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Degroof Petercam Foundation  10th Anniversary Highlights

  


DEGROOF PETERCAM FOUNDATION ON TOUR

WHY? Our Foundation is celebrating its 10th anniversary. It is the perfect occasion to look back and reflect on the work done so far and also on the changes we want to induce for the next 10 years. This anniversary corresponds to important changes for the Foundation: an increased budget (four times bigger), a new role for our board that changed in the context of Degroof Petercam’s merger and a new operating strategy. An important wish of our board is to give the Foundation a stronger role internally and externally, while it had been working in the shadow the past years. We consider the Foundation as a great asset and a positive message to be shared within and outside DP. The first mission is to make our foundation better known internally and towards our clients. We decided to take the Foundation on a European Tour, to meet our colleagues in Paris, Geneva, Barcelona, Luxembourg and Brussels. We organised 9 workshops to present the Foundation’s work and its new strategy. We met over 300 colleagues, reaching over 20% of the group’s employees. A second mission of our Foundation is to promote sustainable and impactful initiatives within the bank. This is why we wanted to take the opportunity to open a dialogue with our colleagues, in several departments to see how we could contribute to positive change through our everyday jobs. Our 10th Anniversary Tour highlight took place during our “Jobs for Tomorrow” forum, gathering over 500 people: clients, next gen’s and colleagues. This Tour was a fantastic opportunity to get to know our colleagues and their opinion on the subject. We had a very positive welcome, were impressed by the many ideas and strong values of our colleagues. We now want all this content to be used and become reality. ​The purpose of this report is to sum up the key ideas and moments and share it with the main heads of departments to make sure this not a “souvenir” but a start of a strong Degroof Petercam “impact” dynamic.  

Silvia Steisel

Alizée du Bus

Managing Director DPF

Project Manager DPF


Our new strategy at a glimpse      


Jobs for Tomorrow  

Date :​ 24/4/2018  Target:​ ​Clients & DP staff  Participants:​ 500+     

10th Anniversary Forum

Quels emplois pour demain? Avec quels défis et quel impact sociétal ?

_____Impressions  “Bravo pour cette très belle conférence hier soir. Des orateurs inspirants et de qualités qui osent un discours novateur. Excellent.” P.P.,​ ​DP client  “Je trouve que vous avez donné une image plus jeunes et plus connectée à la réalité” E.M. Invited Next Gen 

____ “I loved the speakers of yesterday evening. Great event! Proud of wearing a badge of Degroof Petercam” ​ ​C.W. DP Colleague Customers to whom I spoke were all smiling! The employees that were invited were very proud to work on Degroof Petercam having the opportunity to assist to such event and see our ambition towards Philanthropy!​ ​J.V, DP Management


EMPLOYEE WORKSHOPS:

Paris  

Date :​ 9/4/2018 

“How to use the power of finance to bring positive social change?”  with Mark Cheng 

Teams:​ ​All Participants:​ 20                   

_____Key Take Aways ●

To attract new clients and talents, importance of having more positive  social ambitions;   More internal and external  communication about the social  impact at DP is asked;  If colleagues are not familiar enough  with the subject, it is difficult to talk  about it with the clients. Create a  centralized “social impact offer” and  train private bankers about the  subject;   For corporate clients: develop  expertise in the valuation of their  social value (KPI’s, measure)  Develop an expertise via a “desk” for  social enterprises allowing to get  acquainted with new “hybrid”  business models and allowing them to  grow and reach market sizes. 

_____Impressions

“​Merci pour cette présentation et ce moment

partagé avec les équipes de Paris. Je souhaiterais vivement que nous puissions mettre en place en France dès cette année avec l’aide du département Philanthropie des actions concrètes s’inscrivant dans les

”​ ​ V.J.

valeurs sociétales du groupe​.​


Geneva  

“How to use the power of finance to bring positive social change?” with  Mark Cheng 

Date :​ 10/4/2018 Teams:​ ​All  Participants:​ 18 

 

_____Key Take Aways ● ●

● ● ● ●

Moving to another office is an opportunity for new habits;    Ambassadors within the bank and one  person in charge of philanthropy in  Switzerland;   Lots of opportunities thanks to social  impact: image, reputation and  differentiation, new clients and  employees (especially woman and  next gen), loyalty of the clients,  alignment with values, business  development, source of innovation;   SRI and impact investing are must  haves;   Define notions of impact with clients  and give them access to information;   Handle well the new norm, standards,  new way of doing business;  Do we have to screen deals based on  ethics and exclude bad players ? 

