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3AWORLDWIDE 2014


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3AWORLDWIDE 2014

INDEX 1.0 LOGO 2.0 BRAND BELIEF 3.0 LEADERSHIP 4.0 OPERATIONS 5.0 ALIGN 6.0 AMPLIFY 7.0 ADVANTAGE 8.0 ADOPT 9.0 ADAPT 10.0 APPLY 11.0 OTHER SERVICES 12.0 FAST FACTS 13.0 THANK YOU /CONTACT


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3AWORLDWIDE 2014


OUR MISSION WHY WE ARE HERE? At the very center of our company lies our mission. Freedom to ALIGN our culture and context. Freedom to AMPLIFY our potential, uniqueness, and lead with the competitive advantage in the industry. 3AWorldwide ADOPTS the clients' goals and philosophies by ADAPTING more than 15 services in the sphere of media planning, media buying, public relations, event planning, and online marketing. We APPLY globally created strategies to each market and execute them locally. Because we believe in doing work for AWESOME clients. We are 3AWorldwide. __ Angel Gardu単o. Strategy & Communication Director of 3AWorldwide.


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3AWORLDWIDE 2014

OUR BRAND BELIEF FREEDOM IS OUR INSPIRATION THAT DRIVES RESULTS Without big overhead, share holders, and a ticker on the big bright stock market screens we lead our processes without the red tape of corporate governance. This allows us to continue to develop a company that is dedicated to intelligence in the field of marketing and digital innovation. Being creative is the only option for 3AWorldwide associates, as the world of marketing rapidly changes. We believe that hiring bright talent, training our talent, and servicing our clients will organically drive our growth.


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3AWORLDWIDE 2014

LEADERSHIP USA


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3AWORLDWIDE 2014

EDWARD DE VALLE II GLOBAL PRESIDENT

__ Born on April 21, 1975, in Miami, Florida, Edward de Valle II is the first of two children of Edward de Valle, a South Florida real estate developer, and Maria Christina Noya, a director and principal of education. Edward’s grandfather from Spain was a business owner; His great grandfather was the owner of one of the largest newspapers in Cuba, El Avance; and his great-great grandfather, Alfredo de Zayas y Alfonso, was Vice President of Cuba from 19091913 and the fourth President of Cuba. Born with a will to strive for excellence and high expectations from a family of educators, Edward’s organization and commitment to who and what he wanted in life has brought him to where he is today. From an early age, Edward excelled both socially and academically to become a rising to be a star. By the time he graduated from Coral Gables Senior High in Miami. His formal education includes a B.S. in Business Management and an M.B.A. in Business Professional Management. Edward found his calling in the media world with goals. After graduating from college, his career began at General Electric (GE) as a Junior Manager for GE Power Systems Latin America. His passion for marketing then led him to work for group publisher IPG, which licensed Newsweek, Vogue, Glamour, Discover, Men’s Fitness, Prevention, Teen, & Architectural Digest –US Hispanic/ Latin America.

From that experience emerged AMGW AGENCY, a fullservice digital, media placement and public relations firm. Edward established the agency in 2001 with the purpose of adding something unique to the business world. His global perspective contributed to his desire of providing original marketing strategies to real estate developers, hoteliers and luxury brands on a worldwide scale. Edward’s strategies were not only desired but also necessary and positioned AMGW AGENCY among the few agencies servicing these business arenas at the time. In 2013, Mr. de Valle II recently entered a joint venture agreement with two of the largest media buying companies in South America: Unimedios in Mexico City, Mexico and Grupo Unlike Comunicacao located in Rio de Janeiro, Brazil. The entity that emerged is 3AWorldwide. Mr. de Valle is also the owner of Toy Box Luxury Rentals. Toy Box Luxury Rentals is a concierge company located inside the Marina of Casa de Campo, Dominican Republic. The company’s services include villa, yacht, jet, and daily fun-in-the-sun rentals. Edward was awarded the Top Hispanic Award from Hispanic Target Magazine, Business Leader’s award for Top 300 Business in the Southern United States and Top 50 Entrepreneur. Other honors include being named Top Innovator of South Florida by the Sun Post, and Best PR Agency in Central & South America, Mexico by the International Stevie Business Awards.


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3AWORLDWIDE 2014

CHRISTINE MARTINEZ DE CASTRO VP OF GLOBAL PUBLIC RELATIONS

Her communication philosophy is simple: inform, engage and inspire. __ Having more than 16 years in the industry, Christine Martinez de Castro is a communications guru with an expertise for reaching the Hispanic and Latin American markets. Her communication philosophy is simple: inform, engage and inspire. Throughout her career, Christine has crafted and overseen efforts based on this philosophy and has reached key influencers, built relationships and established loyalty in the hearts of clients’ target markets. Christine’s public relations career began in 1997 with Ketchum Public Relations, where she was quickly promoted to Senior Account Executive overseeing accounts including Charles Schwab, BellSouth, Nokia and Visa International among others. After this agency experience, Christine joined Delta Air Lines’ in-house public relations team in 2000 serving as Senior Manager of Latin American Communications.

