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Hi, My naMe is Laura.

I have been working at Private Collection Ltd, a knitwear manufacturer in Auckland New Zealand for the last six years. Over that time I have been the sole designer of one of the companies brands Standard Issue and for the last two years I have been the head designer which includes designing the other of the companies brands Visage. Standard Issue started in 1984 (so is the same age as me) and has only had one other designer the previous owner; Nigel Richards. Each season Standard Issue offers a collection of 40 - 50 designs for womenswear, six - eight menswear designs and six - eight kids designs. It is a boutique brand of knitwear separates, usually with one or two apparel pieces to compliment the collection. The brief for Standard Issue is: Knitwear with a twist, strong and simple clothes for the discerning buyer. I have put together a selection of styles for you to see from each of the eight seasons I have designed for Standard Issue. Over the last two years I have been designing Visage as well as Standard Issue.

Visage is a range of contemporary women’s knitwear for a mature fuller figure. Each collection has 60 - 70 designs. The focus is on creating co ordinated easily merchandized outfits. Designing two very different brands has been a challenge that I have enjoyed. Both brands are well established and each have their own individual demands and rewards. For Standard Issue I have been able to add a little of my own design flair while still staying true to the Standard Issue ethos. And for Visage I have been happy to work closely with the sales teams and Managing Director to create a commercial collection for our Visage customers. Outside of work I love to make things. I have taken the opportunity of making a portfolio to create a collection of clothes for myself. My portfolio not only represents my technical skills and designs for Private Collection but also shows an independent collection I have designed and made for myself to wear and for you to see. I hope you enjoy my portfolio and look forward to discussing my application further.


sTanDarD issue suMMer 2012 Natural Wonderland Inspired by all things wonderful and beautiful in nature like a pretty coloured piece of coral, a clear aqua summer sky, the deep blue of the sea and the tones of the rocky coastline.


sTyLe SI 1227 Make Cut & Sew

Fabric 100% Viscose Striped exposed elastic waistband

sTyLe SI 1225 GauGe 18g SES Make Cut & Sew

sTiTcH 2 Color S/bed stripe with viscose fabric back yarn Soft Crepe 2/50 1 end

sTyLe SI 1238

sTiTcH Intarsia s/bed

sTyLe SI 1231

GauGe 12g RT

yarn Col.1 Skin 1/26 1 end. Col.2 Soft Crepe 2/50 2 ends

GauGe 18g SES

sTyLe SI 1237

sTiTcH 2 Color Intarsia s/bed

sTyLe SI 1247

sTiTcH Cable with lace hole

GauGe 12g RT

yarn Col.1 Skin 1/26 1 end. Col.2 Soft Crepe 2/50 2 ends

GauGe 4g SES

yarn Manilla. 3/10’s 2 ends

Make Cut & Sew

Make Cut & Sew

Make Cut & Sew

Make Fully Fashioned

sTiTcH 5 Color s/bed stripe Knitted in placket at c/f yarn Soft Crepe 2/50 1 end


sTanDarD issue T Brother Rabbit Named after a fabric created by 19th century british designer William Morris. The fabric is a muted pattern of intricate flowers, leaves, a bird & most delightfully some rabbits. The collection uses rich textures and has a hand-finished feel.


sTyLe SI 1186 GauGe 12g RT Make Cut & Sew

sTyLe SI 1194 GauGe 7g SES Make Cut & Sew

sTiTcH Eyelet with S/bed rabbit yarn Leonora 2/48’s 2 ends

sTiTcH S/bed with ladders & lace holes yarn NewMaster 3/10’s 1end

sTyLe SI 1188 GauGe 18g SES Make Cut & Sew

sTiTcH Reverse Tubular Jacquard yarn Leonora 2/48’s 1 end

sTyLe SI 1201

sTiTcH Basket Weave

GauGe 4g Ses

yarn New Master 3/10’s 2 ends

Make Fully Fashioned


sTyLe SI 1123 GauGe 10g SES Make Cut & Sew

sTyLe SI 1141 GauGe 18g SES (Waistband) Make Cut & Sew

sTiTcH Honeycomb stitch with Intarsia s/bed circle. Comes 2 tone & plain. yarn Soft Crepe 2/50 2 ends

sTiTcH s/bed with lace hole tube into tube link. Pleated Fabric skirt yarn Soft Crepe 2/50 1 end

