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GET TO KNOW US THE SCIENCE

We apply unique scientific and technological research to our sports bra design, to give you the best support and comfort.

BOUNCE CONTROL TESTED

Ensuring optimum comfort during exercise.

SPORTS BRA EXPERTS

We only do sports bras and have have been researching in breast support since 1995. *Kantar World Panel data 2012

MULTI AWARD WINNING

Consistently voted by consumers as best sports bra

THE ESSENTIAL PIECE OF SPORTS KIT

A good sports bra is as essential a piece of sports kit as a good pair of trainers.

HIGH PERFORMANCE FABRICS

That are breathable and draw moisture away from the body.


FACT THERE ARE NO MUSCLES IN THE BREAST The breasts have a delicate support system, made up of the skin and the fine Cooper’s Ligaments. Cooper’s Ligaments are like elastic bands - once they are stretched it is impossible to reverse. With the average 36C breast weighing 300 grams, uncontrolled movement during exercise puts great strain on this fragile support structure.

EVEN SMALL BREASTS NEED SUPPORT! Our study results show that on average, the breast moves by 9cms when running without a bra. A G cup can move up to 14cms whilst exercising and even an A cup can move up to 4cms! This movement is reduced by up to 78% when wearing a Shock Absorber RUN bra, whereas wearing a normal bra only reduces this bounce by up to 38%.


WHY SHOULD EXERCISING WOMEN WEAR A SPORTS BRA?

Sports bras are specifically designed to offer comfort & support for women whilst they’re exercising. Seam-free lining Ensures there is no chaffing on the breasts or nipples

Wing and Cup Fabric Lower % of elasticine gives better support than a normal bra.

Internal support Counteracts figure of 8 breast movement Wide soft Underbrand Provides added support around the rib cage

Wide, padded straps Prevent rubbing and straps from slipping off shoulders

Padded bra adjustments Non-slip to stop movement during activity

Hook and eye Padded to prevent rubbing on the spine, and strong enough not to break


THE COLLECTION

CROP TOP

CLASSIC

PLUNGING


FIND THE RIGHT SPORTS BRA FOR YOU

1. Find your cup size on the chart be 2. Select yo low ur preferred bra style 3. Choose the sports bra for you*

Shock Absorber bras offer total support for every sport, giving you the confidence to get the most out of your workout. A

CROP TOP

C

D

YOUR CUP SIZE

DD

E

F

MULTISPORTS SUPPORT ULTIMATE

GYM BRA ULTIMATE

RUN BRA

CLASSIC

ACTIVE

PLUNGING

BRA STYLES

ACTIVE

B

CLASSIC SUPPORT

ACTIVE

D+ FLEXIWIRE ACTIVE

D+ CLASSIC SUPPORT

ACTIVE

SPORTS PADDED ACTIVE

ZIPPED PLUNGE

FF

G

GG

H

HH


ULTIMATE

GYM BRA

Multi dimensional support to cover all gym activity Seam free lining to eliminate rubbing Innovative shoulder straps designed to stay in place Cushioned hook & eye to prevent digging in

32-34 A, 32-38 B-C, 30-38 D-H

ULTIMATE


ULTIMATE

RUN BRA

Targeted support for running Seam free lining to eliminate rubbing Innovative shoulder straps designed to stay in place Cushioned hook & eye to prevent digging in

30-36 A, 30-38 B-F AVAILABLE IN:

ULTIMATE

Fitting Tip: Do up top clip first and place over head


ACTIVE

MULTI SPORTS SUPPORT

Crop top design Internal cup-sized support Fully back opening Adjustable straps

32-34 A, 32-38 B-C, 30-40 D-DD, 28-40 E-HH AVAILABLE IN:

ACTIVE


ACTIVE

CLASSIC SUPPORT

SUPPORT & COMFORT

Traditional style with sports bra support Padded, adjustable straps for additional comfort Cushioned hook & eye to prevent digging in Natural rounded look

32-36 A, 32-40 B-C, 30-40 D-F AVAILABLE IN:

ACTIVE


ACTIVE

D+ CLASSIC SUPPORT

Specifically designed to support fuller busts Padded, adjustable straps for additonal comfort Cushioned hook & eye to prevent digging in Natural rounded look

30-40 D-G, 32-38 GG-H AVAILABLE IN:

