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Intro

Re-Designing

AllAboutUnicorns.com to better target the fans and followers of unicorns Website Design Proposal Laura Murdock


Competitive Analysis

All About Unicorns, Monstrous, Unicorn Lady, and Unicorn are all websites that have everything to do with unicorns and unicorn information. They differ in some ways, but the one thing they all have in common is that they each have informational sections for the mystical unicorn and relating beasts.


Overviews

www.allaboutunicorns.com This website is “all about unicorns�. It is a website created in 2010 by Kevin Owens. It focuses on stories, theories, legends, and various topics related to unicorns and related beasts.

www.monstrous.com

monsters.monstrous.com/unicorns.htm

This website is an informational website about monsters and the sort. They have a section on unicorns and provide information about everything from the origin of unicorns to powers.


Overviews

www.unicornlady.net This website is an informational website about unicorns and things related. It is run by the “Unicorn Lady� and has a lot of her personal touches on the website, including a blog about her thoughts and ideas towards unicorns.

www.unicorn.com This is another informational website about unicorns. This website focuses on sales of unicorn merchandise while providing information on unicorns and information surrounding them.


Comparisons of

allaboutunicorns.com, monstrous.com, unicornlady.net, and unicorn.com

Easy to Navigate

allaboutunicorns.com

monstrous.com

unicornlady.net

unicorn.com

Key:

Simple

Good Use of Color

Photos

Merch

Ability to Contact

Updates/ Blog


Small Multiples

www.allaboutunicorns.com


Small Multiples

www.monstrous.com


Small Multiples

www.unicornlady.net


Small Multiples

www.unicon.com


Conclusion of Competitive Analysis of:

allaboutunicorns.com, monstrous.com, unicornlady.net, and unicorn.com

The Unicorn Lady and Monstrous WIN! While comparing these websites, my findings provide that if The Unicorn Lady website and Monstrous website were to combine their powers, they would be the best website for unicorn information overall. They have a better score combined when it has to do with having images, good site information, and easy navigation.


Personas

Alynna Bagsmoth, 27 Occupation: Web Designer Education: Graphic Design, BFA Hobbies: Swimming, hiking, movie marathons, and short road trips. Computer/Web knowledge: She is an expert with a computer. She spends her whole work day on the computer working with all sorts of programs and web usage. Even at home, she finds herself in front of the computer, browsing the internet, or streaming videos. Alynna spends a lot of time at work sending funny links or facts to her coworkers and friends. She finds herself browsing the internet for science fiction or fantasy. Alynna sends about 2 funny links or facts to coworkers and friends per day. Pet Peeve: Bad design!


Charles Noray, 36 Occupation: Sears Sales Associate Education: 1 year at Blackhill Community College Hobbies: Going out to coffee shops, thirft stores, riding his bike to work, and starting trends. Computer/Web knowledge: He knows enough about computers to get himself onto the internet. He spends about 3 hours a day on the internet yelping or looking up ironic and funny websites. Charles likes to think of himself as a trend setter. He likes to dress and think outside of the box. He only listens to music he can find at garage sales. “I just want to be myself and when I become myself.. that is when i need to change who I am.� Pet Peeve: Boring colors and seriousness.


Francia Soles, 13 Occupation: Student Education: Junior High Hobbies: Hanging out with friends, working with local theater groups, and reading fantasy books. Computer/Web knowledge: She is learning to use the computer at school to create invitations and other things for her friends. Her mom lets her use the internet with supervision. She likes to browse fun sites that she can talk about later with her friends. Francia spends a lot of her time reading or playing cards with her circle of friends. They are “so over dolls” and she says that “unicorns are so sweet! Almost as cool as fairies!” Pet Peeve: Her overprotective mother.


Creative Brief

AllAboutUnicorns.com Background All About Unicorns is a website created to provide information about unicorns including history, legends, and other various information. It is a place to find images and information of all sorts relating to unicorns. Target Audience People who may or may not believe in unicorns that feel the need to research them and obtain myths, legends, or stories containing unicorns. People looking for pictures or unicorn merchandise. Objectives -To allow users to easily find information. -To allow users to easily download images . -To allow users to purchase merch relating to unicorns. -To create an easily navigated website while still keeping it exciting and fresh. Key Benefit To create a site that is friendly to all users whether or not they are young or old, think unicorns are real or not, and easier to find images that are free and easy to download. Support Statements Having an easily navigated website that is friendly to all users will increase return visitors. Tone Bright, energetic, and fun. Clean, fresh, and organized. Focusing on fantasy and unicorns. Creative Considerations Bold, bright colors. Focused on imagery containing unicorns. Bold headings, with clear type. Photo galleries with printable and downloadable images.


Site Map

What is a Unicorn?

Alicorn Pegasus

Home

Pre-History History

Ancient History Middle Ages

Home

Today

All About Unicorns Home

Unicorns around the world

Chinese East

Home

West The Wise Woman Of Scharzfeld

Legends

The Four Sacred Beasts

Home

The Fair Maid and the Snow-White Unicorn

Media

Contact

Gallery Posters Books Magic Cards Contact Page

View Images

Print

Purchase

Check Out

Home

Home


Lo-Fi Prototype

Logo

Search What is a Unicorn?

History Unicorns around the world Legends

Media

Contact

Image


Logo

Home

History Unicorns around the world

Search

What is a Unicorn?

Image Information

Legends

Media

Contact

What is a Pegasus?

Home

What is an Alicorn?


Logo

Home

History Unicorns around the world

Search

Media

Gallery

Posters

Books

Magic Cards

Image

Legends

What is a Unicorn?

Contact

Home


Hi-Fi Prototype


Sources Cited

Kevin Owens. “All About Unicorns.” undefined. 2013. . 08 August 2011. <http://allaboutunicorns.com/>. “Unicorn Lady.” Mystical Unicorn By Unicorn Lady. 2013. . 08 August 2011. <http://www.unicornlady.net/>. “Monsters.” Unicorns. 2013. . 08 August 2011. < http://monsters.monstrous.com/unicorns.htm>. “Unicorns.” Unicorns.com. 2013. . 08 August 2011. < http://unicorns.com>. The Art Institutes. “AIS- Art Institute of Seattle Library.” Library. 2013. The Art Institute of Seattle. 08 August 2011. <http://ais.aiiresources.com>.

All About Unicorns  

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