In this role, Christine executed internal and external communication strategies for Latin American, Caribbean and U.S. – based Hispanic media. After the events of 9-11, Christine was promoted to General Manager of Technical Operations, Safety and Security where she managed internal and external communications of the aviation industry. Maintaining Delta as a client, Christine began freelancing as a Public Relations Consultant in 2004. During this time, she partnered with several agencies and premier clients including JetBlue, GE Energy and Coca-Cola North America, to handle media training, crisis communication and integrated marketing and branding campaigns. Moving back to agency life, Christine enters 3AWorldwide at one of the most exciting periods of its existence. As Global Vice President of Public Relations and Social Media, she leads a team throughout the US and Latin America to ensure that clients garner strategic exposure in the cut-throat media jungle.


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3AWORLDWIDE 2014

JAIME DRYSDALE VP OF SALES

Jaime’s high-energy combination of advanced business training, leadership skills, organizational experience, creativity and self-starting drive to help others achieve their goals, is her foundation of long-term, successful relationships.

__ Jaime Drysdale, Vice President at 3AWorldwide, earned her B.A. in Business Marketing from FAU. After 8 years in education, first in the classroom, then as an administrator, Jaime’s desire for a more dynamic environment and passion for marketing and public relations was the driving force in her career change. After earning an MBA in Business Management from Florida International University, Jaime began working at Caputo Media as an account manager. Here she developed and maintained client relations, while gaining experience in corporate branding, digital media, e-commerce planning, and overall media strategy. Jaime’s high-energy combination of advanced business training, leadership skills, organizational experience, creativity and self-starting drive to help others achieve their goals, is her foundation of long-term, successful relationships. Jaime provides clients a unique experience while catering to their individual needs and helping them achieve their overall corporate goals and objectives. While bold and enterprising, Jaime’s follow through is second to none and she treats her clients like family. She maintains accessibility to her clients 24 hours a day, 7 days a week to make sure that all needs are met.


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3AWORLDWIDE 2014

BRENDA SANDOVAL GLOBAL VP OF MEDIA Her specialties include creating strategic media placement programs that are tailored to each clients' need. __ A nearly six-year veteran of 3AWorldwide, Brenda Sandoval quickly advanced her career as a savvy media specialist. Brenda began her tenure at 3AWorldwide serving as the executive assistant to the CEO. In less than six months, she was promoted to the Junior Media Buyer for all New York based clients. In this position, Sandoval created specialized media proposals, placed all insertion orders, audited accounts and created weekly, monthly and quarterly reports. In less than a year, she was again promoted to Senior Media Buyer. In 2009, Brenda had a brief encounter with the public relations department as an event coordinator. As such, she assisted with the planning and execution of client events. She soon realized her specialty lay with media and she returned to the media department; this time as director of media relations.

Throughout her time at 3AWorldwide, Brenda has been instrumental in numerous accounts including Trump Puerto Rico, Trump Hollywood, Trump Ocean Club International Hotel & Tower Panama, TUI lifestyle, Bahamas Express, Diamonds International, Juan Valdez, Rosewood Sense Spa, University of Miami, and 3AWorldwide. Currently, as executive of Global Media, Brenda’s responsibilities include managing and overseeing a media department, which is spread among several markets. She plays a key role in maintaining strong relationships both with media vendors as well as with clients. Her specialties include creating strategic media placement programs that are tailored to each client’s needs. She always strives to maximize exposure with the allotted budget.


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3AWORLDWIDE 2014

LEADERSHIP MEXICO


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MAURICIO ACUÑA PRESIDENT | MEXICO

His experience and tenacity led him to found the agency Unimedios in Mexico City back in 2004, obtaining more than 2 million dollars in profit during the first year of operations.

__ Mauricio Acuña has a degree in Marketing by the Technologic Institute of Monterrey. He has a professional profile with more than 10 years in the strategic, analysis, media planning and media purchase industry. He started as a part of the commercial area of Televisa Group, one of the biggest media companies in Latin America. His experience and tenacity led him to found the agency Unimedios in Mexico City back in 2004, obtaining more than 2 million dollars in profit during the first year of operations. As a co-founder and partner of Unimedios, As the General Director, Acuña is responsible for the daily decisions of the company. With only 9 years since its creation, Unimedios is recognized among the 10 best media agencies in Mexico. Now the company is integrated 360 degrees. Unimedios offers PR services, events, digital and creative services; turning Unimedios into an aggressive competitor in the industry, not only nationally but globally through the alliance with AMGW from the United States and Unlike Grupo de comunicação from Brazil. Together they are the 3AWorldwide Agency.


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HUMBERTO ESCALANTE VP | MEXICO __ Humberto Escalante has a degree in Marketing from the Technologic Institute of Monterrey. He also holds a diploma in Marketing & Public Relations by the North Dakota State University (NDSU). His career exceeds 12 years of experience with accomplishments that led him to reach a sales management post for all the local markets at Televisa Group in 2002.

Success is there, you just have to connect the dots.

After his wide trajectory in media, in 2004, he became a cofounder partner and sales director at Unimedios. In 8 years he obtained more than 200 accounts. He has earned success with operations, sales, analysis and media negotiation teams. These efforts have distinguished the company with his biggest differentiator, the post-selling service. Recently and under the premise of offering the best quality service, Escalante got a certification from IBOPE & Ipsos Bimsa at media analysis.