ACTIVE


ACTIVE

D+ FLEXIWIRE

Wide, padded straps for optimal fit Adjustable straps with a cross over racer back Moisture-wicking, high performance fabrics, with support and breathable mesh panels

30-40 D-G, 32-38 GG-H AVAILABLE IN:

ACTIVE


ACTIVE

SPORTS PADDED

Removable, breathable padding Supersoft inner lining for superior comfort Cushioned hook & eye to prevent digging in Perfect for floor work

32-36 A, 32-38 B-D AVAILABLE IN:

ACTIVE


Front opening plunging neckline forfeminine look Racer back design with no fastenings - great for floor work & freedom of movement Breathable power mesh panel for temperature control Safety hook & eye on zip for added reassurance of security

32-38 B-DD AVAILABLE IN:

ACTIVE


A GOOD FIT VITAL TO GOOD SUPPORT IS AN EXCELLENT FIT

4 out of 5 women are wearing the wrong size bra!

The UNDERband

The band around the chest should be level front and back. It needs to be comfortable but firm. A good gauge to ensure the underband fits well is if you can fit the width of two fingers between the underband and skin. Any more space and the band is too big and could cause friction.

The CUP The cup should contain the whole of the breast with no creases in the cup and no cleavage on show.

The SHOULDER STRAP

Sports bras come in different styles. A traditional U Back or Racer Back. The straps should be adjusted to fit securely on the shoulders with only one to two inch give.

Recommend the customer jumps up and down to test the support.


FAQ A FEW COMMON QUESTIONS THAT YOU MAY BE ASKED: WHY DO I NEED TO WEAR A SPORTS BRA?

HOW OFTEN SHOULD I REPLACE MY BRA?

It is important to wear a sports bra to reduce damage to the breast. The breasts are made of skin and Cooper’s ligaments and without the support of a sports bra, these can stretch and cause the breasts to sag and this is irreversible.

As a guide they should look to change it as soon as it has stretched and doesn’t feel like it is offering the same support as when they first bought it.

DO I WEAR THE SAME SIZE AS MY NORMAL BRA? Yes, Shock Absorber fits the same way as a normal everyday bra.

I SOMETIMES WEAR 2 SPORTS BRAS

I’M ONLY AN A CUP, WHY DO I NEED A SPORTS BRA? Breasts move regardless of their size. Through research we found that even an A cup can move 4cms, so it’s important to wear a sports bra.

IS MY NORMAL BRA GOOD ENOUGH FOR SPORT?

One Shock Absorber bra has enough to offer maximum support. They are most probably wearing the wrong bra.

No, research found that a normal bra wil reduce the bounce by 38% however, a Shock Absorber sports bra will reduce the bounce by 78%, so it is scientifically proven to be twice as effective as a normal bra.

MY BRA FEELS VERY TIGHT IN THE BAND

HOW DO I LOOK AFTER MY SPORTS BRA?

The bra should be very firm fitting as this is where all the support of the bra comes from. If the bra is not firm enough, it will not offer maximum support and it may cause the bra to rub and cause friction on the skin.

Wear will vary but as a guide, replace after 30-40 washes or when there are signs of wear and tear (ie. chafing, less support).Wash on a cool temperature and don’t tumble dry.


HOW TO SELL SHOCK ABSORBER

HOW TO SELL

Sport Stores

Use Shock Absorber as an ideal add-on sale for customers purchasing trainers, gym kits or sports equipment

Lingerie Stores

When fitting a customer with their everyday bra, ask if they wear a sports bra when exercising

SELLING TIPS

Ask the customer if they are aware that you have a range of sports bras available in store Don’t be afraid to sell Shock Absorber just because it’s a bra! Sell the range based on its benefits and sports related performance: • • •

Multi-award wining as voted by consumers Shock Absorber are designed to give the perfect fit and support Shock Absorber has the largest size range on the market, ranging from A to HH andback sizes from 28” to 44”


HOW TO SELL MERCHANDISING AWAITING IMAGE

It is important to keep the Shock Absorber fixture fully stocked, tidy and in size order so the customer can find their style and size with ease.We suggest this size layout as being the easiest for finding sizes.

POINT OF SALE Shock Absorber provides on-going POS for in-store promotions, so please ensure that the fixture has the correct POS displayed and remove old POS. Contact your Shock Absorber representatives if you require POS.


bra selector test