_____Impressions


Barcelona   “How to use the power of finance to  bring positive social change?” with  Mark Cheng 

Date :​ 12/4/2018  Teams:​ ​All  Participants:​ 20 

 

____Key Take Aways ●

● ● ● ●

“Corporate Social Responsibility” becomes “Competitive Social  Responsibility”: it gives competitive  advantage to be responsible ! ;  Trainings for colleagues to have a  consistent message and raise  awareness among clients;  Ethical screening of every client and  every stakeholder;  The change starts with us ! Change  our habits at the office;  Organise Solidarity Days with our  families and our clients;   Foundation team has to come at least  1/year to present projects. Need to  see the people of the Foundation in  real, e-mails do not work.  Tools to inform clients about our  Foundation (logo on slides, roll-up at  the reception, events,...). We have to  be proud of it and clients like to see  what we do “more”. 

_____Impressions

“​L'équipe de DPS a été très heureuse de

connaître in situ la stratégie de notre Fondation. Le workshop avec Ashoka était vraiment intéressant et motivant.​ G.V.


Facilities  

Date :​ 19/4/2018 Teams:​ ​Facilities  Participants:​ 24 

“GO GREEN !”

 

_____Key Take Aways ● ●

● ●

Health: restaurant, fruit baskets, local bio wine, filtered water  Energy: “warm jumper Friday”, no  lights at night, monitor, green KPI’s for  providers, solar panels  Mobility: multimodal, larger bike  parking, car pooling, limit cars when  pollution peek (Domus), alternative in  mobility pack (i.e: Uber, DriveNow)  Waste: recycling, contest among  departments, no lunch bags, digital  newspaper, green greeting cards,  green cleaning products  Wellbeing : Green Family Day   Awareness: Wallstream « did you  know ? » about consumption, inform  and reward  Position as green and responsible  bank and employer  

_____Impressions

“​Pour celles et ceux qui ne l’auraient pas

encore fait, je les encourage vivement à s’inscrire à un des workshops proposés. C’est vraiment très intéressant.​ ​B.L.


IT Teams “In Code We Trust“ 

Date :​ 17/4/2018 Teams:​ ​IT  Participants:​ 25 

 

_____Key Take Aways With BeCode:   ● Provide a 6 months “after sale”  service for placed Becode students by  2 DP coaches: 1 HR, 1 IT  ● Have regular Becode students at DP   ● Organise a hackathon (SD): create a  platform for employee engagement   Be more digital and paperless:  ● Challenge between departments   ● Digitalise signature of documents  Energy :  ● IOT: sensors in the buildings to  monitor energy   ● Challenge external providers on their  green and social engagement (i.e:  data centers)  Social:   ● Avoid technological exclusion of  colleagues and clients with a digital  coaching program 

_____Impressions

“​C'était top! Une speaker hyper inspirante et énergisante, une organisation nickel et un bon moment pour prendre un peu de recul avec l'équipe. Tout ceci donne en effet bcp de sens et de fierté de travailler chez DP​. ​Y.P.


Luxembourg  

Date :​ 18/4/2018 

“How to use the power of finance to bring positive social change?” with  Mark Cheng 

Teams:​ ​All Participants:​ 70 

 

  

_____Key Take Aways

_____Impressions

Highlighted questions/discussions during the debate:   ●

It is key to show the social return of an organisation, it shows it ability to  master its actions and control its risk;  Discussion on the philanthropic trends  in Luxembourg: interest among clients  seems to be high compared to other  countries and offer is limited;  “Why does DP have its own  Foundation?” We run an exclusive  business, yet a healthy economy can’t  work on creating a gap between rich  and poor. It is our responsibility to  contribute to a sustainable economy  where prosperity is shared and equal  opportunity possible.   

