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JET BLUE AIRWAYS MONTHLY PUBLIC RELATIONS & MARKETING REPORT – NOVEMBER 2013 TO: Jenny Dervin; Chad Meyerson; Anders Lindstrom; Rick Clark; Albert Ruiz; Jessica Banchs CC: Edward de Valle; Christine Martinez de Castro FROM: Omar DeWindt; Tiffany Doll DATE: December 16, 2013 SUBJECT: Monthly Public Relations & Marketing Report – November 2013

Below please find a comprehensive summary of Caribbean & Latin American public relations/marketing efforts and earned media garnered by 3A/Worldwide on behalf of JetBlue Airways for its Dominican Reputation Management Campaign and LIM/PAP Inaugural Route Launches during the month of November 2013. MEDIA RELATIONS TOTAL NUMBER OF PRESS HITS: 100 TOTAL CIRCULATION: 54,189,522 TOTAL AD VALUE: $1,618,583.97 A) DOMINICAN REPUBLIC REPUTATION MANAGEMENT CAMPAIGN i) PITCH ANGLES SERVICED:  Dominican Media Familiarization Trip to JetBlue Headquarters NYC o Company background, history & service offerings o System Operations tour & company procedures o Overview of operations, activations & philanthropic initiatives in Dominican Republic o Historic Terminal 5 o Post-FAM Trip event recap and social press from dinner at La Marina  ELT Spotlights: o Dave Barger, CEO  A321 Delivery Announcement  DREAM Project Donations at STI + SDQ


iii) ANTICIPATED PRESS:  DOMINICAN REPUBLIC o CONFIRMED  Caribbean Traveling Network – Air date December 2014  Interview with Chad Meyerson and Jessica Banchs from November 27 to be featured on television program.  Peridico HOY (Newspaper) – December 7, 2014  Publishing JetBlue FAM Trip on December 7, 2013 edition of Revista en Sociedad.  Santo Domingo Times (Magazine) – January/February 2014  “Business Talk” CEO spotlight on Dave Barger highlighting the company’s social responsibility in Dominican Republic through projects such as DREAM. B) LIMA INAUGURAL ROUTE LAUNCH – 11/21/13  FLL-LIM US-BASED PRESS TRIP – 11/21-26  CONFIRMED MEDIA ATTENDEES:  USA TODAY – Liana Lozada, Travel Writer  GAYOT; Travel and Food Notes – Meryl Peterson, Contributor  Travel + Leisure; Chase Travel – Rebecca Kleinman, Contributor  The Miami Herald – Dirk DeSouza, Travel Writer  South Florida Sun-Sentinel; Almuerzos y Cenas Magazine Gourmet – Lee Klein  Freelancer for Bon Appetit  Miami New Times – Todd Erickson, Chef Contributor  VENUE Magazine – Eva Daisy Abreu  TheJetSetGirls.com – Anne Louise Fritz  UNABLE TO ATTEND; REQUESTED RAIN CHECK DATES FOR JANUARY ‘14  Esquire – John Mariani, Nightlife Editor  StarChefs.com – Antoinette Bruno  LIM-FLL PERU-BASED PRESS TRIP – 11/21-26  Peru.com  EP Turismo  Gastronomia y Viages  Diario La Republica  FLL DEPARTURE GATE STUNT – 11/21  WPLG ABC 10 News  DESTINATION SATURDAYS – 11/16  WSVN Fox Channel 7 “Deco Drive”  The Miami Herald  Sun-Senitnel.com  Eater.com  NBCmiami.com  HauteLiving.com  Miami.com


 PERU PRESS CONFERENCE JW MARRIOTT – 11/21  Willax TV, Clark Valentín  Revista El Profesional, María José Masías  Revista Caretas, César Zamalloa y Javier Zapata  Revista Business Empresarial, Walter Alva  Revista Inversiones, Edgar Gonzales  Revista Tráfico, Carlos Núñez y Ronny Gonzales  Revista Luhho, Rosario Zuloaga y Claudia Caned  Portal JC Magazine, Jim Cueva  Portal PressPeru, Bertha Chávez  Portal TNews, Rodrigo Vilca  Portal Travel Up Date, Eduardo Alt  Portal Infotur, Juan Carlos Castro y Carlos Chuquín  Portal Agencia Orbita, Samuel Cortez

