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Laura Stella Horsky de Moura Portfolio


Laura Stella Horsky de Moura

ME, My name is Laura Moura, I am 23 years and I am brazilian...with some european roots! I am a Business bachelor, and a few months ago decided to specialize in Marketing in the United States...and when my course there ended I realized I was addicted to living abroad...and HIGMHIHXSGSQIXS-XEP];LEXFIXXIVTPEGIXLIR-XEP]-GSYPH½RHXSGSQbine a passion in life - Fashion with my professional passion - Marketing? Life in Florence is just all about fashion, culture and history. Is amazing how every corner holds so much inspiration. The Fashion Marketing and Communication course I am taking here is also very interesting and is really nice to see Fashion from a serious point of view, because most people just take it for granted, and most of them don’t realize all that goes behind the luxury market. The future? This portfolio is part of my resume, and I can say I feel really prepared and have the knowledge to work with my favourite area - the Public Relations. I already worked with Human Resources and Finance due to my graduation degree, but Marketing for me is just fascinating and I cannot wait to start working with it. Kind Regards, Laura Moura

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Laura Stella Horsky de Moura

Web Communications For WEB Communications we wrote an article about Wearable Technology in order to learn how to use Pages and work with a Magazine Layout...this is how mine turned out!

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September 29, 2011

Laura Stella Horsky de Moura

FASHION INQUIRY ?

Ping Project by designer Jennifer Darmour allows you to connect to your Facebook through your clothes

Wearable Technology: a high or a low? By Laura Moura

P

eople – specially celebrities – are always having new challenges to dress up – specially for big events such as the red carpets. The question is: how to innovate and be somehow different from the others? Lately some of them have chosen technology as an answer to that question, and sometimes it actually worked…some others it did not. We already saw Lady Gaga, Rihanna and lately we saw also Kate Perry at the Met Gala with a quite

successful approach to wearable technology. The singer was wearing a dress that looked quite good (when turned on) and guaranteed her a pretty good p u b l i c i t y. Unfortunately we cannot say the same for Imogen Heap, this singer couldn’t be more ridiculous on the twitter dress she chose for the Grammy’s this year.

and friends tweets in real time. She was also carrying a Fe n d i t r a n s p a r e n t handbag, containing her iPhone that would feature pictures people were sending her.

If that is a new possibility of human and social medias interactions we still don’t know. All I know is that thee singer could have gone for something more The singer was actually fashionable like Perry did. wearing a regular dress, accessorized (or we could The Microsoft Reasearch’s say, destroyed) by a giant paper dress, for example, necklace with a display that enables the person using it would show up her fans to enter their thoughts and

SHACKIN’FLORENCE NEWS September 29, 2011

1 messages on the fabric. The dress that allows you to show twitters or messages of your thoughts or how you are feeling at the moment. Another interesting and more fashionable wearable technology that came to my attention is made by designer Jennifer Darmour. With her latest Ping project, clothes that are produced with a special garment that allows you to be connected to Facebook wireless and from anywhere you are.

The Microsoft’s Technological dress

After all clothing and fashion are another way of expressing ourselves, it feels like a natural progress to integrate them with our written thoughts and messages in out networks. We can also see the wearable technology from another and more “green” point of view: Smart fabrics and wearable technology offer us an opportunity for a more sustainable future.

“Fashion can be a little stuffy, so I wanted to lighten up" Katy Perry

With natural gestures you can leave messages and connect to your friends automatic. Simple moves and other actions like close buttons, tie a bow or open a zip can send messages and change your status, each movement is previously settled by the user to be interpreted and react at an action on the network.It also comes the other way around, the technology permits that whenever you receive a message or comment the garment will let you know by “tapping” you on the shoulder!

3 Other celebrities that chose for wearable technology

Well, wether if it is a natural path towards the future or a way of creating new interactions with social media or even to save our nature, I am dying to see fashion designers using technology and crazy ideas on their clothes!

