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PROJECT AIMS • • • • • • • • •

TO FAMILIARIZE students with Computer Aided Design Software, Kaledo Prints, Knits, and Weaves TO ENCOURAGE the use of experimentation using a broad range of mixed media and techniques TO PRODUCE an imaginative and exciting range of design ideas TO ASSESS processes and issues associated with design development TO DEVELOP a collection of a professional range of fashion textile swatches TO DEMONSTRATE market awareness TO RESEARCH a given theme thoroughly TO ENCOURAGE development of a creative project presentation TO DEVELOP the concept of self-evaluations

COURSE BRIEF

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KNOWLEDGE Throughout this extensive process, I have learned in volumes about Kaledo as a program, as well as what goes behind creating a print. My eyes have been opened to a program with such boundless capabilities whether it is in print, knit or weave making. It has been proven, almost without fault, that if there is something to design or create, Kaledo will, more than likely, have a way to do so. I have learned how to take an already produced fabric or design, flatten the image, color reduce it, and create an original print. In addition, I worked with the repeat studio, which proved how virtually any shape or design could be reproduced as a repeated print. Something especially useful that I learned was exactly what goes behind the production of an original print. It is important to take the appropriate steps to make a print all your own, and it was vital to understand that, especially in the corporate world. Kaledo is used in countless corporations and my newfound skill set will hopefully take me far one day.

LEARNING OUTCOMES

OBSTACLES

The learning outcomes enable the student to demonstrate a development of technical knowledge and skill in CAD Software, Kaledo Prints, Knits, and Weaves, and the ability to self-initiate research. The criteria used to assess the work include research analysis, creative development, technical skills, market awareness, design realization, self-management, presentation, and evaluation through one on one as well as group critiques.

While working in Kaledo, there were definite obstacles and rough patches along the way. At the beginning, the natural frustrations of learning a new program are always overwhelming. The process of color reducing was especially hard to grasp, and much of the reasons as to why I was doing something was unclear. As expected, over time, pieces began to be put together, and to see the finished product is rewarding. Creating an original print or print collection, is an incredibly extensive and tedious project, so an obstacle I ran into is simply making sure all the steps were followed accurately and saved along the way. Ultimately, the knowledge and skills I gained throughout this process outweighed the obstacles.

REFLECTION


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MARKET RESEARCH

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TARGET MARKET

It is apparent that my collection, specifically through the aesthetic and original prints and patterns evoke a dark, almost dirty, decaying feeling. It is comprised of ancient artifacts and treasures from history that may have not been initially beautiful on the outside, however, now elude a light and beauty with so much of its past shining through. My collection will appeal to a broad range of unique individuals, most of which are not afraid of a bold print or texture. Two companies that would especially succeed with this collection would be the global online store Nasty Gal, as well as the high-end fashion line of Rag & Bone.

Nasty Gal is an online only, fashion forward clothing distributor that sells not only unique and new clothing, shoes, and accessories, but also handpicked vintage pieces from all over the world. Nasty Gal would be the perfect online source to sell my collection because they appreciate something incredibly unique, bold and that has a story to tell. With my collection being based entirely on ancient artifacts and history, this is the perfect collection for Nasty Gal to embrace. The customer of Nasty Gal is a girl that is an individual and not afraid to push the bar. She loves clothing that is bold, bright, and completely unique, whether it is current, but especially if it is vintage, something that cannot be found elsewhere.

MARKET RESEARCH

Rag & Bone is an international company distinguished by its modern design and European heritage. Owners, Marcus Wainwright and David Neville, have not only created beautiful, timeless clothing but also expressed their love and inspiration that comes from art and travel. They appreciate art, whether aesthetically beautiful or not, specifically through their Elizabeth Street wall of the Nolita Rag & Bone store. This wall encourages artists to make their mark, whether it is images, pictures, or graffiti meshed together to make something completely unique and beautiful. Rag & Bone would appreciate the unique history behind my pattern collection as well as the neutral colors with excessive textures. In addition to flagship stores, Rag & Bone is distributed in multiple department stores including Nordstrom, Saks, and Bloomingdales, which would allow for optimum exposure for the collection.

EDIE is a twenty-six year old graphic designer living in New York City. She has been incredibly successful with her career, working remotely on graphics for local up and coming fashion designers as well as various art galleries. Edie is one of a kind, opinioned, spontaneous and passionate. Her one bedroom apartment is adorned with vintage furniture as she appreciates items with history and a worn presence. Her style would be considered perfectly mismatched with bold prints and unique textures, as she thrives on pushing the bar, especially in her wardrobe. Edie, although harsh on the outside, has a warm soul and is always encouraging others to be creative and express who you really are, perfectly imperfect.

MEET EDIE


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TREND RESEARCH

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TREND RESEARCH

LUXURY ARCHAEOLOGY incorporates minimalism, geological shapes, fossilized and cracked textures of the Earth and ancient artifacts to create a luxurious feeling within a worn down society. It encourages exploration and expression of the Earths history and nature while maintaining neutral colors with over-the-top prints on a simplistic silhouette.