C) PORT-AU-PRINCE INAUGURAL ROUTE LAUNCH – 12/5/13  PAP PRESS TRIP – 12/5-9  CONFIRMED MEDIA ATTENDEES  FODORS – Arabella Bowen, Executive Director of Editorial Content & Strategy  Reuters – David Adams, Miami Bureau Chief  RobsRumGuide.com – Robert Vincent Burr  FLL DEPARTURE GATE STUNT ATTENDEES– 12/5  South Florida Sun-Sentinel – Arlene Satchell  Coverage of inaugural slated for “MONEY” section on 12/6

WRITTEN MATERIALS & PRESS DOCUMENTS A) DOMINICAN REPUBLIC REPUTATION MANAGEMENT CAMPAIGN  Drafted and submitted preliminary PR Strategy for Dominican Republic Reputation Management Campaign  Created and maintained itinerary for NYC FAM Trip  Drafted “Ask Letter” to seek support for NYC FAM Trip from Fernando Mateo  Drafted and submitted e-vite copy for VIP press dinner during NYC FAM Trip  Created and maintained planning grid including editor travel credentials and contact information for NYC FAM Trip  Drafted and submitted suggested talking points for Headquarters press conference  Compiled JetBlue press kit materials for FAM Trip media binder  Drafted and disseminated a post-event FAM Trip recap with photographs  Drafted and submitted FAM Trip recap with editor biographies and outlet details  Translated and disseminated A321 announcement press release

B) LIMA INAUGURAL ROUTE LAUNCH – 11/21/13  Created and submitted PR strategy deck for LIM Inaugural o Updated and re-submitted as needed  Drafted “Ask Letters” for support from Trade Commission of Peru


           

Drafted and disseminated South Florida-meets-Peru Chef “Ask Letters” Drafted “Ask Letter” for Michael Buble in-flight performance Drafted “Ask Letter” for Scott Keo in-flight performance Compiled and updated biographies for chefs involved in South Florida-meets-Peru chef collaboration Drafted and submitted save-the-date copy Drafted and submitted press trip itinerary and updated as needed. Drafted and disseminated press trip invitations Created and maintained planning grid including editor travel credentials and contact information for NYC FAM Trip Drafted Destination Lima Pre-inaugural kick-off party e-vite copy Updated JetBlue LIM Service Announcement Press Release as needed Drafted and submitted press release on South Florida-meets-Peru chef collaboration Drafted and disseminated press release announcing JW Marriott press conference rescheduling

C) PORT-AU-PRINCE INAUGURAL ROUTE LAUNCH – 12/4/13  Created and submitted PR strategy deck for LIM Inaugural o Updated and re-submitted as needed  Drafted and disseminated press trip invitations

MISCELLANEOUS  Agency regularly submitted competitive analysis and media monitoring of trade press in the Dominican Republic  Brand Partnerships: o Fernando Mateo, President of Hispanics Across America – agency identified and established relationship with Fernando Mateo and secured support for JetBlue during NYC FAM Trip for DR Reputation Management Campaign:  Mateo agreed to co-host dinner at La Marina and secured attendance of Dominican-American politicians  Offered HAA Non-Hispanic Humanitarian award for JetBlue CEO, Dave Barger in recognition of philanthropic efforts in Dominican Republic  Pledged participation and support of DREAM Project activations  Offered to begin dialogue between JetBlue Airways and Alex Rodriguez for potential partnership on a charity little league initiative o Trade Commission of Peru  Established partnership with TCOP to support on-land costs during Lima press trip, including:  Hotel accommodations; city tours; transportation, dining o South Florida-meets-Peru Chef Collaboration for Lima Inaugural  Created collaboration to highlight culinary strength of destination to maximize editorial coverage of new service in food, travel and lifestyle publications.  Confirmed participation from chefs Todd Erickson (South Florida) and Pedro Miguel Schiaffino (Peru) free of charge, including donated time and media relations surrounding initiative.  Chefs to create five-course collaboration menu to be served at private dinner in Lima during inaugural press trip.