sTyLe SI 1127 GauGe 18g SES Make Fully Fashioned

sTyLe SI 1143 GauGe 18g SES Make Cut & Sew

sTyLe SI 1158

sTiTcH S/bed

sTyLe SI 1131

GauGe 15g X

yarn Soft Crepe 2/50 1 end

GauGe 7g SWG

Make Fully Fashioned Whole Garment

Make Fully Fashioned

sTiTcH S/bed and tuck stitch in a houndstooth pattern. yarn Soft Crepe 2/50 1 end

sTiTcH 2 color s/bed stripe into jacquard spot. Key hole detail on back. yarn Soft Crepe 2/50 1 end

sTiTcH Lace hole diamond with flesage yarn Gloss nm 1/8000 1 end


sTanDarD issue suMMer 2011 Anyone for Tennis? This season takes to the courts with a playful collection of sheer summer knits, pretty pleats and cotton basics. Textures, patterns and colour are clean and fresh in feminine shapes with a hint of preppiness.


sTanDarD issue WinTer 2011 Heirloom Inspired by a Winter holiday escape to an old farm house with a cosy kitchen, delightfully faded cushions and a glamorous old piano.


sTyLe SI 1092 GauGe 4g SES Make Cut & Sew

sTiTcH S/bed with diamond lace hole yarn New Master Alpaca 1 end

sTyLe SI 1080 GauGe Multi 7g & 14g SWG

sTiTcH Multi gg. stripe in 2 yarns and knit & purl

Make Fully fashioned

yarn Col.1 Leonora 2/48’s 2 ends. Col.2 & 3. New Master Alpaca 3/10 1 end.

sTyLe SI 1017

sTiTcH S/bed

sTyLe SI 2040

sTiTcH S/bed

GauGe 15g X

yarn Leonora 2/48’s 1 end

GauGe 7g SWG

yarn 2/46 Cashmere 3 ends

Make Fully Fashioned Whole Garment

Make Fully Fashioned Whole Garment

sTyLe SI 20

sTiTcH S/bed

sTyLe SI 1095

sTiTcH Milano

GauGe 12g X

yarn 2/46 Cashmere 1 end

GauGe 18g Ses

yarn Leonora 2/48’s 1 end

Make Fully fashioned Whole Garment

Make Cut & Sew


sTanDarD issue suMMer 2010 A Mind Of Its Own Soft neutrals, blush pinks and a deep muted blue inspire summer daydreams. Delicate barely there stitches conjure a romantic portrait of spring and summer. Light, breezy fabrics lend themselves to days lazing in the sun and balmy evenings on the terrace.


sTyLe SI 1050

sTiTcH Eyelet

sTyLe SI 1028

sTiTcH S/bed

GauGe 7g SWG

yarn Cupido 15nm 2ends

GauGe 4g

yarn Cupido 15nm 5 ends

Make Fully Fashioned, Whole Garment

sTyLe SI 1046 GauGe 12g RT Make Cut & Sew

Make Fully Fashioned

sTiTcH 2 Color Reverse Tubular Jacquard spot yarn Col.1 Soft Crepe 2/50’s 1 end Col.2 Piercing nm 40 000 1 end

sTyLe SI 1025 GauGe 18g Ses Make Fully Fashioned

sTiTcH 3 colour s/bed stripe with knitted in placket at c/f yarn Cupido 15nm 1 end


sTyLe SI 2024 GauGe 4g Make Fully Fashioned

sTiTcH S/bed with Circle lace hole & ladder stitch yarn Island Cashmere 2/13’s 2 ends

sTyLe SI 451

sTiTcH S/bed with Intarsia

GauGe 12g

yarn Leonora 2/48’s 2 ends

Make Fully Fashioned

sTanDarD issue WinTer 2010 The Science of Nature For winter 2010, Standard Issue tells a story of textural innovation. The mish mash sweater combines many cables and basket weave techniques to create a cocooning knit you could lose an afternoon in. Lace hole textures show a feminine side to the collection, while the multi-gauge cardi contrasts plush alpaca yarn against smooth merino.

sTyLe SI 2021 GauGe 12g X Make Fully Fashioned Whole Garment

sTiTcH S/bed with lace hole detail yarn 2/46 Cashmere 1 end


sTyLe SI 461

sTiTcH S/bed

GauGe 18g SES

yarn Leonora 2/48’s 1 end

Make Cut & Sew

sTyLe SI 469 GauGe 14g & 7g SWG Make Cut & sew

sTyLe SI 454 GauGe 12gX & 4g Make Fully Fashioned Whole Garment

sTiTcH 14g S/bed with multi gg 7g intarsia ladder stitch yarn Col.1 Leonora 2/48’s 2 ends Col.2 Leonora 2/48’s 4 ends

sTiTcH S/bed garment. Lace hole detail pocket. Fisherman rib trim. yarn Leonora 2/48’s 2 ends. New Master 3/10’s 2 ends.