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3AWORLDWIDE 2014

ANGEL GARDUテ前 STRATEGY & COMMUNICATION DIRECTOR

Success is a fail lesson learned well. __ Awarded with a Gold Quill by the IABC (International Association of Business Communicators) and an AMCO (Mexican Association of Organizational Communicators) award, has consolidating expertise in the spheres of Brand Communications and Strategies. Recently, he founded Influensr, a firm aimed on brand positioning and strategic communications with services in trend spotting collaborating with Trend Watching. His accomplishments led him to partner with Unimedios to amplify services, and also to develop and drive corporate and brand communications on the 3AWorldwide alliance with AMGW, Unlike and NewCom. He has worked with clients like Grupo Modelo, PepsiCo., Nestlテゥ, Comex, Pfizer, Grupo MVS, Liverpool, Samsung & 3M in projects of Corporate Communications, Digital and Brand Content, Brand Positioning and Branding. Key to success: Success is a fail lesson learned well.


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3AWORLDWIDE 2014

LEADERSHIP BRAZIL


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ROBERTO AMARANTE PRESIDENT | BRAZIL

He is co founder of 3AWorldwide. He has been leading the communication industry in Brazil for more than 28 years.

__ Journalist and publicist formed by private universities, postgraduate in Marketing at the School of Advertising and Marketing of Brazil. He is a current member of the Brazilian Association of Marketing and Business. He taught as a professor at the Brazilian School of Advertising and Marketing and was a professor in the MBA of Getúlio Vargas Foundation, one of the most prominent talentshaping institutions in Brazil, for seven years. He has participated in more than 50 courses about advertising and marketing around the country. He is a founding partner for the Group Unlike comunicação which has operated in the Brazilian market for 28 years.


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3AWORLDWIDE 2014

ANTONIO FROTA VP | BRAZIL

Business Administrator, graduated by University Simonsen, and postgraduate in Marketing by the same institution.


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3AWORLDWIDE 2014

MARCIUS LEE VP | BRAZIL

Marcius Lee, teaches media at ESPM Escola Superior de Propaganda e Marketing, one of the most prestigious Universities of Marketing in Brazil.

__ Marcius Lee has a degree in Journalism by the Universidade da Cidade. He also holds a Master’s degree in Marketing by the Fundação Getulio Vargas (FGV). He was a journalist at Rede Manchete, a Brazilian television network, and was marketing coordinator at Cesgranrio, an Educational Foundation, before he became a co-founder partner at Unlike Comunicação Total in 1987. He worked in the area of Marketing and currently is the Director of Media. Marcius Lee, teaches media at ESPM Escola Superior de Propaganda e Marketing, one of the most prestigious Universities of Marketing in Brazil. Throughout the years he has attended a number of courses taught by IBOPE (Instituto Brasileiro de Opinião Pública e Estatística ) and by Ipsos, an independent marketing research company. Mr. Lee is always seeking to be up-to-date on all the new media research available.


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3AWORLDWIDE 2014

LEADERSHIP EU / SPAIN


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MIGUEL ANGEL RODRÍGUEZ CAVEDA PRESIDENT | EUROPE

__ He was born in Gijón, Spain. When he was 18 he started his Journalism Studies in the San Pablo CEU University. During his first year in college he started to write columns, interviews and articles in a major Spanish newspaper, ABC. Later he started collaborating in the production of reports with hidden cameras for El Mundo TV. After graduating with honors in both degrees, Journalism and Communications, Miguel Angel starts working as a reporter, editor and radio speaker for the culture section in the COPE radio station. Passionate of the audiovisual world, in 2001 Miguel Angel made his first short film called “Microfilm”, which was presented in about 25 international festivals, achieving twenty awards. In 2002 he moved to the States in order to do a Master in Audiovisual Journalism in the University of Miami. He graduated receiving academic merit award for being number one in his class. In 2003 he started his internship in the news department of Telemundo 51. During the same year and at the same time he was doing his Master studies, he was executive producer and host in the only news program in Spanish of the University of Miami. In the middle of that same year he moved to California to work in KSMS-Univision 67 as producer and host of the 6 and 11 p.m. news. In 2004 he was hired by Telemundo 51, becoming the youngest reporter in going on air in this television network.

In 2008 Miguel Angel started to collaborate as columnist for the Vocento Group, writing in “El Comercio”, his hometown newspaper, to which are added shortly after the newspaper Estrella Digital. At the end of the same year he decides to go back to Spain in order to create the communications consulting company NewCom Comunicación, which he runs nowadays in Madrid. He combines this job with teaching at the Universidad San Pablo CEU, and also he runs the reporters Master of El Mundo and the Research Journalism course inside the Rey Juan Carlos University Master. In 2010 Miguel Angel developed two new products: the metasearch engine elowcost.com and the seal of confidence Lowcost. As a result of his effort and tenacity, Miguel Angel has received several awards, including three EMMY awards from the Academy of Television Arts and Sciences in the categories of Best Reporter (2006 and 2008) and Best Research Feature for “Vecino XXX” (2008).He was also nominated for another two EMMY awards in the categories Best Reporter (2007) and Best Crime Feature (2007) for his special series “A golpes con el Diablo”. In 2013 Miguel Angel Rodriguez Caveda has been a finalist for the International Iniciative Award from the Young Businessmen Association.


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3AWORLDWIDE 2014

ARANTXA REYES ACCOUNTS DIRECTOR | EUROPE

Despite her young age, she has worked in various national media, on television and in newspapers, becoming the Editor in Chief of Weekend News in IntereconomĂ­a Television.