Professional B-ROLL videography and editing services for Chef Collaboration and press trip secured at no cost, to be provided by Broadcast Dynamics IT through Chef Erickson  Confirmed pre-inaugural kick-off party at HaVen Gastro-Lounge (South Florida)  Chef Erickson to serve passed bites at FLL departure gate stunt o PR Stunts – agency suggested performance of “Come Fly with Me” at FLL departure gate and/or in-flight concert  Confirmed interest and availability for Michael Buble – stunt did not materialize due to performance fee requested  Confirmed availability of Michael Buble impersonator – option was not approved. o Inaugural Gift Bags – agency liaised with client to secure:  FODOR’S travel guides donated free of cost  FODOR’S luggage tags  Quote for custom JetBlue “chulos” for LIM press trip – option was not approved.  Press Trip Execution: o Crisis Management Support

EDITORIAL COVERAGE GRID: DOMINICAN REPUBLIC REPUTATION MANAGEMENT CAMPAIGN JETBLUE DR FAM TRIP 2013 EDITORIAL COVERAGE GRID DATE

OUTLET TYPE

OUTLET

HEADLINE

MARKET

CIRCULATION

PR VALUE

10,000

$21,700.00

8,000

$20,900.00

MAGAZINE November 2013 November 2013 November 2, 2013 November 23, 2013

Dominican Republic Dominican Republic

MAGAZINE

Flow

Jessica Banchs

MAGAZINE

Revista Urbanista

Un Vuelo con cita incluida

MAGAZINE

Ritmo Social

Ciudad imponente y diversa

Dominican Republic

100,000

$32,500.00

MAGAZINE

Estilos

Un Viaje de altura

Dominican Republic

115,000

$23,500.00

NEWSPAPER November 6, NEWSPAPER El Nacional 2013

JetBlue anuncia renovacion de flota

Dominican Republic

70,000

$14,500.00

November 6, NEWSPAPER Listin Diario 2013

Periodistas en viaje de familiarizacion el grupo fue invitado por Jet Blue a Nueva York

Dominican Republic

70,000

$18,100.00

November 8, NEWSPAPER HOY 2013

JetBlue Airways realiza nuevo pedido de aviones

Dominican Republic

32,500

$23,250.00

November 18, NEWSPAPER Voz Diaria 2013

JetBlue entrega donaciones a Escuela Nacional de Sordomudos

Dominican Republic

25,000

$28,954.00


November 20, NEWSPAPER La Informacion 2013 November 4, 2013 November 6, 2013 November 6, 2013 November 8, 2013 November 13, 2013 November 13, 2013 November 13, 2013

