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MOBILE STRATEGY LAURA CORTES


MISSION AND VISION

TAKE CREATIVE CONTROL.

BUILT A PLATFORM TO REMOVE THE BARRIERS BETWEEN TALENT & OPPORTUNITY.

TO EMPOWER THE CREATIVE WORLD TO MAKE IDEAS HAPPEN.

“In 2006, we set out to put control into the hands of countless creative professionals suffering from inefficiency, disorganization, and careers at the mercy of bureaucracy.” http://www.behance.net/about


BUSINESS AND USER GOALS “The leading online platform to showcase & discover creative work. Creative professionals update their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.�

BUSINESS GOALS: Attract millions of visitors Partner with top schools and creative organizations in order to power their networks Distribute work to other online galleries USER GOALS Share creative work online Create networks Get in touch with other creators and industry professionals


SELECTED PLATFORMS

Mobile site iPhone iPad


TARGET AUDIENCE Behance has 3 different target audiences:

INDIVIDUAL CREATORS

AGENCIES/ COMPANIES

RECRUITERS/ INDUSTRY PROFESSIONALS

MOBILE SITE - For the mobile site the target audience includes all the ones listed above. This site includes all the information that the current site has but it is optimezed for mobile platforms. iPhone - For the iPhone the target audience will be individual creators and recruiters/industry professionals. This version of the site will be used more for viewing images and looking for people to follow. iPad - The iPad version is designed especially for agencies and recruiters industry professionals that want to be able to collect artists and designers and al be able to watch motion projects comfortably.


FUNCTIONAL SPECS

PLATFORM

AUDIENCE INDIVIDUAL CREATORS

MOBILE SITE

AGENCIES/COMPANIES RECRUITERS/INDUSTRY PROFESSIONALS INDIVIDUAL CREATORS

iPHONE APP

RECRUITERS/INDUSTRY PROFESSIONALS

AGENCIES/COMPANIES

iPAD APP

RECRUITERS/INDUSTRY PROFESSIONALS

FUNCTIONALITIES . Create an account . Explore: Projects/People/share . My Portfolio: Create a new project; manage portfolio; manage profile; share . Follow: Creatives/Companies

. Explore: Projects/People/share . Follow: Creatives/Companies . Jobs: joblist; companies; post a job; search for a job; change job status

. Explore: Projects/People/share . My collection: follow and collect creatives, projects and companies . Inbox: get in touch with creatives and companies . Jobs: joblist; companies; post a job


SITE MAP (Existing website)