__ Arantxa Reyes was born in Barcelona. She graduated in journalism in the Navarra University, and she also has a postgraduate in Communication Enterprises Management. Despite her young age, she has worked in various national media, on television and in newspapers, becoming the Editor in Chief of Weekend News in IntereconomĂ­a Television. Before becoming the Accounts Director, she executed her work leading full service department and agency's key accounts. She is fluent in Catalan, Spanish and English.


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3AWORLDWIDE 2014

OPERATIONS

__ UNITED STATES __ CANADA __ DOMINICAN REPUBLIC __ HAITI __ PUERTO RICO __ MEXICO __ PANAMA __ VENEZUELA

__ COLOMBIA __ GREECE __ PERU __ BRAZIL __ ARGENTINA __ URUGUAY __ MOROCCO __ CHILE

__ SPAIN __ ITALY __ FRANCE __ PORTUGAL __ TURKEY __ MIDDLE EAST GCC __ CHINA


LIGN

ALIGN

ALIGN


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3A/WORLDWIDE 2014

CHALLENGE DISPEL NEGATIVE PERCEPTIONS OF JETBLUE HELD BY MEDIA AND CONSUMERS IN DOMINICAN REPUBLIC.

JETBLUE AIRWAYS: DOMINICAN REPUBLIC REPUTATION MANAGEMENT CAMPAIGN 3AWorldwide 2013

SOLUTION 3AWorldwide created a multi-tiered strategy allowing JetBlue to foster a relationship with key media in order to educate them on the company, address concerns, reinforce the airline’s commitment to the market and demonstrate an understanding of Dominican values, ultimately making the airline more approachable to consumers through the media.

REINFORCE MORE APPROACHABLE

ADDRESS CONCERNS

COMMITMENT

DOMINICAN VALUES


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3AWorldwide coordinated a familiarization trip for seven top Dominican journalists to visit JetBlue’s corporate headquarters in New York City. During the trip, the journalists were given a private tour of the airline’s operations, which included visits from top company executives, a behind-the-scenes look at system control, and a formal press conference that detailed the airline’s history, mission, work-method and Dominican-specific flight statistics and charitable initiatives. Furthermore, 3AWorldwide identified and established a relationship for JetBlue with a leading figure from the Dominican community in New York, Fernando Mateo, President of Hispanics Across America. Mateo co-hosted a private dinner for the group, alongside Dominican American politicians, all of which reinforced the importance of Dominican support for JetBlue. Fernando Mateo’s HAA organization also awarded JetBlue CEO Dave Barger with its Non-Hispanic Humanitarian Award in acknowledgement for the airline’s charitable work for the Dominican community.

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ADDITIONALLY, 3A SECURED 5 BROADCAST SEGMENTS.

3A/WORLDWIDE 2014

FERNANDO MATEO’S HAA ORGANIZATION ALSO AWARDED JETBLUE CEO DAVE BARGER WITH ITS NON-HISPANIC HUMANITARIAN AWARD

RESULTS

25 MEDIA PLACEMENTS

3AWorldwide secured more than 25 media placements within one month of the familiarization trip. Feature articles were obtained in Santo Domingo Times, HOY, Ritmo Social from El Listín Diario, La Información, among others. Caribbean Travel Network will be airing a special video report of the trip.


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CHALLENGE INCREASE AWARENESS OF LAN/TAM AIRLINES FLIGHTS FROM THE US TO SOUTH AMERICA AND PROMOTE THE UNIQUE CULTURE AND ENTERTAINMENT SYNONYMOUS WITH CHILE.

RESULTS A TOTAL OF

32 GUEST

LAN/TAM AIRLINES FLIGHTS FROM THE US TO SOUTH AMERICA AND PROMOTE THE UNIQUE CULTURE 3A/ WORLDWIDE 2013

PARTICIPATED IN THE “MEET CHILE” GAME AND 8 ROUND-TRIP TICKETS WERE GIVEN AWAY TO LUCKY NEW YORKERS

SOLUTION 3AWorldwide planned and executed a consumer activation in one of NYC’s highly trafficked areas, Union Square. The activation, a live game show called “Meet Chile” had the goal of testing passersby’s knowledge of Chile and LAN Airlines. Winners of the game show received a round-trip ticket to Santiago. The game show stage featured some of Chile’s most iconic views and brand ambassadors, dressed as skiiers wrangled contestants to participate either in one of the game show’s sessions or to enter the raffle. A film crew was present to film the whole activation and edit the footage to use for social media purposes.

BRAND AMBASSADORS GAVE AWAY MORE THAN

100

PROMOTIONAL BOOKLETS ABOUT CHILE IN ORDER TO MOTIVE PEOPLE TO TRAVEL TO CHILE

OVER

200

SPECTATORS ENTERED THE RAFFLE AND GAVE THEIR EMAILS TO RECEIVE LAN PROMOTIONS


MPLIFY

AMPLIF

AMPLIFY


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CHALLENGE

CARRERA IGNITION NIGHT DOMINICAN REPUBLIC 3A/ WORLDWIDE 2013

INTRODUCE THE NEW LINE OF CARRERA SUNGLASSES TO THE DOMINICAN REPUBLIC FASHION SCENE IN ORDER TO AMPLIFY BRAND AWARENESS AND GENERATE SALES.

