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W E AT H E R W E A R Y SPRING/SUMMER 2013 LAURA KAEHR


GLOBAL WARMING GLOBAL WARMING, AN ALWAYS HEATED TOPIC OF DEBATE, IS THE RISING AVERAGE TEMPERATURE OF THE EARTH AND ITS OCEANS. REGARDLESS OF THE VALIDITY OF THIS PHENOMENON, WEATHER IS CHANGING AND SEASONS ARE BECOMING LESS DISTINCT. SOMETHING NOT OFTEN ADDRESSED IS THE EFFECTS OF GLOBAL WARMING ON THE FASHION INDUSTRY. DESIGNERS HAVE RECENTLY HIRED METEOROLOGICAL CONSULTANTS AND FASHION WILL BEGIN TO CHANGE DRAMATICALLY. FABRICS ARE LIGHTER, DESIGNS ARE BECOMING SEASONLESS AND LAYERING IS CUTE AND FUNCTIONAL. WHILE THE STATE OF THE WORLD IS UNCERTAIN FOR 2013, MAJOR CHANGES ARE INEVITABLE.

WEATHER WEARY GLOBAL WARMING 101


EL NIテ前 NEUTRALS


EL NIテ前 NEUTRALS

WHILE THE WEATHER PROVES TO BE UNPREDICTABLE, A CONSUMER CAN ALWAYS COUNT ON NEUTRALITY IN THEIR WARDROBE TO BE APPROPRIATE FOR ANY TYPE OF WEATHER. THIS IDEA OF WEARING NEUTRALS WILL COME BACK FOR SPRING/SUMMER 2013 BIGGER THAN EVER. NEUTRALS CAN ENHANCE A SUMMER GLOW AS WELL AS BE AN EASY OPTION ON A RAINY, SPRING AFTERNOON. WHILE THE WEATHER MAY BE INCONSISTENT, NEUTRALS ARE PERFECT FOR ANY DAY, RAIN OR SHINE.

WEATHER WEARY EL NINO NEUTRALS


EBACKCAST L NIÑO NEUTRALS

MARC BY MARC JACOBS SPRING 2009

MAXA MARA SPRING 2010

CHLOÉ SPRING 2011

J. CREW SPRING 2011

WHILE VIBRANT COLORS AND NEONS COME AND GO, NEUTRALS ARE ALWAYS A GO-TO TREND IN THE FASHION INDUSTRY. IT MAKES A CONSTANT APPEARANCE IN PAST TREND REPORTS WHETHER IT BE AS A DEPRESSIVE RESPONSE TO SOCIETY INCLUDING FADED AND DULL COLORS OR AS A CLEAN SLATE INTO THE NEW DECADE. FINALLY, IN THE MORE RECENT YEARS, NEUTRALS APPEAR AS A FORM OF OPTIMISM FOR THE FUTURE OR AS I PREDICT FOR 2013, A SIMPLE, ELEGANCE FOR A NOT SO SIMPLE CLIMATE. LOOKING BACK ON FASHION, IT IS CLEAR NEUTRALS ARE HERE TO STAY. WEATHER WEARY BACKCAST


EDRIVERS L NIテ前 NEUTRALS

AS 2013 APPROACHES US, THERE ARE MAJOR CHANGES TO EXPECT. IT MARKS A NEW ERA, A NEW PRESIDENT, AND ANOTHER YEAR OF UNEXPECTED, UNPREDICTABLE WEATHER. WITH THE ELECTIONS COMPLETED, THE COUNTRY WILL BE IN A STATE OF UNCERTAINTY TO SEE WHAT THE UPCOMING YEARS WILL BRING. IN THE FASHION WORLD, STYLE WILL BECOME MORE SIMPLE AND EASY WHICH IS WHY I EXPECT NEUTRALS TO BECOME A MAJOR TREND FOR THE SEASON. LIGHT, BREATHABLE FABRICS ARE EXPECTED BECAUSE OF THE UNCERTAINTY OF THE WEATHER AND NEUTRALS WILL BE THE EASY OPTION FOR THE AVERAGE CONSUMER. WEATHER WEARY EL NINO NEUTRALS


ECURRENT L MANIFESTATIONS NIテ前 NEUTRALS

NEUTRALS HAVE BEGUN TO POP UP MORE FREQUENTLY ON BLOGS AND STYLE SITES. BLOGS ARE THE MOST ACCURATE WAY TO SEE WHAT THE AVERAGE CONSUMER IS WEARING AND WHAT IS HAPPENING NOW AND IN THE FUTURE OF STREET STYLE. THESE EXAMPLES ARE FROM TUMBLR AND PINTEREST WHICH SHOW A MORE EARTHY, EASY GOING STYLE IN NEUTRAL TONES POPULAR AMONGST THE FEMALE, YOUNG ADULT CONSUMER.