JetBlue dona computadoras portatiles a escuela nacional de sordomudos ONLINE

Dominican Republic

26,500

$19,752.00

ONLINE

Elsoldesantiago.co m

Realizan Cena A Ejecutivos De Revistas Especializadas

Dominican Republic

77,298

$3,864.90

ONLINE

Elnacional.com.do

JetBlue anuncia renovacion de flota

Dominican Republic

86,792

$5,303.95

ONLINE

Listin.com.do

Periodistas en viaje de familiarización

Dominican Republic

50,329

$3,075.56

ONLINE

Hoy.com.do

JetBlue Airways realiza nuevo pedido de aviones

Dominican Republic

71,279

$3,563.95

ONLINE

Elcaribe.com.do

JetBlue celebra encuentro con ejecutivos de RD

Dominican Republic

51,893

$4,756.80

ONLINE

Eldia.com.do

Empresas con coctel ejecutivos revistas

Dominican Republic

41,152

$2,263.36

ONLINE

Elsoldesantiago.co m

Dominican Republic

77,298

$3,864.90

November 14, ONLINE 2013

Diariohorizonte.co m

Dominican Republic

1,134,646

$6,240.55

November 14, ONLINE 2013

Dominicanoahora. com

Dominican Republic

103,331

$1,878.74

November 14, ONLINE 2013

Orienteinformativ o.net

Dominican Republic

195,719

$1,957.19

November 14, ONLINE 2013

Traslashuellasdigit al.com.do

Dominican Republic

1,603,069

$8,816.87

November 15, ONLINE 2013

Diariodigitalrd.co m

Dominican Republic

400,030

$2,015.00

JetBlue Dona Laptop A Escuela Nacional De Sordomudos Santiago JetBlue Airways Realiza Donaciones de Computadoras Portátiles a la Escuela Intermedia Patria Mella JetBlue realiza donaciones de computadoras portátiles a escuela Patria Mella JetBlue Airways Realiza Donaciones De Computadoras Portátiles A La Escuela Intermedia Patria Mella JetBlue realiza Donación de Computadoras Portátiles a Escuela Nacional JetBlue Airways dona computadoras portátiles a Escuela Intermedia Patria Mella


November 15, ONLINE 2013

Diariosocialrd.com

November 15, ONLINE 2013

Elsoldelasamericas .com

November 15, ONLINE 2013

Lassocialesyespect aculos.blogspot.co m

November 15, ONLINE 2013

Laverdad.com.do

November 17, ONLINE 2013

Socialesyturismo.b logspot.com

November 18, ONLINE 2013

Tumedio.net

November 18, ONLINE 2013

Vozdiaria.com.do

JetBlue Airways realiza donaciones de computadoras portátiles a la Escuela Intermedia Patria Mella JetBlue Airways realiza donaciones de computadoras a escuela Patria Mella JetBlue Airways Realiza Donaciones de Computadoras Portatiles a la Escuela Intermedia Patria Mella Como Parte de su Programa de Responsabilidad Social JetBlue dona laptos a niños de la Escuela Intermedia Patria Mella JetBlue Airways Realiza Donaciones de Computadoras Portátiles a la Escuela Intermedia Patria Mella JetBlue Airways realiza donaciones de laptops a Escuela Intermedia Patria Mella JetBlue entrega donaciones a Escuela Nacional de Sordomudos

