Issuu on Google+

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My media product is aiming at teenage girls who enjoy rock and alternative music. In this particular social group the music they listen to often influences their clothing choices. In my magazine I have represented my social group through my images especially my cover photo, as my model is within the same age range with the same clothing style and the same gender as the intended target audience. I felt that this aimed straight to my target audience.The magazine I took inspiration from, for my own magazine was Kerrang! as it had the same target audience from the same social group. The two images above are of a comparison between my own front cover on the right and a Kerrang! front cover on the left. The two people within the images are quite different however still address the same social group, the left is facing the camera creating an openness and the body language is quite casual whereas the right is more posed however they are both pulling the same serious facial expression. The right is more dressed up in terms of clothing however the model


on the left has more extravagant makeup which gives a more ‘made up’ look. The model on the right is the same age as the target audience meaning that they can relate to her unlike the model on the left, who is still young, but is about 10 years older than the average reader.

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My magazine is also aimed at a worldwide audience as it doesn’t aim at a specific culture or religion and can be open to interpretation. The text on the front cover is adult yet talks to the audience on the same level as them so the audience doesn't feel like they're being talked down to but also feel as though they're being spoken to as adults and not children, which is incredibly important in my target audiences age range as they are between childhood and adulthood. The colour scheme and text font of my magazine suggest that it is quite a gender neutral magazine however the central image is female, which gives the impression that it is aimed for girls. The text is also mostly aimed at teenage girls who are into rock/indie as it advertises an article on hair tips on how to achieve that particular look and two articles solely on two women. The two images at the bottom are three teenage girls which match the audience profile attracting the intended audience even further. The double page is written in a formal, informative style but still is on a level that the intended reader can understand. The contents page however is more personal, fun and informal for the reader to feel a sense of connection to the magazine but the layout is still formal and adult. As a media audience, they are in group E as most of them are students.

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Evaluation Question 2