SOLUTION 3AWorldwide planned and executed a Carrera Ignition Night Party in one of the hottest nightclubs in Santo Domingo, La Chismosa. The event featured an exhibition of the new collection of sunglasses, models to represent the four lines within the collection, a signature Carrera drink and a notable Dominican DJ. Media coverage was pursued with the dissemination of a press release to all local outlets and personal delivery of the event invitation to over 250 media, client, fashion bloggers and Dominican personalities. Post-event coverage of the party was pitched to garner social press.

RESULTS A TOTAL OF

180 GUESTS

ATTENDED THE EVENT INCLUDING DOMINICAN CELEBRITIES VICENTE GARCÍA, NEY DÍAZ AND INGRID GOMEZ.

3AWorldwide secured a total of 37 media placements in key national publications such as

37 MEDIA PLACEMENTS


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THESE PLACEMENTS HAD A TOTAL OF

37

AND AN OVERALL

AD VALUE OF

24

MILLION

IMPRESSIONS

ADDITIONALLY, 3A SECURED 5 BROADCAST SEGMENTS.

OVER

$79,000

3A/WORLDWIDE 2014


ADVANTAGE

ADVANTAG

NTAGE


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WE EMPLOYED ALL OF OUR NETWORK TO GIVE WeChat THE ADVANTAGE TO PUT THEM AHEAD OF THEIR COMPETITORS 3AWorldwide 2013

3AWorldwide pursued an aggressive entry into the Latin American market for We Chat. Starting with Mexico open air television placements 3AWorldwide began to make their entry into the region. From there 3AWorldwide launched We Chat in Argentina after understanding the competitor LINE was making their move into this and many more markets.

Using Messi as a key voice for the commercials was an amazing part of making sure that the client took advantage of two things. One a global celebrity name to drive downloads like Messi and two the understand of how through the engagement of soccer we can garner support for this service.


ADAPT

ADAPT

DAPT


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3A/WORLDWIDE 2014

3AWorldwide has worked along side Open English to expand their business within the Americas and launch them into the European. Currently 3AWorldwide manages all of the media placement on open-air television, direct mail, digital marketing and traditional media placements for the brand. With over 2000 subscribers signing onto the service monthly in most of the countries were Open English is being introduced by 3AWorldwide Open English has been recognized as one of the most important technology service oriented companies in the region. 3AWorldwide manages more than 15 open air television media plans in 15 different countries. During summer 2013 3AWorldwide launched Open English in Spain and has prepared them to launch in Portugal, Italy and Turkey.

TRADITIONAL MEDIA PLACEMENTS

DIGITAL MARKETING

OPEN-AIR TELEVISION

DIRECT MAIL

2000 SUBSCRIBERS

OPEN ENGLISH WE ADAPT MARKETING STRATEGIES TO EACH MARKET WHERE WE OPERATE AS A BUSINESS ACCELERATOR FOR OUR CLIENTS 3A/ WORLDWIDE 2013

3AWORLDWIDE MANAGES MORE THAN 15 OPEN AIR TELEVISION MEDIA PLANS IN 15 DIFFERENT COUNTRIES


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CHALLENGE INCREASE THE NUMBER OF VEHICLES SOLD AND EXPAND THE MARKET SHARE TO STRENGTHEN THE TOYOTA BRAND IN THE STATE OF RIO DE JANEIRO, WHERE THEY ARE INSTALLING A NEW FACTORY.

5,000

WE ALIGN THE GLOBAL SUCCESS OF TOYOTA TO INCITE THE UNCHARTED BRAZILIAN MARKET

AVERAGE VISITATION OF 5,000 PEOPLE PER WEEKEND

30% OF INCREASE IN THE SALES ACROSS THE STATE

450 SALE OF 450 VEHICLES 0KM PER EVENT

RESULTS

3A/ WORLDWIDE 2013

SOLUTION Development of events in larges and acquaintances places with salespeople of differents dealerships, spreading the effort making spots, ads, television commercials, website and mobile site, which contained the offers, a store locator, interactions with social networks and a augmented reality app.

70,000

ACCESS ON THE WEBSITES DURING THE CAMPAIGN


DOPT

ADOP

ADOPT


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FERRETTI YACHTS WE ADOPT THE YACHT CULTURE TO DELIVER A POWERFUL MESSAGE ALL ACROSS THE AMERICAS 3A/ WORLDWIDE 2013

Ferretti Yachts is one of the worlds top yacht manufactures leading the industry with top brands such as Riva, Pershing, Bertram and Ferretti yachts. 3AWorldwide has managed to adopt all of the core elements of each brand and share that message through earned media coverage throughout the Americas. From New York to Chile 3AWorldwide has published more than 219 media articles alone in 2013, launched Ferretti custom dealers in Argentina, Peru and Guatemala.


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ERRETTI YACHTS IS ONE OF THE WORLDS TOP YACHT MANUFACTURES LEADING THE INDUSTRY

NEW YORK

GUATEMALA

FROM NEW YORK TO CHILE 3AWORLDWIDE HAS PUBLISHED MORE THAN

219

MEDIA ARTICLES ALONE IN 2013

PERU ARGENTINA

CHILE

TOP BRANDS

RIVA PERSHING BERTRAM FERRETTI YACHTS

3A/WORLDWIDE 2014


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CHALLENGE INTRODUCE THE PARMIGIANI WATCHES TO THE MEXICAN ELITE AND CREATE AWARENESS OF THE BRAND THROUGH TOP TIER MEDIA PUBLICATIONS.