Dominican Republic

4,243,926

$3,334.51

Dominican Republic

582,336

$4,575.00

Dominican Republic

1,260,011

$5,400.00

Dominican Republic

1,250,429

$8,596.69

Dominican Republic

1,522,877

$1,522.87

Dominican Republic

942,461

$7,405.05

Dominican Republic

886,990

$6,098.05

15,038,866

$287,689.94

Total Reach

EDITORIAL COVERAGE GRID: LIM INAUGURAL LIM INAUGURAL 2013 EDITORIAL COVERAGE GRID DATE

OUTLET TYPE

OUTLET

HEADLINE

MARKET CIRCULATION

PR VALUE

NEWSPAPER November 15, NEWSPAPER Miami Herald 2013

Destination Lima

November 19, NEWSPAPER El Comercio 2013

Compañia promovera la competencia en el mercado

United States

147,130

$30,200.00

Peru

185,000

$18,325.00


November 19, NEWSPAPER Gestion 2013

JetBlue inicia vuelos

Peru

25,000

$17,500.00

November 21, NEWSPAPER Del Pais 2013

Aerolinea estadounidense JetBlue inicio sus operaciones en Peru

Peru

968,644

$20,405.00

November 21, NEWSPAPER Diario Expreso 2013

Entra una nueva aerolinea al mercado

Peru

193,298

$19,800.00

November 21, NEWSPAPER Diario Peru.21 2013

Entra una nueva aerolinea al mercado

Peru

28,389

$17,300.00

November 21, NEWSPAPER La Republica 2013

Estadounidense JetBlue inicia desde hoy sus vuelos al Peru

Peru

94,232

$18.900.00

November 23, NEWSPAPER Diario Extra 2013

Nueva linea sobre el cielo peruano

Peru

32,265

$16,352.00

November 25, NEWSPAPER Del Pais 2013

JetBlue lanza su destino mas distante en Sudamerica Lima,Peru

Peru

968,644

$19,859.00

BROADCAST November 15, TV 2013

WSVN Fox Channel 7 at 7:30 PM

Deco Features Haven Lounge

United States

N/A

N/A

November 15, TV 2013

WSVN Fox Channel 7 at 11:30 PM

Deco Features Haven Lounge

United States

N/A

N/A

November 22, TV 2013

Willax.Tv El Dia

JetBlue se queda en el aire

Peru

289,366

$15,500.00

November 22, TV 2013

Willax.Tv Mercado Express

JetBlue se queda en el aire

Peru

289,366

$10,127.80

United States

4,059,234

$4,592.34

United States

64,888

$3,244.40

November 8, ONLINE 2013 November 11, ONLINE 2013

Miamibeatsandsazon.co m

Miami.com

ONLINE JetBlue Airways hosts Destination Saturdays at HaVen Gastro-Lounge Robotic 'Bottle Fairies' deliver Champagne a Peruvian party at HaVen and a mobile art studio in Wynwood


November 12, ONLINE 2013 November 12, ONLINE 2013 November 12, ONLINE 2013 November 12, ONLINE 2013

Miami.com

Celebrate new JetBlue flights to Lima at Todd Erickson's HaVen

United States

64,888

$3,800.21

Miami.eater.com

Changes at The Local House Kitchen Collab 2013 Finale

United States

85,931

$7,181.55

Southflorida.com

Saturday Destination Saturdays at Haven

United States

60,798

$3,715.43

Sun-sentinel.com

Saturday Destination Saturdays at Haven

United States

1,096,622

$5,483.11

United States

26,532

$6,182.40

United States

2,430,081

$2,227.57

The Mandarin Miami’s New Restaurant Brings Peruvian Flare To Our International City JetBlue Airways and HaVen Gastro-Lounge’s Destination Saturdays