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4 1. Fergie 2. Rihanna

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5 3. Bono Vox 4. Lady Gaga

6 5. Kanye West 6. Imogen Heap

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Laura Stella Horsky de Moura

PR & EVENTS

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Laura Stella Horsky de Moura ALIVE - this is how Lou Silva feels more then ever, and is also MetaLab’s new collection for Summer/Spring 2011 After the tragic accident in which the designer of MetaLab, Lou Silva lost her father, she comes back stronger then ever and with a breathtaking collection. Inspired in being alive and living life better than ever, the designer brings together natural with technological garments, neutral with bright colors, everything in a mix that will just make you want to enjoy life. To celebrate her coming back and this MetaLab exceptional  $ $ !)#!" %$  %$#+"#$!"$!$  $$   Show, in September 2011

MetaLab

&'0 6#/01/1#" .2'1# "'$8!2)1 $,/MetaLab’s designer Lou Silva who suffered a tragic car accident with her father in February. Along with the relief of being alive was also the sadness of loosing her dear father. Thankfully, after a few months of rediscovering herself and her lifestyle, we have the pride to say our designer is back, more talented and brilliant than ever. The new Spring / Summer collection for 2011 is inspired in this new way of living life. No better name for it than ALIVE. It is about being more connected to the nature, but also appreciating what new technologies have to offer. It is about wearing neutral colors to relax, peaceful all white looks, but also the bright colors that come to celebrate life. Its is about giving an eternal air to the clothes, never forgetting your past and childhood. Caring even more about your future and living the present more intensively than ever. As a celebration of this new splendid collection and also this new phase for MetaLab, the !,*-+6'0&--61,++,2+!#+"'+3'1#))$,/'1708/01-/1'!'-1',+,+&'1#')+,&,4 On the night of 25th of September, MetaLab will be receiving the press and costumers for a 8/01),,(11&'0!,))#!1',+ Finally, ALIVE will arrive to Meta 70 01,/#0'+),/#+!# +" ')+ ,+ 1&#  1&,$!1, #/ with a welcoming cocktail starting at 19 hrs.

More Info Laura Stella PR Director laurastella@metalab.it 39022 9089 Twitter: @laumetalab

Colours: white, grey, green, blue and orange  /'!0+"1#/')0 0')(4,,"!,11,+)'+#01/#1!&8 #/ Thursday, September 29, 2011

MetaLab

Thursday, September 29, 2011

MetaLab

Thursday, September 29, 2011

MetaLab

Thursday, September 29, 2011

MetaLab

Thursday, September 29, 2011

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Laura Stella Horsky de Moura

PR & EVENTS

Press Coverage

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Laura Stella Horsky de Moura

LOUIS VUITTON Fall Campaign 2011

Louis Vuitton Advertisement Campaign and Press Report September - 2011 USA France UK

Marie Claire UK

Vogue Paris Back Cover

Elle USA Thursday, September 29, 2011

Thursday, September 29, 2011

VOGUE - Paris, September 2011

MARIE CLAIRE - UK, September 2011

Paid Advertisement Backcover

Paid Advertisement Pg. 2 - Double Page Coverage Pg. 59, ‘What I Wore To Fashion Week’ The shoes, the bags, the jackets...How the Marie Claire team does the front row Leopard Scarf + 10 other brands Pg. 62 Bag + 9 other brands Pg. 64 LV Show Invitation + 3 other brands

Coverage Pg. 212, Zoom D’après nature - Shopping Windows Mongolian lamb Cap Golden Metal Mask +10 other brands Pg. 236, Miss Vogue - Photo Shooting Cuff on golden metal + 5 other brands

Pg. 68, Little Fashion Detail - Shopping Window Golden metal collar - “Top of our list is the metal Vuitton number” + 2 other brands

Pg. 237, Miss Vogue - Photo Shooting Cuff on golden metal + 8 other brands funny face Wool black cap + 3 other brands

Pg. 186, New season drama - Photo Shooting (in studio) Polyester white blouse Neoprene, leather and fake fur black skirt Patent black leather shoes All Louis Vuitton

hippie living Double page Crepe blouse Leather paints + 6 other brands

pg. 190, Risque Business - Photo Shooting White leather collar Mesh black dress Patent black leather shoes Black leather corset belt Black leather gloves All Louis Vuitton

