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BELFAST CONTINENTAL MARKET 2011 Background The Continental Market has been established for six years now, bringing world trade and food from 28 different countries; it is a welcoming addition to the Belfast Christmas scene, located outside Belfast City Hall. It presents a warm, cosy, fun atmosphere in which you cna experience a range of different food ranges and souvenirs that create the different environments. It has been considered as a large annual event, bringing one of Europes main attractions to Belfast City Centre, and is becoming increasingly popular as an annual outing for families, students and elderly citizens alike. This has come about without a clear identity, and we feel it is an area in which it is lacking.

Project brief Brief set by: Belfast City Council Written by: Jordan Robb, Nathan Conn, Laura Chartes & Niamh McClements

Create an ad campaign & visual Identity for the Christmas market. The intention is to show awareness & promote the variety of different cultures the market brings. Visit the market and gather research, images and information to gain a better knowledge of your target audience.

Deliverables An Advertising campain/ Brand identity that fufils the criteria.

What do we want people to think? Aimed at the people who attend the market, the idea is to get accross welcoming vibe and a cultural experience were the subject feels that they’ve learnt something new about the market.

Audience Families, Couples, Teenagers/Students.

Deadline for Submission 6/12/11... I think.


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Design a Difference publication  

Publication on Belfast Christmas Continental Market

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