November 13, ONLINE 2013

Hauteliving.com

November 13, ONLINE 2013

Miamisocialholic.com

November 13, ONLINE 2013

Nbcmiami.com

What You're Doing This Week November 11-17

United States

347,784

$3,191.20

November 14, ONLINE 2013

Zagat.com

Weekend Planner Pisco Cocktails and Fried Quail

United States

453,487

$4,988.35

November 15, ONLINE 2013

Miami.com

El destino es Lima en Haven Gastro Lounge

United States

64,888

$3,251.12

November 15, ONLINE 2013

Wsvn.com

Deco Features Haven Lounge

United States

189,549

$1,303.14

Infoturperu.com.pe

JetBlue inaugurará vuelos Fort Lauderdale - Lima con cóctel en el JW Marriott

Peru

595,566

$4,094.51

November 18, ONLINE 2013

Tnews.com.pe

Confirmado JetBlue pisa suelo peruano este jueves si o si

Peru

370,002

$3,391.68

November 18, ONLINE 2013

Worldredeye.com

Destination saturdays at haven

United States

123,002

$1,353.02

November 18, ONLINE 2013


Infoturperu.com.pe

JetBlue volara a Lima en aviones Airbus A320 con capacidad para 150 Pasajeros

Peru

595,566

$4,652.13

Travelupdate.com.pe

JetBlue Presentara nueva frecuencia

Peru

345,201

$2,712.29

Andina.com.pe

Aerolínea estadounidense JetBlue inicia mañana sus operaciones en Perú

Peru

25,550

$1,277.50

Biznews.pe

Aerolínea estadounidense de bajo costo JetBlue inicia vuelos a Perú

Peru

618,038

$849,802.00

November 20, ONLINE 2013

Elcomercio.pe

Aerolinea JetBlue iniciara sus vuelos EE.UU-Peru a partir de esta tarde

Peru

202,092

$9,262.55

November 20, ONLINE 2013

Expreso.com.pe

JetBlue inicia hoy sus operaciones en Perú

Peru

192,239

$9,611.95

Peru

150,181

$9,177.00

Peru

71,871

$2,823.50

Peru

9,684

$5,918.00

Peru

213,486

$1,467.71

Peru

11,899

$5,949.50

Peru

595,566

$4,300.12

November 19, ONLINE 2013

November 19, ONLINE 2013 November 20, ONLINE 2013 November 20, ONLINE 2013

November 20, ONLINE 2013

Peru.com

November 20, ONLINE 2013

Peru21.pe

November 20, ONLINE 2013

Terra.com.pe

November 21, ONLINE 2013

Codigo.pe

November 21, ONLINE 2013

Gestion.pe

November 21, ONLINE 2013

Infoturperu.com.pe

Aerolínea estadounidense de bajo costo inicia el jueves 21 operaciones en el Perú Aerolínea JetBlue inicia este jueves sus operaciones en Perú Aerolínea americana inicia mañana sus operaciones en Perú Aerolinea Estadounidense JetBlue inicia hoy sus operaciones en Peru Vuelo inaugural de JetBlue a Lima fue interrumpido por permisos para sobrevolar Ecuador Ultimo minuto Vuelo inaugural de JetBlue a Lima fue interrumpido por permisos de vuelo sobre Ecuador


November 21, ONLINE 2013

Larepublica.pe

November 21, ONLINE 2013

Rpp.com.pe

November 21, ONLINE 2013

Senalalternativa.com

November 21, ONLINE 2013

Tnews.com.pe

November 21, ONLINE 2013 November 22, ONLINE 2013

Estadounidense JetBlue inicia desde hoy sus vuelos al Perú

Peru

22,277

$1,113.85

Peru

78,340

$4,787.44

Peru

465,205

$3,198.28

Vuelo de JetBlue aun no llega a Lima

Peru

370,002

$2,543.76

Travelupdate.com.pe

JETBLUE Inicia hoy sus vuelos a Lima

Peru

345,201

$2,373.25

Andina.com.pe

JetBlue launches Fort Lauderdale-Peru route

Peru

25,550

$1,823.12

Peru

595,566

$4,084.60

Peru

595,566

$4,900.50

Infoturperu.com.pe

Vuelo inaugural de JetBlue llegó a Lima a las 1029 p.m. de anoche

Peru

595,566

$4,100.00

November 22, ONLINE 2013

Itriping.blogspot.com

JetBlue lanza su destino más distante en Sudamérica Lima, Perú

Peru

123,257

$6,924.00

November 22, ONLINE 2013

Jcmagazine.com

JetBlue lanza su nuevo destino internacional

Peru

444,392

$1,880.12

Rumbosdelperu.com

Inauguran vuelos de low cost desde Fort Lauderdale a Lima

Peru

454,963

$2,274.81

Tnews.com.pe

Presentacion JetBlue Peru

Peru

370,002

$2,896.00

Tnews.com.pe

Vuelo de JetBlue llego con 4 horas y 40 minutos de atraso a Lima

Peru

370,002

$2,220.76

November 22, ONLINE 2013

Infoturperu.com.pe

November 22, ONLINE 2013

Infoturperu.com.pe

November 22, ONLINE 2013

November 22, ONLINE 2013 November 22, ONLINE 2013 November 22, ONLINE 2013

Jetblue empieza a volar desde hoy en cielo peruano A partir de hoy, nueva línea área inicia operaciones desde Estados Unidos hacia el Perú

JetBlue destaca a Lima como centro de negocios y destino excitante de la región JetBlue inició venta de pasajes desde Lima a Fort Lauderdale


November 22, ONLINE 2013

Travelupdate.com.pe

November 22, ONLINE 2013

Travelupdate.com.pe

November 23, ONLINE 2013

Luhho.com

November 24, ONLINE 2013

Paseoinca.blogspot.com

November 24, ONLINE 2013

JETBLUE Problemas con permisos en Ecuador retrasó 5 horas vuelo inaugural en Lima JETBLUE Realizó conferencia de prensa para explicar el retraso de su vuelo inaugural JetBlue lanza su cuarto destino en Sudamérica Lima, Perú

