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laura gulshani

mass exodus 2013: Aa STREETSTYLE streetstyle FEATURE feature january 2013

I gave Canada a little taste of England`s ecclectic streetstyle as a contributor to the Mass Exodus 2013 blog during my Winter 2013 semester abroad in Birmingham, United Kingdom.


laura gulshani a day at the bullring with macy and rita

Meet Macy and Rita, two twenty-somethings straight from China who I stumbled upon while out on a little shopping trip at the Bullring here in Birmingham, UK. These two lovely ladies flew a whiles away from home to study International Business in Coventry, a neighboring city, and were so excited when I asked to take their photo. So much so, that they made me feel like a celebrity. Move over, Tommy Ton! I would have loved to get a hold of the adorable duo’s quilted bags, but unfor-

tunately, style this fierce came from afar. These alluring attachés, along with Rita’s electrifying tangerine hued peacoat and gold tipped black suede ankle boots are all from Mafia Qui, a Chinese based designer. On the other hand, Macy’s trendy layered look is much more accessible, having purchased her long sleeve bodycon dress, leather jacket and fur vest from H&M. I think the important lesson to take away from this international encounter is that no matter how international you may be, H&M will always find you!


laura gulshani

ryerson folio magazine: review Aa REVIEW february 2014

As an avid art enthusiast, nothing could prevent me from going to see this year`s most talked about exhibit: The Great Upheaval. Not even the Arctic-like conditions I endured on my trek to the AGO earlier this winter.


laura gulshani gulshani the great upheaval at the ago

Image via blogto.com It’s moments like these, when the brand names of the art world visit our humble city of Toronto, that make art history enthusiasts like me short of breath, and it’s not just my asthma acting up in this the frigid weather. For those unable to reach the artistic hotspots of the world anytime soon, they can find a satisfying appetizer in the Art Gallery of Ontario’s newest traveling show. The Great Upheaval Exhibit at the AGO, which opened late November last year, displays some of the best works from “a time of tragic collusion between spirit and matter, a time of terrible

inescapable vacuum, a time of enormous questions,” as expressed by Wassily Kandinsky, one of the most prominent movers from this modernist art period that changed the way future generations looked and thought about art. Perhaps it was that mindset which raised my expectations for the grandeur I thought awaited me. When you first enter the exhibition, you’re greeted by a majestic display of some of history’s most inspirational works from the cubist, futurist and expressionistic movements. In a small walkway that opens up


laura gulshani to the first hall of the exhibit lies a brief introduction that holds little new information about this time period, 1900-1920, that I hadn’t already learned in my university art history class. The first hall commences with a piece by Cezanne and another by Picasso that set the stage for the gradual abstraction of shape and form that awaits, moving IXUWKHULQWRWKHȨV As I finished dissecting the renowned pieces and was ready to move on, I found that I was already lost halfway into the decade. The direction to follow in order to keep the chronological flow wasn’t clear, and continuing through the halls, I noticed this was a persistent and distracting problem. I wasn’t sure whether I should turn right towards the Kandinsky or head left towards the Matisse. At one point I gave up and decided to wander wherever my eye would lead me. The visual aids that cemented my place in time were the very informative entrance boards, placed at the beginning of each hall. Text on these boards stated the achievements of each epoch within the modernist movement to the happenings in other facets of life, such as the technological advancements at

the turn of the 1900’s and the political turmoil initiating the 1910’s. Other decorative details were disappointed, such as a wall of randomly placed quotes that wouldn’t have made anyone stop if it didn’t precede the entrance to the subsequent hall. Albeit, the focus of the gallery space should be on the artworks, but these details appeared to be integrated into the space as more of an afterthought than a fundamental part of the exhibit. Fortunately, the artworks don’t fall short of expectations. A carefully curated selection of works in The Great Upheaval is what really makes this exhibit a worthwhile visit and the highlight of the AGO’s calendar year. The most vibrant works belonging to the greats of the Modernist period were present, in addition to some lesser acknowledged pieces of the time that still commanded attention, such as Alexei Jawlensky’s Helene in Colored Turban. Pristine white walls and spacious halls enhance the presentation of the works, and superbly comfortable couches allow you to sit and stare at Picasso’s Accordionist until your eyes cross.