WEATHER WEARY EL NINO NEUTRALS


ECOLORL STORYN I Ñ O N E U T R A L S

THIS TREND BRINGS THE NATURAL COLORS OF NATURE INTO ITS DESIGNS. THESE COLORS CAN BE WORN ON A COOL, RAINY DAY WHERE YOU WANT TO WEAR SOMETHING SIMPLE AND COMFORTABLE, OR ON A WARM, SPRING DAY TO ENHANCE YOUR SKINS GLOW AND LOOK REJUVENATED.

PURE SLATE

OATMEAL BEIGE

PASSIVE BLUE

RAW GREY

ORGANIC GREEN

RURAL ROSE

WEATHER WEARY EL NINO NEUTRALS


EFABRICL STORYN I Ñ O N E U T R A L S FABRICS FOR THIS TREND INCLUDE LIGHT, COMFORTABLE FABRICS IN NEUTRAL TONES. A LIGHT COTTON CORDUROY IS PERFECT FOR A COOLER DAY, AND COTTON SILK AS A LIGHT MATERIAL FOR A WARM DAY. RAYON JERSEY BLENDS, AND STRETCH RAYON BLENDS ARE FOR COMFORT AND MOVEABILITY. THESE LIGHTER MATERIALS ALLOW FOR THE GARMENTS TO BE EASILY LAYERED.

WEATHER WEARY EL NINO NEUTRALS

COTTON CORDUROY

COTTON SILK

STRETCH RAYON BLEND

RAYON JERSEY KNIT


SEASONLESS SPRING


SEASONLESS SPRING

AS QUOTED BY BEPPE MONDENESE, FOUNDER OF MILAN FASHION WEEK, “THE FASHION SYSTEM MUST ADAPT TO THE REALITY THAT THERE IS NO STRONG DIFFERENCE BETWEEN SUMMER AND WINTER ANYMORE...” AS THE SEASONS BECOME LESS AND LESS DISTINCT, THE NEED FOR SEASONLESS STAPLES ARE GOING TO GROW EXPONENTIALLY. CONSUMERS ARE GOING TO GRAVITATE TOWARDS PIECES THEY CAN WEAR YEAR ROUND AND STAPLES FOR THEIR CLOSETS. EXAMPLES INCLUDE TIMELESS ITEMS SUCH AS THE “LITTLE BLACK DRESS,” BUTTON UPS, TRENCH COATS AND BLAZERS. WEATHER WEARY SEASONLESS SPRING


SBACKCAST EASONLESS SPRING

GIAMBATTISTA VALLI FALL 2008

DSQUARED SPRING 2011

BANANA REPUBLIC SPRING 2012

ADAM SPRING 2011

SEASONLESS FASHION AND STAPLE GARMENTS OFTEN GO HAND IN HAND. SEASONLESS TRENDS ARE CONSTANTLY APPEARING IN THIS INDUSTRY. EVERY YEAR, DESIGNERS CREATE STAPLE, READY-TO-WEAR ITEMS FOR THE EVERYDAY CONSUMER SUCH AS SIMPLE DRESSES, CASUAL BUTTON UPS, TRENCH COATS AND BLAZERS. THE REASON THESE ITEMS REAPPEAR SO OFTEN IS BECAUSE REGARDLESS OF THE SPECIFIC TRENDS OF THE SEASON, THEY NEVER GO OUT OF STYLE AND CAN BE WORN IN SO MANY DIFFERENT WAYS. THIS IDEA IS ESPECIALLY IMPORTANT FOR THE UPCOMING WEATHER WEARY SHOPPERS MAY EXPERIENCE. WEATHER WEARY BACKCAST


SDRIVERS EASONLESS SPRING

AS WINTERS ARE BECOMING MORE MILD AND SPRING IS ARRIVING EARLIER, DESIGNERS ARE BEGINNING TO DEVELOP MORE TRANS SEASONAL GARMENTS USING LIGHTER FABRICS FOR A MORE TEMPERATE CLIMATE. AS WEATHER IS SOMETHING UNCONTROLLED, IT IS UP TO THE DEVELOPERS TO ADJUST THEIR DESIGNS TO WHAT THE CONSUMERS ARE LOOKING FOR. WITH MILDER WINTERS AND THE ECONOMY THE WAY IT IS, SHOPPERS ARE LESS LIKELY TO SPLURGE ON A HEAVY WOOL SWEATER OR COAT FOR A SEASON THAT IS SO TEMPORARY. THESE STAPLES ARE EASILY LAYERED AND ECONOMICALLY, IT IS SMARTER TO BUY PIECES THAT CAN BE MADE INTO MULTIPLE OUTFITS RATHER THAN JUST AS IS. WEATHER WEARY SEASONLESS SPRING