Peru

345,201

$2,900.21

Peru

345,201

$2,078.90

Peru

1,184,455

$7,238.33

Aerolínea JetBlue lanza vuelos económicos PerúEstados Unidos

Peru

2,934,370

$1,467.18

Pymex.pe

Jet Blue inicia operaciones en Perú

Peru

75,931

$5,220.25

Commondigital.commo nperu.com

JetBlue lanza su destino más distante en Sudamérica Lima Perú

Peru

3,420,038

$4,210.90

Exportar.com.pe

JetBlue En Perú

Peru

6,265,850

$2,500.00

Infoturperu.com.pe

Entrevista Exclusiva Vicepresidente de JetBlue

Peru

579,651

$4,100.00

November 25, ONLINE 2013

Aeronoticias.com.pe

JetBlue lanza su destino más distante en Sudamérica Lima, Perú

Peru

152,410

$1,197.50

November 25, ONLINE 2013

Businessempresarial.ne t

JetBlue lanza su destino más distante en Sudamérica Lima, Perú

Peru

1,487,039

$1,223.39

Notiviajeros.com

JetBlue lanza su destino más distante en Sudamérica Lima, Perú

Peru

378,960

$3,473.80

November 26, ONLINE 2013

Travelupdate.com.pe

GISELLE CORTÉS Directora de Aeropuertos JetBlue

Peru

339,340

$2,800.00

November 28, ONLINE 2013

Peru.com

Peru

150,181

$3,150.00

November 28, ONLINE 2013

Peru.com

Peru

150,181

$3,210.00

38,950,656

$1,240,214.03

November 25, ONLINE 2013 November 25, ONLINE 2013 November 25, ONLINE 2013

November 25, ONLINE 2013

Black Friday Sawgrass Mills Mall el outlet más grande del mundo Sawgrass Recreation Park, descubra los Everglades en Fort Lauderdale

Total Reach

*Please note that all clips are included as an addendum to this PR coverage report