laura gulshani As I lingered in front of Robert Delauney’s Simultaneous Windows, 2nd Motif, a gallery assistant engaged me in an eye opening discussion about whether or not there were actually curtains draped over the abstracted French doors, which I found, there were. Making your way through the exhibit, you will find that Franz Marc’s Yellow Cow smiles wider in person, and Juan Gris’ collage-like paintings seemingly imitates Photoshop filters and layered effects before the technology even existed. Kaleidoscopic colours in Kandinsky’s compositions pop out from the white walls and leave you energized for the remainder of the journey. The little excitement you finally develop dies down once sadly realizing you are approaching the exit. As you turn the corner thinking the typical gift shop is to follow and the exhibit had overlooked the final pivotal detail, one last burst of inspiration awaits in the form of a quote projected onto the dark floor: “The world cannot be changed without changing our thinking.” In one sentence by Albert Einstein, the underlying message of The Great Upheaval, the period that symbolized a

radical, influential change in artistic communication, has been summed up, and you’re left feeling that trudging through less than pleasant winter conditions was ultimately worth the trip.


laura gulshani gulshani

lauragulshani.tumblr.com:

a blog post

december 2013

Putting thoughts down in words is the best form or therapy, and as well a great method of record keeping thoughtprovoking design information I find while perusing through the WWW.


laura gulshani WHAT I`M INTO AT THE MOMENT- CREATIVE AGENCIES

Image via 2x4.com I’ve been obsessed with all things graphic design/typography/layout/architecture/branding related ever since I returned from Europe, and my eye has been most drawn to minimalist aesthetics. I am now a biased advocate for a minimalist approach to life in all aspects, particularly consumption. Which has been a lot easier than I thought it would be, since I have a hippie-like mentality to begin with. But nevertheless. The end of my university life is also fast approaching and with that harsh reality comes the consideration of various

career paths. My dream job? To work at an awesome creative agency, coming up with awesome branding strategies for awesome fashion apparel companies and overall, just be plain awesome. As well, because my thesis revolves around creative branding, I am stumbling across various creative design agencies left, right and center. And they all seem to be located in Europe, because obviously. But alas, my grasp for good design is limited to my peripherals only, as my clammy hands don’t seem to understand


laura gulshani how to execute the concept. So, for now, I will dream and admire from afar. Here’s my pick of the most creative agencies I’ve found through my research: ODD AGENCY One of the best integrated creative agencies according to The Guardian, ODD Agency is located in the heart of London town and specializes in awesome brand, digital and retail awareness strategies. They have a wide roster of clients, from Uniqlo to Vodaphone. My favorite? Collaborating with Gap to promote their SS 13 colored denim by getting models to mimic their current advertising campaign (shoutout to those beautiful models marching and jumping in Gap’s spring ads). NIRVANA CPH Nirvana CPH, also located in good old London, has completed countless projects with many high fashion brand such as a lookbook for Alexander McQueen and a very awesome bespoke launch package for Kurt Geiger that included a freestanding origami shoe creation. They have also mailed out 8000 personalized letters made in chocolate, which is a feat

in itself. And instills in me a great desire to unconsciously eat paper now. M/M Paris Even if you haven’t heard of this agency, I guarantee you’ve seen some of their work at one point or another. The legendary agency founded by Mathias Augustyniak and Michael Amzalag (pausing to breathe) has collaborated with the best of the best in the worlds of pop culture, art and fashion design. Not surprisingly, this multi talented duo have also served as creative directors for several fashion magazines including Interview Mag and Arena Homme. If you want a badass relative project done right, or maybe just a scarf co designed by Kanye West and George Condo (or a Birkin bag), these are your guys. ANTOINE+MANUEL The best designers come in pairs. And live in Paris. Duo Antoine Audiau and Manuel Warocz are masters at taking traditional art treatments and making them modern, sophisticated and somehow convey minimalism amongst colorful, chaotic patterns. Being that