Thursday, September 29, 2011

Thursday, September 29, 2011

ELLE - USA, September 2011 Paid Advertisement Pg. 6 - Double Page Coverage Elle Fall Shopping Guide Pg. 234, SOME LIKE IT HAUTE - Article Fashion Show Picture (model wearing cap Pg. 312, 40‘s-Style Dresses Varnished leather collar and leather shirt) Embroidered silk and wool blend dress + 4 other brands + 7 other brands Pg. 241, First Look - Elle Fashion Trends (“cover”) Printed dress Crocodile leather clutch with handcuff Black leather boots All Louis Vuitton pg. 244 Embroidered silk and wool-blend dress Leather Collar + 5 other brands pg. 250 Fashion Show Picture + 3 other brands pg. 256 Clutch with handcuff Brass handcuffs Fashion Show Picture + 3 other brands pg. 264 Fashion Show Picture + 1 other brand

Pg. 324, Essential Coats Fashion Show Picture + 3 other brands Pg. 326, Lace Dresses Silk and leather embroidered dress + 6 other brands

COVERAGE FEEDBACK

D Elle USA D Excellent coverage September issues - Fashion Issues - Presence in most important Photo Shootings - Excellent presence in Elle Shopping Guide - Frequent “All LV” quotes - When with other brands - high end, luxury brands

D Mostly accessories - Clutch with handcuff - Metal or Leather Collar

D Double page paid advertisement > Back Cover Thursday, September 29, 2011

Thursday, September 29, 2011

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Laura Stella Horsky de Moura

Trends Research (Z WHY[ VM [OL MHZOPVU THYRL[ HUHS`ZPZ ^L HYL Z\WWVZL[VRLLWPUMVYTLKVM^OH[PZNVPUNVUVU[OL^VYSK PU [LYTZ VM LJVUVT`  WVSP[PJZ UH[\YHS OHWWLUPUNZ ,]LY`[OPUNJYLH[LZTLNH[YLUKZHUKMLLSPUNZ[OH[^PSSPUÅ\LUJLOV^WLVWSL^PSS^HU[[VJVTT\UPJH[L^P[OMHZOPVU For this reason we went through an intense research on megatrendsds and eventual trends that are happening now.

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Laura Stella Horsky de Moura Reality Escapes - TriDimensional Life

The Four Mega Trends

The Cinderella Story

Reality Escape

Marc by Marc Jacobs

Alexander Wang

Jason Wu

The Ground Is Moving

Back To The Roots Anndra Neen

Camilla Skovgaard

Monday, October 3, 2011

Monday, October 3, 2011

A Cinderella Story-Be Your Own Fairytale ysl

Reality Escapes - Final Fantasy Swarovski

anya hindmarch

ysl

Givenchy

Marchesa

christian loubutin lanvin Tiany

Monday, October 3, 2011

Monday, October 3, 2011

valentino oscar de la renta

A Cinderella Story-Be Your Own Fairytale

A Cinderella Story-Preppy

miu miu

anya hindmarch

oscar de la renta

elie saab brian atwood

matthew williamson

Monday, October 3, 2011

Monday, October 3, 2011

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Laura Stella Horsky de Moura

PhotoShooting 6UL VM V\Y JSHZZLZ ^HZ  [V VYNHUPaL H 7OV[V :OVV[PUN Which was very interesting because then we could unKLYZ[HUK[OL^OVSLWYVJLZZMYVTIVVRPUN[V\UKLYZ[HKPUN [OL MLLSPUN JOVZZPUN [OL JVYYLJ[ TVKLS HUK ZWV[ ,]LY`[OPU^PSSPU[LYMLYL[OLTVVKIVHYKZ`V\JYLH[LILMVYL P[ OV^ L]LY`VUL ZLL [OL IYHUK HUK [OL JVUJLW[ VM [OL shooting, the weather...everything must be considered, but in the end it turns out to be an amazing experience!

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Laura Stella Horsky de Moura

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Laura Stella Horsky de Moura

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Laura Stella H. de Moura