WE ADOPTED A FAM TRIP TO ACQUAINT THE MEXICAN PRESS WITH THE INGENUITY THAT GOES INTO MAKING LUXURIOUS PARMIGIANI WATCHES 3AWorldwide 2013

PARMIGIANI FACTORY IN NEUCHATEL, SWITZERLAND


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RESULTS

107,000 POTENTIAL CONSUMERS

EL EXCELSIOR

HIGHEND MAGAZINE

SOLUTION In order to captivate the Mexican market and present the highly detailed and fascinating process of watch making, an exclusive FAM Trip to the Parmigiani Factory in Neuchatel, Switzerland was organized. Important affluent Mexican publications like El Exelcior, Farenheit, Status, HighEnd Magazine and Radio Fórmula were involved in the visit to the factory and mesmerized by the process.

PARMIGIANI FACTORY IN NEUCHATEL, SWITZERLAND

FARENHEIT

RADIO FÓRMULA

STATUS

3AWorldwide secured several feature articles in El Exelcior, Farenheit, Status, HighEnd Magazine, among others. These placements have obtained a reach of more than 107,000 potential consumers.


3A/WORLDWIDE 2014

SITUATION ANALYSIS

LAUNCH OF GROVE AT GRAND BAY (ACHIEVED HIGHEST PRICE PER SQUARE FOOT IN COCONUT GROVE LOST LEADER RESIDENTIAL AREA)

In summer 2012, Terra Group, Miami’s premier real estate development company, announced that it had joined forces with starchitect team Bjarke Ingels Group and Raymond Jungles to develop it’s most innovative endeavor to date: Grove at Grand Bay. Set to redefine both luxury living in South Florida, as well as establish a new landmark property on the City’s Skyline – one that would be LEED Certified – Grove at Grand Bay launched in an unbashly fashion. AMGW Agency came onboard the dynamic team to assist with it’s comprehensive, global marketing campaign – executing both a public relations and media program targeted to the top tier clientele suited for this high-end development.

BJARKE INGELS GROUP

RAYMOND JUNGLES

GROVE AT GRAND BAY 3A/ WORLDWIDE 2013

AMGW AGENCY


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EL UNIVERSAL

PR PROGRAM

EL NUEVO CONSTRUCTOR

__ Launch Grove at Grand Bay with a exclusive Press Conference, featuring founders of Terra Group, Pedro and David Martin, as well as Bjarke Ingels of Bjarke Ingels Group – the winner of the Wall Street Journal’s Innovator of the Year in Architecture 2011 and legendary landscape architect Raymond Jungles. __ Generate feature media coverage in key target markets both in South Florida and throughout South America. __ Initiate a broker tour to further expose this prime real estate offering with the ultimate goal of selling out.

RESULTS AMGW Agency executed a targeted public relations program to generate ongoing media coverage throughout the region. From the press conference, coverage that was generated included: The Miami Herald, ToonariPost, Summa Magazine, Curbed Miami, and The Real Deal to name a few. Additionally, AMGW has secured to date the following features for Grove at Grand Bay are AcheiUSA, Curbed New York, South Florida Business Journal, Multi-Housing News, Ocean Drive Magazine, Ocean Home Magazine, El Universal, and El Nuevo Constructor.

OCEAN DRIVE MAGAZINE

MULTI-HOUSING NEWS

CURBED NEW YORK

SOUTH FLORIDA BUSINESS JOURNAL

DIRECT RESULTS OCEAN HOME MAGAZINE

IN ONLY SIX MONTHS OF IT’S LAUNCH, GROVE AT GRAND BAY WAS

60%

SOLD OUT, EXCEEDING EXPECTATIONS ACHEIUSA

SOUTH FLORIDA AND THROUGHOUT THE SOUTH CURBED REAL DEAL AMERICA MIAMI THE MIAMI SUMMA MAGAZINE HERALD

3A/WORLDWIDE 2014

TOONARIPOST


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CHALLENGE INTRODUCE TRUMP PUNTA DEL ESTE DEVELOPMENT TO MIAMI REAL ESTATE BROKERS AND MEDIA TO GENERATE BUZZ AND SALES.

HAVING ONE OF THE STRONGEST NETWORKS IN THE INDUSTRY OF BROKERAGE, WE APPLIED THE BEST STRATEGY FOR OUR CLIENT TRUMP PANAMA

SOLUTION

RESULTS

3AWorldwide planned and executed a broker cocktail at Trump Hollywood to formally present the project to the South Florida broker base. Media coverage was pursued with the dissemination of a press release to all local outlets announcing the development in Uruguay. Simultaneously, 3A leveraged Eric Trump’s notable personality to secure feature stories in top business publications regarding the project and Trump’s outreach in South America. Over 300 media, brokers, real estate gurus and business people were invited to the cocktail event. Post-event coverage of the party was pitched to garner social press.

A TOTAL OF 175 GUESTS ATTENDED THE EVENT 3AWORLDWIDE SECURED A TOTAL OF 10 MEDIA PLACEMENTS IN KEY REGIONAL AND REAL ESTATE PUBLICATIONS

THESE PLACEMENTS HAD A TOTAL OF

3A/ WORLDWIDE 2013 DEDICATED ARTICLES WERE OBTAINED IN NEGOCIOS MAGAZINE – ONLINE AND PRINT – THE REAL DEAL, EL NUEVO HERALD, SOUTH FLORIDA OPULENCE AND METRO CITIZEN

13,614,208 IMPRESSIONS

AN OVERALL AD VALUE OF MORE THAN

$62,000


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CHALLENGE WITH A CONSIDERABLE MARKET SHARE AMONG PEOPLE AGED 35 TO 80, THE 70TH ANNIVERSARY OF THE BRAND HAS RAISED THE OPPORTUNITY TO RENEW THEIR COMMUNICATION IN ORDER TO ATTRACT YOUNGER CONSUMERS.