sTanDarD issue Mens WinTer 2010 Each winter season I design a small mens collection. This usually consists of six eight pieces. It is predominantly basics like the classic vee neck and then one or two more directional pieces for our customers who are interested in fashion.


sTyLe SI 811 GauGe 18g Ses Make Fully Fashioned

sTiTcH S/bed with knitted in two tone pockets yarn Leonora 2/48’s 1 end

sTyLe SI 819 GauGe 14g & 7g SWG Make Cut & Sew

sTyLe SI 604

sTiTcH S/bed

sTyLe SI 826

GauGe 12gX

yarn Leonora 2/48’s 2 ends

GauGe 4g

Make Fully Fashioned Whole garment

sTiTcH 14g s/bed with intarsia 7g s/bed 3 colour

Make Fully Fashioned

sTiTcH Mish-mash of multi textures, cables, basket weaves & purl patterns yarn New Master 3/10’s 2 ends

yarn Col. 1 Leonora 2/48’s 2 ends. Col. 2 Leonora 2/48’s 4 ends. Col. 3 Leonora 2/48’s 2 ends.


sTanDarD issue WinTer 2009

It’s Hip to be Square. With it’s buttoned up aesthetic and thoughtful detailing, the range uses checked patterns, bold blocks of colour and square textures.

sTyLe SI 413

sTiTcH Basket weave

sTyLe SI 414

sTiTcH 4 color s/bed intarsia

GauGe 15g X

yarn Leonora 2/48’s 1 end

GauGe 18g

yarn Leonora 2/48’s 1 end

sTiTcH S/bed with knitted in pockets & yoke tube for tie around shoulders

sTyLe SI 430

Make Fully Fashioned Whole Garment

sTyLe SI 420 GauGe 12g Make Fully Fashioned

yarn Leonora 2/48’s 2 ends

Make Fully Fashioned

GauGe 7g Ses Make Fully Fashioned

sTiTcH S/bed with pleat detail yarn Leonora 2/48’s 4 ends


sTyLe SI 678 GauGe 7g SWG Make Fully Fashioned Whole garment

sTiTcH S/bed with contrast trim on inside yarn Superior 2/28’s 3 ends

sTyLe SI 386 GauGe 12g Make Fully Fashioned

sTyLe SI 380 GauGe 18g Make Fully Fashioned

sTiTcH Knit & purl diamond pattern with lace hole detail yarn Leonora 2/48’s 1 end

sTiTcH Purl side out s/bed, detached trim detail yarn Leonora 2/48’s 2 ends


sTanDarD issue WinTer 2008


sTyLe SIK07

sTiTcH 2 Col. s/bed stripe

sTyLe SIK 37

GauGe 7g SWG

yarn Superior 2/28’s 3 ends

GauGe 14g SWG

Make Fully Fashioned Whole garment

Make Fully Fashioned

sTiTcH S/bed with pleat detail yarn Leonora 2/48’s 2 ends

sTyLe SIK11

sTiTcH 2 Col. s/bed stripe

GauGe 7g SWG

yarn Superior 2/28’s 3 ends

Make Fully Fashioned Whole Garment


I have been designing Visage for the last 4 seasons. Visage is a range of contemporary women’s knitwear for a mature fuller figure. For the 12 seasons prior I was assisting the Visage designer. Each collection has 60 styles. Visage collections are made up of coordinated separates that enable women the freedom to create their own look and style. From sophisticated, comfortable resort wear to special evening pieces. Visage takes the modern woman to any occasion. The following pages contain a very small sample of designs from each of the four seasons I have designed.


