source of the problem, and to prioritize from there. You should also check for leaks within your home as well. Besides windows and doors, other common draft sources include baseboards, cable/phone lines, and dryer vents.

No matter what problem you experience this season, it’s important to always identify and make repairs to damaged areas as quickly as possible! The sooner you resolve any issue, the sooner you can help prevent problems from getting out of control.


$15 for 3 Instant Spray Tanning Sessions at Dermagraphics at Lesley's ($90 Value) We all know those Ooompa-Loompas didn’t really want to work in Wonka’s factory - they were simply just too embarrassed to go out into public after getting those bright orange spray tans. Avoid the orange curse and get your skin looking golden brown and delicious with today’s TeamBuy: $15 for 3 Instant Spray Tanning Sessions at Dermagraphics at Lesley’s. Dermagraphics at Lesleys is Winnipeg’s premier, state-of-the-art salon offering their clientele some of the most up to date technology available in the beauty industry. This deluxe spray tan is not your average air brushing -your bronzed tan is beautifully and evenly applied in their high-tech Instant Tan spray booth. Leaving absolutely no orange colour, your private Instant Tan spray booth transforms your skin to a golden colour in only 6 seconds. Their advanced tanning formula is enriched with Vitamins A, C, and E, as well as firming agents, so that you walk away with skin that is not only darker and sexier, but healthier too. And with a formula that is 100% UV free, you get your beach-bod ready early this season with absolutely none of the harmful side effects. Highlights     

100% UV-free. Takes only 6 seconds! Tanning formula enriched with Vitamins A, C, E. Contains firming agents. Absolutely no orange colour.


$179 for 1 Year of Unlimited Laser Hair Removal Sessions on Any 4 Body Parts (Up to $4,600 Value) With the science behind laser hair removal approaching Star Trek-level proportions, the act of shaving seems positively Dickensian. Move into 21st century smoothness with today's TeamBuy: $179 for 1 Year of Unlimited Laser Hair Removal Sessions on Any 4 Body Parts from Dermedica Laser & Spa (up to $4,600 Value). Dermedica Laser & Spa uses the Cutera Coolglide ND Yag and Sciton laser systems to effeciently and safely remove hair from your body. The Cutera Coolglide is the first laser cleared for permanent hair reduction in all skin types and is endorsed by physicians worldwide, while the Sciton has been ranked #1 on the Medical Spa MD Physician Report. These processes are used in a comfortable, professional spa designed to get you the smoothest results with a minimum of fuss. Today's deal gets you a wide variety of hair removal options, with body part selection outlined below: Highlights   

Most advanced laser hair removal technology, which has been highly acclaimed by industry experts. Huge range of body part options, which are stackable for your convenience. Full year of treatments will save time, energy, and money as opposed to shaving or waxing.


$15 for 2 Large 2 Topping Fresh Pizzas from Domino's Pizza Ottawa ($30 Value) Staking claim as both the Ninja Turtle's primary food group and the ultimate slumber party staple, pizza has had a serious lock down on filling eager tummies since the dawn of time. Silence your hunger pangs with today's TeamBuy: $15 for Two Large 2-Topping Pizzas from Domino's Pizza Ottawa - Valid at Preston & Lake Avenue Locations! With today`s tasty deal, pop in a movie and order up some yummy grub from Canada's favourite pizza chain Domino's Pizza, when you get a delicious double pizza pie package. Purchasers will chow down on two large 14" 2-topping pizzas from Domino's Pizza Ottawa, valid at both the Preston & Lake Avenue locations. Domino's Pizza menu includes mouth-watering topping faves like Brooklyn Pepperoni, Sausage, Green Pepper, Black Olives, Pineapple, Mushroom, Onion, a great selection of Meats, Cheeses, Hot peppers and more! With hand tossed and thin crust options available, as well as a slew of extra toppings, chicken boxes, wings and more to choose from, Domino's Pizza is sure to satisfy even the pickiest of 'za enthusiasts!

Highlights   

One of North America and Canada's top pizza chains. Two large 2-topping pizzas - variety of toppings to choose from including delicious meats, cheeses, vegetables and more! Valid at two convenient Ottawa locations.


Rotating marketing billboards (featured on a weekly basis at: www.ebay.ca/fashion)


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     

   

                                                                       





  

                                                                                          

          



   

                                                           




                                     

                                             

          

  

                                                              

                                                                   

     

  


TRADE SHOWS Frankenberg’s booth at the World Travel Catering and Onboard Services Expo in Hamburg this year offered live cooking capabilities, an eat-in kitchen with a front cooking desk and a large wooden table where guests can sit together to enjoy their food

Generating buzz PAX International explores the realm of eye-catching displays and innovative designs that exhibitors are using within the travel catering industry to attract visitors and drive new business at trade shows Lauren brunetti by

erving as a solitary marketing purpose, tradeshows are recognized as one of the most effective means of advertising, due to their ability to build new business relationships and create countless faceto-face networking opportunities. The unfortunate reality is that the competition can be fierce within this powerful marketing medium. Time and time again, exhibitors are often left rivaling for a booth that will stand out among the crowds, with the hope of attracting valuable traffic full of potential customers. PAX International recently spoke with several companies within the travel catering industry to discuss the competitive world of exhibiting at industry related trade shows.