SCURRENT E AMANIFESTATIONS SONLESS SPRING

CONSUMERS ARE ALREADY, WITHOUT EVEN KNOWING IT, DEVELOPING THIS TREND. WINTER COATS WERE WORN LESS THIS YEAR THAN EVER BEFORE, AND SPRING IS ALREADY AMONG US. JACKETS HAVE BECOME LIGHTER AND WINTER ITEMS HAVE BEEN MARKDOWN FOR WEEKS. SHOPPERS ARE FINDING IT MORE BENEFICIAL TO SPEND THEIR MONEY ON ITEMS TO WEAR TRANS SEASONALLY AND RATHER THAN SPLURGE ON WINTER WEAR, EXPLORE COLOR AND PATTERN WITH ITEMS FOR A WARMER CLIMATE. POPULAR FOR THIS TREND WILL BE DRESSES, BUTTON DOWNS, BLAZERS, AND TRENCH COATS, ALL ABLE TO BE WORN WITH JEANS, DRESSES OR SHORTS. WEATHER WEARY SEASONLESS SPRING


SCOLORE STORY ASONLESS SPRING

WEATHER WEARY SEASONLESS SPRING

BLENDED BLUE

MODIFIED FORREST

MERGING GREEN

UNCERTAINLY BEIGE

NATURAL NEUTRAL

GLOBAL GREY

THIS TREND CONSISTS OF STAPLE GARMENTS THAT ARE ABLE TO BE WORN THROUGHOUT THE SEASONS. TRANS SEASONAL CLOTHING SUCH AS TRENCH COATS, BLAZERS, SIMPLE DRESSES AND BUTTON DOWNS ARE OFTEN IN NEUTRAL COLORS SO THEY CAN BE MORE EASILY LAYERED AND TIMELESS. I TOOK INSPIRATION FROM NATURE BUT INCORPORATED A BETTER ROUNDED HUE. IT IS IMPORTANT TO INCLUDE PIECES WITH A POP OF COLOR TO ADD DIMENSION TO YOUR WARDROBE.


SFABRICE STORY ASONLESS SPRING THE FABRICS FOR THE SEASONLESS TREND WILL INCLUDE DURABLE FABRICS FOR PIECES THAT WILL LAST ALL YEAR. STRETCH COTTON SUITING WILL CREATE SUIT PIECES OR BLAZERS THAT WILL LAST AND BE USED TRANS SEASONALLY. WAXED COTTON IS USED FOR TRENCH COATS OR OUTERWEAR FOR RAIN OR SHINE. FINALLY, A STRETCH COTTON AND POLYESTER RAYON ARE COMFORTABLE FABRICS THAT CAN BE MADE INTO YEARROUND DRESSES, BUTTON UPS AND LAYERING GARMENTS.

WEATHER WEARY SEASONLESS SPRING

STRETCH COTTON SUITING

WAXED COTTON

STRETCH RAYON

POLYESTER RAYON


L I G H T L AY E R I N G


L I G H T L AY E R I N G

AS THE SEASONS BLUR, ANOTHER EXPECTED TREND IS LAYERING. THE WEATHER IS CHANGING DAY BY DAY, AND IN MANY CASES HOUR BY HOUR. OUT OF CONVENIENCE, LAYERING PIECES ARE ON THE RISE IN THE CASE OF WHETHER IT BE TOO WARM OR TOO COOL, THEY CAN BE ADDED OR REMOVED AS NEEDED. FABRIC CHOICES ARE GOING TO CONSIST OF MORE CROSSOVER TEXTILES THAT CAN BE WORN ALONE OR EASILY LAYERED FOR WARMTH. THIS IS AN EASY WAY TO ADAPT TO THIS CONFUSION OF SEASONS WHILE STILL LOOKING CHIC. WEATHER WEARY LIGHT LAYERING


LBACKCAST I G H T L AY E R I N G

BCBG SPRING 2009

RAG & BONE SPRING 2010

MICHAEL KORS SPRING 2011

JILL SANDER SPRING 2011

LOOKING BACK AT PREVIOUS TRENDS, DESIGNERS ARE CONSTANTLY USING LAYERING TO CREATE A MORE WEARABLE LOOK AND MAKE AN OUTFIT MORE DYNAMIC. THESE DESIGNS BY BCBG, RAG & BONE, MICHAEL KORS AND JILL SANDER FROM 2009-2011 TAKE THEIR CONCEPT AND MAKE IT MORE EXAGGERATED AND WEARABLE. WHEN DESIGNERS LAYER, IT ALLOWS FOR THE CONSUMER TO SEE MORE OF THEIR COLLECTION AND PICK AND CHOOSE WHAT WOULD WORK BEST IN THEIR OWN WARDROBE. WEATHER WEARY BACKCAST