SOLUTION

ANIVERSARIO MUNDIAL WE ADOPT THE POWER OF CELEBRITY APPEAL TO LURE IN A YOUNGER AUDIENCE 3A/ WORLDWIDE 2013

As strategy, we used the singer “Anitta”, a musical phenomenon of the moment and big celebrity web, in a campaign which demonstrate innovation and sophistication in a black and white commercial based on the hit "Show das Poderosas" (60 million views on YouTube), banners, stickers, mobiles, urban furniture, spots and shows sponsorship.

IMPACT IN POPULAR CELEBRITIES SITES

RESULTS

20% OF INCREASE IN THE ACTIVITY OF THE STORES IN THE ANNIVERSARY MONTH

2.7% OF INCREASE IN MARKET SHARE REACH OVER

1 MILLION INTERNET USERS

SHOWS SPONSORSHIP SPOTS

BANNERS

URBAN FURNITURE

60

STICKERS

MILLION VIEWS ON


APPLY

APPLY

APPL


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3A/WORLDWIDE 2014

RESULTS 3AWORLDWIDE ORGANIZED AND EXECUTED A PRESS TRIP WITH THE PANAMA PRESS FOLLOWING THE EVENT, 3AWORLDWIDE BOTH NATIONAL AND INTERNATIONAL COVERAGE FOR THE OPENING INCLUDING EL TIEMPO, CNN ESPAÑOL, ESTRATEGIA Y NEGOCIOS, SUMMA DINERO, SEMANA, EXPANSIÓN, PORTAFOLIO, LA PRENSA, LA ESTRELLA, & AGENCIA EFE.

JUAN VALDEZ CAFÉ OPENING IN CENTRO AMERICA 3A/ WORLDWIDE 2013 Retained for a three-month project, 3AWorldwide was given the task of launching the prestigious brand in a very short amount of time. To kick of the campaign, the agency immediately hosted a press trip with the Panamanian press to visit the Colombian coffee region, plantations and factories, to experience first-hand the Juan Valdez® brand. In addition to assisting with a minor advertising campaign, which consisted of outdoor billboards, print and online mediums, 3AWorldwide was also tasked with producing an exclusive event to celebrate the grand opening. Along with a grand ribbon-cutting ceremony, which included speeches by the Colombian Ambassador and Minister of Tourism, the agency organized an event that was attended by more than 100 VIPs of Panama. Additionally, 3AWorldwide secured more than 30 mediums to cover that event, which resulted in multiple articles announcing it´s arrival to the country.


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3A/WORLDWIDE 2014

THE SCHINDLER GROUP WANTED INFORMATION AND DISSEMINATION OF PRODUCT INNOVATIONS, TECHNICAL ADVANCES, NEW FACILITIES, AND ACTIONS OF CORPORATE SOCIAL RESPONSIBILITY TO SUCCESSFULLY REACH ITS TARGET AUDIENCE.

FOR YEARS, WE HAVE BROUGHT COMMUNICATIONS SOLUTIONS TO THE SCHINDLER GROUP, APPLYING SHORT-TERM RESULTS WITH STRATEGIES THAT HAVE THE DUPLICITY TO TARGET AUDIENCES AND HAVE A STRONG IMPACT INSIDE THE COMPANY. 3A/ WORLDWIDE 2013

CHALLENGE THE SCHINDLER GROUP WANTED TO REACH ALL ITS SPANISH EMPLOYEES ALLOCATED IN THE ALL THE DIFFERENT BRANCHES AND DELEGATIONS. HOWEVER, MANY EMPLOYEES DID NOT HAVE ONE FIXED OFFICE; FOR EXAMPLE, MAINTENANCE TECHNICIANS WHO WORKED THEIR RESPECTIVE ROUTES.

EXTERNALLY, THE SCHINDLER GROUP WANTED INFORMATION AND DISSEMINATION OF PRODUCT INNOVATIONS, TECHNICAL ADVANCES, NEW FACILITIES, AND ACTIONS OF CORPORATE SOCIAL RESPONSIBILITY TO SUCCESSFULLY REACH ITS TARGET AUDIENCE.


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3A/WORLDWIDE 2014

SOLUTION

1.

In order to reach the entire team of Schindler Spain, 3AWorldwide developed several lines of communication and actions.:

3AWORLDWIDE DEVELOPED A PLATFORM TO TEXT THE WORKERS ALL KIND OF INFORMATION ABOUT THE COMPANY AND THE VERTICAL TRANSPORTATION INDUSTRY.

2.

3.

3AWORLDWIDE DESIGNED AN SCHINDLER’S CORPORATE ELECTRONIC NEWSLETTER, COMPOSED OF RELEVANT COMPANY NEWS, TO DELIVER TO EMPLOYEES EVERY TWO MONTHS.