“​Merci à vous pour l’organisation de ce workshop, je n’ai pas pu y rester jusqu’à la fin mais l’initiative était top et j’ai trouvé personnellement les présentations des actions de notre fondation très intéressantes et utiles pour tous. ​B.H.


Brussels  

“How to use the power of finance to bring positive social change?” with  Mark Cheng 

Date :​ 19/4/2018  Teams:​ ​Finance   Participants:​ 63 

 

_____Key Take Aways

_____Impressions

Highlighted questions/discussions during the debate:   ●

“How can we be a changemaker bank?” Social impact has to be in  every activity of the bank and not  limited to specific teams, we can be at  the forefront of innovative finance  (thematic problem-solving funds,  challenging SRI experts, impact  professionals);  Social impact can be combined with  performant financial return and should  not be seen as a trade-off, see it as a  business opportunity too;   Discussion on the purpose of a  financial institution and the role of the  bank of the future;   Future questions from clients we may  face: is my portfolio CO2 neutral? Am I  creating jobs? is it child-labour free? 

“ ​Veel dank voor deze inspirerende workshop. Ik vroeg jullie hoe ik de informatie uit de workshop concreet kan meenemen in mijn dagelijkse job. Jullie antwoord heeft me aangespoord om zelf op zoek te gaan naar initiatieven binnen de bank waar het thema kan worden opgepikt.​ ​L.C.


Can finance have a positive social impact? ​   Interview with Mark Cheng  

A former investment banker, Mark Cheng is today considered one of the pioneers of social finance. As an investment adviser, he has helped to raise more than 250 M dollars for some of the most notable social enterprises in the world. Mark Cheng is now director of ​Ashoka Europe​, the largest global network of social entrepreneurs. In light of his background and experience, there was one burning question on our minds when we met him: ​can finance have a positive social impact?

Can you tell us about your professional journey? I started my career as an economist specialising in development finance. After initially thinking about joining the World Bank, I was offered the chance to join an investment bank. I viewed it as an opportunity to learn practical skills on how to raise finance for social businesses from the best in the financial sector. In 2005, a friend had lent me Muhammad Yunus’s autobiography, Banker to the Poor. It is the story of an economist who one day lent $27 to 4 illiterate women in a remote village in Bangladesh. He went on to launch a bank for the poor, and created the micro-credit movement which globally has lifted hundreds of millions out of poverty. For this work, Professor Yunus was awarded the Nobel Peace Prize in 2009. That story inspired me to explore the emerging world of social finance. In 2007, the financial crisis put an abrupt end to the financial insurance activity that I was managing. I took advantage of the situation to take a sabbatical year to educate myself about


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the links between finance and social entrepreneurship, and start advising social entrepreneurs on how to raise capital.

Has the way you look at finance changed since your early days? Personally, I am relatively disappointed in how the sector has developed. The bad practices from the pre-crisis days are back with a vengeance, and the regulations have only been half implemented. I do not think we have learned our lesson from what happened, and the fundamental issues with finance have not been resolved. However, we are seeing new systems emerging alongside the traditional system: for example mobile banking, a game changer in East Africa, or the potential use of blockchain technology to bring about unprecedented transparency and social advances. We are also seeing substantial growth in responsible financial asset classes such as impact investing. The financial crisis has demonstrated that it is an acceptable asset class that has a place in the market. Microcredit was, moreover, one of the best-performing assets during this period.

Investors have also changed. They are starting to question their fund managers on the social impact of their investments, and want to see more products with high social impact.

However, bankers often struggle with these requests, or know how to report on impact. It is a huge opportunity for anyone who is able to cater to this demand. The corporate world is also beginning to wake up. Business leaders understand very well that if their business is not ethical, they potentially have a serious problem: loss of consumer trust that could result in them being ousted in a flash. We live in a world where it is so easy to switch that if this is not taken into consideration, the business is at risk.


