LAURAPETERSCREATIVE.COM For more than a decade, I have partnered as a dynamic creative manager in direct collaboration with Marketing Brand Managers on building meaningful brands, always with the consumer in mind. VISION>>EXECUTION.
EXPERIENCE STUDIO/CREATIVE MANAGER | 4.2016 TO PRESENT 2019 | Currently living in Seattle. RECENT CREATIVE SABBATICAL Studying, Producing DESIGN/ART. Seattle, Abroad.
Contract Work | Portland Boutique Design Agencies PRODUCER with Jolby+Friends Stash Tea Packaging Rebranding Project. CREATIVE MANAGEMENT Co-led design team. Advised on research and packaging design process. Producer of food photography for the full retail packaging line. Core 90 retail SKUs. $250K project including $50K photoshoot. STUDIO MANAGER at RMStudios Daily project manager of remote designers, ADs, writers, UX/UI talent, animators. (70%) Digital. (30%) Print.
DESIGN MANAGER, PM Continental Mills, Seattle | 9.2006-3.2016 Direct Collaboration with Marketing: Brand Managers as Partners. B2B, B2C. 15+ Projects, $30K-$2 million budgets each. Yearly cycle. --- Built SOW, RFPâ€™s. Co-wrote Creative Briefs. Pitched concepts. 5-10 rounds per project. ART DIRECTION Insured cohesive voice 360. LEADERSHIP Managed Creative teams through full design + production process. Led cross-functional corporate teams through implementation.
DIGITAL (45%) Partnered with Marketing on quarterly reviews with agencies to analyze ROI, SEO. Created/Maintained planning docs for content updates; 12 annual pushes. Managed Staff (+Implemented) CMS publishing. Built wire frames. Drove UX/UI, usability testing for web. Produced In-studio photography plus videos and GIFs of 90 sets, 14 categories. 5,000 images.
PACKAGING (45%) Daily director of packaging designers, illustrators, writers, agencies. Attended Consumer Insight Focus Groups being conducted across (8) US regions over this decade. Produced photoshoots, front panel product + back panel recipes. 90 SKUs.
POP/Tradeshow/Environmental (10%) Produced $500K POP system, including recipe cards, sale sheets, tradeshow graphics for Krusteaz. AD: brand imagery of people and food stories for CM headquarters. Shot on location and in-studio. AD: HR (website, direct mail) + banners for HR's CM Wellness Program.
PM/STUDIO MANAGER Kendall Ross Design Agency, Seattle | JUNE 2005 TO AUG 2006 Design, Production Phases. Creative Team of 10. $30K-$100K. 10 Projects simultaneously.
PRINT-- Produced Quarterly BE Magazine. DIGITAL-- Bellevuecollection.com. ENVIRONMENTAL -- Wayfaring signage. Banners for Fashion Week.
DESIGNER, ART DIRECTOR Macy's NW Seattle | FEB 2003 TO JUNE 2005 Areas of Focus: Men's, Juniors, Kids, Women's Fashion 20 Projects simultaneously.
ART DIRECTOR OF PHOTOGRAPHY Models, Product in-studio. DESIGNER of High End Fashion Magazines, Advertising. Pitched to Creative Director, Merchandising Managers.
ART DIRECTOR REI Corporate | MAY 1997-2001 Areas of Focus: REI Retail, REI.COM, REI Adventures, REI Corporate Sales 20 Projects simultaneously.
ART DIRECTOR OF PHOTOGRAPHY Models, Product in-studio. DESIGNER of (3) Large Catalogs, 120 pages per, quar ter ly. Pitched to Creative Director, Merchandising Managers. MANAGER 6 full-time contract designers. A studio photographer. Image Management team.
EDUCATION School of Visual Concepts Creative Direction Seattle
Guilford College BS Psychology North Carolina