6. To improve public relations, 3AWorldwide managed the Schindler’s relationship with the media through press releases with the information about new business areas and appointments, company’s semiannual and annual results, etc. 3AWorldwide also created news content and managed and prepared interviews for radio and television. With this service Schindler gets to be present in the media and reaches the target audience easily.

A BI-ANNUAL INTERACTIVE PRESENTATION WITH VIDEOS, IN WHICH THE SENIOR MANAGEMENT TALKS TO THE WORKERS, WAS DEVELOPED TO INVOLVE AND COMMUNICATE THE STATUS, SUCCESS, GOALS, AND NEEDS FOR IMPROVEMENT OF THE COMPANY.

3AWORLDWIDE CREATED A MEDIA PLAN TO ADVERTISE SCHINDLER’S SERVICES.

5.

AN INTERNAL MAGAZINE WHERE EMPLOYEES PARTICIPATE BY SHARING CONTENT ABOUT THEIR EXPERIENCES OUTSIDE SPAIN WAS DELIVERED EVERY TWO MONTHS. THE MAGAZINE ALSO INCLUDES THE NEW COMPANY ACQUISITIONS AND SUCCESSES AND AN EDITORIAL WRITTEN BY THE GENERAL DIRECTOR, MR. CARLOS GUEMBE.

4.

RESULTS Schindler in your cellphone obtained direct contact with all employees and we made them feel involved in the success and recognition of the company. The interactive presentations reached all employees in a simple and

effective way and promoted employee comradery . 3AWorldwide’s expertise in public relations and media made Schindler more a more active presence and assisted the company to reach target audience.


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3A/WORLDWIDE 2014

OUR SERVICES MEDIA SERVICES __ PRINT __ TELEVISION __ RADIO __ OUTDOOR ELECTRONIC DISPLAY __ OUT OF HOME WALL SCAPES __ TRADITIONAL OUT OF HOME __ ONLINE AD NETWORKS __ PRE - ROLL COMMERCIAL TIME __ POINT OF SALE (POS) __ AIRPORT ADVERTISING __ INFLIGHT ADVERTISING __ TRAIN ON BOARD ADVERTISING

* All media services are provide in every single country we are doing business in.

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3A/WORLDWIDE 2014

PUBLIC RELATIONS __ TRADITIONAL MEDIA RELATIONS __ BELOW THE LINE (BTL) __ THROUGH THE LINE (TTL) __ PRODUCT LAUNCHES __ EVENT MARKETING __ CRISIS MANAGEMENT __ MEDIA & LEADERSHIP TRAINING

* Our area of expertise is in, travel/hospitality, real estate, luxury goods, health, technology, online world, consumer package goods, branded food products, and automobile. All public relation services are provide in every single country we are doing business in.

DIGITAL __ STRATEGY __ STRATEGY IMPLEMENTATION __ SEARCH ENGINE OPTIMIZATION __ PAY PER CLICK __ DIGITAL BLOGGING __ PRE ROLL __ AD NETWORKS __ BANNER ADVERTISING __ RE-TARGETING __ COUPINING __ SOCIAL MEDIA __ WEB DESIGN


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FAST FACTS

MIAMI, FLORIDA UNITED STATES OF AMERICA

1 HEADQUARTERS

AWARDS

1

Number one Miami Media Buying Agency by Ad Week.

2

South Florida Business Journal’s 6th Most Influential Public Relations Agency in Miami.

3

Top 300 Business in Southern United States by the Business Leader Awards.

4 5 6

SunPost’s Top Innovator. Best PR Agency of the Year in Mexico, Central & South America for the International Business Awards – The Stevie awards. Our CEO Edward de Valle II nominated recently as one of the top 50 Entrepreneur by Business Leader.

20

TOTAL NUMBER OF LOCAL SERVICE PROVIDER OFFICES

CANADA / HAITI / PUERTO RICO / HONDURAS / GUATEMALA EL SALVADOR / NICARAGUA / COSTA RICA / VENEZUELA PERU / PARAGUAY / URUGUAY / ARGENTINA / CHILE / ITALY FRANCE / PORTUGAL / TURKEY / MIDDLE EAST GCC / CHINA

EXPANSION PLANNED INTO MORE NORTH AMERICAN MARKETS END OF 2014

3A/WORLDWIDE 2014

MEXICO CITY MEXICO

RIO DE JANEIRO BRAZIL

MADRID SPAIN

3 CORPORATE HUBS TOTAL NUMBER OF WHOLLY OWNED OFFICES

MADRID MÉXICO MIAMI NEW YORK SAO P. RIO DE JANEIRO PANAMA DOMINICAN REPUBLIC COLOMBIA

TOTAL VOLUME OF

SALES 3AWORLDWIDE

$100,000,000

TOTAL NUMBER OF PRESS RELEASES PUBLISHED IN 2013

29,320


THANK YOU CONTACT 3A@3AWORLDWIDE.COM

USA 900 SW 8TH ST, SUITE C1 & C2 MIAMI, FLORIDA 33130 P / (786) 362-6500 EXT. 330

BRAZIL RUA SÃO BENTO, 09 13°, 14° E COB. CENTRO, RIO DE JANEIRO 20090-010 P / [55] 21 2271 1700

MEXICO CUERNAVACA 42 COL. CONDESA CP 06140 MÉXICO DF T / (55) 1085 1730

EU CAPITAN HAYA 3, 1°B 28020 MADRID P/ 91 750 26 97 F/ 91 828 60 04

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