What will the banker of the future look like, in your opinion? I am not telling you anything new in mentioning the risk of disintermediation and the risk of other sectors arriving to take market share. In China, one of the biggest provider of payments processing is WeChat, the Chinese equivalent of WhatsApp. The risk of disruption is therefore clearly present. I also imagine that, in 10-15 years, finance will have changed and the social value of a portfolio will be just as important as its financial value:

“Has my capital been used in accordance with the best ethical criteria?”, “Is my portfolio really carbon neutral?”: I imagine these are the sort of questions that will be commonplace. With the ability to verify the information and transparency in an unprecedented manner. I can picture an investor scrutinising his or her ethical report in the same way as the financial report. In my mind, automation of financial analysis via trackers will result in advice being prioritised over performance. ​And when the banker falls short of these standards, loyalty will no longer trump responsibility. We are aware that this wave is coming, and I believe that it will be bigger than we think. So yes, I think that when you look at finance in this way, it can have a positive impact on society. Besides, it has enormous power. It is what I define as high value-added finance, in every sense of the word.

 


Marketing   “ The Power of Positive  Communication”  

Date :​ 3/5/2018  Teams:​ ​Marketing & Com’s  Participants:​ 53 

 

_____Key Take Aways ●

● ●

● ●

A lot is being done in term of social impact at DP, communicate more  about it in order to inspire clients;   Purpose is something our clients  cannot buy and we can offer them;  Use our social impact as a strategic  communication axis to differentiate  from competitors (i.e : “Thank you for  being client of DP, our social impact is  thanks to you”);  Use testimonials from socially  involved clients in our communication  to inspire others;   Have a more positive communication  on DP Blog;  Use Wallstream to communicate  about positive initiatives.  

_____Impressions

“​Je tenais vraiment et chaleureusement à vous remercier pour le workshop d’hier. Merci pour le sujet, inspirant, motivant, émouvant, confrontant, questionnant = TOP ! Merci de me donner ce sentiment de fierté d’appartenir à une organisation qui me donne la chance de m’enrichir en donnant aux autres = TOP ! ​O.D.


HR Teams   “ Diversity is an asset”  

Date :​ 14/5/2018  Teams:​ ​HR  Participants:​ 35 

 

_____Key Take Aways ●

● ●

● ● ●

Raise awareness and educate all DP employees about diversity in order to  avoid prejudices;  Establish a picture and statistics about  the state of diversity at DP;  Diversity among employees can also  be an asset for the business by  reaching new clients from other  communities or gender;   Define a clear agenda for gender  equality in management positions  Create intergenerational links  between employees- buddy systems;   Provide support to employees from  diverse background in order to  ensure integration;   Create a charter about diversity.  

_____Impressions

“​There is still a lot of work to do in terms of

diversity inside DP, it is an important topic and we really want to improve on this  Workshop participant from HR.  


Employee Engagement Results of the collected surveys    

 

   


_____Belgium

____France


____Spain

____Switzerland


_____Luxembourg

_____Conclusion & Next steps  We  identified  4  different  ways  of  engagement  for  our  colleagues  as  not  everybody  wants  to  engage in the same way.     Offer  part  of  their  time  is  the  priority  for  our  colleagues  as  we  observe  a  great  interest  for  Solidarity  Days  and  Skills-based  sponsorship.  ​Solidarity  Days  have  proven  their  success  in  Belgium  and  were launched in Luxembourg in 2018. Spain is working on it’s SD and we are ready  to  coach  France  and  Switzerland  to  organise  their  own  SD  as  from  2019.  ​Skills-based  sponsorship  will  be  launched  in  September  in  Belgium  and  will  be  progressively  deployed  in  other countries where asked.     Micro-donation  has  been  launched  in  Luxembourg  and  will  be  launched  in  Belgium  as  from  September 2018. The Foundation will support other countries if they wish to engage in that way.     Colleagues  from  all  countries  having  marked  their  interest  about  the  ​nomination  of  projects  for  the Foundation. They have received a briefing and have been invited to nominate projects.  

 


Thank you for contributing!    

_____ “ ​This email to warmly congratulate your for yesterday’s event and your hard work. I’ve received  many congrats messages today, in line with the very positive feedback yesterday.

_____ “ ​Many thanks again and congratulations for this fantastic evening. It was just great! A big success on all fronts. Putting our foundation under the spotlights but also contributing to a more modern image of the whole group. I got lots of positive comments from clients (existing ones but also from the young generation!). I am very proud to be DP and I am an happy board member of the foundation. Very well done!


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