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B R I S B A N E FA S H I O N MEDIA KIT


The Pocket Guide to Brisbane Fashion is Queensland’s only go-to fashion directory.

A print run of 10,000 copies will see 8,000 distributed to Brisbane cafes, restaurants, theatres, libraries, apartments and creative hubs, and the remainder via Brisbane Fashion Month events, venues and partners.

The 64 page A5 booklet will include designer listings, supporting editorial as well as the Brisbane Fashion Month event calendar for October 2018.

BRAND PROMISE As Queensland’s go-to resource for information on locally-based fashion brands, The Pocket Guide to Brisbane Fashion aims to connect the dots between runway and consumer. At a time when the focus is returning to slow and sustainable fashion, we recognise an ever-increasing appetite for locally-based brands and currently, no single resource to find them. The Guide will list Queensland-based fashion labels across men’s and women’s fashion and jewellery, millinery, shoes, custom tailors and bridal design, as well as provide advertising opportunities for associated businesses. Released in late August each year, the Guide will also feature editorial of interest to fashion-engaged readers as well as paid editorial placements from brands looking to convey their brand story. Runway is a great way to visually communicate a label’s offering, but print visuals are more enduring and allow for a fuller story to be told. The A5 Guide will be handbag-sized and designed to be kept and referred back to regularly. The Pocket Guide to Brisbane Fashion is an initiative of Brisbane Fashion Month (BFM). BFM aims to raise the profile of Queensland fashion locally and nationally through runway showcases, fashion forums for education and discussion and the opportunity to meet and connect with industry and peers. As a supporting project to the October festival, the Guide will be released annually in the lead up and will also preview its runway, retail and workshop events. Through broad distribution, the Guide will spread the word on the depth and breadth of fashion available right here in Brisbane and Queensland, both to our dedicated fashion followers as well as a new audience of businesses, residents and visitors.


2018 KEY DATES Submissions open

February 2018

Copy deadline

July 13

Release date

August 31

Distribution date

From September 3

EDITORIAL TWO-PAGE SPREAD / PROFILE

MINI EDITORIAL & LISTING 1/3 PAGE & 1/5 PAGE

FULL LISTING & DESIGNER IN FOCUS FULL PAGE

ADVERTISING SPACE FULL PAGE & HALF PAGE

2018 RATES Inside front cover

Full page

$600+GST

Inside back cover

Full page

$500+GST

Listing

1/5 th page

$80+GST

Mini editorial

1/3rd page

$140+GST

Full page listing

Full page 3 images plus approx. 120 words

$400+GST

Designer in focus

Full page $400+GST One image plus approx. 60 words

Editorial

Double page spread $700+GST with images and editorial

Advertising space

$450+GST Full page (Portrait format) 118 x 182mm

Half page (Landscape format) 118 x 90mm

$250+GST


B R I S B A N E FA S H I O N

CONTACT For enquiries and submissions, contact Laura Churchill Director, Churchill Creative Director, Brisbane Fashion Month +61 405 155 002 laura@laurachurchill.com.au

Bfm pocket guide  

The Pocket Guide to Brisbane Fashion is a publication of Brisbane Fashion Month. Submissions are open until July 2018.

Bfm pocket guide  

The Pocket Guide to Brisbane Fashion is a publication of Brisbane Fashion Month. Submissions are open until July 2018.

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