0.0 BEHANCE

1.0 EXPLORE

2.0 MY PORTFOLIO

3.0 ACTIVITY

4.0 GALLERIES

1.1 PROJECTS

2.1 PROJECTS

3.1 GETTING STARTED

4.1 WORK IN PROGRESS

1.2 PEOPLE

2.2 PROFILE

3.2 ACTIVITY FEED

4.2

3.3 STATISTICS

4.3 CURATED SITES

2.3 WORK EXPERIENCE 2.4 CAREER MANAGER 2.5 SELL MY PRODUCTS

0.1 UPLOAD WORK 0.2 COMMENTS

ORGANIZATIONS AND SCHOOLS

4.4

COLLECTIONS

4.5 WORK FOR SALE

5.0 JOBS

6.0 MORE

5.1

JOBLIST

4.1 CREATIVES TO FOLLOW

4.1 MY COLLECTIONS

5.2

COMPANIES

5.2

4.1 MY

5.3

POST A JOB

COMPETITIONS

5.3 GROUPS 4.1 PORTFOLIO REVIEWS 4.1 OTHER PRODUCTS

7.0 ME

CONNECTIONS

4.1 INVITE AND PORMOTE

5.3 INBOX 4.1 ACCOUNT SETTINGS

2.6 PROSITE

5.3 HELP

2.7 CREATE NEW PROJECT

5.3 LOGOUT

0.3 FOLLOWERS


0.0 BEHANCE Mobile site 1.0 LOG IN

2.0 INBOX

3.0 MY PORT.

1.1 Log in

2.1 Compose

3.1 Create a new project

1.2 Register

2.2 Inbox 2.2.1 Mess. 2.2.2 Mess. 2.2.3 Mess. 2.3 Sent 2.3.1 Mess. 2.3.2 Mess. 2.3.3 Mess.

3.1.1 Cover 3.1.2 Content 3.1.3 Settings 3.1.3 Promote

3.2 Edit Projects 3.2.1 Project 1 3.1.1 Cover 3.1.2 Content 3.1.3 Settings 3.1.3 Promote

3.2.2 Project 2 3.3.3 Project 3

3.3 Edit Profile

4.0 EXPLORE 4.1 Projects

5.0 FOLLOW 5.1 Creatives

6.0 JOBS 5.1

All Jobs

4.1.1 Project 1

5.1.1 Creative 1

6.1.1 Job 1

4.1.2 Project 2

5.1.2 Creative 2

6.1.2 Job 2

4.1.3 Project 3

5.1.3 Creative 3

6.1.3 Job 3

4.2 People

5.2 Agencies

5.2

Favourites

4.2.1 Creative 1

5.2.1 Agency 1

6.2.1 Job 1

4.2.2 Creative 2

5.2.2 Agency 2

6.2.2 Job 2

4.2.3 Creative 3

5.2.3 Agency 3

6.2.3 Job 3


HIGH LEVEL USER FLOWS

MOBILE SITE

FACEBOOK TWITTER

CREATE AN ACCOUNT

CREATE A PROFILE

POST A PROJECT

SHARE

LINKEDIN

EXPLORE

PEOPLE

FOLLOW

PROJECTS


0.0 BEHANCE iPhone App 1.0 ME

2.0 JOBS

2.1 Profile

2.1 Find a job

2.2 Job Status

2.2 Job List

0.1.2 Register

4.1 Creatives 4.1.1 Creative 1

2.2.1 Jobs

3.1.2 Project 2

4.1.2 Creative 2

2.2.2 People

3.1.3 Project 3

4.1.3 Creative 3

3.2 People

4.2 Agencies

2.4 Collection

3.2.1 Creative 1

4.2.1 Agency 1

2.4.1 Jobs

3.2.2 Creative 2

4.2.2 Agency 2

2.4.2 People

3.2.3 Creative 3

4.2.3 Agency 3

2.5 Post a job

0.1.1 Log in

3.1 Projects

4.0 FOLLOW

3.1.1 Project 1

2.3 Saved search

0.1 LOG IN

3.0 EXPLORE


HIGH LEVEL USER FLOWS iPHONE APP

FACEBOOK PEOPLE

TWITTER

EXPLORE PROJECTS

SHARE

LINKEDIN


0.0 BEHANCE iPap App 1.0 My Collection 1.1 Manage

2.0 Explore 2.1 Projects

3.0 Jobs

4.0 Inbox

2.1 Post a job

2.1 Compose

2.2 Job List

2.2 Inbox

1.1.1 People

2.1.1 Project 1

1.1.2 Projects

2.1.2 Project 2

2.2.1 Jobs

2.2.1 Mess.

1.2 Preferences

2.1.3 Project 3

2.2.2 People

2.2.2 Mess.

2.3 Saved search

2.2.3 Mess.

2.2 People 2.2.1 Creative 1

2.3 Sent

2.2.2 Creative 2

2.3.1 Mess.

2.2.3 Creative 3

2.3.2 Mess. 2.3.3 Mess.


HIGH LEVEL USER FLOWS

iPAD APP FOLLOW MANAGE PEOPLE

ADD TO MY COLLECTION

EXPLORE PROJECTS

ADD TO MY COLLECTION

SHARE


THANK YOU



Behance Mobile Strategy Document