laura gulshani Christian Lacroix was my favorite designer until he selfishly entered bankruptcy and had to close the renowned fashion house, A+M’s invitations for Lacroix’s 2009 Haute Couture show remain my favorite piece of fashion promotion. Of all time. 2x4 And lastly, the only agency on my list based in the Western Hemisphere: the house partly responsible for bringing some of Ms. Miuccia Prada’s artistic visions to life. For Prada’s recent SS 14 collection, 2x4 helped source and commission artists to paint giant murals that ended up being converted into textiles. Like M/M Paris, 2x4 as well collaborated with Kanye West in envisioning and creating a giant multi sensory screen to enhance the experience of his concerts. You kan never eskape the Kanye.


laura gulshani

ryerson xperience xchange:

a travel diary march 2013

Travelling through Europe during my exchange semester proved to be beneficial beyong savouring various cultural dishes. I shared my experiences and photography with the readers of Ryerson`s Xperience Xchange Magazine.


laura gulshani laura how italy made me skinny

Normally, you’d expect after a four day holiday to Italy, you’d come back lugging not only extra weight in the finest Italian leather goods but as well a little extra weight around your midsection from the finest Italian gelato. Somehow I came back without either. During my stay in England, an opportunity arose for me to take a trip to glorious Italy, a land abundant in renaissance masterpieces and great wine. Unfortunately, I only had four days to spare so I decided to see the top cities on my list: Rome and Florence. When they say Rome wasn’t built in a

day, they weren’t kidding. And now I know why. The amount of historical buildings and elaborately detailed monuments was at one point, overwhelming. It also didn’t help that all the best food places and monuments seemed to be around the corner, up two flights of stairs, over the bridge, through a park with no signs and past two trees that looked the same as every other tree in all of Rome. Trying to avoid twisting my ankle on the wobbly cobblestones was also a feat in itself. Miraculously, with the hundreds of things to do, see, and most importantly,


laura gulshani eat, in Rome, I was able to accomplish it all in three days through a meticulously organized schedule. And it’s because of this strict time limitation I developed a physique that before I was only able to attain after a summer of soccer playing. You name it, I saw it. I speed walked past the Castel de San Angelo, jogged up the stairs to the Villa Borghese, cut in front of the crowds to enter the Pantheon, and woke up at 6:30 am to be the first one into St Peter’s Basilica, as well as into the Vatican Museum. Online pre booked tickets are your best friends, folks. On my third day in Italy, I embarked on a day trip to attempt to see all of Florence. Okay, I may not have seen all of Florence but I saw enough to become madly in love with its friendly, lovable Florentines and their Sunday morning flea markets. Being that my diet consisted of pasta, prosciutto and mozzarella baguettes, panzerottis, fourteen different types of pizza, every flavor of gelato imaginable, and dense cakes during those four days, I still marvel at how I didn’t a) pass out from lack of usable nutrients b) develop diabetes or c) transform my DNA into sugar cubes. But how do you fathom saying no to

gelato when there’s a vendor on every single possible street corner? If there wasn’t a street corner, they would make one just to build a gelato shop. My survival may be attributed to the 3L bottles of water I bought every morning and finished by 6pm. Under the severe rays of the Roman sun in mid May, I made sure this was the first thing I picked up before starting my days, hoping it would flush out all the carbs and sugars of my Italian diet. Four days later and six pounds lighter, I was back in England. For one glorious week, I was toned, trimmed and slim like I had never been before. On day 8, I resumed to my weekend diet of irresistibly delicious English ciders and salty chips, and my body has not been the same since. Thanks a lot, Brits.


laura gulshani

gap exodus europe:2013: mass public relations a streetstyle work feature april-july 2013 january 2013