LDRIVERS I G H T L AY E R I N G

LAYERING IS AN EASY, STYLISH WAY TO ADAPT TO THE WEATHER WITHOUT HAVING TO CHANGE YOUR OUTFIT ENTIRELY. THE EVER CHANGING TEMPERATURES DRIVE THE MARKET IN A DIRECTION OF LIGHTER FABRICS THAT HAVE THE ABILITY TO LAYER AND ADAPT TO BOTH A COOLER OR WARMER CLIMATE. LAYERING IS AN EASY FIX TO SOMETHING AS UNCONTROLLABLE AS THE TEMPERATURE. LAYERING IS ALSO ECONOMICALLY SMARTER BECAUSE IT ALLOWS FOR THE CONSUMER TO OWN JUST A COUPLE PIECES BUT MAKE NUMEROUS OUTFITS THAT STAND OUT ALL THEIR OWN. WEATHER WEARY LIGHT LAYERING


LCURRENT I G MANIFESTATIONS H T L AY E R I N G

WITHIN THE BLOGGING WORLD, A FASHIONISTA THAT HAS MASTERED THE SKILL OF LAYERING IS OFTEN PRAISED. IT TAKES A CERTAIN EYE TO BE ABLE TO PUT PIECES TOGETHER THAT MAY NOT ALWAYS MATCH BUT DEFINITELY WORK AS AN OUTFIT. BECAUSE OF THIS, LAYERING HAS BEEN AROUND FOREVER, BUT HAS DEFINITELY BEEN POPPING UP MORE THAN EVER. IT WENT FROM BEING AN OFTEN URBAN TENDENCY TO SOMETHING UTILIZED EVERYWHERE BECAUSE OF THE CLIMATE CHANGING. LAYERING ADDS DIMENSION TO AN OUTFIT AND NOW, MORE FREQUENTLY THAN EVER, CAN BE FUNCTIONAL JUST AS MUCH. WEATHER WEARY LIGHT LAYERING


LCOLORI GSTORYH T L AY E R I N G

NEUTRAL COLOR TONES ARE IMPORTANT, ESPECIALLY WHEN LAYERING. BY INDULGING IN NATURAL TONES OF GREEN, GREY, BLUE AND BEIGE, IT CREATES AN EASY OUTPUT FOR LAYERING DEPENDING ON THE EVER CHANGING WEATHER. THIS WAY, THE CONSUMER CAN OWN A COUPLE BASIC PIECES BUT BE ABLE TO MIX AND MATCH TO CREATE MULTIPLE OUTFITS. WEATHER WEARY LIGHT LAYERING

REFORMED RUST

RENOVATED RUSTIC

WELL WORN BLUE

TEMPERED TAUPE

LAYERED BRICK

IRREGULAR GREY


LFABRICI GSTORYH T L AY E R I N G

DENIM

POLYESTER SILK

FLANNEL

COTTON CORDUROY

WEATHER WEARY LIGHT LAYERING

FABRIC CHOICES FOR THIS TREND CONSIST OF TEXTILES THAT ARE EASILY LAYERED BUT COULD BE WORN ALONE AS WELL. MATERIALS SUCH AS FLANNEL, CORDUROY, AND DENIM MAKE FOR THICK BUTTON UPS OR LIGHT JACKETS. THE POLYESTER SILK CAN BE MADE INTO A BLAZER OR A SHIRT TO WEAR UNDER A JACKET. THESE FABRICS ARE ALL BASIC COTTON THAT ARE EASILY WASHABLE AND DURABLE TO LAST OVER TIME. FOR LAYERING, IT IS BEST TO HAVE A FABRIC THAT IS MEDIUM WEIGHT AND BE LIGHT ENOUGH TO NOT CREATE BULK WHEN WEARING.


W E A T H E R W E A R Y CREDITS “WHAT IS GLOBAL WARMING” WWW.NWF.ORG/GLOBAL WARMING “IS GLOBAL WARMING CHANGING FASHION TRENDS?” WWW.TREEHUGGER.COM/STYLE “FASHION WARMS TO REALITY OF CLIMATE CHANGE” WWW.AGE.COM.AU/NEWS/CLIMATE--WATCH STYLE.COM WWW.STYLE.COM PINTEREST WWW.PINTEREST.COM TUMBLR WWW.TUMBLR.COM WEATHER WEARY CREDITS


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