VisaGe suMMer 2012

sTyLe VIS 3977

sTiTcH 2 color S/bed stripe

sTyLe VIS 3918

sTiTcH S/bed self stripe

GauGe 18g

yarn Soft Crepe 2/50’s 1 end

GauGe 12g RT

yarn Skin nm 26000 1 & 2 ends

sTiTcH Reverse tubular Jacquard

sTyLe VIS 3915

Make Fully Fashioned

sTyLe VIS 3905 GauGe 12g RT Make Cut & Sew

yarn Skin nm 26000 1 end

Make Cut & Sew

GauGe 14g SWG Make Fully Fashioned

sTiTcH S/bed with knitted in tubular pocket yarn Skin nm 26000 2 ends


VisaGe WinTer 2012

sTyLe VIS 3841 GauGe 14g SWG

sTiTcH 1 course stripe with held back bed texture

sTyLe VIS 3876

sTiTcH Felted S/bed

GauGe 12g SPJ

yarn Pure X Fine 2/48’s 1 end

Make Fully Fashioned

yarn Col.1 Leonora 2/48’s 1 end Col.2 Superior 2/28’s 1 end

sTyLe VIS 3878

sTiTcH Felted S/bed

sTyLe VIS 3846

GauGe 12g SPJ

yarn Pure X Fine 2/48’s 1 end

GauGe 14g SWG

Make Cut & Sew

Make Cut & Sew

Make Fully Fashioned

sTiTcH 1 course stripe with held back bed texture yarn Col.1 Leonora 2/48’s 1 end Col.2 Superior 2/28’s 1 end


VisaGe suMMer 2011

sTyLe VIS 3721 GauGe 18g Ses Make Cut & Sew

sTyLe VIS 3734 GauGe 4g Make Fully Fashioned

sTiTcH 1x1 rib bodice, Linen fabric Skirt yarn Soft crepe 2/50’s 1 end

sTiTcH S/bed with purl texture at hem yarn Gloss nm1/8000 2 ends

sTyLe VIS 3746

sTiTcH Knit & Purl stripe

GauGe 7g Ses

yarn Gloss nm1/8000 1 end

Make Fully Fashioned

sTyLe VIS 3736 GauGe 15gX & 7g Ses Make Fully Fashioned Whole Garment

sTiTcH 15g X S/bed garment with 7g hem & N.trim. Pockets knitted into hem yarn Col. 1 Soft Crepe 2/50’s 1 end. Col. 2 Gloss nm1/8000 1 end


VisaGe WinTer 2011

sTyLe VIS 3636 GauGe 18g Ses Make Cut & Sew

sTyLe VIS 3625 GauGe 12g RT Make Cut & Sew

sTiTcH Jacquard Milano houndstooth/animal print yarn Col.1 Leonora 2/48’s 1 end Col.2 Leonora 2/48’s 1 end

sTiTcH S/bed with 1x1 rib & moss stitch texture yarn Cool Wool 2/48’s 1 end

sTyLe VIS 3661

sTiTcH S/bed

GauGe 14g SWG

yarn Leonora 2/48’s 2 ends

Make Fully Fashioned

sTyLe VIS 3662 GauGe 18g Make Cut & Sew

sTiTcH 2 colour Intarsia stripe yarn Leonora 2/48’s 1 end


AN

I NTRODUCTION to My Collection I love designing and making clothes and what better excuse than going on an adventure to make a new wardrobe for myself. Without a factory full of knitting machines & sample assistants since leaving Private Collection I can only design styles that I can produce myself.

The Br ief Effortlessly elegant, suitable for days of sightseeing, job hunting and long evenings of partying.

i nspir aTion Looking forward to a holiday with days spent wandering through galleries and museums, having picnics and seeing sights, writing letters and sending postcards.


a

c

b

D

a

c

b

sTyLe Bomber Cardigan

sTiTcH S/bed

sTyLe Mohair Front Shirt

GauGe 7g Brother KH830

yarn Merino 2/28’s 3 ends

GauGe 7g Brother KH830

Make Fully Fashioned

Make Cut & Sew

sTiTcH S/bed every second needle yarn Fine Mohair/Silk 1 end Fabric 100% Polyester 78gsm

e

Make Cut & Sew

sTyLe Sloppy Vee Top

sTyLe Tweed Pant

Make Cut & Sew

Make Cut & Sew

Fabric Merino jersey knit 145gsm

Fabric Wool/Viscose Blend

F

G

F

e

sTyLe Pleat Dress

D

Fabric Fine Milano knit, Viscose/Nylon/Spandex blend 355gsm

G

sTyLe Drape Jacket

Back, sleeves & right front Cut & Sew

GauGe 7g Brother KH830

sTiTcH All needle rib

Make Fully Fashioned left front in knit.

yarn Merino 2/78’s 2 ends. Each end a

slightly different shade of green to create a melange effect that will blend nicely with the tweed fabric. Fabric Wool/Viscose Blend

sTyLe Studded Collar Dress Make Cut & Sew Fabric Wool/Viscose/Spandex Blend with hot fix Swarovski jet jewels


Portfolio of Laura Ellery  

Larua Ellery Portfolio, 2012

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