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WH AT IS A ?


TYPEFAC

WHAT IS A TYPEFACE?


A typeface is the design of the alphabet, the shape of the letters that make up the typestyle. A typeface contains the letters, numbers and symbols that make up the typeface. A Typeface family is a group of typefaces that were designed to be used together.


WHAT IS A


F O N T ?

WHAT IS A F O N T ?


A font is the digital file that contains the typeface, the font is the physical thing you use, with the size and weight of your choice.


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Being the most popular and famous typeface of all time, Helvetica is a sans-serif typeface developed in 1957 by Swiss designer Max Miedinger. His aim was to create a neutral typeface that had clarity, meaning and versatility to be used on a wide variety of signage. The condensed and compressed

Helvetica designs are great for newspapers, headlines, billboards and advertising. Used for many logos such as American Airlines, BMW, Panasonic, Orange and Microsoft the typeface hits its primary goal of clearly communicating with the audience. Helvetica was originally called

Neue Haos Grotesk, however the name was changed to Helvetica, Swiss in Latin to make it more marketable on an international level. As the popularity grows, new designs with adaptations and variations are continuously appearing on the market.


Be Ne B U


e e BAS UE


Bebas Neue is a free sans serif font based on the original design by Ryoichi Tsunekawa in 2005. It has since grown very popular and has even been compare to Helvetica. The growing font family currently has four members, Bebas Neue thin, light, bold and regular.


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bster


r


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A common problem with most script fonts is the connections between the letters, each letter must be designed to connect with the next and previous, something that is extremely difficult. However Impallari Type, designer of the typeface Lobster have taken a different approach, they have created multiple versions of each letter to ensure the best possible

connection is made, the font will automatically choose the best suited option as you type.


Designed by 110 animators from across the world in a project led by Animography, Franchise is an animated and a static typeface, when used in its static form, it is a single typeface with only one weight. However when in its animated form, Franchise contains four different colours with each letter containing 25 frames.


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utnubU

Ubuntu


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The unique, distinctive and modern feel of Ubuntu was created to complement the Ubuntu brand tone of voice; with its contemporary style it contains characteristics, which are unique to the Ubuntu brand. Designed by Dalton Maag in 2010 Ubuntu is now the default typeface Ubuntu and comes in five variations.


Cor Co r o l e r o C l e Cor o C l Co l e Corb l e b r o Corb rbCor orCo Co Cor o C l C l e Corb b r o l e C Cor l e bl orbe


rbel orbe b r o Corb r o rbel b r o orbe b r o bel r o bel rbel rbel orbe Corb b r Corb r o bel C r o Corb rbel elborC


Designed in 2005 by Jeremy Tankard for Microsoft, Corbel is a sans serif typeface, with it’s uncluttered, flowing curves and clean appearance it is part of the new suite of fonts available with Microsoft Windows Vista.


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This sans serif typeface has a warmth and great readability with its characteristics of open shapes, clean lines and precise letter fits. Myriad Pro was designed by Robert Slimbach and Carol Twombly and has since become Apples coroprate font since 2002. With a huge nine variations including bold, semi-bold and condensed. Myriad Pro features in the Rolls-

Royce text based logo, Gmail and Linkedin logos as well as being the company font for Visa.


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A revival of the old classic Alternate Gothic No.1, originally designed by Morris Fuller Benton and originally published in 1903. League Gothic was redesigned in 2009 by The League of Moveable Type.


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e e l h x o i abcm s p g q k z j orvnx jpzm ugwa t


a d eds aw gjb psryk nx x i e nj fudhm t v y ac


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Inspired by the typefaces designed by Edward Johndyon and Eric Gills, Pablo Impallari designed Cabin with a touch of modernism. Released in 2010 the typeface features slightly thin curves. The font family is available in eight different styles, medium, semi-bold, bold, regualr and there corresponding italics.


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erif


This serif typeface with its humanistic characteristics was designed to be used along side PT Sans. Designed by Alexandra Korolkova, Olga Umpeleva and Vladimin Yefomov and released in 2010,the typeface is available in six different styles including, regular, bold and itatlic.


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