Assisting the Press Europe, I was able to dive I gave Canada a littleTeam taste at ofGap England`s ecclectic streetstyle as a contributor to the Mass Exodus my into creative writing opportunities that2013 wereblog sentduring internally Winterthe 2013 semester abroad in Birmingham, across Gap company, eventually includingUnited a little KingGapdom. promotion. #WeAreGapInc. Intern


laura gulshani gulshani

EUthe RECENT 2013 greatEDITORIALupheaval17 atAPRIL the ago

Images UK Imagevia viaVOGUE blogto.com Please find (below) our most Gap It’s moments like these, whenrecent the brand editorial highlights for Europe: names of the art world visit our humble city of Toronto, that make art history Great coverage was short achieved across and key enthusiasts like me of breath, issues this month. Multiple credits were it’s not just my asthma acting up in this achieved in Vogue’s More Dash than Cash the frigid weather. For those unable to supplement, including the Perfect Oxford reach artisticRoll hotspots of theand world Shirt, the Boyfriend Up Shorts the anytime soon, they the canWoven find aStripe satisfying Neon Parka. In Elle, Knit appetizer the ArtTwill Gallery Ontario’s Sweatshirt,inStriped ZipofJacket and newest traveling show. Slim Crop Pants also featured across shopping pages. In Glamour, the Striped Twill

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Perhaps it was that mindset which raised Spring 13 collection and an additional my the page. grandeur modelexpectations image on thefor denim FurtherI thought awaited me. When you first credits include the Printed Skinny Mini enter the exhibition, greeted by a Skimmer Khakis in you’re In Style, the Sexy Boyfriend display Jeans inofCosmopolitan and the majestic some of history’s Gold Bow Sandal in Easy Living. Alsothe in most inspirational works from GQ great coverage the MacmoveJacket cubist, futurist andincluded expressionistic and the Zip Sweater Hoodie. ments. In a small walkway that opens up


laura gulshani gulshani the great upheaval at the ago

Image via blogto.com It’s moments like these, when the brand names of the art world visit our humble city of Toronto, that make art history enthusiasts like me short of breath, and it’s not just my asthma acting up in this the frigid weather. For those unable to reach the artistic hotspots of the world anytime soon, they can find a satisfying appetizer in the Art Gallery of Ontario’s newest traveling show.

inescapable vacuum, a time of enormous questions,” as expressed by Wassily Kandinsky, one of the most prominent movers from this modernist art period that changed the way future generations looked and thought about art.

Perhaps it was that mindset which raised my expectations for the grandeur I thought awaited me. When you first The Great Upheaval Exhibit at the enter the exhibition, you’re greeted by a AGO, which opened late November last majestic display of some of history’s Image via https://twitter.com/GapCA year, displays some of the best works most inspirational works from the from “a time of tragic collusion between cubist, futurist and expressionistic movespirit and matter, a time of terrible ments. In a small walkway that opens up


laura gulshani

mass 2013: elleexodus canada: editorial tears a streetstyle feature may 2014-2013 present january

My current position an of Editorial Intern allowsstreetstyle me to I gave Canada a little as taste England`s ecclectic as a contributor to the Mass Exodus 2013 before blog during fact-check and edit pages of the magazine it goesmyto WinterI2013 abroadofin each Birmingham, pressget asemester sneak preview issue! United Kingdom.


laura gulshani gulshani the great upheaval at the ago

Image via blogto.com It’s moments like these, when the brand names of the art world visit our humble city of Toronto, that make art history enthusiasts like me short of breath, and it’s not just my asthma acting up in this the frigid weather. For those unable to reach the artistic hotspots of the world anytime soon, they can find a satisfying appetizer in the Art Gallery of Ontario’s newest traveling show.

inescapable vacuum, a time of enormous questions,” as expressed by Wassily Kandinsky, one of the most prominent movers from this modernist art period that changed the way future generations looked and thought about art.

Perhaps it was that mindset which raised my expectations for the grandeur I thought awaited me. When you first The Great Upheaval Exhibit at the enter the exhibition, you’re greeted by a via ELLE Julydisplay 2014 of some of history’s AGO, which opened lateImage November last Canada majestic year, displays some of the best works most inspirational works from the from “a time of tragic collusion between cubist, futurist and expressionistic movespirit and matter, a time of terrible ments. In a small walkway that opens up


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Laura Gulshani- Portfolio  

A selection of written work culminated over several experiences in the fashion industry, for the purpose of obtaining a Copywriting Internsh...