NEO-GEO DRAWS INSPIRATION FROM NATURAL AND RECYCLED MATERIALS USED TO CREATE AND ACCOMMODATE THE MAN-MADE, UNFORGIVING ENVIRONMENT WE LIVE IN TODAY. AR-CHAE-OL-O-GY noun 1. the scientific study of historic or prehistoric peoples and their cultures by analysis of their artifacts, inscriptions, monuments, and other such remains, especially those that have been excavated RE-FINE verb 1. to bring to a fine or pure state, free from impurities 2. to purify from what is coarse, vulgar, or debasing; to make elegant or cultured UN-FOR-GIV-ING adjective 1. not disposed to forgive or show mercy; unrelenting 2. not allowing for mistakes, carelessness, or weakness

NEO-GEO

LUXURY ARCHAEOLOGY


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CREATIVE RESEARCH

CREATIVE RESEARCH

With this trend of Luxury Archaeology, I further explored deeper into the five sub trends, Treasure Hunter, Elemental, Artifacts, Raw Luxe, and Symbolic. I looked into less mainstream concepts, something slightly more twisted, authentic, and maybe even somewhat less beautiful. FUTURE EXPLORER • Explorations are venturing beyond just the surface • Exploring space • Exploring under the sea • Exploring mysteries of the unknown

MINIMAL SHAPES • simplicity within attitude, architecture, fashion and art • cultural phenomenon encouraging people to revert back to simplistic lifestyle before hyper-tech society

GEOLOGICAL • looks at nature and geology as art • unexpected colors, layers and shapes that occur naturally within the world

DECAY • deaths appearance in physical form • fossilization are everlasting physical evidence of life once • taking elements of nature and making it last a lifetime

METALLIC • color, reflection or sparkle of the natural world • unexpected metallic dusting within hundreds of layers of rock • “metallic” shine from a meteor has the mystery and beauty of the unknown

RITUAL • cultures practices that enhance spiritual being and healing • burning of the herbs is a Pagan ritual used for emotional, psychic and spiritual purification

TROPHIES • Physical trophies • Animal hunting trophies • Practice of shrunken headhunting from the Amazon rain forest

OXIDIZED COLOR • rust, distortion and decay of a material over time • society has begun to oxidize as our spiritual, natural selves begin to deteriorate

ARTIFACTS • artifacts of the past offer opportunities to see the art, methods and treasures that could be reinvented for the future • pattern and texture options that can only be created through the decay from natural elements over time

CRACKED • imperfection of nature • elements have the capability to bruise and break the seemingly impossible • beyond physical cracks is a mental or spiritual imperfection or breakdown

SPIRITUAL • uncovering ones spiritual being • dig into souls in efforts to find ones self morally, mentally and spiritually

TRANSFORMED • transforming ones mind, body and soul • physical transition as one dies, or spiritually while living


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BONES

FOSSILS

COAL DISCOVERIES

THE UNKNOWN

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THEME

UNDER THE SEA

PANTONE® 18-1561 TPX

METAL DETECTOR

ANCIENT MAPS

CAVE DRAWINGS

POTTERY

ANCIENT WRITINGS

My theme has evolved into the exploration of ancient artifacts. In addition to the traditional, more expected artifacts found including human bones, fossils, and ancient pottery, I explored other methods of discovery including treasures found while coal mining, using metal detectors, or simply stumbling upon an authentic piece of history. I uncovered artifacts from abandoned shipwrecks and within cave dwellings. Finally, I explored ancient maps carved from stone, and the different written languages from our past. With every artifact comes a story, a history, and in some cases an undiscovered mystery that will add depth to every print and pattern in this collection.

ROTTED RED

PANTONE® 17-1134 TPX

CRUMBLED CAMEL

COLOR STORY

PANTONE® 11-0103 TPX

RARE WHITE

PANTONE® 19-1118 TPX

PANTONE® 13-0000 TPX

PANTONE® 15-1062 TPX

BROWN RUIN

DECAY GREY

MOTH EATEN MUSTARD

PANTONE® 18-1355 TPX

AGED APRICOT

PANTONE® 19-4205 TPX

PANTONE® 19-5917 TPX

DECOMPOSED FOSSILIZED FOREST DRAB

COLOR STORY


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LINE DRAWINGS

MIXED MEDIA

While creating the different mixed media for my print and pattern, I emphasized greatly on texture. Often what makes a decayed artifact unique is due to the erosion and texture that has evolved after so many years. Different techniques I incorporated were textured paper, sand paper, moss, aluminum foil for embossing effect and finally colored baby powder over dried glue.

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TEXTURES

MIXED MEDIA


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DESIGN AESTHETIC

DESIGN SILHOUETTES

For spring/summer 2014, silhouettes that are predicted include details of pleated panels, high-low hems, and asymmetrical and angular details. Looks incorporate a feminine retro bustier to boxy tops and cycling sets. Peplums are popular this season in skirts and dresses as well as key staples such as the bomber jacket and modern trench.

BEAUTY IN DECAY

SPRING/SUMMER 2014


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THE COLLECTION

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THE COLLECTION


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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PRINT COLLECTION

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TECHNICAL DESIGN


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ADDITIONAL PRINTS

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ADDITIONAL PRINTS


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COMPLEMENTARY PRINTS

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COMPLEMENTARY PRINTS


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COMPLEMENTARY PRINTS

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BIBLIOGRAPHY

NATIONALGEOGRAPHIC.COM WGSN.COM TUMBLR.COM PINTEREST.COM DESIGNERNEXUS.COM GOOGLE SEARCH

LAURA KAEHR UNIVERSITY OF CINCINNATI KAEHRLE@MAIL.UC.EDU 630 947 4401

BIBLIOGRAPHY

Rust In Peace  

In my Computer Aided Design class, Spring 2013, I created a collection of original textile prints from my learnings in the Kaledo programs.

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