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LAURA F RASMUSSEN laurafrasmussen@gmail.com | www.lauraras.com | 508.450.6050

education

experience

Maryland Institute College of Art (MICA) Graduated May 2010 B.F.A. Graphic Design, Cum Laude Talkspace Senior Marketing Designer, December 2016 - Present. In charge of designing all marketing materials including events, social assets, emails, affiliate advertising, and concepting and producing commercials. Participated in a company redesign with product design, created a marketing style guide, and concepted and art directed a TV commercial campaign. FanDuel Lead Retention Designer, October 2015 - October 2016. Designer on the customer retention marketing team working on a variety of projects ranging from emails, social ads, banners, on-site creatives and mobile in-app creatives. Participated in a ground up company wide redesign of the brand, including a new logo, photography style, and look and feel. Single-handedly redesigning and reorganizing the email program for both retention and acquisition. Maintained the quality of retention assets through proofing on all devices, staying up to date with best practices, and worked with the product team to stay consistent and iterate on the live creative. Avon Web Designer, August 2012 - October 2015. Online customer facing web designer, working on avon.com customer e-commerce site related creatives. This includes email design and production coding, website design and production coding including mobile site assets and design and testing of site redesigns and updates. Also responsible for designing, coding and managing representative estore design and creatives. Have project managed projects from start to finish and managed project timelines for the design team. Helped with a ground up company rebranding that transformed the website and email programs to be on par with high end beauty retailers. Created biweekly campaigns for the website as well as corresponding emails and managed the related creative review meetings. Splashlight Graphic and Web Designer, July 2011 - August 2012. Splashlight is a photo and video production studio in the fashion industry. Laura was the only graphic and web designer reporting directly to the founder. Worked on everything for the company from managing the website, designing all internal forms and documents, magazine and billboard ads, photo style guides, and client creatives such as Calvin Klein. Also in charge of the graphic and web design for eet, a Splashlight owned restaurant and Luca Forgeois, a Splashlight sponsored racecar driver. Created a Splashlight style guide from scratch that included all assets and creative direction for the company. Responsible for knowing design, web coding, and marketing principles and managing and tracking all projects. eFashion Solutions Junior Designer, June 2010 - July 2011. Junior designer on a team at an turnkey e-commerce company. Solely responsible for all on-site creatives, web design, digital promotions, and package inserts for several brands including: eBay Fashion Vault, Apple Bottoms, Playboy Store, Shop The Bunny, and Paul Jr Designs. Working in a team of designers that inspire and support each other in our work, including group critiques on site redesigns. Striving to understand marketing and profitability in brands. Personally executed five thousand creatives in one year. PUMA Design Intern, May - August 2009. Graphic design intern for the marketing department, working on photo shoots, packaging projects, and advertising design. Including work on Usain Bolt’s campaign as well as PUMA sailing team’s ads.

other activities

Huge Packers football fan, scuba diver, snowboarding addict, sailor, crossfitter, and sometimes almost professoinal chef. At MICA, served on the Senior Design Exhibition Committee, the Disciplinary Board, Student Leadership Focus Groups, as well as being an Orientation Leader and a Teaching Assistant for foundation graphic design courses.

skills

awards/recognitions

references

Software: Adobe Suite including Photoshop, Illustrator, InDesign, Flash, AfterEffects, and Dreamweaver. Experienced in HTML, CSS, some familiarity with Javascript, JQuery, Actionscript, PHP and Wordpress. Extensive knowledge of graphic design practices and typography. Also extensive knowledge of digital photography and photo editing practices including retouching, as well as web design software and designing for the web and mobile devices. Avon CIO Team Leadership Award 2015 Avon Excellence Award for eCommerce Store Redesign 2014 Student Leadership Award, 2010 Winifred Gordon Foundation Award, 2008 Dean’s List, 2006 - 2010 Trustee & Academic Excellence Scholarship, 2006 Dan Spiegel, VP of Brand at FanDuel. 347-283-6317 Shawnti Amill, Senior Project Manager at FanDuel. 813-763-7747 Matt Proto, Design Manager at Avon. 203-651-7512

LFR Resume  
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