them, running them! There is nothing that will give you more credibility than your list or site visitors seeing that you have your own group. So work hard at first establishing your ability to give real value, build your contacts via Facebook, Twitter and Myspace, build your list through all of the techniques that we have discussed here and then set up your own group and invite them all to join. As you have already demonstrated the level of value you can give them, they will be happy to be join up. You can set up a forum in all of the normal ways or alternatively you can set up your own group on facebook. Either way, make sure that you advertise this group to all of your new contacts and visitors and invite them to join. The fact that you run your own group is going to give you instant credibility in their eyes. Once your group is up and running you really need to commit to it. This is not the place for sales pitches; this is the place for networking and giving value. Regularly remind your group members to visit your blog and learn more about you. If you do ever recommend products to your group make sure that they are ones that you know without doubt will add value. This way your group will be ready to snap up anything that you recommend to them in future. If you ever recommend a poor or even average quality product, your credibility will be ruined and along with it the loyal following that you have worked so hard to build. Along with your group another really good way to establish your status as an expert is to begin to hold your own webinars. If you have never ran your own webinar before I can understand that this sounds like a daunting prospect, but it’s not nearly as scary as it sounds! The key thing with running an effective webinar is planning! Just make sure that you plan out your content thoroughly and you are ready to go! As with all of these strategies - content is key. Think about delivering real value. The secret with webinars is not to hold anything back. I know that when you discover a good technique it is tempting to keep it to yourself. Don’t. The only way you are going to progress in this industry is to provide value to
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