JET BLUE AIRWAYS PRESS COVERAGE ADDENDUM DOMINICAN REPUBLIC REPUTATION MANAGEMENT CAMPAIGN November 2013


November 2013

Circulation: 10,000


November 2013

Circulation: 10,000


November 2013

Circulation: 8,000


November 2013

Circulation: 8,000


November 2, 2013

Circulation: 100,000


November 23, 2013

Circulation: 115,000


November 23, 2013

Circulation: 115,000


November 23, 2013

Circulation: 115,000


November 6, 2013

Circulation: 70,000


November 6, 2013

Circulation: 70,000


November 6, 2013

Circulation: 70,000


November 8, 2013

Circulation: 32,500


November 18, 2013

Circulation: 25,000


November 20, 2013

Circulation: 26,500


November 4, 2013

UMV: 77,298


November 4, 2013

UMV: 77,298


November 6, 2013

UMV: 86,792


November 6, 2013

UMV: 50,329


November 8, 2013

Circulation: 71,279


November 13, 2013

UMV: 51,893


November 13, 2013

UMV: 41,152


November 13, 2013

UMV: 77,298


November 14, 2013

UMV: 1,134,646


November 14, 2013

UMV: 103,331


November 14, 2013

UMV: 195,719


November 14, 2013

UMV: 1,603,069


November 15, 2013

UMV: 400,030


November 15, 2013

UMV: 4,243,926


November 15, 2013

UMV: 582,336


November 15, 2013

UMV: 1,260,011


November 15, 2013

UMV: 1,260,011


November 15, 2013

UMV: 1,250,429


November 17, 2013

UMV: 1,522,877


November 17, 2013

UMV: 1,522,877


November 18, 2013

UMV: 942,461


November 18, 2013

UMV: 886,990


JET BLUE AIRWAYS PRESS COVERAGE ADDENDUM LIM INAUGURAL November 2013


November 15, 2013

Circulation: 147,130


November 19, 2013

Circulation: 185,000


November 19, 2013

Circulation: 25,000


November 21, 2013

Circulation: 968,644


November 21, 2013

Circulation: 193,298


November 21, 2013

Circulation: 28,389


November 21, 2013

Circulation: 94,232


November 23, 2013

Circulation: 32,265


November 25, 2013

Circulation: 968,644


November 15, 2013

Viewership: TBA


November 15, 2013

Viewership: TBA


November 15, 2013

Viewership: TBA


November 15, 2013

Viewership: TBA


November 15, 2013

Viewership: TBA

Segment Duration: 02:33 minutes. WSVN Fox Channel 7, at 7:30 and 11:30 PM.


November 22, 2013

Viewership: 289,366

Willax TV, Show: El Dia


November 22, 2013

Viewership: 289,366

Willax TV, Show: Mercado Express


November 8, 2013

UMV: 4,059,234


November 11, 2013

UMV: 64,888


November 12, 2013

UMV: 64,888


November 12, 2013

UMV: 85,931


November 12, 2013

UMV: 60,798


November 12, 2013

UMV: 1,096,622


November 13, 2013

UMV: 26,532


November 13, 2013

UMV: 2,430,081


November 13, 2013

UMV: 2,430,081


November 13, 2013

UMV: 347,784


November 14, 2013

UMV: 453,487


November 15, 2013

UMV: 64,888


November 15, 2013

UMV: 189,549


November 15, 2013

UMV: 189,549


November 18, 2013

UMV: 595,566


November 18, 2013

UMV: 370,002


November 18, 2013

UMV: 123,002


November 18, 2013

UMV: 123,002


November 18, 2013

UMV: 123,002


November 18, 2013

UMV: 123,002


November 18, 2013

UMV: 123,002


November 18, 2013

UMV: 123,002


November 19, 2013

UMV: 595,566


November 19, 2013

UMV: 595,566


November 19, 2013

UMV: 345,201


November 20, 2013

UMV: 25,550


November 20, 2013

UMV: 618,038


November 20, 2013

UMV: 202,092


November 21, 2013

UMV: 192,239


November 20, 2013

UMV: 150,181


November 20, 2013

UMV: 71,871


November 20, 2013

UMV: 9,684


November 21, 2013

UMV: 213,486


November 21, 2013

UMV: 11,899


November 21, 2013

UMV: 595,566


November 21, 2013

UMV: 22,277


November 21, 2013

UMV: 78,340


November 21, 2013

UMV: 465,205


November 21, 2013

UMV: 370,002


November 21, 2013

UMV: 345,201


November 22, 2013

UMV: 25,550


November 22, 2013

UMV: 595,566


November 22, 2013

UMV: 595,566


November 22, 2013

UMV: 595,566


November 22, 2013

UMV: 123,257


November 22, 2013

UMV: 444,392


November 22, 2013

UMV: 454,963


November 22, 2013

UMV: 370,002


November 22, 2013

UMV: 370,002


November 22, 2013

UMV: 345,201


November 22, 2013

UMV: 345,201


November 23, 2013

UMV: 1,184,455


November 24, 2013

UMV: 2,934,370


November 24, 2013

UMV: 75,931


November 25, 2013

UMV: 3,420,038


November 25, 2013

UMV: 3,420,038


November 25, 2013

UMV: 3,420,038


November 25, 2013

UMV: 6,265,850


November 25, 2013

UMV: 6,265,850


November 25, 2013

UMV: 579,651


November 25, 2013

UMV: 579,651


November 25, 2013

UMV: 152,410


November 25, 2013

UMV: 1,487,039


November 25, 2013

UMV: 378,960


November 26, 2013

UMV: 339,340


November 28, 2013

UMV: 150,181


November 28, 2013

UMV: 150,181


November 28, 2013

UMV: 150,181


November 28, 2013

UMV: 150,181


Jet blue airways final monthly report november 2013 docx