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Visual appeal and strategic design It is a well-known fact that people are more inclined to purchase products in great numbers when they can see, feel and experience them - and this is something that inflight frozen meal manufacturer, Frankenberg keeps in mind. Boasting an exhibit that offers live cooking capabilities, an eat-in kitchen with a front cooking desk and a large wooden table where guests can sit together to enjoy their food, Frankenberg’s booth simply fits the needs of their company, said Dirk Thoenissen,

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Frankenberg’s Sales Manager. “Our main aim was to have a pleasant stand, with a specific and cozy atmosphere, which is more of a meeting point for our customers and us. We wanted to invite people to pass by and to feel comfortable.” Frankenberg works with booth builder, Heines, which originally was a carpentry business. “The advantage for us is to have a customized stand, which is unique and on the other hand, fits 100% of our specific needs,” he said. Since 1985, Frankenberg’s main activity has been to develop and manufacture frozen meals for the inflight industry. Each meal or component fills specific needs of the airline or caterer. According to Thoenissen, Frankenberg wanted to steer away from the “clean and standard style booth”, which is often used by other exhibitors to showcase products. Instead, they wanted something unique, that involved using the aroma of fresh-cooked food to attract delegates. “The customers love it, they return sometimes several times a day to have a small break, talking to the chefs about the food they prepare or only watching them during the cooking process. We believe that this is a good attraction that draws in the crowd.” Similarly, Richard Thorpe, International Sales and Marketing Director at Retail inMotion said that the design of their booth is also strategically set up - with the ultimate goal of visitors interacting with one another, while

learning more about what the company has to offer. According to Thorpe, the booth also stands out thanks to its “bustling busy bar, ‘chill out’ sofa and large free space for people to network.” “The main objective with our stand is not only brand promotion, but we want it to be as enticing as possible. We are aware of the importance of ‘standing out’ from everyone else, and design wise we wanted to achieve this in an obvious yet inviting way. It is fundamentally important to have something that draws people in; otherwise it is a wasted exercise. Our design is bold, colorful, strategically composed and looks professional yet fun.” Like most companies, Retail inMotion’s stand is built with a modular design for easy assembly and teardown. It is also sustainable, as it can be re-used and scaled out in the future. “Our stands are designed in-house by our Graphic Design team. Not only is this cost effective but our own team is very experienced and they also know exactly what message and image we want to portray,” he explains.

Location, location, location For a business large or small, it’s no secret that a potentially hefty price tag usually comes with the territory of exhibiting at a trade show; between creating customized booths and banner stands, to shipping costs, event fees


Retail inMotion’s booth design strategy is to encourage interaction

and travel expenses, the final fee can often leave business leaders feeling challenged to justify the absorbing costs. And on top of all of this, there is also the exhibitor’s booth location to consider. According to Hans Engels, Export Manager at Sola Airline Cutlery in The Netherlands, a premium location inside the convention is something he considers to be “vital,” due to the increase in exposure it can bring. “But prices are exceptionally high,” he explains. “Because of that, we book a smaller booth compared to

the status and amount of airlines we supply.” A family business run by the Gerritsen family, Sola started with the production of cutlery in 1868 and was officially founded in 1922. Today, Sola supplies to more than 70 airlines worldwide. “We change our booth every four to five years. After that period of time you want to show something different. But really, it’s the cutlery that does the talking,” Engels said. “The booth itself is a reflection of the way Sola does business; you can see everything, you can touch anything. We are showing

Going green with sustainable trade show displays

Last year, Global Inflight Products demonstrated its commitment to environmental products and practices with a design concept that was first displayed at the International Flight Services Association (IFSA) and the Airline Passenger Experience Association (APEX) show, held alongside Aircraft Interiors Expo Americas. Designed by Paulina Chalita, Marketing and Design Manager at Global Inflight Products, the company’s booths was made of 100% earthfriendly materials and also displayed their newest collection at the time called ‘Green is Possible,’ a range of products made of natural materials such as corn and bamboo. The booth won Global Inflight Products the Best of Show prize voted for by IFSA attendees. “This design was developed with eco friendly materials such as

everything and we are there.” Likewise for Thoenissen, paying a premium for a good location is something that he says is worthwhile as well – in fact, this is a detail he noticed after Frankenberg exhibited at the World Travel Catering Expo in Hamburg this past year. “We had the impression that some companies, which were far in the back felt a little bit underrepresented. The disadvantage is always that a company can be overseen when they are in the last corner or that visitors do not look into all halls,” he said.

cardboard, fabrics, MDF and we even used a recycled floor. It had very creative solutions to display the products, including a row of airline passengers made out of honeycomb cardboard,” Chalita said. It goes without saying that designing a “winning” tradeshow display requires planning, innovation, and also professional expertise. For more than 40 years, Nimlok has specialized in creating integrated face-to-face brand experiences with their tradeshow display solutions, including customized banner stands, portable displays and exhibits. “We use crates and some banner stand cases that are made from 100% recycled material.  Most of the components we manufacture with and use in our booths and other solutions are recyclable,” Joan Krumsee, Nimlok’s National Sales Manager told PAX International. In 2010, Nimlok announced its ISO 14001 “green” certification, making Nimlok the first company in its class to achieve this certification within North America.  “Recognizing that the world’s natural resources are limited and fragile, Nimlok considers environmental protection to be consistent with its overall goals and values.  We strive to minimize our impact on the environment in the design, manufacturing, and storage of exhibitions.”

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